The PWHL unveiled all-new uniforms for its six founding teams on Thursday, after a long process that saw players competing under generic names and logos for the duration of the league's inaugural season.
Bauer — the PWHL's exclusive game and replica home jersey provider — is the sportswear company behind the uniforms. The league also worked closely with creative agency Flower Shop to refine each team's jersey design and branding.
Bauer Hockey takes the lead in PWHL jersey production
"We're proud to be the official game and replica jersey partner for the PWHL, as a next step in our long-standing commitment to girls and women’s hockey," said Mary-Kay Messier, Bauer Hockey's VP of global marketing, in Thursday's PWHL press release. "We are honored to celebrate the players, outfitting them with authentic on-ice jerseys. We are equally excited to celebrate the fans, providing premium-crafted replica jerseys so they can show their passion and support for their favorite PWHL team."
Each team's jersey incorporates elements unique to the club's regional and brand identity. Accordingly, the Minnesota Frost's uniform "embraces the chill" with a deep purple and white motif, "capturing the sharpness of the frozen landscape." Meanwhile, the Boston Fleet's jersey draws on alternating colored stripes, resulting in a "wave-like pattern that evokes a strong connection to the sea."
"Working alongside the team at Bauer, we put thought behind every color, every stitch, every fabric choice — every element— to ensure these uniforms are of the highest quality," added Jayna Hefford, PWHL SVP of hockey operations. "From the design process to final production, we aimed to create uniforms that not only reflect the spirit of each team but also deliver top-tier performance and comfort for our athletes."
PWHL brings home replica jerseys to fans
"Players and fans alike have been waiting for this moment and we couldn't be happier with the six unique looks each team will don moving forward," said PWHL SVP of business operations Amy Scheer. "These jerseys mark the latest evolution in our league's history, and we can't wait to see them showcased both on the ice and in the stands."
Fans can now purchase home replica jerseys online at the Official PWHL Shop, with key retailers following on November 14th. Replica jerseys will also be available at all home games when the season kicks off on November 30th.