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PWHPA raises bar, ratifies CBA ahead of new women’s hockey league launch

Kendall Coyne Schofield and Megan Keller talk during the PWHPA All-Star Game and Skills Competition in December 2022. (Chris Tanouye/Freestyle Photography/Getty Images)

Members of the Professional Women’s Hockey Players Association (PWHPA) ratified their collective bargaining agreement via a unanimous vote Sunday night after a 72-hour voting window.

The new CBA also comes on the heels of the confirmation of a new women’s professional hockey league, which is slated to launch in January 2024 with financial and leadership support from the Mark Walter Group and Billie Jean King Enterprises.

The union, dubbed the Professional Women’s Hockey League Players Association (PWHLPA), was voluntarily recognized by its new employer, though the league itself is yet to be named. It is the first union in North American women’s pro sports — and possibly all of pro sports — to have a ratified CBA prior to the start of competition. The WNBA ratified its first CBA in 1999 ahead of the league’s third season, while the NWSL’s first CBA was finalized in 2022 ahead of the league’s 10th season.

The PWHPA’s bargaining committee — consisting of Kendall Coyne Schofield, Brianne Jenner, Hilary Knight, Liz Knox and Sarah Nurse — negotiated with the league’s new owners for five months. They kept PWHPA players up-to-date on the negotiation process until the final CBA was proposed on Thursday night.

The new women’s hockey CBA outlines salary and facility requirements and guarantees benefits and standards for health insurance, housing stipends, a 401(k) program, relocation expenses, per diems, hotel accommodations, pregnancy benefits, childcare coverage, parental leave, nursing accommodations and more. 

Hailey Salvian of The Athletic reported that salaries will range from $35,000 to $80,000 or more during the initial year of competition, with minimum salaries set to increase by 3% each year. Salvian also reported that the CBA includes stipulations that no more than nine players can be paid the league minimum and that, during year one, at least six players per team will be signed to three-year $80,000-plus guaranteed contracts.

According to a source who reviewed the document, there isn’t a traditional salary cap. Instead, the CBA is structured on salary averages to ensure that the divide between lowest and highest paid players doesn’t grow too large.

 “It sets us up with this foundation and expectations. Players know what they’re going to get,” PWHPA operations consultant Jayna Hefford told Just Women’s Sports.

“There are player protections and workplace safety (requirements). There are standards that are going to have to be met as it relates to facilities and where players train. All of that is critical to the success of a long term, viable league.”

Stan Kasten, a member of the league’s new board who was part of the negotiating process, praised the players involved. 

“I can’t say enough about the determination of this group of PWHPA players. They fought for what they believe, they were determined, passionate and really, really smart,” Kasten told Just Women’s Sports.

“They held out until they got the rights, the protections, the facilities – all of those things that elite athletes deserve. And they didn’t settle for second best, they waited. And they wound up with something that is kind of a dream come true for all of us involved in this.” 

When the PWHPA filed its articles of incorporation in 2019 following the collapse of the CWHL, as players looked for more than what the PHF (then NWHL) could guarantee, the group cited sustainability as one of its goals.

“We are prepared to stop playing for a year—which is crushing to even think about—because we know how important a sustainable league will be to the future of women’s sports,” Shannon Szabados, a two-time Olympic gold medalist for Canada, said at the time. 

It ultimately took four years, not one, but Kasten said the new ownership group is in it for the long haul. 

“We have not just a long-term vision, but a permanent vision, and that requires funding,” he said. “It requires infrastructure. And, most of all, it requires strength of ownership and leadership. And we’re starting with Mark Walter and Billie Jean King and, I’m sorry, it doesn’t get better than that.”

There is a long history of women’s sports leagues — including women’s hockey leagues — launching without proper funding, infrastructure, or safety measures in place. That was even one of the factors Sally Yates cited in the U.S. Soccer-commissioned report into abuse in the NWSL. 

“In the haste to get the League off the ground, the Federation conducted limited financial due diligence on the new league’s prospective owners and did not put in place the infrastructure or planning necessary to support the League over the long haul. Instead, the focus was on putting eight teams on the field,” the Yates report read.

The new hockey league is looking to avoid such pitfalls.

“Fans maybe don’t understand why (a CBA) is so important, but when we look at those other leagues, when we look at what’s happened in women’s hockey, a lot of those difficult things that have happened were because there weren’t player protections and workplace safety and termination clauses,” Hefford said. 

While current PWHPA members negotiated and voted on the CBA, former PHF members will be eligible to join the PWHLPA union.

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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