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Sam Mewis breaks down the USWNT’s World Cup opponents

(left to right) USA’s Lindsey Horan, Emily Sonnett, Sam Mewis, Mallory Pugh and Rose Lavelle celebrate with the FIFA Women’s World Cup Trophy after beating the Netherlands 2-0 in 2019. (Photo by John Walton/PA Images via Getty Images)

U.S. women’s national team star midfielder Sam Mewis will not be with her teammates as she continues to recover from a lingering knee injury. But the 2019 World Cup champion is confident about the squad’s chances as they head to New Zealand and Australia for the 2023 Women’s World Cup.

On the latest episode of Snacks, Mewis broke down each of the USWNT’s group stage opponents and other teams they could face in the knockout rounds. The U.S. will have to get through Vietnam, the Netherlands and Portugal in Group E in order to earn a place in the Round of 16.

“I think that the World Cup is just such an elevated spectacle, like this is really just the highest level you can be playing it. And if you can do well here, you can do well anywhere,” she said. “Can the U.S. win three? Yes. Will Europe get in there and have one of those teams who’ve been at the top get over the hump? Or is there another breakthrough team outside the U.S. and Europe?

“I’m obviously rooting for the U.S. If I had to make a prediction, of course it would be them. [That] doesn’t mean that it’s going to be easy. I don’t think winning a World Cup should be easy, but I 100 percent think that they can do it. I’m rooting for them. I’ll be cheering for them in the middle of the night.”

So, what about the USWNT’s opponents? Mewis analyzes the contenders in her own words.

USWNT group stage

Vietnam

This is their first World Cup. They did just win the Southeast Asian Games, where they triumphed over Myanmar, their longtime rivals. And they do have a leading goal scorer, a key to their squad, 32-year-old Huỳnh Như. I think for the U.S., as any commentator would say it’s a great opportunity to come out on your front foot, set a tone for the tournament.

I would love to see a lot of goals. I would love to see just like the World Cup last time — the U.S. playing with a ton of confidence, putting some goals in the back of the net, celebrating. I’m really excited for them to come out and set the tone for the tournament and earn some confidence as they go on to play some teams that will really test them. I’m really excited for Vietnam to have the chance to play at the World Cup. And this is going to be an awesome showcase for both teams to see what happens to start us off.

Netherlands

We’ve played them a lot recently. We played them obviously in the 2019 final, which was a crazy game we won 2-0. We scored on a PK by [Megan Rapinoe], and then Rose [Lavelle] scored that legendary, epic goal that I think everybody can picture. And then we also drew the Netherlands at the Olympics, but we weren’t on PKs so that game was a little bit closer.

It seems like this game is going to be the biggest test, but the Netherlands do have one of their best players, Vivianne Miedema, out with an injury. She’s been on that list of players we keep seeing who unfortunately are injured and will be missing this World Cup. But they have some other big-time players like Lineth Beerensteyn who plays for Juventus; she’s scored in four of her last five international matches. And then Lieke Martens, whose name has been at the top of the lists of great players for years. She’s at PSG, and she’ll definitely be instrumental for them as well.

I’m really excited to watch this game … this is one that everybody’s gonna be tuning into. I think when you play a team that is a great matchup for you, it sets you up to have your best game because you know that you have to. So I feel like we’ll actually see great soccer from both teams here. And the U.S. performance in this game will be super telling of how they’re doing in the tournament. I’m really confident that they’re gonna pull it out and come out at the top of the group.

Portugal

This is also Portugal’s first trip to the World Cup. A name people might recognize, Jéssica Silva, who played for Kansas City for a year, she’s their key striker. I think having two teams in your group who are at their first World Cup is a positive thing. But I wouldn’t count anybody out. I think this could be a tricky group.

I think the U.S. knows exactly what to do. They’ve been here before. Coming out on the top of the group is obviously a goal going into it. But you just take it one game at a time, you keep everybody healthy, you try to get some goals on the scoresheet. Super confident in the U.S. But I think this will be a really fun group to watch the other contenders.

The teams worth a 3 a.m. wake-up call

This is not an exhaustive list, but these are some teams that I think will give everybody a little helpful guide as you’re picking out games to watch and which games to set your alarm for.

Australia

This team starts and ends with Sam Kerr. Sam Kerr, just my favorite. I love her so much. She’s someone who can score on anyone in the world. She’s dominated every domestic league she’s ever played in. She is also super experienced.

She’s played in a bunch of World Cups, a bunch of Olympics. She’s played in the Champions League, she’s played for Chelsea. She’s played in the NWSL. She went to her first World Cup at age 17. So she’s a part of this group of Australians who have a ton of veteran experience, even though they’re still in the middle of their careers.

Another thing to note about Australia is their coach, Tony Gustavsson, who worked with the U.S. team during the last two World Cups. I think Tony is like a tactical wizard. And so much of these tactical, technical things that I’ve learned about soccer actually came from doing film with Tony. So much respect for him, so much respect for Australia, always a really hard team to play against.

Canada

The reigning Olympic champions, they are another team to watch. They’re still led by Christine Sinclair … Their group has Australia, Nigeria and the Republic of Ireland. You would think Australia and Canada are favorites coming out of this group, but this is kind of a crazy group. So we might get some results that people don’t expect. And these are definitely games that people are going to want to watch.

Germany

They were runners-up at the Euros in 2022. They lost in extra time to England in that crazy game that Chloe Kelly scored the game-winning goal right at the end. They don’t have as many players with household names that we probably all know. But I feel like this team has experience, they all have great club experience. Alexandra Popp is the captain and the leader. She’ll be the most-capped player on the field for Germany. And Lena Oberdorf is a rising star. She’s 21, she was named the Young Player of the Tournament at the 2022 Euros. So definitely don’t sleep on Germany.

I think they’re a very clinical team. They’re disciplined, super athletic. Definitely a great history there, too. So, they will know what they’re doing.

Spain

Spain is another team that would have been a favorite. They’ve been dealing with this roster turmoil situation. They’ve had 15 players step away from the team and protest over conditions and coaching. Some of those players have come back, but a lot of them have not. Super disappointing because Spain was considered a young and rising team and could have had an awesome performance at this World Cup. They still could — we had a super close game with them in the Round of 16 in 2019. And they’ll still be competitive.

I think with teams like this, who either have a ton of injuries or have had a lot of roster changes, it’s hard to expect what we would have expected. But I feel also sometimes that lends itself to a new freedom or a new creativity or something that the world didn’t expect. So, I definitely wouldn’t count them out.

France

France is another team that’s been dealing with player protests, but they did change coaches. … Their new coach is Hervé Renard — he led the Saudi Arabian men’s team to the biggest upset of the Men’s World Cup last year over Argentina. Everybody probably remembers that game. That was wild. This team won’t have a ton of time together before the tournament, but they have talent, they have experience. I’d say they have a good coach. So France, another great side that historically is at the top of the list of top teams.

England

We’ve talked so much about England, they’re also a little bit injury-plagued. They’ll be missing Fran Kirby, Beth Mead and Leah Williamson, unfortunately. They just won the Euros. They have all this momentum coming into the tournament. They have players playing all over the world in different leagues, really improving a young squad that just feels like it has such an energy about it.

I think they’ve been a little bit of a favorite along with the U.S. A really good team, really great manager, really exciting to watch. Some of my favorite players on that team are Keira Walsh and Georgia Stanway, who I played with at Man City. Lauren Hemp is so good, [and] Chloe Kelly. These girls are so fun to watch, so I’ll be trying to watch all of England’s games.

Sweden

Always a threat. They beat us at the last Olympics. They fell just short in the gold-medal game after really being the top team all tournament. They’re No. 3 in the world right now. A small country, but they must have a great program. They’re always really good. They have top, top players, and I expect them to do well this summer. They’ll have five players with at least 100 caps and 10 players who have all scored 10 or more international goals.

Brazil

People are going to recognize a ton of names from the NWSL. Leading scorer currently is Kerolin; obviously, Debinha; everybody loves Marta; Brunhina has been scoring for Gotham. So, Brazil is another team to look out for. They’ve had up-and-down performances in world tournaments over the years. But if they really get together and perform the way that they can, they’re for sure a team to look out for.

New Zealand

I just want to say don’t sleep on New Zealand. We’re so excited that they’re hosting. Their group definitely has a pathway to advance. Our girl Ali Riley is ready to lead them to greatness. So we’re super excited for New Zealand, one of the host teams at this tournament.

California Takes on Carolina in Two-Game NCAA Basketball Battle for ‘The Real SC’

Te-Hina Paopao and her South Carolina teammates walk off the court after a 2025 SEC tournament win.
Both games in "The Real SC" series have been moved to larger capacity venues. (Eakin Howard/Getty Images)

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Women’s Sports Ads Hit New Heights in Latest Commercial Impact Report

A packed arena watches Game 4 of the 2024 WNBA Finals
The WNBA Playoffs helped fuel a significant increase in ad effectiveness in 2024. (David Sherman/NBAE via Getty Images)

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

JuJu Watkins celebrates USC's Big Ten basketball title after defeating UCLA on Saturday.
Star USC sophomore JuJu Watkins has already racked up multiple NIL deals. (Ric Tapia/Getty Images)

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

An overhead view of the 2024 NCAA volleyball championship game between Penn State and Louisville.
The NCAA volleyball championship was 2024's most impactful women's sports event for TV ads. (Jamie Schwaberow/NCAA Photos via Getty Images)

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.

Davidson Captains New-Look Gotham FC Roster Ahead of 2025 NWSL Kick-Off

Gotham FC defender Tierna Davidson prepares for a kick during a 2024 NWSL match.
Defender Tierna Davidson will captain Gotham FC this season. (Karen Hickey/ISI Photos/Getty Images)

Gotham FC set the scene for NWSL club's 2025 season on Tuesday, dropping their official 24-athlete roster and new player-led leadership group while handing longtime USWNT defender Tierna Davidson the captain’s armband ahead of Saturday’s regular-season kick-off.

At 26 years old, the 2019 World Cup champion and 2024 Olympic gold medalist succeeds retired goalkeeper Michelle Betos as the NJ/NY squad's captain, heading up Gotham’s leadership alongside fellow defenders Jess Carter and Mandy Freeman, as well as midfielders Rose Lavelle and Nealy Martin.

Gotham also removed star forward Midge Purce from her season-ending injury designation on Tuesday, opening the door for the 29-year-old USWNT standout to return to the NWSL pitch for the first time since tearing her ACL in last season's opener.

The 2023 NWSL Championship MVP tallied 16 goals across her 46 career appearances for Gotham before sitting out the entirety of the 2024 season.

Gotham FC midfielder Nealy Martin warns up before an NWSL match.
Gotham midfielder Nealy Martin will serve on the club's 2025 leadership group. (Ira L. Black - Corbis/Getty Images)

Gotham aims for successful 2025 behind refreshed roster

Following last year’s third-place finish, the 2023 NWSL champs saw a handful of big-name departures, prompting the club to adopt a more measured approach to this season’s roster rebuild.

"Change is normal in this environment, right?" Martin told JWS in January. "People have got to do what’s best for their career, but it hurts losing your friends on your team just personally, selfishly."

"Professionally, you have to take it in stride and see how all the new pieces can fit together," she continued. "How you can highlight new people’s best talent in the system that you’re playing."

Once considered a superteamGotham definitely looks a little different this time around, but early season moves display the club's interest in transforming steady consistency into a winning squad — with or without massively deep star power.

Gotham FC forward Midge Purce prepares a corner kick during a 2024 NWSL match.
After missing the 2024 season with injury, Midge Purce could make her Gotham return shortly. (Tim Nwachukwu/Getty Images)

Gotham FC's official 2025 team roster

  • Goalkeepers: Ann-Katrin Berger, Ryan Campbell, Shelby Hogan
  • Defenders: Bruninha, Jess Carter, Tierna Davidson, Mandy Freeman, Lilly Reale, Emily Sonnett
  • Midfielders: Sofia Cook, Jaelin Howell, Rose Lavelle, Nealy Martin, Stella Nyamekye, Taryn Torres
  • Forwards: Esther Gonzalez, Khyah Harper, Cece Kizer, Gabi Portilho, Midge Purce, Sarah Schupansky, Jéssica Silva, Ella Stevens, McKenna Whitham

Oregon State Basketball Tops Potential March Madness Bracket Busters

New mid-major basketball team Oregon State celebrates their 2025 WCC tournament title.
No. 4-seed Oregon State won the WCC tournament on Tuesday. (Candice Ward/Getty Images)

While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.

Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.

After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).

This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.

Catarina Ferreira #30 of the Oregon State Beavers holds up a ceremonial NCAA tournament ticket after the team's 59-46 victory over the Portland Pilots in the championship game of the West Coast Conference women's basketball tournament.
Potential NCAA upset Oregon State overcame star departures to win the WCC tournament. (Candice Ward/Getty Images)

Oregon State paves a path to NCAA tournament underdog

First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.

Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.

"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."

The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.

While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.

The South Dakota State basketball bench cheers during a 2025 NCAA game.
South Dakota State could snag a No. 9 seed in March Madness. (Samantha Laurey/Argus Leader/USA TODAY NETWORK via Imagn Images)

NCAA underdogs looks to spur chaos in March Madness

Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.

Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.

Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.

While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.

Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.

Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.
 
 

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