The WNBA and NWSL welcomed some new high-profile owners on Monday, as Serena Williams and Sabrina Ionescu announced investments in the country’s leading pro women’s sports leagues.

Tennis icon Williams is purchasing a stake in the Toronto Tempo. There, the 23-time Grand Slam winner will subsequently weigh in on the 2026 WNBA expansion team's visual elements like jersey designs, merchandise deals, and more.

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"Serena is a champion," noted Tempo president Teresa Resch. "She’s set the bar for women in sport, business, and the world — and her commitment to using that success to create opportunities for other women is inspiring."

Meanwhile, 2024 WNBA champion and Bay Area product Ionescu also padded her portfolio. Ionescu bought into 2024 NWSL addition Bay FC, where she’ll serve as an official commercial advisor.

"Sabrina is the ultimate innovator and creates new pathways for aspiring and current professional athletes," said team CEO Brady Stewart. "Adding her passion and vision to what we are building at Bay FC will allow us to further disrupt the sports landscape."

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Athlete investors lead the way in growing women's sports

Both current and retired athletes are increasingly buying into the business side of women’s sports. The list includes USWNT alums Julie Foudy, Mia Hamm, and Abby Wambach backing Angel City FC and WNBA legend Sue Bird buying into the Seattle Storm and Gotham FC.

Earlier this year, 2024 WNBA Rookie of the Year Caitlin Clark threw her support behind Cincinnati’s recent NWSL expansion bid.

"This moment is not just about basketball," said Williams. "It is about showcasing the true value and potential of female athletes — I have always said that women’s sports are an incredible investment opportunity."

"I whole-heartedly understand how important investment really is and obviously you can talk about it and be about it, but you really have to want to be committed to it and invest to be able to see what you believe in come to light," echoed Ionescu.

Ownership doesn't only keep legends in the game. It also proves that women’s sports are a booming business.

"It hasn't happened overnight for us. It's been years and years for us of athletes kicking down the door, voice what it is that they want to see. It's taken investment, and now expansion," added Ionescu.

"To see it now in real-time — viewership, attendance, sponsorships — everything is at an all-time high."

The WNBA is back in action on Tuesday night, as the Indiana Fever and Seattle Storm headline a series of games that could make or break the current trajectories of several 2025 title contenders.

Seeking an especially strong Tuesday performance is the Fever, as Indiana tries to snap a two-game losing streak against the increasingly confident Storm.

"There are going to be stretches that are really good and there's going to be stretches that aren't as good," Fever guard Caitlin Clark said on Sunday, addressing her recent shooting slump.

While the Indiana and Seattle clash will lead the Tuesday charge, the night will also see young squads sizing up WNBA juggernauts as bottom-table teams look for a leg up:

• No. 8 Indiana Fever vs. No. 5 Seattle Storm, 10 PM ET (NBA TV): The Fever need a win against a Storm side that can't seem to lose, as both teams eye the postseason.

• No. 1 Minnesota Lynx vs. No. 9 Washington Mystics, 8 PM ET (WNBA League Pass): The up-and-coming Mystics will attempt to hand the Lynx a second season loss, as Minnesota star Napheesa Collier remains day-to-day with lower back stiffness.

• No. 4 Atlanta Dream vs. No. 12 Dallas Wings, 8 PM ET (WNBA League Pass): The Dream are on a tear, surging up the standings as the struggling Wings attempt to take flight.

• No. 10 LA Sparks vs. No. 11 Chicago Sky, 8 PM ET (NBA TV): The Sparks have cooled after a hot start while the Sky has yet to rev up, with both teams aiming to end a three-game losing streak on Tuesday night.

Teams across the league are hoping to make the most of every minute while also managing injury concerns and absences as the WNBA All-Star break looms.

The WNBA Class of 2025 is already making its mark on the league, with first-year players stepping up and showing out while the Rookie of the Year race — and betting odds — heat up.

No. 1 draft pick Paige Bueckers has been just as good as advertised, with the Dallas Wings guard leading her class in both minutes played and points per game while also charting league-wide in assists per game, steals per game, and mid-range shots made.

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DraftKings currently has Bueckers as the clear WNBA Rookie of the Year race frontrunner at -1,000, though the dynamic DC duo of guard Sonia Citron (+1,500) and forward Kiki Iriafen (+1,000) are quickly gaining traction.

Iriafen won May's WNBA Rookie of the Month award after a series of career-opening double-doubles, while her Washington Mystics teammate Citron has continued to execute in the clutch — most recently posting a career-high double-double performance of 27 points and 11 rebounds in last Sunday's 91-88 overtime win over Dallas.

"Not only is [Iriafen] holding her own, she's excelling," Citron told JWS earlier this month. "And seeing that is just incredible."

"Soni just does all the little things," Iriafen added. "She doesn't shortcut anything, she's doing the fundamentals, she doesn't cheat the game at all."

Though the NWSL hit the pause button this week, players worldwide are still on the move, as both European and US soccer teams use the midseason break to sharpen their lineups with international signings.

The NWSL has already seen one major departure, with the San Diego Wave announcing Monday that forward María Sánchez will return to her former Liga MX club UANL Tigres after nearly five years in the NWSL, with the Wave set to receive an undisclosed transfer fee in return.

"When the opportunity came to return to Tigres, I had to do a lot of inner searching, and I ultimately decided that returning to Liga MX Femenil and Tigres specifically was the best course of action for my career," the 29-year-old dual citizen and Mexico international player said in the Wave's release.

NWSL clubs are also setting their sights on European free agents, with the Washington Spirit bringing in Juventus forward Sofia Cantore last week — the first Italian signing in league history.

Also hopping aboard the player transaction carousel is new WSL side London City, with the top-flight debutantes inking OL Lyonnes midfielder and Dutch international Daniëlle van de Donk on Friday.

Meanwhile, van de Donk's wife and club teammate Ellie Carpenter is also potentially WSL-bound, with the defender reportedly nearing a deal that would see the Australian join Chelsea FC in return for the Blues sending Canadian international Ashley Lawrence to OL Lyonnes.

For their part, OL Lyonnes picked up defender Ingrid Engen from Barcelona as a free agent last week, adding the Norwegian international after snagging French forward and PSG's all-time leading scorer Marie-Antoinette Katoto earlier this month.

With the most recent NWSL CBA abolishing traditional trade windows, expect even more international signings and roster reshufflings before the league resumes play on August 1st.

San Diego is paying tribute to one of their own, with the Wave announcing plans to retire the No. 13 jersey of NWSL and USWNT legend Alex Morgan on September 7th.

Still topping the team's all-time scoring leaderboard with 23 goals in just over two seasons with San Diego, the retired club captain will be the first-ever Wave player to receive the prestigious honor.

Morgan also led San Diego to the 2023 NWSL Shield as well as postseason appearances in the 2022 expansion club's first two seasons.

"Alex's legacy goes far beyond goals and accolades. She helped lay the foundation for this club and elevated the standard for what women's soccer is today," said Wave FC governor Lauren Leichtman in the team's Tuesday announcement.

"She made this city her home, inspired our fans and community, and helped define who we are," Leichtman continued. "Her impact will be felt for generations, and it's only fitting that her number becomes a permanent part of Wave FC history." 

Morgan joined the Southern California squad's ownership group just last month, saying "San Diego is where I've built my home, where I am raising my children, and found a purpose beyond my playing career."

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How to attend the San Diego jersey retirement of Alex Morgan

San Diego will officially retire Morgan's No. 13 jersey during their home match against the Houston Dash at 8 PM ET on September 7th.

Tickets to the game will go on sale to the general public online at 6 PM ET on Tuesday.