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Team USA Women’s Basketball: the biggest global dynasty we take for granted

ATHENS – AUGUST 28: Diana Taurasi #1 of the United States and teammates celebrate from the bench as their team goes on to win the gold in the women’s basketball gold medal match 74 -63 over Australia on August 28, 2004 during the Athens 2004 Summer Olympic Games at the Indoor Hall of the Olympic Sports Complex in Athens, Greece. (Photo by Jamie Squire/Getty Images)

During the Olympics, U.S. teams in women’s soccer, gymnastics and beach volleyball enjoy a substantial boost in viewership and public support. By comparison, the U.S. women’s national basketball team gets little fanfare. You could say the same for such sports like indoor volleyball and water polo, etc., but none of these teams have been more victorious than USA Women’s Basketball. Not by a mile.

The women’s national team has won eight out of 10 gold medals since the sport debuted in 1976 for women (not counting the 1980 boycott). This summer they are competing for a seventh gold medal in a row. The only other U.S. team to have accomplished this feat is the men’s national basketball team, which had a forty-year head start and won the first seven Olympic golds from 1936 to 1968. Besides the men’s squad, no other U.S. team even comes close to the women’s 80 percent gold-medal winning percentage. 

One could argue that this is the crux of the problem. That the U.S. women are too dominant in basketball to the point that it’s not captivating, that there’s not enough parity to make it exciting. It’s the same argument that was applied to UConn when they won four NCAA titles in a row behind Breanna Stewart. It’s safe to say, looking back, that UConn’s dominance was not, in fact, bad for the sport. And neither is Team USA’s.

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Team USA celebrates winning gold in Rio (Tim Clayton/Getty Images)

Granted, international basketball isn’t on the same footing as international soccer or other sports given a global footprint by the former British Empire. For women’s soccer, the World Cup and the Olympics represent the pinnacle of competition. For basketball, on the contrary, the highest level of competition is found in the WNBA. The result for USA Women’s Basketball is that making the national team is arguably harder than winning the gold medal.

As hoops legend Simone Augustus recently told LaChina Robinson on the Around the Rim pod, “You’re talking about the top players in the world, there’s only 12 spots … if you wanted to be on that team, you had to be at the tip, tip, tip top in order to make that team. That was by far the hardest team to make.”

Competition to make Team USA is so fierce that often the biggest Olympic storyline is who didn’t make the team, as was the case in 2016 when Candace Parker was inexplicably left off the roster and deprived of a gold.

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Skylar Diggins-Smith (Joe Robbins/Getty Images)

This year represents another opportunity to shift the narrative around USA Women’s Basketball, which is easily the greatest global dynasty we take for granted as fans.

Yes, there was the usual bit of drama when the roster came out, as fans (rightfully) questioned how Nneka Ogwumike could be left off. But that can’t be where the story ends for Team USA, not when the quality of the product on the court is this phenomenal and the cultural influence of the players off the court is this palpable. 

The popularity of the WNBA is soaring, and there are good reasons for it. The national team is a highly distilled version of the same ingredients which make the W great, which is why Team USA’s latest gold medal bid has the potential to capture the heart of the nation.

On the court, the talent has never been better

With only 144 roster spots in the WNBA, all 12 teams in the league are stacked with big names (thus the vocal calls for #WNBAexpansion), but none more so than the Seattle Storm and Phoenix Mercury. Both teams have an intimidating “Big Three” and all six of those players are now teammates on Team USA. For Phoenix, it’s Skylar Diggins-Smith, Brittney Griner and (GOAT No. 1) Diana Taurasi. For Seattle, it’s Jewell Loyd, Breanna Stewart and (GOAT No. 2) Sue Bird. 

For Taurasi and Bird, there could never be enough print about what they’ve accomplished in their parallel careers. The all-time leading scorer (DT) and all-time leading dime dealer (Bird) are each playing in their fifth consecutive Olympic games and hunting down a fifth consecutive gold medal at 39 and 40 years old, respectively. Tokyo could be the last time we see the two GOATS together on the court wearing the same jersey. Savor it.

On the opposite end, this will be the first Olympics for reigning league MVP A’ja Wilson, who is only in her fourth pro season but has quickly become a face of the league. During the Olympics she’ll be sharing the court with Seattle’s “Big Three,” who bested her Las Vegas Aces in the WNBA Finals last season 3-0. Seattle and Vegas currently sit first and second in league standings. 

In addition to teaming up with her biggest competition, Wilson will get to play alongside her good friend and fellow Olympic newbie Napheesa Collier. There might not be a traditional Olympics village this year, but that doesn’t mean A’ja and Napheesa won’t have some serious tea to spill on their JWS podcast, Tea with A & Phee. 

You’ve also got Tina Charles, who has stepped up massively in Elena Della Donne’s absence for the Washington Mystics. Charles is currently leading all scorers in the W this season and is in the top five in rebounding. On any given night, she’s liable to post an eye-popping double-double.

An let’s not forget future Hall of Famer Sylvia Fowles (the WNBA’s all-time leading rebounder), the “Point Gawd” Chelsea Gray and defensive specialist Ariel Atkins. It goes without saying that Team USA is overloaded with talent, and that on paper, this could be one of the best women’s basketball teams ever. 

Off the court, the impact has never been bigger

During the 2020 Wubble season, the WNBA received widespread acknowledgement for being a leading voice in social justice matters. Given that the league is majority Black, with a large number of LGTBQ+ athletes, these professional women’s basketball players are living at the heart of these struggles.

As Nneka Ogwumike, president of the WNBA’s Players Association, put it, “We’re 70 percent Black women. It’s just that simple really. Naturally, we are unfortunately inherently political. We don’t choose to be, it just is. That authenticity drives our action.”

The political actions taken by the WNBA last summer — from tributes to Breonna Taylor, to supporting Rev. Raphael Warnock in his U.S. Senate bid against then-WNBA owner Kelly Loeffler — were organized, unified, and powerful. Players responded in real time to events happening across the country with poise and profound thoughtfulness. Their deeply-rooted support of social justice campaigns drew in many new fans. Now, a consolidated group of these women will be taking both their skills and social beliefs to Tokyo as they represent the United States on the global stage.

With Dawn Staley at the helm, a three-time Olympic gold medalist herself and the first Black head coach for the women’s national team, there are inherent political implications even without an explicit demonstration or targeted campaign. But just as these players did in the bubble last year, expect them to lead the conversation both on and off the court.

The games themselves might not come down to the wire, but that doesn’t mean there aren’t a thousand and one other reasons to watch what these women do in Tokyo this summer. Greatness shouldn’t be taken for granted, and in the history of the Olympics, there simply is no greater team.

London Derby Pits Arsenal Against Chelsea as WSL Debate Brews

Arsenal's Kim Little talks to her team in a huddle.
Arsenal trail Chelsea by seven points in the WSL standings. (Alex Burstow/Arsenal FC via Getty Images)

An age-old rivalry headlines the WSL this weekend, as second-place Arsenal gears up for Sunday's Stamford Bridge showdown against league leaders — and reported recipient of USWNT star Naomi Girma — Chelsea FC.

Both clubs are on an undefeated tear, with Chelsea yet to register a loss halfway through the 22-match 2024/25 season.

Meanwhile, newly minted head coach Renée Slegers's Arsenal will attempt to avenge the Gunners' lone loss — a 2-1 October stumble to first-season WSL boss Sonia Bompastor's Blues.

Chelsea and Arsenal's dominance goes beyond the WSL, as both sides also advanced to the semifinals of the League Cup with massive shutout wins this past Wednesday.

WSL attacker and USWNT star Catarina Macario looks on during a Chelsea match.
International stars like the USWNT's Cat Macario give Chelsea an edge in WSL play. (Harriet Lander/Chelsea FC/Getty Images)

Wright shines spotlight on WSL investment debate

A product of a system that often places men's and women's teams under the same leadership, Chelsea and Arsenal have set the standard for the top-flight UK league — and cast other clubs in their shadow.

As some WSL teams continue to snag top international stars, those seeing departures risk falling by the wayside — putting into question a system that might be inhibiting the league's growth and parity.

"In England, with the women's league, I believe if you gave some owners the opportunity to back out of supporting the women's game, I think they would, simply because I feel like they're all about profit," Arsenal legend and outspoken women's football advocate Ian Wright told The World Economic Forum in Davros this week.

Wright acknowledged that the women's game, which suffered from a near 50-year FA ban, is still "playing catch up on every level, infrastructure, training, coaching and every level of development."

"Because of the past it wasn't allowed to be built up, so we are trying to do that now. So, it needs owners, individuals and corporates that will invest."

Currently, the English FA is considering expanding the lower tiers of the women's football pyramid to incentivize development and professionalization at the club level.

Arsenal player Lotte Wubben-Moy battles with Mayra Ramirez of Chelsea at the 2023/24 FA Women's Continental Tyres League Cup Final.
Another London Derby lights up the WSL this weekend. (Copa/Getty Images)

How to watch WSL rivals Chelsea vs. Arsenal in the London Derby

Sunday's WSL rivalry match pits the league-leading Blues against the Gunners at 7:25 AM ET, with live coverage on ESPN2.

Unrivaled Teams Eye First Wins as WNBA Stars Hit the 3×3 Court

Chelsea Gray of Unrivaled team Rose BC controls the ball
Rose BC is one of three Unrivaled teams still searching for their first win. (Carmen Mandato/Getty Images)

Unrivaled 3×3 Basketball is back, as a second slate of weekend games shines a spotlight on the new league's three winless teams as they rally for redemption.

Phantom BC, Mist BC, and Rose BC are all 0-2 out of the gate, with the six-team league evenly divided between the undefeated and the winless after last week's debut.

At least one of the three will end up in the win column on Friday night, with the Mist and Phantom squaring off in the first game of the doubleheader.

Both lineups contain serious firepower, with Unrivaled co-founder Breanna Stewart leading the Mist alongside sharpshooter Jewell Loyd, whose 20 points per game have her currently in fourth-place on the league's stat sheet. The Phantom boasts the talents of Sabrina Ionescu and Brittney Griner.

While both have fallen victim to more cohesive game-plans, the Phantom in particular have struggled, posting a league-low average of 58.5 points per game to ultimately drop their first two outings by an average of 29 points.

Saturday's action sees Chelsea Gray and Angel Reese's Rose BC step into the spotlight, going up against a Mist team facing back-to-back matchups.

The Rose roster features two of the offseason league's top scorers in Gray and Kahleah Copper, who each averaged 14.5 points per game through Unrivaled's opening weekend. However, they'll need to lock in on defense to quiet Mist standout DiJonai Carrington's shooting in transition.

Vinyl's Rhyne Howard dribbles around Rose's Kahleah Copper in their Unrivaled game.
Rhyne Howard leads the Vinyl with 23.5 points per game. (Carmen Mandato/Getty Images)

Friday's Unrivaled doubleheader tests undefeated teams

The second game of Friday's doubleheader flips the script as two teams put their undefeated starts on the line.

The Laces, led by Kayla McBride's 24.5 points per game, will take on a Vinyl side that rosters three of the league's Top 10 scorers — more than any other Unrivaled team. The trio of Rhyne Howard, Dearica Hamby, and Arike Ogunbowale are poised to cool the Laces' hot start.

How to watch Unrivaled 3×3 Basketball games

Unrivaled's second weekend slate tips off on Friday with the Phantom vs. the Mist at 7:15 PM ET, before the Laces play the Vinyl at 8:15 PM ET. Live coverage of both games will air on TNT.

LSU Visits Rival South Carolina in Top 5 NCAA Basketball Battle

SEC basketball players Flau'jae Johnson and Last-Tear Poa of LSU high-five on the court
LSU is one of just two undefeated DI women's basketball teams left this season. (Geoff Stellfox/Getty Images)

One of the NCAA's fiercest rivalries hits the hardwood on Friday, when undefeated No. 5 LSU travels to No. 2 South Carolina for yet another high-stakes SEC basketball battle.

Anticipation for the matchup has been building since Wednesday, when the NCAA postponed the game. Originally set for Thursday, winter weather disruptions in Louisiana delayed LSU's ability to safely travel to Columbia.

"It's a rivalry, it really is," newly re-signed South Carolina head coach Dawn Staley said earlier this week. "It's not only a rivalry between the programs on the floor, but it's a rivalry with the fanbases."

A championship-fueled SEC basketball clash

With the last three national championships under their belts,​ LSU (2023) and South Carolina (2022, 2024) have seen WNBA superstars like Angel Reese and Aliyah Boston pass through their ranks.

This season's lot is just as talented, with LSU's Aneesah Morrow and Flau'jae Johnson preparing to lead the Tigers against the a dominant Gamecock defense anchored by team rebounds leader Chloe Kitts.

Coach Kim Mulkey's roster will have their work cut out for them in Columbia, where South Carolina is on a 68-game home winning streak. Even more, the Gamecocks haven't lost to the Tigers since January 2012, winning 16 consecutive meetings between the pair.

That said, while last year's South Carolina team ran the table on their way to a national title, LSU is one of just two Division I teams to still hold a perfect season. The Tigers' 20-0 record is the second-best start in program history, just below their 2022/23 team who strung together 23 wins before South Carolina handed them a first season loss.

If Staley's squad can do it again on Friday, they'll earn an eighth victory over currently ranked teams — and third over a Top 10 roster — so far this season. Their lone loss came at the hands of No. 1 UCLA, the only other program still holding an undefeated record.

On the other hand, LSU has just two victories over ranked teams so far, with Friday's matchup marking their first Top 10 test of the season.

Angel Reese  of LSU and Kamilla Cardoso of South Carolina competing at the NCAA basketball SEC Conference Tournament Championship
The NCAA basketball rivalry between LSU and South Carolina has spanned decades. (Jim Dedmon/USA TODAY Sports)

How to watch LSU vs. South Carolina college basketball

LSU tips off against South Carolina at 5 PM ET on Friday, airing live on ESPN.

Unrivaled 3×3 Basketball Shatters TV Viewership Records

Rose BC's Kahleah Copper lays up a shot during an Unrivaled game.
The Friday debut of Unrivaled saw record TV viewership on TNT. (Carmen Mandato/Getty Images)

Friday's Unrivaled 3×3 Basketball debut was an unequivocal success for TV partner TNT Sports, as the new offseason 3x3 league's opening lineup became the most-watched women's basketball games in the broadcast network's history.

The doubleheader logged viewership averages of 313,000 and 311,000, respectively, with the first game peaking at 364,000.

Notably, these numbers do not include viewers on Max, where every Unrivaled game is available to stream live under the league's six-year, $100 million media deal with Warner Bros. Discovery (WBD).

Unrivaled star Shakira Austin #1 of the Lunar Owls drives against Aaliyah Edwards #3 of the Mist during the first half at The Mediapro Studio on January 17, 2025 in Medley, Florida.
Unrivaled debuted to great acclaim late last week. (Carmen Mandato/Getty Images)

In 2022, WNBA games averaged 372,000 viewers across Disney networks, with the league later surpassing 500,000 across ABC, ESPN, and CBS in 2023 before reaching a 1.19 million average on ESPN in 2024.

Unlike the well-established WNBA, which is on the cusp of entering its 29th year, Unrivaled is a new-look product in its first-ever season. With that in mind, Unrivaled's initial numbers are promising, particularly for a league that's prioritizing long-term wins over instant gratification.

"I think we put ourselves in a great position to be successful right away, but it’s a marathon,"  league president Alex Bazzell told The Athletic before Unrivaled’s launch. "We’re not running out there from Day 1 trying to get millions of viewers out of the gate."

One piece of the Unrivaled fan engagement puzzle

Viewership is just one way the league is measuring fan engagement, with Unrivaled also turning an eye toward social media metrics.

"[Viewership is] not fully indicative of what is the overall fan interest because there’s so many ways to consume leagues and teams and highlights," noted Bazzell.

It's one reason that partnering with WBD was so appealing to the new league. The media giant's already robust sports social media channels are elevating Unrivaled content across platforms to an established, sports-hungry audience.

To that end, Unrivaled’s opening weekend content garnered 31 million views across WBD’s social channels and fueled a 59% viewership boost of the media giant's women's sports-specific TikTok account.

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