As the 2025 NCAA tournament tips off this week, few Women's March Madness teams have had a more remarkable run than No. 1 overall seed UCLA.

The Bruins only lost two regular-season games this year, a streak that led to a Big Ten conference tournament title, and, eventually, top-ranked entry into this weekend’s tournament start. By securing the first No. 1 overall seed in program history, this group of UCLA players has already proven themselves the most successful in school history — with additional hardware firmly on the horizon.

But junior Kiki Rice has preferred to keep things in perspective, as she told Just Women’s Sports in the quiet days between the regular season’s end and the postseason's launch.

“The reality is we lost two games the entire year, and that's a pretty good record: 27-2,” she said matter-of-factly. “I think most people would be pretty happy with that.”

UCLA did, however, launch their Big Ten tournament campaign with unfinished business, having fallen twice to crosstown rival USC to cede the regular-season conference title. While they got their revenge in the Big Ten tournament title game, UCLA head coach Cori Close wasn’t shy about wanting to meet the Trojans one more time — at the NCAA Final Four in Tampa.

A Final Four battle would give UCLA the ability to draw even with JuJu Watkins and the Trojans this season, claiming the biggest bragging rights of all. But Rice knows that once-in-a-lifetime opportunities start with everyday consistency.

“It’s about resetting, and how we can move on, get better, and learn,” she said. “How we individually can be better for our teammates and be better for our coach.”

All eyes on women's basketball — and UCLA

As the profile of women’s basketball rises at an exponential rate year after year, many college programs have benefited from the broader spotlight. But winning remains one of the best promotional tools available, and UCLA doubled down on that prospect, signing star transfer Lauren Betts last season in a move that culminated in back-to-back Sweet Sixteen appearances. 

This year, though, the Bruins want more. And as the team’s star power continues to emerge, anything seems possible.

Rice has been one of those stars. Literally — she starred in ESPN’s 2024 docuseries Full Court Press, giving fans a chance to see behind the curtain into what makes the 21-year-old tick. And while Betts pulls defensive focus on the court, Rice can make the offense sing. She leads the team in assists and steals per game, carrying a heavy load when games get tough.

As a young player making a name for herself, Rice enjoys the off-court attention. But she’s not immune to the pressure that accompanies greater scrutiny.

“It’s been a lot,” she reflects. “But it's also been something that me, and I think the rest of my teammates, we wanted. It's part of being in women's sports at this time, where it's really growing so much.”

She described the national attention as a welcome change. With attendance, TV viewership, brand deals, and other KPIs on the rise, the Bruins know it’s time to seize the moment. 

“This is what we deserve,” Rice said resolutely. “Let's take advantage of it, and be thankful for it.”

Rice embraces the spotlight on and off the court

But if success on the court fuels exposure off the court, Rice understands the importance of balancing the bigger picture with remaining focused on the task at hand. And that mindset especially rings true in the era of blockbuster NIL deals.

“I want to take advantage of all these opportunities,” she said. “But they take time, and that's time away from school, that's time away from personal relaxation and reset time. That's time away from being in the gym.”

Rice has garnered attention from countless brands over the course of her college career. That includes signing with Jordan Brand as their first-ever NIL contract in 2022. Since that milestone, she’s gone on to work with major players in the women’s sports ad space like Buick, Dove, Neutrogena, and Beats by Dre, among others.

“I've definitely gotten more used to it,” she continued. “But I wouldn't say it's always easy”

March Madness AT&T ad highlights UCLA stars

Today’s student-athletes are expected to keep up with their studies and stay fit on the court, while also participating in the larger sports cultural conversation via brand partnerships and media appearances. That’s why fans will see Rice’s face throughout the tournament — and not just sweating it out in UCLA blue and gold.

When the game cuts to commercial, you might spot Rice starring in a new AT&T TV ad alongside Betts, promoting the sport both Bruins love to play. She even got a chance to flex a few comedy muscles onscreen, saying that her experience in front of the camera was nothing but positive.

“To be part of such a high quality production and film that commercial, I had a great time doing it,” she said, adding that Betts has been a friend she can lean on when the balancing act that is modern-day college sports gets too stressful. 

“I feel like she kind of understands, and is going through something very similar,” Rice says of her teammate and AT&T co-star. 

Getting UCLA tournament ready from the inside-out

She also credits her family as a major source of support, even if they're many miles away on the East Coast, where Rice became one of the country's top high school prospects. And over the years, she’s taken personal responsibility in creating her own stability. She learned from experience the cadence required to not let fatigue set in at the end of a grueling basketball season.

Rice especially prioritizes taking care of her body, as March’s schedule sees games in quick succession. But she also grounds herself in the moment, viewing March Madness as not just a point of pressure, but one of opportunity.

“We've been talking about the NCAA tournament and Big Ten tournament all season long,” said Rice. “It's just like we talk about in practice: We have a new new season ahead of us, two new seasons coming up.”

But for all Rice’s individual and collective achievements so far, when the Bruins tip off against Southern University on Saturday, the pursuit of greatness begins anew. From falling just short of a regular-season title to edging out USC in the Big Ten tournament, Rice is eager to put a winning stamp on an already historic UCLA season.

“At the end of the day, we're just trying to win,” she said. “We don’t have that long, so we’ve got to take advantage of it.”

The Tour de France Femmes confirmed its course for 2026 this week, setting up next year's event as the longest iteration of the race in the women's tour history.

The 2026 course will run in nine stages starting in Lausanne, Switzerland, on August 1st and continuing through the finish line in Nice, France, on August 9th.

Cyclists will cover a total of 1,175 kilometers, with 18,795 meters of climbing.

The course will feature three flat stages and three hilly stages as well as two mountain stages and one individual time trial, with riders tackling Mont Ventoux — an iconic climb from the men's event — for the first time.

Though 2026 will only by the fifth edition of the modern Tour de France Femmes, the race will make its debut in a standalone time slot one full week after the men’s race ends, with recent record viewership fueling the move to separate the races rather than continue the previous tactic of scheduling the two events back-to-back.

"We no longer need men for the Tour de France Femmes to exist,"  said race director Marion Rousse at Thursday's course unveiling. "There's no need to have the men's race as a platform to launch the women's race. Now people are waiting to see us."

"People have embraced us," Rousse continued. "The new dates, separate to the men, prove it."

This weekend's slate of international soccer features more than one blockbuster matchup, as some of the summer's top performers, including England and Brazil, begin the long process of preparing for the 2027 World Cup.

Reigning UEFA Women's Euro champions England will be hosting 2025 Copa América Femenina winners Brazil at the Etihad Stadium in Manchester on Saturday, when the Lionesses officially kick off their four-game Homecoming Series to close out 2025 play.

The match between world No. 4 England and No. 7 Brazil will serve as the first of the series of friendlies that will span the final two international breaks of the year, with the Lionesses closing out the opening pair of games against No. 15 Australia on Tuesday.

Elsewhere, while England fans will be enjoying the team's victory lap after their second-straight Euro title, other top UEFA competition are honing in on 2025 Nations League play.

Behind a long-range goal from winger Klara Bühl, No. 5 Germany snagged a narrow 1-0 victory over No. 6 France on Friday morning, taking the lead in the pair's two-leg semifinal.

The second Nations League semifinal round kicks off at 2 PM ET on Friday, when No. 1 Spain faces No. 3 Sweden live on Prime.

How to watch England vs. Brazil this weekend

England takes on Brazil at 12:30 PM ET on Saturday, with live coverage streaming on Prime.

The Wings have found their next sideline leader, as multiple reports on Thursday linked longtime University of South Florida (USF) head coach Jose Fernandez to the open position in Dallas.

Fernandez is still finalizing his contract with the WNBA team, with the 53-year-old exiting USF having led the Bulls for 25 years, making 10 NCAA tournament appearances along the way.

Calling his impact "profound," USF athletics CEO Rob Higgins acknowledged that Fernandez is leaving for a WNBA position in a Thursday statement.

"While this is a bittersweet moment for our program, it is a well-deserved opportunity for Jose," said Higgins. "We are incredibly proud of him."

Replacing Chris Koclanes after one year, Fernandez will become the fifth Dallas head coach in seven seasons, with the Wings trying to build a title-contending roster around 2025 WNBA Draft overall No. 1 pick and reigning Rookie of the Year Paige Bueckers.

Fernandez will also be the third WNBA hiring out of the college ranks in the last two years, joining Atlanta Dream boss Karl Smesko (FGCU) and LA Sparks manager Lynne Roberts (Utah).

Hoping to improve on a 13th-place 2025 finish — and make the WNBA Playoffs for the first time since 2023 — Dallas could claim a second straight No. 1 draftee next year, with the Wings entering 2026 with the highest odds to snag the top pick in the league's draft lottery.

The WNBA league office and the Players Association (WNBPA) exchanged escalating public statements this week, as both sides dispute terms surrounding a key issue in the ongoing CBA negotiations: revenue sharing.

"When the players opted out [of their CBA] a year ago, they made it clear they wanted a salary system that values their labor and allows them to grow with the business they are very clearly driving," WNBPA executive director Terri Jackson told ESPN in a statement this week, citing the vast disparity in revenue sharing percentages between the WNBA and the NBA.

Jackson continued by claiming that the WNBA intends to "run out the clock" and double down on a model that "intentionally undervalues the players."

Days ago, NBA commissioner Adam Silver said publicly that "[Revenue] share isn't the right way to look at it," pushing instead for salary increases in "absolute numbers."

WNBA leadership, however, denied that their current offer to players omits all revenue sharing, with the league calling the WNBPA's claim "incorrect and surprising," while indicating that an uncapped revenue sharing model "directly tied to the league's performance" is on the table.

"It is frustrating and counterproductive for the union to be making misrepresentations about our proposals while also accusing the league of engaging in delay," the WNBA's statement continued. "That is simply not true."

With both parties not seeing eye to eye, a resolution before the October 31st CBA deadline appears unlikely, though a formal request for an extension on negotiations is not currently in the cards.