As the 2025 NCAA tournament tips off this week, few Women's March Madness teams have had a more remarkable run than No. 1 overall seed UCLA.

The Bruins only lost two regular-season games this year, a streak that led to a Big Ten conference tournament title, and, eventually, top-ranked entry into this weekend’s tournament start. By securing the first No. 1 overall seed in program history, this group of UCLA players has already proven themselves the most successful in school history — with additional hardware firmly on the horizon.

But junior Kiki Rice has preferred to keep things in perspective, as she told Just Women’s Sports in the quiet days between the regular season’s end and the postseason's launch.

“The reality is we lost two games the entire year, and that's a pretty good record: 27-2,” she said matter-of-factly. “I think most people would be pretty happy with that.”

UCLA did, however, launch their Big Ten tournament campaign with unfinished business, having fallen twice to crosstown rival USC to cede the regular-season conference title. While they got their revenge in the Big Ten tournament title game, UCLA head coach Cori Close wasn’t shy about wanting to meet the Trojans one more time — at the NCAA Final Four in Tampa.

A Final Four battle would give UCLA the ability to draw even with JuJu Watkins and the Trojans this season, claiming the biggest bragging rights of all. But Rice knows that once-in-a-lifetime opportunities start with everyday consistency.

“It’s about resetting, and how we can move on, get better, and learn,” she said. “How we individually can be better for our teammates and be better for our coach.”

All eyes on women's basketball — and UCLA

As the profile of women’s basketball rises at an exponential rate year after year, many college programs have benefited from the broader spotlight. But winning remains one of the best promotional tools available, and UCLA doubled down on that prospect, signing star transfer Lauren Betts last season in a move that culminated in back-to-back Sweet Sixteen appearances. 

This year, though, the Bruins want more. And as the team’s star power continues to emerge, anything seems possible.

Rice has been one of those stars. Literally — she starred in ESPN’s 2024 docuseries Full Court Press, giving fans a chance to see behind the curtain into what makes the 21-year-old tick. And while Betts pulls defensive focus on the court, Rice can make the offense sing. She leads the team in assists and steals per game, carrying a heavy load when games get tough.

As a young player making a name for herself, Rice enjoys the off-court attention. But she’s not immune to the pressure that accompanies greater scrutiny.

“It’s been a lot,” she reflects. “But it's also been something that me, and I think the rest of my teammates, we wanted. It's part of being in women's sports at this time, where it's really growing so much.”

She described the national attention as a welcome change. With attendance, TV viewership, brand deals, and other KPIs on the rise, the Bruins know it’s time to seize the moment. 

“This is what we deserve,” Rice said resolutely. “Let's take advantage of it, and be thankful for it.”

Rice embraces the spotlight on and off the court

But if success on the court fuels exposure off the court, Rice understands the importance of balancing the bigger picture with remaining focused on the task at hand. And that mindset especially rings true in the era of blockbuster NIL deals.

“I want to take advantage of all these opportunities,” she said. “But they take time, and that's time away from school, that's time away from personal relaxation and reset time. That's time away from being in the gym.”

Rice has garnered attention from countless brands over the course of her college career. That includes signing with Jordan Brand as their first-ever NIL contract in 2022. Since that milestone, she’s gone on to work with major players in the women’s sports ad space like Buick, Dove, Neutrogena, and Beats by Dre, among others.

“I've definitely gotten more used to it,” she continued. “But I wouldn't say it's always easy”

March Madness AT&T ad highlights UCLA stars

Today’s student-athletes are expected to keep up with their studies and stay fit on the court, while also participating in the larger sports cultural conversation via brand partnerships and media appearances. That’s why fans will see Rice’s face throughout the tournament — and not just sweating it out in UCLA blue and gold.

When the game cuts to commercial, you might spot Rice starring in a new AT&T TV ad alongside Betts, promoting the sport both Bruins love to play. She even got a chance to flex a few comedy muscles onscreen, saying that her experience in front of the camera was nothing but positive.

“To be part of such a high quality production and film that commercial, I had a great time doing it,” she said, adding that Betts has been a friend she can lean on when the balancing act that is modern-day college sports gets too stressful. 

“I feel like she kind of understands, and is going through something very similar,” Rice says of her teammate and AT&T co-star. 

Getting UCLA tournament ready from the inside-out

She also credits her family as a major source of support, even if they're many miles away on the East Coast, where Rice became one of the country's top high school prospects. And over the years, she’s taken personal responsibility in creating her own stability. She learned from experience the cadence required to not let fatigue set in at the end of a grueling basketball season.

Rice especially prioritizes taking care of her body, as March’s schedule sees games in quick succession. But she also grounds herself in the moment, viewing March Madness as not just a point of pressure, but one of opportunity.

“We've been talking about the NCAA tournament and Big Ten tournament all season long,” said Rice. “It's just like we talk about in practice: We have a new new season ahead of us, two new seasons coming up.”

But for all Rice’s individual and collective achievements so far, when the Bruins tip off against Southern University on Saturday, the pursuit of greatness begins anew. From falling just short of a regular-season title to edging out USC in the Big Ten tournament, Rice is eager to put a winning stamp on an already historic UCLA season.

“At the end of the day, we're just trying to win,” she said. “We don’t have that long, so we’ve got to take advantage of it.”

Thursday's Iowa vs USC matchup produced a major upset, as Iowa women's basketball suffered its first Big Ten loss of the season, falling 81-69 at Galen Center in Los Angeles.

The No. 8 Hawkeyes entered the highly anticipated NCAA showdown as the Big Ten's only undefeated team. The Hawkeyes have dominated conference opponents all season, making unranked USC's comprehensive victory even more shocking.

Iowa women's basketball ran the 2025/26 Big Ten table until Thursday's setback against the struggling Trojans. USC lost six of their last seven games prior to the Iowa vs USC clash — and making them an unlikely candidates to hand Iowa women's basketball its first Big Ten loss.

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The game represented a signature opportunity for USC head coach Lindsay Gottlieb's squad. The Trojans delivered their most complete performance this year, controlling the contest from start to finish while never allowing foul-afflicted Iowa to establish a rhythm.

Gottlieb praised her team's efforts afterwards, noting that USC has improved considerably and needs to continue demonstrating that consistent growth.

"Obviously a big win for us on so many levels. Iowa was undefeated in conference so far," she said postgame. "I'm so proud of our team. Great performances across the board."

For Iowa women's basketball, the defeat served as a setback to an otherwise dominant campaign. The Hawkeyes will need to regroup quickly, as Big Ten play continues to ramp up ahead of March's conference championship.

While Iowa remains a Top 10 program, the Iowa vs USC outcome will force the Hawkeyes to reassess their approach as they look to pursue a deep postseason run.

A Lindsey Vonn crash during Friday's World Cup downhill in Crans-Montana, Switzerland has cast doubt on the skiing legend's Olympic participation just one week before the opening ceremony in Milan.

The crash occurred when the 41-year-old US skiing legend lost control landing a jump on the upper portion of the course, becoming entangled in safety nets. She was the race's third skier to suffer and injury, as falling snow led to poor visibility.

After receiving approximately five minutes of medical attention on the course, Vonn skied slowly to the finish line, stopping multiple times and clutching her left knee. The crash subsequently canceled the race.

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Medical personnel airlifted Vonn off the slopes, with the skier suspended from a hoist cable. International Ski and Snowboard Federation CEO Urs Lehmann confirmed Vonn injured her knee but said the severity remained unclear.

Before entering the medical tent, Vonn shared an embrace with US teammate Jacqueline Wiles, who was leading when officials halted the competition. Vonn appeared visibly distressed during the emotional moment.

The Lindsey Vonn crash comes in the midst of the veteran skier's comeback season. After nearly six years away from competitive skiing, Vonn returned last season at age 40 with a partial titanium implant in her right knee. This season, she has dominated downhill racing with two victories and seven podium finishes in eight World Cup starts across downhill and super-G events.

Vonn holds the record for most World Cup victories in Olympic host location Cortina d'Ampezzo with 12 wins. Her first Olympic race is scheduled for February 8th, with plans to also compete in the super-G and a new combined team event.

The Lindsey Vonn crash occurred seven days before the Opening Ceremony in Milan-Cortina, raising serious questions about her 2026 Winter Olympics participation.

The contested bronze medal from the 2024 Paris Olympics women's gymnastics floor exercise is heading back to court for fresh examination. The same controversy produced an iconic photograph of Simone Biles and Jordan Chiles honoring gold medalist Rebeca Andrade.

Switzerland's supreme court announced Thursday that judges have returned the gymnastics case to the Court of Arbitration for Sport to review new evidence in what they termed highly exceptional circumstances. The ruling offers Jordan Chiles renewed hope of reclaiming the bronze medal initially awarded to her in Paris.

The issue centers on whether Team USA submitted a scoring appeal within the required one-minute deadline. Afterwards, Biles and Chiles created a celebrated Olympic moment at the gymnastics medal ceremony when both kneeled to honor Brazil's Andrade as she stepped onto the podium's top position.

Days after, Romania successfully appealed to CAS. The bronze medal was subsequently reassigned to Ana Maria Barbosu and presented to her in Bucharest, with the decision hinging on the US team's challenge.

The Swiss Federal Tribunal now wants CAS to examine recordings from the August 5th event that demonstrate the appeal meeting the deadline. The court indicated this evidence could likely sway the ruling in favor of Chiles.

Chiles' lawyer Maurice M. Suh expressed satisfaction with the decision, stating the video evidence conclusively supports his client's claim to the gymnastics bronze medal. He confirmed Chiles will vigorously defend her position during the review process, which could take at least one year to complete.

The 24-year-old UCLA gymnast has moved forward despite facing online criticism, some racially motivated, following the initial controversy. Chiles returned to the mat for UCLA while embracing opportunities with Dancing with the Stars, Sports Illustrated's swimsuit issue, and NWSL side Angel City.

Alexandra Eala saw her dream of capturing a first WTA title on home soil end Thursday, as the Filipino tennis star fell to Camila Osorio 6-4, 6-4 in the inaugural Philippine Women's Open quarterfinals.

The matchup pitted the former US Open junior champions against each other in their first professional meeting. However, Alexandra Eala proved unable to overcome the Colombian, as the world No. 49 struggled to find her rhythm against the No. 84.

The opening set saw three double-faults from each competitor, as both had difficulty finding consistency in their serves. Osorio later broke through in the seventh game of the first set, then held serve to build a 5-3 advantage. Alexandra Eala could not recover, dropping the opening frame 6-4.

The second set remained competitive through the first eight games, with the score deadlocked at 4-4 after multiple service breaks by both players. However, Osorio elevated her performance at the crucial moment, breaking Alexandra Eala's serve in the ninth game before closing out the match in the 10th.

Statistical analysis revealed tight margins between the players. Both converted second-serve points at an identical 50% rate. The difference emerged on first serves, where Osorio's 59% conversion rate surpassed Alexandra Eala's 51% efficiency, proving decisive in the straight-sets victory.

"I think it was an overall good week," Eala said postmatch.

"Of course, I'm disappointed about today. I definitely think I've had better days, but it's just how it is. I have to accept it, and there’s always next week."

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What's next for Alexandra Eala

Alexandra Eala now shifts her focus to the WTA 500 Abu Dhabi Open, set to kick off January 31st. The tournament presents yet another opportunity for the rising Filipina talent to pursue her breakthrough WTA title.

How to watch the Philippine Women's Open semifinals

Meanwhile, fifth-seeded Osorio advances to Friday's semifinal against Solana Sierra as she continues her quest for the Philippine Women's Open championship.

All matches stream live on WTA Unlocked's 125Live.