UEFA reports record Euros viewership ahead of World Cup qualifying

England celebrates after defeating Germany to win the UEFA Women's Euro final on July 31. (Shaun Botterill/Getty Images)

The 2022 Women’s EURO stands as the most watched edition of the women’s tournament, UEFA announced Wednesday ahead of its final World Cup qualifying group stage matches.

The July tournament drew a projected global audience of 365 million live viewers across all matches, more than doubling the 2017 viewership of 178 million.

The epic final between England and Germany, which attracted a record crowd of 87,192 fans to Wembley Stadium, was watched by a projected 50 million viewers worldwide. That figure is more than three times the viewership of the 2017 championship match.

After a landmark Euros, UEFA is gearing up for the conclusion of its 2023 FIFA Women’s World Cup qualification. The final group-stage window kicks off Thursday and ends Tuesday.

Fifty teams are competing across nine groups in hopes of securing one of the nine available direct berths to the World Cup.

The winners of the nine qualifying groups will book their tickets to Australia and New Zealand for the World Cup, while the nine group runners-up will advance to the UEFA playoffs in October to decide the remaining two World Cup berths and the lone UEFA representative to FIFA’s intercontinental playoffs.

Which UEFA teams have qualified for the 2023 World Cup?

  • Sweden (Group A winner)
  • Spain (Group B winner)
  • Denmark (Group E winner)
  • France (Group I winner)

Which UEFA teams have qualified for the European playoffs?

  • Scotland (Group B runner-up)

What is at stake in the final group-stage window?

Austria, England, Germany, Norway, Iceland and the Netherlands all have secured at least a top-two finish in their respective groups and will look to clinch direct bids.

Six other teams remain in the running for automatic qualifying spots: Belgium, Italy, Portugal, Romania, Serbia and Switzerland. And eight other still could grab runner-up finishes and spots in the playoffs: Bosnia and Herzegovina, Finland, Greece, Ireland,  Montenegro, Poland, Scotland and Wales.

Key matchups

Group C:

  • Tuesday: Netherlands vs. Iceland, 2:45 p.m. ET

Group D:

  • Saturday: Austria vs. England, 11:30 a.m. ET
  • Tuesday: England vs. Luxembourg, 2:30 p.m. ET
  • Tuesday: Austria vs. North Macedonia, 2:30 p.m. ET

Group F:

  • Friday: Belgium vs. Norway, 2:30 p.m. ET

Group G:

  • Friday: Italy vs. Moldova, 11:30 a.m. ET
  • Tuesday: Italy vs. Romania, 12:30 p.m. ET

Group H:

  • Friday: Serbia vs. Portugal, 2 p.m. ET
  • Saturday: Germany vs. Turkey, 8:45 a.m. ET
  • Tuesday: Germany vs. Bulgaria, 12:30 p.m. ET