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Unrivaled 3×3 Basketball, WNBPA Agree to Major Merchandise Licensing Deal

Mist star Breanna Stewart lays up a shot during a 2025 Unrivaled game.
A new investment round values co-founder Breanna Stewart's Unrivaled 3x3 Basketball league at $340 million. (Rich Storry/Getty Images)

Unrivaled basketball returns to action on Friday night, with the 3×3 league's weekend games bolstered by Thursday's huge off-court business breakthrough with the WNBA Players Association (WNBPA).

The offseason league officially secured a licensing deal with the WNBPA, allowing Unrivaled to sell merchandise showcasing player names, images, and likenesses both in-person and online.

Without a brokered licensing deal, Unrivaled faced limitations in its attempts to capitalize on its near-instant popularity, as the league could previously only use non-player-specific team branding.

The WNBPA’s willingness to help Unrivaled push the envelope — despite the lengthy negotiation — sets an important precedence for increased monetization opportunities across women’s sports.

"This is a sign of the Players Association’s responsibility to its players, to its members to monetize the rights fully," WNBPA executive director Terri Jackson told Front Office Sports on Thursday. "Their group rights don’t need to be limited to WNBA-only associated products."

While the player-specific merchandise isn't available just yet, fans can expect customized jerseys, T-shirts, and even game-used memorabilia to hit shelves soon — especially as the league’s March 10th regular-season finale nears.

Postseason line looms as Unrivaled hits Friday's court

As the 3×3 basketball stars return to work this weekend, Unrivaled co-founder Breanna Stewart’s Mist and her NY Liberty teammate Sabrina Ionescu’s Phantom BC will both be hunting a bit of magic to boost them above the postseason cutoff line.

Trailing the pack with twin 3-7 records, the squads square off against each other on Friday, each aiming to step up into playoff contention with a win.

With all Unrivaled teams taking the weekend's court hoping to create separation from the bottom of the standings, Vinyl BC has arguably the most to lose. Currently sitting in fourth place on the league table, Arike Ogunbowale's squad faces an uphill climb against the third-place Laces on Friday and the league-leading Lunar Owls on Saturday to maintain their precarious postseason positioning.

Vinyl star Dearica Hamby launches a shot during an Unrivaled game.
Vinyl BC's will fight to stay above the Unrivaled postseason cutoff line this weekend. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 Basketball games this weekend

The Vinyl will kick off Unrivaled's weekend action against the Laces on Friday at 7:15 PM ET, with the Mist taking on the Phantom one hour later. Both games will air live on TNT.

Saturday's games will air on truTV beginning at 6 PM ET, when the Lunar Owls battle Vinyl BC before the Mist tip off against Angel Reese's Rose BC.

Chicago Sky Star Angel Reese Hits the Runway for Victoria’s Secret

WNBA star Angel Reese poses for press before the 2024 Victoria's Secret Fashion Show.
WNBA star Angel Reese will become the first-ever pro athlete to walk the Victoria's Secret runway later this month. (Gilbert Flores/Variety via Getty Images)

Chicago Sky forward Angel Reese is staying busy, announcing yet another high-profile partnership as she gears up to become the first-ever professional athlete to walk in the Victoria's Secret Fashion Show next week.

The WNBA star will take to the lingerie company's catwalk in New York on Tuesday, October 15th.

"Stepping into a dream: From Angel to a Victoria Secret ANGEL," Reese posted to Instagram on Thursday. "I'm finally getting my wings — I'll be walking the Victoria's Secret 2025 runway show for the first time, and it feels like destiny. Wings on, heels ready."

Hitting the runway is just the latest entry on Reese's growing resume, with the 23-year-old most recently stepping in as the new face of Juicy Couture and launching a signature shoe with Reebok while becoming the cover star of the WNBA edition of NBA 2K26.

Even more, she'll soon make her feature film debut, playing herself in a cameo in the upcoming political thriller A House of Dynamite, which drops on Netflix on October 24th.

But first, Reese will make Victoria's Secret Fashion Show history.

"Angel Reese, welcome to the runway," Victoria's Secret wrote in a promotional post on Thursday. "The first professional athlete angel... major is an understatement."

How to watch Angel Reese in the Victoria's Secret Fashion Show

The 2025 Victoria's Secret Fashion Show will air live on at 7 PM ET on Tuesday, October 15th on Prime.

USWNT Legends Alex Morgan, Mia Hamm to Host The Goal Cup Charity Soccer Match

Alex Morgan reacts during her San Diego Wave jersey retirement at a 2025 NWSL match.
Retired USWNT legends Alex Morgan and Mia Hamm will feature in January's The Goal Cup. (Meg McLaughlin/NWSL via Getty Images)

Two of women's soccer's biggest stars are teaming up, with retired USWNT icons Alex Morgan and Mia Hamm joining forces to launch The Goal Cup, a new celebrity charity soccer match benefitting both the Alex Morgan Foundation and the Mia Hamm Foundation.

Billed as "two star-studded teams...coming together to benefit [the two] foundations through a day of competition, entertainment, and community impact," The Goal Cup will see Hamm and Morgan captain the rival squads in an "LA vs. San Diego" showdown at USC Rawlinson Stadium in Los Angeles on January 17th, 2026.

The charity match will boost both Morgan's and Hamm's foundations — nonprofits that work to increase opportunities and access for women and girls in sports, among other core tenets.

"The Goal Cup is about celebrating the game we love while creating real impact for girls and women," Morgan said in a statement. "I'm proud to team up with Mia, to launch the SoCal rivalry, and ensure soccer continues to be a force for good beyond the field."

How to attend Hamm and Morgan's The Goal Cup

Pre-sale access to the January 17th charity match opens at 1 PM ET on Tuesday before tickets become available to the general public on Wednesday.

Fans can sign up for early access and pricing at The Goal Cup.

Sabalenka, Gauff Cruise to 2025 Wuhan Open Semifinals as Świątek Falls

Top-ranked tennis star Aryna Sabalenka preps her return during the 2025 Wuhan Open quarterfinals.
World No. 1 Aryna Sabalenka is two wins away from claiming a fourth straight title at the 2025 Wuhan Open. (WUHAN OPEN OFFICIAL 2025/VCG via Getty Images)

World No. 1 Aryna Sabalenka is back like she never left, following up her brief post-US Open championship recovery break and booking a spot in the 2025 Wuhan Open semifinals by blowing past the tournament's competition with a straight-set victory over No. 9 Elena Rybakina on Friday morning.

With the last three Wuhan Open titles under her belt — 2018, 2019, and 2024 — Sabalenka extended her career tournament record to 20-0 on Friday, as she gears up to take on US star No. 6 Jessica Pegula in the semifinals early Saturday morning.

"Honestly, that's just crazy," Sabalenka said of her success at the WTA 1000 event. "I feel a really great connection with the Chinese fans, I guess. I feel like at home playing in this stadium."

Sabalenka and Pegula aren't the only big names advancing this week, as No. 3 Coco Gauff cruised past unseeded Laura Siegemund 6-3, 6-0 to book her own semifinal appearance on Friday.

While the US star had little trouble dispelling her quarterfinals opponent, Polish phenom No. 2 Iga Świątek wasn't so lucky, falling to Italy's No. 8 Jasmine Paolini 6-1, 6-2 to set up a tight Saturday semifinals clash between Gauff and Paolini.

Sabalenka and Pegula's semi could also go the distance — Pegula is coming off six straight three-set matches dating back to the 2025 China Open, emerging victorious from five of them.

How to watch the 2025 Wuhan Open semifinals

Gauff and Paolini will kick off the 2025 Wuhan Open semifinals at 5 AM ET on Saturday, with Sabalenka taking on Pegula shortly after the first match.

The semifinal winners will then battle for the championship trophy on Sunday.

Live coverage of the semifinals and final will air on the Tennis Channel.

Racing Louisville Re-signs Emma Sears, Shoots for 2025 NWSL Playoffs

Racing Louisville forward Emma Sears warms up before a 2025 NWSL match.
Racing Louisville signed USWNT forward Emma Sears to a new contract this week. (Soobum Im/NWSL via Getty Images)

As No. 7 Racing Louisville zeroes in on a franchise-first berth to the NWSL Playoffs, the 2021 expansion team locked down a big part of their future on Thursday when they signed USWNT forward Emma Sears to a new contract through 2028.

"I'm so proud to be continuing my career with Racing Louisville FC — a club and city that have truly become home for me," Sears said in Thursday's team statement. "We've built something special here."

Drafted out of Ohio State by Louisville in 2024, Sears claimed the club's rookie scoring record with five goals last season before setting a new single-season scoring record for Racing this year, with the 24-year-old registering 10 goals so far in 2025.

"In her two years here in Louisville, Emma has quickly become a foundational player for this club, and she's only scratching the surface of her potential," said Racing GM Caitlyn Flores Milby.

With their star secured, Louisville's full focus is on climbing further above the postseason cutoff line, with Racing aiming to keep their current momentum going against the No. 14 Chicago Stars on Friday night.

Entering the weekend on a two-match winning streak, Louisville holds the edge over Chicago and the Stars' four-game winless run.

Even more, every point helps the narrow race to the 2025 NWSL Playoffs, as only four points separate Nos. 3 through 8 in the NWSL standings — with all but two postseason tickets still on the table.

How to watch Racing Louisville vs. the Chicago Stars on Friday

No. 7 Louisville will host No. 14 Chicago at 7:30 PM ET on Friday, with live coverage streaming on NWSL+.

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