Alpine skiing champion Lindsey Vonn has officially partnered with medical apparel brand FIGS as both an investor and a brand ambassador this week, as the US icon prepares for her fifth Olympic Games next month.
The collaboration centers on a "Healthcare Athlete" campaign, highlighting the physical and mental stamina required by medical professionals.
Lindsey Vonn cited her own medical history as motivation for the partnership. Over her 19-year alpine skiing career, Vonn underwent more than 10 surgeries and extensive rehabilitation. The experiences subsequently provided her with a unique perspective on issues faced by her healthcare team.
"I’ve spent as much time in hospitals as I have on the mountains," Vonn stated in Monday’s press release.
"I have seen firsthand how hard healthcare professionals work and the physical toll it takes. They are athletes in every sense of the word, and they deserve apparel that is built for performance."
FIGS has modernized the medical uniform industry via high-performance scrubs designed for long shifts. The Lindsey Vonn collaboration aims to emphasize the gear’s technical aspects and while celebrating healthcare workers’ resilience.
Vonn’s FIGS investment adds to her growing portfolio of business ventures, a lineup that spans health, wellness, and entrepreneurship as she prepares to become the oldest downhill skier in Winter Olympics history.
"When I retired in 2019, I didn’t think I’d ever race again," she said.
"My Mako partial knee replacement changed everything, and my medical team was there every step of the way, from when I started to casually ski again, and then deciding to come back to ski racing. Having a medical team that supported my goals was crucial. Every record and podium is built on years of unseen effort, and healthcare professionals are the ones who help create that foundation."