Since 2000, all but one of the major women’s football tournaments — which include the World Cup, the Euros and the Olympics — have been won by teams led by women coaches. That streak may continue this weekend, as Sarina Wiegman leads England against Jorge Vilda’s Spain in the 2023 World Cup final.

The USWNT job has been a different story in recent years, with NWSL championship-winning coach Vlatko Andonovski holding the reins since the end of 2019. His tenure ended this week, as he and U.S. Soccer mutually agreed to part ways after the USWNT’s worst-ever performance at a World Cup. The search for his successor has already begun with the Paris Olympics less than a year away, and a number of strong candidates have already been contacted about their interest in the role, according to reports.

There’s no doubt that the USWNT wants a manager to bring them back to their winning ways. What is less clear is how much gender, for one, should play a role in the hiring process.

As a new era for the four-time World Champions quickly approaches, a familiar question hangs over it: How much should the demographic of the head coach of the USWNT matter? And what does the number of qualified options from traditionally marginalized communities say about coaching development in the U.S. and abroad?

Jill Ellis, former two-time World Cup-winning coach of the USWNT, has said that she believes the next manager should simply be the best fit.

“There’s certainly good female coaches out there,” she told reporters at a FIFA technical briefing Thursday in Sydney. “So what I would hope in this process is it’s robust, it’s diverse, but at the end of the day, this is a critical hire … and I think it has to be the right person.

“We need to make sure we’re creating and providing opportunities for women,” she continued. “But not just giving them the opportunities, making sure they’re supported and they’re educated and they’re ready to take those responsibilities and those opportunities.”

Adjusting the pipeline

Ellis makes a salient point, which is that the question of “qualified” coaching doesn’t exist in a vacuum. With women’s soccer still an emerging sport as compared to the men’s game, only in recent years have former women’s professional soccer players been empowered with the background necessary for some of the biggest coaching jobs in the world.

The NWSL currently hosts a free U.S. Soccer coaching C-license course for select interested players to start the journey toward higher-level managerial licensing. Those courses run through A-licenses and are increasingly expensive with each tier. There is also the U.S. Pro-license, a newer top-level course that fewer than five women coaches have ever reached, including current USWNT interim manager Twila Kilgore and OL Reign head coach Laura Harvey.

Gaining the expertise is important, but anyone who understands the bureaucratic realities of federation circles also knows that sometimes the most difficult barrier can be simply getting into the right rooms. USWNT legend Brandi Chastain, who holds an A-license and has served as a volunteer assistant at Santa Clara University for decades, spoke about that disparity last week.

“I’ve been asking to participate with our youth national teams for a while and have not gotten any traction,” she said on “The 91st” show. “I’m an A-licensed coach, I’ve been a volunteer at Santa Clara University probably for about 25 years, I coach youth soccer, I’ve been on the national team for 192 caps.”

Even more dire are the opportunities for women of color in U.S. Soccer circles, as the dropout rate for girls of color in American youth soccer is twice that of white girls who live in the suburbs. Steps are being taken to try to bridge the gap at the player level, but with the coaching pipeline still an uphill battle for all women, marginalized identities are sidelined even as the player demographics of the USWNT itself are changing.

“I think it’s essential that we look at putting women and people of color in leadership positions — that’s owning teams, that’s sitting on boards, that’s owning media divisions, being true decision-makers in women’s sports,” USWNT star Christen Press told Just Women’s Sports this week.

Who is in federation decision-making roles, who aligns budgets and sets goals for the future, and who makes sure that the next coach is set up to succeed bear a big responsibility. They must avoid deferring to the easiest choice, while also committing to a healthy coaching pyramid for qualified candidates.

Surveying the landscape

Harvey and Kilgore are clearly educated and qualified for consideration for the role, and Chastain would like to be in that conversation someday. But it is also true that the U.S. both needs to raise their competitive level to remain relevant on the world stage, and will always represent something greater than just goals on the field.

At the 2019 World Cup, nine of the 24 teams were coached by women. In 2023, that number grew to 11 coaches out of 32 teams. While every program has to make their own judgment calls on who is the best-suited to lead their national teams, the global gap appears to be widening.

Since the players union achieved a landmark equal pay deal with the U.S. Federation, there’s clearly demand for the team to further move the needle, and empowering a qualified coach who is also a woman fits that need. There are also highly qualified coaches in the NCAA system who would require substantial contracts in order to leave the relative stability of college for one of the most tumultuous and high-profile positions in women’s soccer. A lot can be solved by greater investment, even at the top.

Andonovski only made a fraction of the salary of U.S. men’s national team head coach Gregg Berhalter. The ability to attract top-level coaching talent — even as the USWNT is possibly seen as a program in decline — is paramount to achieving both short- and long-term goals.

It’s not enough to simply offer a woman a job that itself does not have the resources necessary to succeed. As even Andonovski found, a coach’s legacy can be made or broken on the field, despite whatever progress may be seen off of it.

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

UCLA-bound high school senior Sienna Betts led the West team to a decisive 104-82 victory over the East in the McDonald's All-American Girls Game held last night at New York's Barclays Center.

The 6'4" forward contributed 16 points, seven rebounds, and two assists, earning MVP honors for her performance. ​

Betts is currently the class of 2025's No. 2 overall recruit. Only Texas-based point guard Aaliyah Chavez, who recently committed to the Oklahoma Sooners, ranks above her.

Betts to join sister Lauren Betts at UCLA next year

Betts's performance is a good indicator of her potential impact at UCLA next year. There, she'll join forces with her sister Lauren Betts, the senior currently leading the Bruins to this season's NCAA Final Four after transferring in from Stanford.

The Betts sisters' arrival is highly anticipated, with Lauren opting to forgo the 2025 WNBA Draft in order to play out her final year of college eligibility alongside her little sister.

“For me, it [committing to UCLA] was a lot about how the coaches care about you off the court, and the coaches at UCLA, they really care about your mental health,” Betts told The Flagler College Gargoyle after committing last year. “Every team that I’ve ever been on, we’ve been a family… So, they really cared about that part of basketball for me, and they showed me that on my visits and when I called to talk to them.”

Betts in good company as McDonald's All-American Game MVP

In Brooklyn, Betts showcased her ability among the sport's best high school talent. Recent McDonald's All-American MVPs have all gone onto fuel prominent NCAA programs, including top-ranked recruits UConn's Sarah Strong, South Carolina's Joyce Edwards, USC's JuJu Watkins, Notre Dame's Hannah Hidalgo, and UCLA's own Kiki Rice and Gabriela Jaquez.

The McDonald's All-American Game has a storied history of highlighting promising players, with past MVPs subsequently laying the foundation for future superstars.

Less than a day after Notre Dame’s Olivia Miles shocked the women’s basketball world by opting to enter the transfer portal rather than declare for the 2025 WNBA Draft, the Irish’s transfer fall-out has continued.

Sophomore guard Emma Risch and freshman forward Kate Koval have also entered the portal, with Koval — who started in 10 games this season — leading the Irish in blocks.

Between transfer moves and graduating seniors, sophomore guard Hannah Hidalgo remains Notre Dame’s only returning starter — a sharp turn for an Irish squad ranked No. 1 in the country just six weeks ago.

Other top NCAA programs see transfer portal movement

Notre Dame isn’t the only top-tier program experiencing a roster shakeup after exiting the 2025 NCAA tournament.

LSU sophomore forward Sa'myah Smith entered the transfer portal after the Tigers’ season ended in Sunday’s Elite Eight. USC sophomore guard Aaliyah Gayles subsequently followed suit after the Trojans fell to UConn on Monday.

Schools like TCU have become national contenders via the transfer portal, with the Horned Frogs recruiting both Hailey Van Lith and Sedona Prince ahead of their first-ever Elite Eight run. Former Kentucky center Clara Silva is the latest transfer to commit to TCU, as the team comes off their best tournament finish in school history.

The modern era of NCAA roster-building is upon us, with top players taking the reigns as ambitious teams scramble to fill offseason gaps.

The NWSL is looking to sign a new Sunday night TV deal, according to a Sports Business Journal report published this week.

The league is targeting a two-year deal starting in 2026, with both new and existing TV partners interested in picking up additional NWSL games.

NWSL looks to build on multimillion dollar TV deal

The NWSL is currently two years into a four-year, $240 million TV partnership with ESPN, Prime, ION, and CBS Sports. However, the current contract doesn’t cover the entire schedule. And with league expansion planned for 2026, even more inventory is on the way.

SBJ notes that the market for this season’s lineup has been strong. In fact, all four media partners have already sold out all their 2025 advertising slots.

“You cannot find a place to spend right now,” IMG’s Hillary Mandel said at a recent Business of Soccer event hosted by SBJ. “We know what’s motivating interest is the fact that there’s no place to invest. That’s a phenomenal story in such a short period of time."

ESPN spotlighted for TV network-owned Sunday lineup

ESPN could be a prime candidate for a Sunday package, with the network set to move on from Sunday Night Baseball after the 2025 MLB season.

The NWSL has traditionally leaned into network-owned nights, with Prime airing Friday night matchups and ION running Saturday double-headers.

The NWSL’s most recent contract subsequently added serious value to the league. And the returns have networks coming back for more, setting up a potential bidding war and easing growing pains as new teams join the fold.

UCLA will hit the court for their first-ever NCAA Final Four on Friday, but as they extend the most successful season in program history, the Bruins have looked anything but green.

“We said talent was going to be our floor,” UCLA head coach Cori Close said after Sunday’s Elite Eight win over LSU. “Our character, our chemistry, our habits were going to be our ceiling.”

With just two losses on the season, UCLA’s status as a first-rate NCAA title contender has actually been years in the making.

Roster-building paves the way to the Final Four

In 2022, the Bruins signed the No. 1 recruiting class in the country, stacking their roster with top high school standouts Gabriela Jaquez, Kiki Rice, and Londynn Jones.

UCLA then upped their game even further last year, when 2022 No. 1 overall recruit Lauren Betts transferred in from Stanford — a move that fueled the Bruins all the way to the Sweet 16 with the promise of even greater success.

“Everyone came to UCLA for this reason: to do something we haven't done in a really long time,” Jaquez said on Sunday. “[I’m] just really proud of my teammates, the staff, the coaches, just continuing to get better every day and grow from each season prior.

With Lauren Betts at center, UCLA leans on depth

As one of the most dominant post players in college basketball, Betts is at the literal center of every UCLA performance. But that doesn’t mean the Bruins lack the depth it takes to handle a team like Final Four opponent UConn.

“When we have a deep team, I don’t have to be in the game at all times,” Betts said. “I have a team full of players who are just amazing and talented in their own right, and they put in the work.”

All in all, UCLA is coming into their own after developing much of its squad from the ground-up. Now it's time to make the case that patient roster-building can pay off on NCAA basketball’s biggest stage.