all scores

USWNT faithful lead global women’s soccer fandom ahead of World Cup

AUSTIN, TEXAS - APRIL 08: Alex Morgan #13 of the United States signs autographs for fans after beating the Republic of Ireland 2-0 i a 2023 International Friendly match at Q2 Stadium on April 08, 2023 in Austin, Texas. (Photo by Tom Pennington/USSF/Getty Images)

The FIFA Women’s World Cup is officially 100 days away. 

The ninth edition of the tournament, which will be held in Australia and New Zealand, kicks off July 20. Already, more than 500,000 tickets have been sold for the competition, which is set to break the overall attendance record of 1.1 million set in 2019.

According to Footballco, U.S. fans are the most likely of any national fan base to follow the World Cup. More than 82% have said they plan to tune in this summer.

Respondents were asked to identify as “superfans” who will watch as many games as possible regardless of team, as “supporters” who focus on their national team or as “casuals.” Globally, 52% identified as supporters or superfans, while 68% of U.S. fans identified with those categories, according to Sportico.

“From a U.S. point of view, it’s a very established sport for women,” said Morgan Brennan, head of Footballco’s women’s soccer brand Indivisa. “There has been more of a historical fan base for the women’s national team, obviously, as champions.” 

The U.S. has won the Women’s World Cup four times – in 1991, 1999, 2015 and 2019 – which has caused an uptick in fans in the States. Per the survey, 45% of U.S. fans said they had followed the women’s game for at least six years, more than any other country except for Japan.