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New York Liberty become first WNBA team to launch NFT collection

(Jesse Louie/Just Women's Sports)

The New York Liberty are joining the nonfungible token world, becoming the first team in WNBA history to launch NFTs in the form of digital nail art.

The Liberty will launch their NFTs on May 7, the day of their season opener against the Connecticut Sun, in celebration of their opening night at the Barclays Center in Brooklyn.

Featured in the drop will be 400 NFTs with similar designs but unique serial numbers. The collection “celebrates the ongoing cultural explosion of nail art through a unique Liberty lens,” the team said in a statement. Included will be a matchup-specific NFT for the home opener.

“As we look to be a team on the cutting-edge of technology and fan experiences, launching the league’s first NFT was the natural progression of our business,” Liberty CEO Keia Clarke said in a statement. “NFTs are the future of one-of-a-kind collectibles, and this exclusive drop celebrates the intersection of nail art culture and sports through the lens of the New York Liberty.”

Fans who purchase a ticket to the game will receive the nonfungible token for free. Other fans can purchase an NFT for $50 starting at 1 p.m. ET on the day of the game.

A host of individual athletes have launched their own NFTs, such as Sue Bird and Charli Collier, and teams such as Angel City FC have also gotten in on the NFT game.