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The Organizers: WNBA players and their unrelenting activism

WNBA players dedicated their 2020 bubble season to Breonna Taylor, who was fatally shot by police earlier that year. (Ned Dishman/NBAE via Getty Images)

Leading up to the 1968 Olympics, where Tommie Smith and John Carlos raised their black-gloved fists and Wyomia Tyus protested by wearing dark shorts, the Olympic Project For Human Rights held meetings to discuss plans for a unified initiative advocating for human rights. The group organized a boycott of the Mexico City Games, but after several athletes backed out, the plan fell through.

Collective activism is hard to orchestrate. Getting groups of people to act in concert is challenging enough, even when participants aren’t asked to risk their livelihood. In the aftermath of the podium protest, Smith and Carlos lost everything.

One group of sportswomen have continued to overcome the challenges of collective action: members of the Women’s National Basketball Association. The predominantly Black and significantly queer sports league has repeatedly taken stands in political and cultural battles over gender pay equity, racism, policing, LGBTQIA rights, reproductive rights and voting rights.

In the final installment of our Black History Month series, Just Women’s Sports recognizes the women of the WNBA for their unified acts of resistance and unrelenting commitment to bettering the world around them.

The catalysts

Months before Colin Kaepernick took a knee, on July 9, 2016, four members of the Minnesota Lynx donned black T-shirts that read “Change Starts with Us: Justice and Accountability,” ushering in a wave of activism in professional sports. Their protest came days after Philando Castile was shot and killed by an officer during a traffic stop in Falcon Heights, Minn., and Alton Sterling was killed by the police outside of a convenience store in Baton Rouge, La.

The next day, New York Liberty players also wore black T-shirts, this time with the phrases “#Black Lives Matter,” “#Dallas5” (in honor of the five Dallas police officers shot during protests on July 7, 2016), and “#_____” (representing future deaths at the hands of police). Players on the Indiana Fever and the Phoenix Mercury joined in protest by wearing plain black tees during pregame warmups.

While NBA players may have more money to lose, WNBA players have more at risk when deciding to protest. These women knew they would likely face retaliation and condemnation by police, fans and the league, and they still decided to take a stand.

The women were right. In response to the Lynx’s actions, Minnesota police officers walked off their security posts during their game and the WNBA issued fines to the teams and players involved in the protest. Meanwhile, NBA players were being applauded for their activism at the ESPYs.

The women of the WNBA, however, “refused to be silent.” While accepting her award for Player of the Month, Tina Charles of the Liberty turned her warmup shirt inside out to protest the fines. Charles and others voiced their opposition to the fines on social media and initiated a media blackout, only answering questions related to police brutality and systemic racism. Due to the resulting media attention, the league rescinded the fines.

Activism continues

In August 2017, a white nationalist rally over the removal of a confederate statue, prefaced by a torchlit vigil, turned fatal in Charlottesville, Va. Shortly after, WNBA players took action. Five teams stood with their arms interlocked during the national anthem in a show of unity against bigotry, hate and racism. The Liberty also hosted a town hall to discuss community solutions to racism and policing.

The following month, after President Trump declared that NFL owners should fire athletes who take a knee and called protestors “sons of b—es,” the Lynx knelt and linked arms as the national anthem played during the 2017 WNBA Finals. Their opponent, the Los Angeles Sparks, walked off the court entirely, opting to stay in their locker room during the anthem in a show of protest.

Apex of activism

In 2020, COVID-19 hit. Sports ceased. George Floyd died under the knee of Minneapolis police officer Derek Chauvin over an alleged counterfeit $20 bill. As multiple officers held Floyd down in the street, Chauvin knelt on Floyd’s neck for nine minutes and 29 seconds.

When the WNBA commenced their condensed, 22-game season later that summer at IMG Academy in Bradenton, Fla., players wore shirts bearing the name “Breonna Taylor” and played on courts adorned with the phrase “Black Lives Matter.” Before opening tipoffs, a 26-second moment of silence was held in memory of Taylor, the 26-year-old certified EMT who was fatally shot by police on March 13, 2020 during a raid on her Louisville apartment. The players dedicated the season to Taylor, and in honor of the #SayHerName campaign, each week they shared the story of a Black woman who was killed by law enforcement.

​​That season, the league also formed a Social Justice Council that has since spearheaded initiatives around anti-transgender legislation, public health and voting rights.

Not all were happy with the league’s focus on social justice. Atlanta Dream co-owner and Georgia Republican Senator Kelly Loeffler vocally opposed the players’ dedication to advancing the Black Lives Matter movement and called for a depoliticization of sports. When calls for Loeffler to sell her shares of the team went unanswered, the players took an innovative approach. The entirety of the Atlanta Dream, along with players from other teams, sported “Vote Warnock” shirts in support of Loeffler’s Democratic challenger, Rev. Raphael Warnock, a campaign that proved to be instrumental in flipping the Georgia Senate seat.

Less than a month later, Jacob Blake, an unarmed Black father, was shot by Wisconsin police while his children watched from a nearby car. Players on four WNBA teams scheduled to play that night postponed their games, as did most professional sports teams nationwide. When the Mystics, Dream, Sparks and Lynx met on the court to kneel in solidarity later that evening, the Washington team appeared in shirts that spelled out Jacob Blake’s name, each with seven bullet holes, representing the number of shots fired at Blake from close range.

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(Julio Aguilar/Getty Images)

Unrelenting

While George Floyd’s death initiated protests across the globe and propelled a moment of racial reckoning unseen in American history, a year following his death, white support for the Black Lives Matter movement had waned significantly. The women of the WNBA, however, remained committed to social justice.

On the one-year anniversary of Floyd’s murder, the WNBA and WNBA Players Association (WNBPA) released statements honoring Floyd’s life. Teams and players from around the league advocated for continued criminal justice reform, encouraging the public to call on their senators to pass the George Floyd Justice in Policing Act. Ariel Atkins and Natasha Cloud of the Washington Mystics even declined to answer basketball-related questions during a postgame press conference, opting to raise awareness for the bill instead.

The WNBA players’ activism has never been contingent upon the public’s appetite or confined to one issue. Last October, WNBA players took out a full-page ad in The New York Times denouncing a Texas anti-abortion law. From the league’s inception, its players have fought for what they deemed important, starting with equality. The very presence of women, Black Americans, queer people and non-binary folks lining the court and insisting that they have the right to play and make a living is a political act in and of itself.

Mariah Lee is a professional athlete and freelance writer who specializes in the intersection of race and sports. She holds a B.A. from Stanford University and a M.S. from the Wake Forest School of Business. Follow her on Instagram @merdashewrote.

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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