The 2025 WNBA preseason put together an exceptionally strong start this weekend, earning stellar viewership led by the fan-favorite Indiana Fever.

In the league's first-ever fully broadcast preseason, Sunday's exhibition between the Fever and the Brazil women's national team earned ESPN an average audience of 1.3 million viewers, with a peak at 1.6 million fans.

That average represents a 13% increase over the network's 2024 WNBA regular-season viewership per game.

Even more, Sunday's Fever audience surpassed the viewership marks of every NBA preseason matchup on ESPN since 2018, as well as topping the then-record number of fans who tuned into Game 1 of the 2024 WNBA Finals.

Sunday's pregame show WNBA Countdown also saw a big boost, averaging 571,000 viewers to mark a 71% year-over-year increase.

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Fever, Clark fuel WNBA-leading attendance, viewership

The 108-44 Indiana victory was a homecoming for 2024 WNBA Rookie of the Year Caitlin Clark, with the exhibition taking place at her alma mater, Iowa.

Like the clamor to tune into the game, all 15,500 seats at Carver-Hawkeye Arena — where Clark's No. 22 jersey was raised into the rafters in February — sold out in just 24 minutes.

The fanbase surrounding Clark and the Fever is notoriously enthusiastic, with demand for tickets to see Indiana on the road surpassing all other WNBA teams this season.

Similarly — as evidenced by Sunday's exhibition — the Fever drives significant viewership numbers. The WNBA is strategically capitalizing on that trend, granting Indiana more national broadcasts and streams than any other team in the league this season.

Aiming to add even more most-watched games to the network's docket, ESPN platforms snagged 10 of the Fever's 41 national broadcasts this season, including an ABC airing of Indiana's 2025 opener against regional rival Chicago on May 17th.

Elevating games to ESPN's flagship channel, Clark says, "really helps" grow the WNBA.

"As a competitor, these are the moments you live for, when the spotlight's on," Clark told reporters before Sunday's preseason clash. "We're on ESPN. This is a great opportunity for our team."

The Chicago Stars have landed a head coach, with the NWSL confirming on Wednesday that Hammarby manager Martin Sjögren will join the team when the top-flight Swedish league's season ends in November.

Under Sjögren, Hammarby currently sits second in the Damallsvenskan, with a 2025/26 UEFA Champions League play-in opportunity set for later this month.

No stranger to the global stage, the incoming Chicago Stars coach led the Norway women's national team from 2016 to 2022, leading the Grasshoppers to two group-stage exits at the 2017 and 2022 Euro tournaments as well as a World Cup quarterfinal appearance in 2019.

Calling the NWSL "the most competitive league in the world," Sjögren told The Athletic on Monday that he wants "to build [the Chicago Stars] in a different way," by combining European-style tactics with US soccer's physicality.

"We want to create something sustainable that could be successful," Sjögren explained. "You can always choose to put a lot of money in and buy the best players, but when the money runs out, then you don't have a team anymore."

With just one win on the season, the Stars currently sit 13th on the 2025 NWSL table, with interim managers Masaki Hemmi and Ella Masar splitting coaching duties after Chicago fired head coach Lorne Donaldson in April.

Prior to Sjögren taking the reins ahead of the 2026 NWSL season, his longtime assistant Anders Jacobson will join the Stars "in the coming weeks" to serve as interim manager, with current interim head coach Masar then shifting back into an assistant capacity.

Jacobson will subsequently join Masar as an assistant when Sjögren arrives.

"Martin has been someone I've known and highly respected for almost 10 years," said Masar in a club statement. "Chicago is in good hands."

The PWHL hit a new single-season salary record, with the Associated Press reporting that the contract extension inked by Ottawa Charge forward Emily Clark last week pushes her 2025/26 season payday north of the $100,000 mark.

The two-year extension will keep Clark in Ottawa through the PWHL's fifth season in 2027/28.

While the specific amount is not public, the restructuring of Clark's third-season pay — the last on her initial PWHL contract — will reportedly net her the highest single-season salary in league history.

"We know what she brings. She's really the heart and soul of our organization," Charge GM Mike Hirshfeld told the AP.

A two-time Olympian who earned 2018 silver and 2022 gold with Team Canada, Clark is the only player to have taken the ice in every Charge game to date. The 29-year-old was second on Ottawa's 2024/25 scoresheet with nine goals and 10 assists in last season's 30 games.

"I am proud to have been part of this organization from the inaugural season, and I am really grateful to get to extend my contract," Clark said in a statement. "Playing for such a passionate fan base made it easy for me to want more time here.... After coming up just short of the Walter Cup last season, I am as motivated as ever to work to bring a championship in Ottawa."

While the PWHL requires a minimum salary of $35,000, the league does not set any individual maximum pay.

The only other figures that PWHL front offices must abide by are the $1.3 million-per-team 2025/26 salary cap, and a CBA mandate that at least six players on each squad must earn a minimum of $80,000.

Next season, Clark will be one of nine PWHL players making a six-figure salary, as the league expands from six to eight teams.

Flag football has gone global, as the emerging sport takes center stage this week at The World Games 2025 in Chengdu, China.

Eight top national flag football teams will kick off their tournament campaigns beginning on Wednesday night, all aiming for Sunday's championship final.

Reigning champions Mexico will look to defend their 2022 title against the 2024 IFAF World Championships-winning USA as well as 2024 bronze medalists Japan.

Meanwhile, squads from Austria, China, Canada, Great Britain, and Italy will look to upend the three tournament titans.

Fueled primarily by women's sports athletes, the sport is on the upswing, rising from its debut at the 2022 World Games in Birmingham, Alabama, to secure a spot at the 2028 LA Olympics amid growing media exposure as well as backing by the NFL and the NCAA.

"[The sport] started rolling faster after World Games [2022]," Mexico captain and quarterback Diana Flores said at an IFAF press conference this week. "It was a very important moment for the flag football community… the first time flag football was showcased on a platform as big as the World Games, a multi-sport competition where the most elite athletes go and represent their countries."

"It took a quick spiral from the World Games Birmingham to the media exposure we got to the support our organization has given us," echoed USA star quarterback Vanita Krouch. "To be here paving the way, being these trailblazers and pioneers, it's a huge honor."

How to watch flag football at The World Games 2025

The USA and Canada will kick off The World Games 2025 flag football preliminaries at 9 PM ET on Wednesday.

Knockout rounds begin when the quarterfinals take the field 8:30 PM ET on Friday, with Saturday's 11:30 PM ET bronze-medal game and Sunday's 12:50 AM ET final determining this year's podium.

The tournament will stream live on The World Games website.

The No. 3 Atlanta Dream still have something to say, entering Wednesday's matchup with the No. 8 Seattle Storm on a five-game winning streak — and, notably, just a half-game behind the No. 2 New York Liberty in the WNBA standings.

"We know it doesn't get any easier," Dream head coach Karl Smesko said of his team's remaining regular-season slate. "This is a trip where we're playing a lot of really good teams."

With stars Rhyne Howard and Brittney Griner back in the lineup, Atlanta is returning to the height of their power at exactly the right time: "I thought BG was great," Smesko said of his once-injured center. "She was moving great. She looked really good out there."

As for Seattle, however, the Storm finds themselves on the opposite trajectory, riding a five-game losing streak into Wednesday's clash.

Adding insult to injury, former Storm guard Alysha Clark confirmed this week that she requested her midseason trade to the No. 10 Washington Mystics.

"Asked Alysha Clark if she had conversations with Seattle before the trade and she said she requested to be moved," tweeted Washington Post journalist Kareem Copeland on Tuesday. "Things hadn't worked out as they envisioned and she told herself at 38 years old she was going to stay in control of her career."

Clark's admission follows 2024 reports that volatile locker room dynamics and front office disputes prompted former Seattle star Jewell Loyd to request a trade last season.

How to watch the Atlanta Dream vs. Seattle Storm on Wednesday

The Dream will put their winning streak to the test while trying to take advantage of the Storm's skid at 10 PM ET on Wednesday.

Live coverage of the game will air on ESPN3.