The 2025 WNBA preseason put together an exceptionally strong start this weekend, earning stellar viewership led by the fan-favorite Indiana Fever.
In the league's first-ever fully broadcast preseason, Sunday's exhibition between the Fever and the Brazil women's national team earned ESPN an average audience of 1.3 million viewers, with a peak at 1.6 million fans.
That average represents a 13% increase over the network's 2024 WNBA regular-season viewership per game.
Even more, Sunday's Fever audience surpassed the viewership marks of every NBA preseason matchup on ESPN since 2018, as well as topping the then-record number of fans who tuned into Game 1 of the 2024 WNBA Finals.
Sunday's pregame show WNBA Countdown also saw a big boost, averaging 571,000 viewers to mark a 71% year-over-year increase.
Fever, Clark fuel WNBA-leading attendance, viewership
The 108-44 Indiana victory was a homecoming for 2024 WNBA Rookie of the Year Caitlin Clark, with the exhibition taking place at her alma mater, Iowa.
Like the clamor to tune into the game, all 15,500 seats at Carver-Hawkeye Arena — where Clark's No. 22 jersey was raised into the rafters in February — sold out in just 24 minutes.
The fanbase surrounding Clark and the Fever is notoriously enthusiastic, with demand for tickets to see Indiana on the road surpassing all other WNBA teams this season.
Similarly — as evidenced by Sunday's exhibition — the Fever drives significant viewership numbers. The WNBA is strategically capitalizing on that trend, granting Indiana more national broadcasts and streams than any other team in the league this season.
Aiming to add even more most-watched games to the network's docket, ESPN platforms snagged 10 of the Fever's 41 national broadcasts this season, including an ABC airing of Indiana's 2025 opener against regional rival Chicago on May 17th.
Elevating games to ESPN's flagship channel, Clark says, "really helps" grow the WNBA.
"As a competitor, these are the moments you live for, when the spotlight's on," Clark told reporters before Sunday's preseason clash. "We're on ESPN. This is a great opportunity for our team."