The WNBA continues its historic trajectory one week into the season, with attendance and viewership skyrocketing across the board.
Indiana’s Saturday game against the New York Liberty was the most-watched WNBA game ever on ABC, drawing 1.71 million viewers. The Sparks vs. Aces matchup that followed became the third most-watched WNBA game broadcast on ABC with 1.34 million viewers.
On Monday, the tense finish between Indiana and Connecticut drew 1.56 million viewers to ESPN, the second most-watched WNBA game to ever air on cable.
Outside of the league’s viewership, both in-person attendance and merchandise sales have also been on a meteoric rise. On Saturday, the game between New York and Indiana shattered the single-game ticket revenue record in the WNBA, with the Liberty pulling in $2 million in sales.
New York and Indiana played their home openers in front of more than 17,000 fans, with attendance up 14% year-over-year, according to the league. Meanwhile, the Las Vegas Aces, the Liberty, the Wings, the Dream, and others have already sold out of their 2024 season ticket allotments.
Since April’s WNBA Draft, revenue from the WNBA’s official online store is up 2,260%, already blowing past total sales for the entire 2023 season.
While the numbers may cool somewhat as teams settle into their seasons, the pop in demand has already overwhelmingly delivered for the WNBA in 2024.