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WNBA posts its highest viewership on ESPN in 16 years

Breanna Stewart goes up against A’ja Wilson during Sunday’s contest in Las Vegas. (David Becker/NBAE via Getty Images)

The 2022 WNBA season finished as the league’s most-watched regular season on ESPN in 16 years, and its most-watched season overall in 14 years.

The WNBA averaged 372,000 viewers across 25 WNBA games on ESPN networks, a 19 percent increase over last season and the highest average viewership since 2008. Including CBS games, the league averaged 379,000 viewers, up 16 percent from 2021.

Sunday’s matchup between the Seattle Storm and Las Vegas Aces on ABC averaged 852,000 viewers and peaked at 1.1 million viewers, which made it the most-viewed WNBA game across all networks since 2008.

Ahead of the Storm-Aces game, the Minnesota Lynx and Connecticut Sun averaged 682,000 viewers (822,000 peak) on ABC, which made it the fifth most-viewed game since 2012.

The WNBA All-Star game brought in an average of 734,000 viewers — a 54 percent increase over 2021 and the most in six years. The WNBA draft also saw increased ratings, up 20 percent over 2021 with 403,000 viewers on ESPN.

The numbers not only point to an increase in interest in the league but also show that the league’s media rights may be undervalued.

The WNBA season average of 372,000 viewers on ESPN outpaces the 2021 ratings of the MLS, which averaged 276,000 viewers across 31 games on ESPN networks.

As part of the WNBA’s current deal with ESPN, the league received $27 million in 2021, and that number will grow to $33 million by the final year of the deal in 2025. Just this year, MLS signed a deal with Apple worth $250 million per season.

WNBA league averages also aren’t too far off of the NHL’s averages in the first year of that league’s deal with ESPN and Turner Sports. For the 2021-22 season, the NHL averaged 460,000 viewers per game – the league’s highest since 2016-17. That deal is worth about $400 million per year from Disney and about $225 million per year from Turner.

Aside from viewership, other league engagement metrics also increased. WNBA League Pass, which is the league’s out-of-market game package, experienced a 10 percent growth in subscribers, while web traffic to the WNBA’s website nearly doubled, with visits totaling 9.2 million — a 79 percent jump. Unique visitors were up 99 percent to 5.4 million while page views were up 83 percent to 23.8 million.

On social media, the league set records for engagement with 186 million views across all videos posted throughout the season, a 36 percent increase over 2021.

The WNBA playoffs begin at 8 p.m. ET Wednesday with a matchup between the Chicago Sky and New York Liberty.

The College Cup Once Again Runs Through the ACC as the 2025 Semifinals Kick Off

Stanford defender Lizzie Boamah and midfielder Jasmine Aikey pose for a photo after a 2025 NCAA soccer tournament win.
Overall No. 1-seed Stanford has outscored 2025 NCAA soccer tournament opponents 21-5. (Eakin Howard/Getty Images)

Despite a few shocking upsets in the early rounds of the 2025 NCAA soccer tournament, the ACC has retained its status as the conference to beat, with the powerhouse sending three teams to this season's College Cup semifinals on Friday.

With two tickets to Monday's national championship match on the line, four-time title-winners and No. 3-seed Florida State will take on College Cup debutants TCU in Friday's first semi, with the No. 2 Horned Frogs booking their semifinals spot by ousting fellow SEC standout No. 1 Vanderbilt 2-1 last Saturday.

The nightcap, on the other hand, will be an all-ACC affair, as No. 2 Duke continues their hunt for a first-ever national title against the tournament's overall No. 1 seed, Stanford.

The three-time NCAA champ Cardinal has been unstoppable, outscoring their opponents 21-5 across the tournament's first four rounds to set up a season-first matchup with the Blue Devils.

The 2025 College Cup will take place for the first time at CPKC Stadium in Kansas City, home of the NWSL's Kansas City Current.

How to watch the 2025 College Cup semifinals

Friday's 2025 College Cup semifinals will begin with No. 2 TCU vs. No. 3 Florida State at 6 PM ET, with No. 1 Stanford's clash against No. 2 Duke kicking off at 8:45 PM ET.

Both semifinals — plus Monday's 7PM ET championship match — will air live on ESPNU.

Playa Society Honors 25th Anniversary of “Love & Basketball” with Capsule Collection

New York Liberty forward Izzy Harrison models a T-shirt that says "Ball Better Than You" from the new Playa Society "Love & Basketball" collection.
The First Quarter drop from the Playa Society "Love & Basketball" collection lands on Friday. (Playa Society)

Playa Society is honoring the 25th anniversary of the classic sports film "Love & Basketball" this week, with the popular women's basketball outfitter dropping a capsule collection entitled "First Quarter: Ball Better Than You" — an homage to one of the film's iconic quotes.

"This is a love story, about our love for 'Love & Basketball,'" notes Playa Society about the collection. "Our love for [lead character] Monica, who served as the first representation of an unapologetic female athlete in film. Our love for [writer and director] Gina Prince-Bythewood for her persistence in delivering culture and truth. And our love for the energy of it all that inspired Playa Society to fill in the gaps for women in sports."

"I am so humbled by the enduring impact of the film on both ballers and non-athletes, who are inspired by characters who believe in themselves enough to fight for an impossible dream," Prince-Bythewood said of the project.

With New York Liberty teammates and girlfriends Natasha Cloud and Izzy Harrison serving as models, the "First Quarter" collection includes T-shirts, hoodies, and more.

This week's drop is just the first in the works between Prince-Bythewood and Playa Society founder Esther Wallace, with the LA Sentinel describing their collaboration as "blending nostalgia, culture, and women's sports in a way that honors the film while pushing the narrative forward."

How to purchase from Playa Society's "Love & Basketball" collection

All items from the "First Quarter" collection are now available in limited quantities at PlayaSociety.com.

W7F Kicks Off 1st-Ever North American Tournament in Florida

The World Sevens Football trophy is displayed next to the pitch before the inaugural W7F tournament final in May 2025.
The second iteration of W7F will kick off in Florida on Friday. (Gualter Fatia/World Sevens Football via Getty Images)

The inaugural North American iteration of World Sevens Football (W7F) kicks off in Fort Lauderdale on Friday, when eight standout clubs will battle for three days for the the largest share of the 7v7 competition's $5 million prize pool.

All eight clubs boast championship backgrounds, including the reigning NWSL Shield-winning Kansas City Current, 2023 NWSL Shield-winners San Diego Wave, Liga MX Femenil Apertura winner Tigres UANL, current Northern Super League Shield-winner AFC Toronto, and more.

This weekend's edition is the second-ever W7F tournament, after the new venture launched with a Europe-centric competition in Portugal last May, crowning Bayern Munich as its debut champions.

In W7F, the 11v11 clubs instead field seven players per side on a pitch half the size of a regulation field, with matches comprised of two 15-minute halves along with smaller goals, no offside rule, and rolling substitutions throughout the games.

All eight clubs will compete in the group stage on Friday and Saturday, with the top four teams advancing to Sunday's knockout rounds.

How to watch this weekend's W7F tournament

The North American debut of W7F kicks off when the NWSL's Kansas City Current faces Brazilian powerhouse Clube de Regatas do Flamengo at 5 PM ET on Friday.

All games, including Sunday's 4:30 PM ET championship match, will air live on HBO Max as well we either TNT or truTV.

The South Runs the Top-25 Table in the 2025 ACC/SEC Challenge

LSU stars MiLaysia Fulwiley and Flau'jae Johnson celebrate a play during a 2025/26 NCAA basketball game.
The SEC swept all Thursday games that featured ranked teams to close out the 2025 ACC/SEC Challenge. (Lance King/Getty Images)

The SEC displayed its basketball dominance on Thursday's courts, as the conference won all four of the 2025 ACC/SEC Challenge Day 2 matchups to feature at least one Top-25 team.

No. 2 Texas handled No. 11 North Carolina 79-64 while No. 3 South Carolina and No. 13 Ole Miss survived nail-biters against No. 22 Louisville and No. 18 Notre Dame, respectively.

"I thought [our players] got out and made big plays for themselves in the fourth and building the five-point lead," said South Carolina head coach Dawn Staley. "It was a turning point for us, whether we were going to succumb to losing the game or fight to get back in it."

No one had a better night than No. 5 LSU, however, as the Tigers faced their season's first Power Four opponent to a 93-77 result over unranked Duke, erasing a 14-point deficit behind six double-digit LSU scorers — led by 18 points from star guard Flau'jae Johnson.

"We scored 93 tonight, and look how poor we played in the first quarter. We were behind. Scoring the ball is not going to be a problem," said Tigers head coach Kim Mulkey. "Our problem is we have to just continue to get better on the defensive end and take care of the ball."

Across the 16 total 2025 ACC/SEC Challenge games, the SEC took 13 victories, with only unranked Syracuse, Virginia Tech, and SMU earning ACC wins — over Auburn, Florida, and Arkansas, respectively — this week.

How to watch Top-25 NCAA basketball this weekend

This weekend's NCAA docket sees the nonconference schedule cool down, with No. 16 USC hosting No. 21 Washington in the only ranked battle.

The Trojans and Huskies will tip off in LA at 8 PM ET on Sunday, with live coverage airing on the Big Ten Network.