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WNBA wish list: My hopes for the league in 2023

Breanna Stewart is one of many WNBA players who competes in an international league in the offseason. (Steph Chambers/Getty Images)

I’m not asking for much this holiday season — just a few simple things to help make the New Year bright for the WNBA. Coming off another successful season, with a continued rise in viewership and fan interaction across the board, there’s a lot to look forward to this upcoming season. But there are also some things the WNBA can and should improve upon next season.

In the spirit of the holidays, I present my 10-item WNBA wish list for 2023.

1. Throwback jerseys

Ahead of the regular season in 2021, the WNBA partnered with Nike to create a collection of new jerseys for each team in the league. The set featured three editions — Rebel, Heroine and Explorer — that were well-received by players and fans alike. But there have been no additions to the collection since then. NBA teams, on the other hand, have an average of four jerseys in their rotation, and recently, they’ve released new designs every season.

The WNBA is due for more jersey editions to stir up preseason hype among fans. How cool would throwbacks look for each team? Give me a 1997 New York Liberty design or a Las Vegas Aces/San Antonio Silver Stars retro look. Imagine how quickly they’d fly off the shelves.

2. Big free agency moves

WNBA free agency has never been more exciting. Just as the weather turns particularly cold and bleak in February, things heat up in the WNBA. While fans speculate, players take meetings with teams around the league who are desperately trying to lure them in. When the free-agency period kicks off, watching JWS analyst Rachel Galligan and others break new signings left and right only adds to the fun. This year, there are some big-name free agents in the mix, including Breanna Stewart, Nneka and Chiney Ogwumike, Diana Taurasi, Brittney Griner, Alysha Clark, Brionna Jones and about half of the Chicago Sky roster — Candance Parker, Allie Quigley, Courtney Vandersloot, Emma Meesseman and Azurá Stevens.

Taurasi and Griner have both indicated they will stay in Phoenix, but other decisions are up in the air. Will the Sky keep their core together? Will Stewie return to her home state to play for the Liberty? Will the Ogwumikes stay in Los Angeles as a package deal under new Sparks head coach Curt Miller? I can’t wait to see how it all plays out.

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2021 WNBA Finals MVP Kahleah Copper brought a competitive edge to the series. (Barry Gossage/NBAE via Getty Images)

3. Team rivalries

One of the many reasons the 2021 Finals series between the Chicago Sky and Phoenix Mercury was so captivating is because of the on-court and off-court action. There was trash-talking, memes, Twitter beef, chippy play, a fist-fight with a locker-room door and some amazing basketball on display. But the rivalry didn’t extend into the following regular season as many had hoped, and currently, there’s no real WNBA rivalry to get behind. Remember Los Angeles Sparks vs. Minnesota Lynx? Detroit Shock vs. Phoenix Mercury? And Los Angeles Sparks vs. New York Liberty back in the day?

The WNBA needs team rivalries. They’re good for the league and fun for fans, making for must-see-TV during regular season broadcasts and upping the competitiveness for the players.

4. All-Star Weekend planning

Let’s be honest: WNBA All-Star Weekend could be so much more organized than it is, especially for fans. While last year’s festivities in Chicago were a success in terms of fan turnout and viewership, there were also some notable missteps. Saturday’s 3-point contest and skills competition were not held at Wintrust Arena due to a scheduling conflict, and fans were unable to attend. Additionally, location and event schedules weren’t released until Friday, causing confusion for attending fans.

The WNBA would benefit from getting ahead of schedule and planning accordingly this year, well before the regular season gets underway (there is already a report that the All-Star Game will return to Las Vegas in 2023). That would allow for fans to book flights, make hotel accommodations and prepare for what should be a celebratory and memorable weekend for the league.

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The 2022 WNBA All-Star Game brought a mix of fun and confusion for fans. (David Banks/USA TODAY Sports)

5. All-Star Weekend activities

While we’re on the topic of All-Star Weekend, let’s talk about adding more activities. The WNBA could get extra creative, mixing in events that are fun for both the fans and players. Giving fans a chance to watch and enjoy the skills competition is a top priority, of course. But how about expanding Saturday’s lineup? Add some one-on-one games — a Breanna Stewart and A’ja Wilson matchup would be prime viewing. Host a rookie versus vets game, or a rookie showcase game. Invite celebrities to come and participate. There’s a lot to explore and plenty of room for All-Star Weekend to grow.

6. Honoring the past

At times, it feels like there is a disconnect between the WNBA’s past and present, especially from the late 1990s and early 2000s. Aces owner Mark Davis set the bar this season by making it a point to honor former San Antonio Silver Stars — the Aces’ previous franchise — during Aces home games. The WNBA as a whole can follow suit and become more conscious of celebrating its lineage. That might include catching up with former players on a regular podcast or video series, acknowledging them on national broadcasts throughout the season, or featuring them in articles that explain what they are up to now. There’s a rich history with the league that is worth revisiting on a more regular basis.

7. Even more games on television

Between live broadcasts and streaming, the WNBA showcased a total of 147 regular games in 2022. Disney’s group of channels (ESPN, ESPN2 and ABC) aired 25 nationally televised games, which accounted for the league’s most-viewed season since 2008. Overall, viewership between CBS and Disney networks was the highest in the WNBA’s history with those partners. Each team in the league will play 40 games in 2023, and the WNBA has yet to release its broadcast and streaming schedule. But one thing is clear: There need to be more games on television and on channels where people can easily find them. As the fan base continues to grow, those viewership numbers will keep rising.

8. New and improved marketing

Some of you might not remember the WNBA commercials from the late ‘90s — but I do. They were so well-written and funny. For those who didn’t know who Tina Thompson, Sheryl Swoopes or Cynthia Cooper were, those TV spots put a face to players’ names. They also built momentum for the league and kept the start of the regular season on peoples’ minds. What happened to them? I don’t know, but they remind me of the league’s marketing possibilities.

Last February, the WNBA announced that it had raised $74 million in investment capital. Commissioner Cathy Engelbert pledged to use a portion of that money toward marketing efforts. The league needs to keep attracting fans in order to grow, and an overall marketing strategy helps give players opportunities, lure in would-be viewers and keep the WNBA relevant during quiet periods.

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Washington Mystics guard Natasha Cloud is one of multiple WNBA stars playing for AU in 2023. (Jade Hewitt/Athletes Unlimited)

9. Offseason content

In my recent conversation with Angel McCoughtry, the WNBA veteran made it a point to talk about the league’s lack of promotion of players during the offseason. The WNBA season is short compared to those of other major sports leagues, and from October to April, there’s a recognizable lull in coverage. With more and more players opting to stay stateside rather than compete overseas during the offseason, there are plenty of stories worth telling. Players are participating in the 2023 Athletes Unlimited basketball season, juggling multiple business ventures, getting into broadcasting, connecting with their alma maters as coaches and mentors, taking on modeling and fashion gigs, etc. The WNBA (and more independent media outlets) could provide fans with updates, pulling back the curtain on players’ lives when they’re not balling.

10. BG’s emotional, mental and physical recovery

Brittney Griner was unjustly detained in Russia in early February 2022, and after 10 months was finally released on Dec. 8. I can’t even begin to imagine the emotional, mental and physical ramifications of her imprisonment, and I hope she recovers in all three aspects of her life. It was encouraging to read her statement that she intends to play in the WNBA this season with the Mercury, and to see that she dunked after picking up a basketball for the first time in almost a year. My biggest holiday wish is that BG heals fully from this experience and ultimately basks in the joy of being on the court again.

Lyndsey D’Arcangelo is a contributing writer at Just Women’s Sports, covering the WNBA and college basketball. She also contributes to The Athletic and is the co-author of “Hail Mary: The Rise and Fall of the National Women’s Football League.” Follow Lyndsey on Twitter @darcangel21.

USC’s McKenzie Forbes: From Gap Year to the NCAA Tournament

As part of our 1-v-1 video series, USC’s India Otto sat down to interview her teammate McKenzie Forbes. 

Here are five things to know from our conversation with the graduate transfer from Folsom, California.

#1 Inspired by USC’s Head Coach, Lindsay Gottlieb, McKenzie wants to be a basketball coach or work in the front office in the future.

When weighing in on what makes a good coach, McKenzie said x’s and o’s are important but “Coaching is a lot of relationship managing and people managing. I think you have to be a good people person and be able to build those relationships, but also in that same breath, you can’t be afraid to have people dislike you in moments. I think that’s a big part of leadership.”

#2 McKenzie says the trajectory of her career changed when she made the decision to transfer from Cal to Harvard.

 In order to transfer, she was forced to take a gap year and spend a lot of time in the gym. “I completely transformed my body and, going into the Harvard season, felt like I was a completely different player. Going to Harvard and playing in a more mid-major conference, I had the ball in my hands a lot more than I might have if I transferred to another Power 5. It really developed other parts of my game.”

#3 How does McKenzie think USC will do in the Women’s College Basketball Tournament?

“I’m not going to give a typical interview answer. I want a Final Four. We have that potential and capability. Like why not? Why not us? I think we have all the pieces.”

#4 Her older brother, Marcus, was her biggest mentor growing up.

“He was basically my trainer from Elementary school on until he went to college.”

#5 Fun facts about Forbes:

She can juggle and she was the quarterback of her Pop Warner football team. “I was slow but I could throw it!”

Watch the full conversation on the Just Women’s Sports YouTube channel.

Christen Press back training with Angel City FC

LOS ANGELES, CALIFORNIA - OCTOBER 15: Christen Press #23 of Angel City FC waves to fans following a game between the Portland Thorns and Angel City FC at BMO Stadium on October 15, 2023 in Los Angeles, California. (Photo by Katharine Lotze/Getty Images)

Christen Press continues to inch her way back to a return, having returned to training with her club team Angel City. 

Angel City FC coach Becki Tweed said on Wednesday that Press is back with the team full-time as she continues to make her way back from an ACL injury. While she’s still working on rehab, her being back with the team gives staff a better picture of her progress. 

"Christen [Press] is back with us full time which is amazing,” she said. “Having her in and around the team every day, continuing to work hard on rehab ... she's in a space where being in with the team is really important to her and her progression as well.”

The status update comes days after Press posted videos to social media that featured her doing lateral movement in cleats on grass. 

“Look out world she’s on the move !” Press captioned it. 

Press has been sidelined with an ACL injury since 2022, which caused her to miss the 2023 World Cup. She’s since had four separate surgeries to help repair her ACL.

Press told The Athletic a month ago that she’s been “relentless” in her optimism with her recovery despite it being a “slow process.”

“I have a bit of relentless optimism,” she told The Athletic. “I never, ever doubted that I would make it back on any of the timelines I’ve been on."

"Every single time I’ve heard, ‘You have to have surgery,’ I’m completely shocked,” she said. “When somebody asks me how it’s going, I’m like, ‘It’s going great. And it was going great every time. So I don’t know what to tell you anymore!’”

Sophia Smith re-signs with Portland on record deal

(Troy Wayrynen-USA TODAY Sports)

Sophia Smith is now the NWSL’s highest-paid player. 

The Portland Thorns announced on Wednesday that they have signed Smith to a new contract through the 2025 season, with an option for 2026. While the terms of the deal were not disclosed, the team did reveal that Smith is now the highest-paid player in the league on an annual basis.

It’s the latest in what has been a series of record-breaking contracts in the NWSL offseason. 

Chicago Red Stars forward Mallory Swanson, Bay FC forward Racheal Kundananji, and Orlando Pride forward Barbra Banda all signed multi-year deals worth between $2 million and $2.5 million in total. While Smith’s contract is shorter and not worth as much over the long-term, the annual worth is higher. 

“We are over the moon to have Soph commit again to the Thorns. She is a proven, world-class talent and one that we are excited to have contribute to the team’s continued success,” said head coach Mike Norris in a statement. “We look forward to working with her in a Thorns jersey as she continues to shine as one of the top strikers in the world.”

In just four seasons in the NWSL, Smith has led the Thorns to five trophies – including the 2022 NWSL championship – while winning league and championship MVP in 2022. In 61 appearances with Portland, she has 34 goals – including a brace to start this season against Kansas City. 

She’s also a member of the USWNT, having scored 16 goals in 44 international appearances.  Set to become a free agent at the end of this season, she told ESPN she “thought of all the options” but ultimately Portland felt like the right decision.

"There is no place like Portland," Smith said in a small roundtable interview that included ESPN. "I don't believe there's an environment like Portland to play in and it's a city that's so special to me and a city that I feel like I've grown up in almost and become who I am."

She also told ESPN that the team’s new ownership “changes everything.” The club is now led by the Bhathal family, who bought the club after Merritt Paulson was forced to sell it following his part in the NWSL’s abuse scandal. 

"Since I've been here there has been a lot of things going on with this club -- a lot of not-great things going on with this club -- and I have just been waiting for some stability and some reassurance that this club is headed in the right direction, and the Bhathal family coming in is doing exactly that, if not more,” Smith said. 

"Their vision for this club is so exciting, and you can just tell how passionate they are about making this what it should be and continuing to push the standard in women's soccer globally.”

Caitlin Clark offered $5 million to compete in Ice Cube’s league

IOWA CITY, IOWA- MARCH 25: Guard Caitlin Clark #22 of the Iowa Hawkeyes celebrates as time runs out in the second half against the West Virginia Mountaineers during their second round match-up in the 2024 NCAA Division 1 Women's Basketball Championship at Carver-Hawkeye Arena on March 25, 2024 in Iowa City, Iowa. (Photo by Matthew Holst/Getty Images)

Caitlin Clark has been offered $5 million to play in Ice Cube's Big3 league, he confirmed on social media Wednesday after the offer leaked.

"We intended the offer to remain private while Caitlin Clark plays for the championship," Ice Cube wrote on social media. "But I won't deny what's now already out there: BIG3 made a historic offer to Caitlin Clark. Why wouldn't we? Caitlin is a generational athlete who can achieve tremendous success in the BIG3."

While there has yet to be a women's player in the league, both Nancy Lieberman and Lisa Leslie have been part of the league as coaches and won championships.

"The skeptics laughed when we made Nancy Lieberman the first female coach of a men's pro team, and she won the championship in her first year," Ice Cube continued. "Then Lisa Leslie won it all in year two. With our offer, Caitlin Clark can make history and break down even more barriers for women athletes."

Ice Cube, whose name is O’Shea Jackson, says that the offer was made with the intention that Clark be able to compete in the WNBA “offseason.” Clark is largely expected to be the No. 1 overall pick in the WNBA draft in April. But it’s unclear how the scheduling of the two leagues would work. 

The 2024 Big3 season is set to tip off on June 15, with 10 games spanning through mid-August. The WNBA regular season, meanwhile, begins on May 14 and ends on Sept. 19.

On “The Pat McAfee Show” on Wednesday, Jackson said that the league has yet to hear back from Clark. 

“We just need an answer, as soon as they are ready to give it to us,” he said. “It’s always 50-50 till we get a no. At the end of the day, it’s a generous offer.”

The offer – as well as the confusion on Jackson’s part about the timing of the WNBA season – caused some current WNBA players to react. 

"It's funny cause I be seeing his son at W games.. they don't talk?" wrote former No. 1 pick Rhyne Howard

"So no other women's basketball player has came to mind in the last 7 years?" wrote Lexie Brown, adding that she'd support if Ice Cube wanted to build a women's iteration of the league. She later discussed it on the Gils Arena Show, noting that his reasoning of wanting to “uplift and support WNBA players and women athletes” is a “cop out.”

Kalani Brown, meanwhile, told Clark to "take that money" and start a women's Big3.

WNBA salaries has been a talking point in recent months as more collegiate stars declare for the league. WNBA stars have often made more money playing abroad than they have in the WNBA. Clark is expected to be the No. 1 pick in the WNBA draft on April 15, with a rookie salary of $76,535 for lottery draft picks (Nos. 1-4) that rises to $97,582 by her fourth season. But she also has an NIL valuation of almost $3.5 million.

Diana Taurasi famously skipped the 2015 WNBA season at the request of her Russian club, who paid her more to sit out than she would have made in the W. Her contract with the club was reportedly near $1.5 million per year.

Jackson also seemed to suggest that his league could be an alternative to going abroad

“America’s women athletes should not be forced to spend their off seasons playing in often dismal and dubious foreign countries just to make ends meet,” he wrote. Although it’s unclear whether or not the rapper intends to make offers to additional WNBA players. 

While the league does hold prioritization rules in its CBA, those typically apply only to players playing in overseas leagues. It’s unclear whether or not that would prevent Clark’s participation in the Big3 league.

WNBA players that don’t want to go overseas currently have the option of playing in Athletes Unlimited, which competes in the WNBA offseason.

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