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World Cup title contenders: Why they’ll win and why they won’t

The USWNT is vying for a third straight World Cup title in 2023. (Maciek Gudrymowicz/ISI Photos/Getty Images)

There is no doubt in anyone’s mind: The 2023 Women’s World Cup is going to be the most competitive the world has ever seen. With an expanded 32-team field, expect twists and turns as the exponential growth of the game in the last four years culminates in a tournament where any one of the top teams could hoist the trophy.

Let’s take a look at a few perennial contenders in alphabetical order, all of whom have the ability to win it all. One of the exciting aspects of the 2023 event is that no team is perfect, with strengths and weaknesses that should make for instant classics.

Australia

Players to watch

Sam Kerr, Caitlin Foord, Steph Catley, Mary Fowler

Why they could win the World Cup

The Matildas have arguably never looked more comfortable going into a major tournament as they have in 2023. Manager Tony Gustavsson has the team firing on almost all cylinders, with wins over Spain, England and France in friendlies just this calendar year. Australia as a group has the creative instincts and forward-facing talent that allow them to score at will against even the most seasoned backlines. They’ve integrated younger players into the squad to shore up positions of need, and have played with a more complete style than in 2019 or even the Tokyo Olympics, with a vastly improved defensive performance in recent months. Even without star forward Sam Kerr, who strained her calf in training this week, Australia grabbed a 1-0 win over the Republic of Ireland in their World Cup opener on Thursday.

Why they won’t win the World Cup

Heavy is the head that wears the host’s crown at a World Cup, with no host country winning the event on the women’s side since the U.S. achieved the feat in 1999. While the Matildas will have home-crowd advantage throughout the tournament, they’ll face an extra amount of pressure that even the steadiest teams can struggle with — the kind that also saw them falter in the 2022 Asian Cup. Australia has historically been a team that can be goaded into a shootout, with the ability to concede goals as well as score them.

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Brazil forward Marta announced the 2023 World Cup will be her last. (James Williamson - AMA/Getty Images)

Brazil

Players to watch

Kerolin, Geyse, Rafaelle, Debinha

Why they could win the World Cup

Four years after Marta’s impassioned speech encouraging the next generation of Brazilian stars to commit to the hard work of playing for the crest, the Brazil roster looks as balanced as ever. Marta actually encouraged a number of her protégés to join her in the physical, highly transitional NWSL, where stars like Kerolin and Debinha have thrived. Passion for an elder is a galvanizing force, and Brazil will do everything in its power to win one for its legendary leader, who has announced this World Cup will be her last.

Why they won’t win the World Cup

Brazil’s weaknesses are almost baked into the team’s identity as much as their overwhelming strengths. They’re a creative team whose poise on the ball and tenacity in quick transition puts opponents on their heels. But they also can fall victim to their own approach, conceding more goals than they can score. It will take organization in the back combined with attacking fireworks to win a World Cup.

Canada

Players to watch

Kailen Sheridan, Vanessa Gilles, Ashley Lawrence, Jordyn Huitema

Why they could win the World Cup

Canada is a contender for World Cup gold for the same reason they are reigning Olympic champions: Their defensive spine is very hard to penetrate, and they have enough attacking discipline to grind out results. Coach Bev Priestman has done a very impressive job infusing the squad with a balance of youth and experience, with players from top clubs across the globe coming together to form a tight unit.

Why they won’t win the World Cup

The way Canada won Olympic gold isn’t foolproof, as the team used a defensive clampdown and penalty opportunities to keep games close and grit out wins. They’ve also had their fair share of injuries, giving them less time to gel on the pitch as in former years. They also haven’t had sufficient federation support to show up as their best selves, with few camps and friendlies in 2023 due to Canada Soccer’s financial distress. The team greatly struggled through the 2023 SheBelieves Cup tournament while playing under similar duress.

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Rachel Daly and England are considered one of the favorites to win it all. (Naomi Baker - The FA/The FA via Getty Images)

England

Players to watch

Lauren James, Kiera Walsh, Alessia Russo, Millie Bright

Why they could win the World Cup

England, the reigning European champions, still appear to be the most balanced and deepest team in the world despite suffering injuries to both their defense and their frontline. Lauren James and Alessia Russo are ready for significant roles in the attack, and the Lionesses’ midfield is second to none as orchestrated by maestro Kiera Walsh. They also have one of the most consistent managers in all of women’s international football in Sarina Wiegman, whose trademark as England’s coach has been a team playing with singular purpose.

Why they won’t win the World Cup

There are two main barriers between the Lionesses and their first World Cup title, and they go hand in hand. With a grueling 2022 schedule that included the fall-to-spring club seasons running alongside their Euros campaign, England suffered injuries to key players, namely captain Leah Williamson and star forward Beth Mead. Outside of obvious absences, the downside of great success is the fatigue that can follow. The postponed Euros were held only one year before this year’s World Cup, and top teams have always struggled with calendar back-to-back tournaments. England has had trouble scoring in recent friendlies, perhaps indicating that the gas tank is beginning to empty.

France

Players to watch

Wendie Renard, Grace Geyoro, Kadidiatou Diani, Selma Bacha

Why they could win the World Cup

France at times this year has looked like a squad with a new lease on life. After the effective ouster of longtime manager Corinne Diacre, once-alienated leaders have been brought back into the fold under new head coach Hervé Renard, who is well respected in both the men’s and the women’s game. France has long had the ability to dominate through possession and force tempo when necessary, and under Renard, they’ve introduced an urgency that can steamroll opponents.

Why they won’t win the World Cup

The FFF should have made the coaching change long before their hand was forced. Now, the roster has had less time to gel under new management than is ideal. France has also dealt with their share of injuries, most notably to Marie-Antoinette Katoto and Amandine Henry. If France has trouble unlocking their opponent’s defense for long stretches of play, they’ll need to avoid falling into bad patterns that have led to early exits in the past.

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Lena Oberdorf, Germany's midfield anchor, will miss the World Cup opener. (Sebastian Widmann/Getty Images)

Germany

Players to watch

Lena Oberdorf, Alexandra Popp, Sara Däbritz, Jule Brand

Why they could win the World Cup

In 2022, Germany turned what was supposed to be a learning experience for a young group into a run that almost ended in Euros glory. A balanced team with both rising and experienced talent, Germany has seemed to address what ailed them in 2019 by developing a much stronger spine. Lena Oberdorf is arguably the most dominant No. 6 in the world who can disrupt opposing play while resetting her team’s attack.

Why they won’t win the World Cup

When Oberdorf is not on the pitch, some of Germany’s old defensive issues persist. The center-backs can be stretched out of position, particularly in a fast-paced, highly transitional game. The team’s recent 3-2 loss to Zambia in a tune-up game is a good example of what can go wrong for the squad when Oberdorf needs to rest her legs (the midfielder will miss the tournament opener with muscle tightness). Their belief and attacking firepower never waver, but they can’t let their defensive discipline rely too much on one player who won’t play every single minute of the tournament.

Japan

Players to watch

Maika Hamano, Jun Endo, Hina Sugita, Yui Hasegawa

Why they could win the World Cup

Aesthetically, Japan has been one of the most enjoyable squads to watch in 2023. A young, hungry group with tactical flair and an impeccable ability to exploit space, Japan can progress the ball through build-up play as well as any other contender on this list. After losing ground following their 2011 World Cup win and 2015 World Cup final appearance, the roster has been completely refreshed under new management after a disappointing Tokyo Olympic campaign. Japan’s approach has been to lean into what is already working on the youth levels, and they’re beginning to see results.

Why they won’t win the World Cup

This World Cup may have simply come a little too soon for a project that needs more time. Currently, Japan is a team that makes the hard parts look easy and the easy parts look difficult, as they try to convert their dominance in between the penalty areas into comfortable wins. Japan has a few lethal attackers, particularly on the wings, but it would take a big step forward in real time for the team to overcome opponents who have had more time to prepare.

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Spain star Alexia Putellas returned to the roster from an ACL injury just in time for the World Cup. (Juan Manuel Serrano Arce/Getty Images)

Spain

Players to watch

Alexia Putellas, Ona Batlle, Aitana Bonmati, Salma Paralluelo

Why they could win the World Cup

If you’ve been following the domestic game in Europe over the last four years, Spain’s ascendency into the upper echelon of international soccer has been all but guaranteed. Spain’s roster pulls heavily from domestic talent developed through the country’s two main powerhouses, Real Madrid and FC Barcelona, who have been the premier clubs in the world in recent years. They can move the ball with ease and control games well after taking leads through passing combinations.

Why they won’t win the World Cup

Unlike France, Spain’s federation has stuck with embattled manager Jorge Vilda after a number of stars refused call-ups to the team over their unhappiness with the direction of the squad. RFEF’s refusal to concede to player concerns has already had quantifiable impact, with sure starters Patricia Guijarro and Mapi Leon choosing to sit the tournament out in protest. In short, Spain might still be talented enough to fight through adversity, but the federation’s refusal to get out of their own way greatly hampers the team’s potential.

Sweden

Players to watch

Fridolina Rolfö, Stina Blackstenius, Magdalena Eriksson, Kosovare Asllani

Why they could win the World Cup

The USWNT’s longtime adversary, Sweden has shown their blueprint for success at a number of international tournaments. In their silver-medal performance at the Tokyo Olympics, they humbled the U.S. 3-0 in their first match of the tournament. Sweden’s willingness as a group to do the dirty work defensively to disrupt opponents and send the ball the other way has been an attribute that puts them on even footing with any opponent.

Why they won’t win the World Cup

Sweden has been another team dealing with injury: Olympic star Hanna Glas is out indefinitely as she recovers from a knee injury, and fellow defender Hanna Lundkvist recently went down in the team’s final closed-door friendly. Sweden’s dependable core of elite players are also aging, which could pose problems for the team in a difficult group-stage draw.

United States

Players to watch

Sophia Smith, Naomi Girma, Trinity Rodman, Rose Lavelle

Why they could win the World Cup

The U.S. still has one of the deepest player pools in international soccer, bringing a number of strengths to their quest for a third straight World Cup title. Their attacking firepower will be difficult to match, especially on the wings. They also had room to bring creative midfielders and specialists who can beat their opponents in a number of different ways.

Why they won’t win the World Cup

Frankly, there is a reason why no team has won three straight titles before. The U.S. will be up against their own roster rotation, injuries to key contributors, positional imbalances and the challenge of forcing tempo for a full 90 minutes. There’s also the fact that the rest of the field has grown in talent with every passing year. Unwilling to commit fully to 2023 as a development year, the U.S. under Vlatko Andonovski is trying to do many things at once, sometimes without executing those things well. It could simply take one day where the mental discipline slips, and the U.S. has to go back to the drawing board.

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Chicago Sky Topple New Yo Liberty in WNBA Preseason Action

chicago sky's angel reese grabs a rebound over ny liberty's Kayla Thornton in a preseason game
Angel Reese and co. came to play Tuesday night, preseason or not. (Melissa Tamez/Icon Sportswire via Getty Images)

The Chicago Sky showed up in a big way on Tuesday night, taking down 2023 WNBA Finals runners-up New York Liberty by an impressively wide margin. 

The Sky walked away with a 101-53 win, boasting a 48 point swing that still looms large despite the fact that it's only preseason. Perhaps the team felt extra pressure to perform — not only did WNBA League Pass follow through on their promise to stream the game for free, but Chicago Bears rookies Caleb Williams and Rome Odunze also happened to be watching on from the stands.

“I’m gonna just say — it’s about time," said Sky guard Dana Evans in response to the star-studded turnout at Wintrust Arena. "Everybody wants to watch women’s basketball. I feel like we’ve been doing a really good job of doing stuff on the court and off the court. So just having them support us is great — but keep bringing them out."

Chicago's Marina Mabrey was lights out with four threes and 20 points on the night, while training camp addition Chennedy Carter racked up 11 points and two steals. 

Sky rookie Angel Reese proved that she can do it all, putting up 13 points, five rebounds, and two steals in 19 minutes — all less than 24 hours after she walked the Met Gala red carpet in New York. The 6-foot-3 top draft pick out of LSU even knocked down a layup over 2023 WNBA MVP Breanna Stewart in one of the night's many highlights.

"So now yall can delete them drafts & tweets saying i shouldn’t have gone to the met gala & i can’t do both," she later wrote on social media

While some may chalk it up to preseason coaching choices and the fact that it was the Liberty’s first real game outside of training camp scrimmages, New York head coach Sandy Brondello still voiced disappointed in her team’s result.

"We just got our butts kicked, everywhere. I mean everything. It’s an embarrassing effort, I don’t care that it’s preseason," she said in a postgame press conference. "Our starters didn't get us off to a good start. We missed a lot of layups early, but they just took us out of everything."

On a lighter note, the third-year Liberty coach had some kind words for undrafted rookie Jaylyn Sherrod, who showed real effort on defense.

"She has speed," remarked Brondello. "She could guard Dana Evans. No one else could."

Tight Travel Turnarounds, More Midweek Games Impact NWSL Frontrunners

KANSAS CITY, KS - OCTOBER 10: Kansas City, US, Wyandotte, and NWSL flags fly before a game between Portland Thorns FC and Kansas City at Legends Field on October 10, 2021 in Kansas City, Kansas. (Photo by Amy Kontras/ISI Photos/Getty Images)

As the WNBA plans to implement league-wide charter flights, the NWSL is struggling with some travel issues of its own. 

Missed flights, inclement weather, and a stretch of midweek games have spurred workload and logistical concerns for a number of NWSL teams. Last week, three games were played Wednesday night, while another three games are set to be played tonight. 

"You can't play your best XI right now because of the amount of games you have," said Red Stars head coach Lorne Donaldson after last Wednesday's 4-2 loss to Washington. Donaldson emphasized the importance of rotating through the team’s depth so as to avoid injury.

"You have to get to about 16 deep where you can," he continued. "Or else your best XI is going to be injured or walk off the field and they can’t finish the season."

Kansas City has faced some of the league's most extreme turnaround times this season. On Sunday, the Current missed an evening flight to Seattle due to a multi-hour rain delay in Houston, throwing off their training schedule ahead of their midweek match against the Reign. The NWSL eventually gave them the green light to charter a plane, but not before frustration spread throughout the team.

"We lost the whole day of the opportunity to recover," said Current head coach Vlatko Andonovski after the Current's weekend draw against the Dash. "So the schedule, it's already challenging to begin with. We have by far the worst schedule in the league, and this just made it even worse.

"We don't have a hotel, we got to figure out a hotel. We don't have flights for tomorrow, we got to figure out flights. We had trainings for some players that we believe needed training time to be able to perform on Wednesday.”

While the team was given permission to charter a plane, navigating such approvals has proven difficult in the past. This past July, the NWSL fined Kansas City $55,000 over the unauthorized use of a charter flight.

Adidas Names Candace Parker New President of Women’s Basketball

candace parker posing with basketball in adidas track suit
Adidas has taken their partnership with the retired WNBA legend to new heights. (Adidas)

Recently retired WNBA superstar Candace Parker has her next gig lined up: president of women’s basketball at Adidas.

Parker announced her retirement at the end of April, bringing a close to a 16-year professional career spanning three WNBA championship titles with three different teams. And now, she’s stepping into a slightly different role — this time off the court — with longtime sponsor Adidas.

"The brand and I have grown together, and we’ve done some amazing things," she told Fast Company in an exclusive interview published Wednesday morning. "I’m excited about what the future holds on this side of things, because I’m so passionate about growing the game of basketball."

candace parker exhibit b adidas sneakers
Candace Parker's 2022 signature Adidas sneaker, Exhibit B. (Adidas)

Parker initially signed with Adidas at the end of her first professional season in 2008, going on to spend the vast majority of her illustrious WNBA career linked to the German athletic brand. In 2010, she became the first woman to receive a signature Adidas shoe: the ACE Commander.

Her most recent Adidas collaborations include basketball sneakers Exhibit B (2022) and Exhibit Select (2023) in a variety of different colorways, as well as limited edition off-court apparel.

In 2022, Parker led a mentorship program for the brand’s first class of NIL-sponsored college athletes, a stacked roster that involved the likes of rising star Hailey Van Lith, among others. In her new position, she’ll be "overseeing pretty much everything" when it comes to the brand’s women’s basketball operations.

Parker has been linked to the German athletic brand since 2008. (Adidas)

That "everything" includes weighing in on shoe and clothing design, navigating new and existing athlete partnerships, and taking control of Adidas' grassroots growth strategies. She’ll also help with "how we actually speak to the women’s basketball consumer," Eric Wise, who leads the brand’s global basketball business, told Fast Company.

According to Parker, the decision to accept the offer hinged on her desire to be more than just "the face" of Adidas women’s basketball.

"I said to [Adidas], 'I don’t want to be a mascot,'" Parker said. "'I really want to be in the meetings, and I want to be a part of making decisions.'"

WNBA says charter flights to start “as soon as we have the planes”

2013 WNBA Champion Minnesota Lynx Arrive at MSP International Airport
For WNBA players, commercial air travel might be a thing of the past. (David Sherman/NBAE via Getty Images)

Charter flights are on the horizon for the WNBA, with commissioner Cathy Engelbert saying on Tuesday that the league will provide teams with full-time private travel services beginning as soon as this season. 

The move is set to address years of player safety concerns, among other issues. Engelbert told AP Sports Editors that the league aims to launch the program "as soon as we can logistically get planes in place."

The initiative is projected to cost around $25 million per year over the next two seasons.

The WNBA has previously provided charter flights on a limited basis, including during the postseason and when teams were scheduled to play back-to-back regular season games. Individual owners seeking to independently provide their teams with private travel — such as the New York Liberty’s Joe and Clara Wu Tsai back in 2022 — faced significant fines for using unauthorized charters.

While players and team staff have been calling for league-wide charters even before Caitlin Clark and other high profile rookies joined the league, Engelbert has routinely cited steep year-to-year costs as the reasoning behind sticking to commercial flights. 

However, the WNBA's surging popularity means increased visibility, and a subsequent uptick in security concerns — especially when it comes to big name newcomers like Clark — has Englebert reconsidering her previous decision. 

WNBA Players Association president Nneka Ogwumike called the move "transformational," and credited the WNBPA as well as the league for its implementation. 

"Our league is growing, the demand for women's basketball is growing," Ogwumike told ESPN. "That means more eyes on us, which is what we want, but that means more protection from the organization that we play for, the whole W that we play for.

"Chartering flights not only is a safety measure, the biggest thing, and then obviously what it means to be able to play a game and go home and rest and recover and be the elite athletes that we try to be every single night when we step out onto this court."

Aces coach Becky Hammon called the immediate response to the charter announcement "great" but noted that there are still kinks to be worked out. 

"What it all looks like, we’re still gathering information, we don’t know," she said Tuesday.

Several players emphasized the importance of safety, highlighting how last season the Phoenix Mercury’s Brittney Griner was harassed in an airport while traveling commercial.

"All these players and these faces are becoming so popular that it really is about that as much as it as about recovery," Minnesota Lynx forward Napheesa Collier said.

"Above everything else, I think it's the safety of our players," Mercury player Natasha Cloud added. "We have a prime example with BG on our team that needs to be safe. At airports, it's like a madhouse. You see Caitlin Clark walking through airports, people following her, people trying to touch her, get pictures with her. It's just a safety measure, through and through. You would never have an NBA team walk through an airport."

Prior to Tuesday's announcement, the league had said it would charter flights for the playoffs and back-to-back games via a program introduced last year. The latest news, however, promises that teams will also be provided charters to and from all regular season games.

"Our safety is being taken seriously now, finally. In no world should our security not be a priority," Griner told ESPN. "If we want to be the league that we want to be and have the respect that we have, it comes with some risks. Sometimes people want to get close to you and it's not people you want, so I'm just glad that we don't have to deal with that anymore."

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