The UEFA Women’s Champions League final saw a 56 percent increase in viewership over last season’s final.
Across DAZN, DAZN’s UWCL YouTube channel and 11 broadcast channels in Europe, the showdown between Lyon and Barcelona accumulated 3.6 million viewers.
Records have been smashed throughout the UWCL season on DAZN and YouTube 🙌#NoMoreWhatIfs— DAZN Football (@DAZNFootball) May 26, 2022
Records have been smashed throughout the UWCL season on DAZN and YouTube 🙌#NoMoreWhatIfs
The season, including 61 matches as well as other match content, generated more than 64 million views across more than 230 countries and territories, according to DAZN. In the last three months of the season alone, more than 12.3 million viewers visited DAZN’s UWCL YouTube channel for the knockout rounds of the Champions League.
Of viewers worldwide, 55 percent are aged 18 through 34.
“This first season as the global broadcaster of the UWCL has been a tremendous success and reflects DAZN’s commitment to close the coverage gap between women’s and men’s sports,” DAZN CEO Shay Segev said in a statement. “We are invigorated about Year Two and look forward to engaging even more audiences as we further contribute towards building popularity in women’s football.”
Viewership wasn’t the only record-breaking part of the Champions League knockout stages. During the quarterfinals and semifinals, Barcelona set back-to-back world records for attendance at a women’s soccer match.