Just two days after wrapping the 2024/25 Women's Super League (WSL) season on Saturday, the UK women's soccer pyramid scored a full rebrand, with new names and visual identities announced for England's first- and second-tier leagues on Monday.
While the WSL will retain its name, the second-flight Women's Championship will become the WSL2 beginning with the 2025/26 season, bringing both top leagues under the same naming umbrella.
The Women's Professional League Limited — the independent company that took over running the WSL and Women's Championship in August 2024 — is also undergoing a name change, becoming simply WSL Football.
Following a development process with creative agency Anomaly, new visual branding "born from the movement of female footballers" has also rolled out across the leagues, with the WSL adopting an orange colorway while the newly named WSL2 will use a magenta palette.
"As a long-time football fan, having the chance to create the future of women's football is the absolute brief of dreams and a career highlight," said Clara Mulligan, Anomaly's managing parter and head of design.
Along with a new WSL Football website, this summer will see the updated designs from the rebrand incorporated across league merchandise, venues, jerseys, soccer balls, and more before the 2025/26 season kicks off.
"There is a lot more in store over the coming months as we continue to grow the women's game for the future," noted WSL Football chief marketing officer Ruth Hooper.