Cameron Spencer/Getty Images

Serena Williams is the latest star athlete to join the NFT market, signing on with Sorare as an advisor.

The tennis icon will counsel the player-owned fantasy sports network on the platform’s foray into women’s sports and extension into Web3 initiatives.

“NFTs have the potential to be a powerful tool for bringing equity and investment to women’s sports,” said Williams in a press release, “I believe Sorare will be setting the culture and tone of the future of sports entertainment.”

Sorare has grown rapidly since launching in 2018, garnering over 1 million global users and recording $325 million in trading volume.

Williams further solidified her commitment to NFTs by purchasing a piece from the Bored Ape Yacht Club and posting the token to her social media account.