FIFA is setting a new goal for the Women's World Cup, with organization president Gianni Infantino stating this week that the governing body is aiming to generate $1 billion in revenue from the international championship tournament.
"Women's football and women in football are crucially important," Infantino said at the 2025 Saudi Arabia/US Investment Forum in Riyadh on Tuesday.
"It's growing as well, and exponentially, and we are targeting [growth] as well to have $1 billion revenue just with the Women's World Cup to reinvest in the women's game."
The public push to hit the billion-dollar mark comes after the 2023 World Cup in Australia and New Zealand became the first edition of the tournament to break even, generating a revenue total over $570 million.
The 2027 World Cup will take place in Brazil, becoming the first iteration ever held in South America, while the US — as the only bid on the table — has a near-guaranteed lock on hosting the 2031 edition.
As FIFA takes aim at its $1 billion target for the 2027 tournament, the 2031 World Cup could have a leg up in the revenue game, with FIFA expanding the competition's field from 32 to 48 teams just last week.
Consequently, that 16-team increase boosts the total matches from 64 in 2027 to 104 in the 2031, instantly creating 62.5% more inventory — a move that could help meet or potentially exceed FIFA's bold new revenue goal.
The 2031 Women's World Cup will expand to 48 teams, with the 16-team increase announced among other landmark decisions by the FIFA Council on Friday.
The decision to expand the World Cup aims to "broaden representation, offering more nations and players access to elite competition and accelerating investment in women's football worldwide," according to the FIFA release.
"The FIFA Women's World Cup 2023, the first in which teams from all confederations won at least one game and teams from five confederations reached the knockout stage, among many other records, set a new standard for global competitiveness," said FIFA President Gianni Infantino.
"This decision ensures we are maintaining the momentum in terms of growing women’s football globally."
The expanded 2031 World Cup, hosted by the US, will adopt a 12-group format, increasing the total number of matches from 64 to 104 while extending the competition for an additional week.
The World Cup expansion announcement comes on the heels of last month's increased Olympic tournament news, with the IOC boosting the women's soccer field to 16 teams at the 2028 LA Games.
The decision also puts the women's competition in line with the men's World Cup, which will feature FIFA's first 48-team tournament in 2026.
FIFA approves Afghan women's refugee team
In the same Friday announcement, the FIFA Council also approved the creation of an Afghanistan women's refugee team, which would provide evacuated Afghan women players the ability to compete on an officially recognized FIFA team.
While FIFA requires that national federations sponsor teams, the Afghan Football Federation ceased acknowledging its women's team once the Taliban-controlled government banned women's sports.
Originally formed by the country's Olympic Committee in 2007, the Afghanistan women's national team has not played a FIFA-recognized match since 2018, and most of its athletes fled the country amidst the Taliban's second takeover in 2021.
Since then, players have petitioned FIFA for the opportunity to compete. Their efforts earned a one-year trial phase from the governing body on Friday, though the success of the program could see it expanded to refugees from other nations in the future.
"We are happy that FIFA has created a pathway for Afghan players to finally return to the field," team founder and former captain Khalida Popal told CNN on Friday, adding that the squad "remain[s] hopeful FIFA can amend its statutes to provide official recognition for our players as the Afghanistan Women's National Team."
Popal — who helped hundreds of Afghans, including the team, escape the Taliban — previously said the team "could show the world that Afghan women and girls belong in sport, in school and everywhere in society — and we will not be defeated."
The legendary 1999 World Cup-winning USWNT is heading to Hollywood, with Netflix announcing Wednesday that the streamer is in development on The 99'ers, a feature film based on Jeré Longman’s book The Girls of Summer: The US Women's Soccer Team and How It Changed the World.
Like Longman's book, the film will chronicle the USWNT's journey to winning the 1999 World Cup before a then-US record crowd at the Rose Bowl — as well as the ongoing impact that victory has on women's sports worldwide.
Helmed by Liza Chasin from 3dot Productions as well as a production team that includes actor Ryan Reynolds, who co-owns third-tier UK men's soccer club Wrexham AFC, the film will be directed by Nicole Kassell.
Kassell, who's resume includes The Leftovers and The Americans, earned both an Emmy and Director's Guild Award for her work on the HBO series Watchmen.
Screenwriters Katie Lovejoy and Dana Stevens, who wrote Netflix's Love at First Sight and The Woman King, respectively, will pen The 99'ers script.
Netflix boosts women's soccer content in lead-up to World Cups
This is far from Netflix's first foray into women's sports, with the streamer boasting documentaries on tennis star Naomi Osaka and gymnastics legend Simone Biles, among others — and a new series on F1 Academy women drivers dropping later this month.
Even more, the content giant is all-in on women's soccer. After chronicling the 2023 World Cup journey of the USWNT in a four-part docuseries, Netflix closed 2024 by snagging the exclusive US broadcast rights to the 2027 and 2031 Women's World Cups.
While Netflix acquired the rights to Longman's book in 2020, the timing of The 99'ers development is likely an effort to bolster the broadcaster's women's soccer content in the lead-up to the upcoming World Cups.
The USWNT held fast to the world No. 1 spot in Thursday’s updated FIFA rankings, dropping 18 points since their 2024 Olympic gold medal-winning run but still sitting 49 points ahead of No. 2 Spain.
Also maintaining their elite rankings were No. 3 Germany and No. 4 England, who each trail their predecessor by a mere six points.
Japan earned the Top 10's biggest boost, fueled by a 2025 SheBelieves Cup championship run that included a rare defeat of the US. As a result, the Nadeshiko leapt from No. 8 to No. 5, overtaking No. 6 Sweden, No. 7 Canada, and No. 8 Brazil in the process.
Japan's jump made them the only team in FIFA's Top 75 to rise more than two spots.
US Soccer officially intends to bid on 2031 World Cup
While the world No. 1 USWNT doesn't have any major tournaments to build toward this year, US Soccer is cementing future plans to bring the sport's biggest competition back to the US.
The national federation formally confirmed its intent to submit a bid to host the 2031 World Cup on Wednesday evening, bolstered by FIFA’s motion earlier that day which dictates that the 2031 tournament must be played either in North America or Africa.
"We are excited by the opportunity to welcome teams and fans, inspire the next generation, and grow the game regionally and globally," US Soccer announced on social media.
Though a formal bid submission is still to come, the US is already a frontrunner for hosting the competition. FIFA will decide on the 2031 World Cup host nation at the governing body's 76th Congress in 2026.
FIFA's other main decision-making group, the FIFA Council, could soon see incumbent US Soccer president Cindy Parlow Cone join its 37-member ranks, as the former USWNT star is currently running unopposed for the North American seat previously held by ex-Mexico Football Federation president Yon de Luisa.
The US hasn’t held a FIFA Council seat since ex-USSF president Sunil Gulati’s position expired in 2021.
Cone’s likely March 15th election — plus the USWNT’s No. 1 ranking and planned 2031 World Cup hosting bid — gives US Soccer a valuable foothold in the global game.
FIFA confirmed that the inaugural Women’s Club World Cup will now kick off in 2028, officially delaying its original 2026 launch this week.
Instead, soccer's world governing body will introduce a new Champions Cup next year, with FIFA ratifying both events on Wednesday.
The alternate Champions Cup will be a smaller, six-club affair with winners from regional tournaments like the UEFA Champions League and Concacaf Champions League.
FIFA plans to make the Champions Cup an annual event set for every year that does not include the quadrennial Club World Cup.
While worldwide club tournaments are an exciting prospect, a crowded schedule, lack of secured funding, and little news of the proposed 19-team Club World Cup’s development prompted timing concerns as 2026 rapidly approaches.
Now kicking off in early 2028, the Club World Cup will initially begin with six top clubs representing the AFC, CAF, Concacaf, CONMEBOL, the OFC, and UEFA. Those teams will take part in the play-in stage, where three winners will advance to the group stage.
Those three clubs must then contend with five directly qualified UEFA teams, plus two direct qualifiers each from CAF, CONMEBOL, AFC, and Concacaf.
While demand for increased global programming is spreading, FIFA’s delay underlines the logistical hurdles of creating new competitions — not to mention the strain they can cause athletes.
"FIFA needs to involve its stakeholders, like the NWSLPA and NWSL, for an event like this to reach its potential," NWSL Players Association executive director Meghann Burke told ESPN on Wednesday.
"Otherwise, they are hamstringing women's football yet again like they've done since time immemorial."
UK takes aim at 2027 FIFA World Cup
In other international soccer news, the UK announced Wednesday that the country is preparing a bid to host the 2035 FIFA World Cup, with England, Scotland, Wales, and Northern Ireland joining forces in an attempt to bring the sport’s biggest event to the United Kingdom.
England’s track record should make the bid particularly attractive after hosting the 2022 Euro to record-shattering attendance and global viewership success — and seeing the home side emerge victorious in the Lionesses first-ever major tournament win.
"Football is and always will be at the core of our country’s identity," said UK Prime Minister Keir Starmer, throwing the government's full support behind the bid.
"That pride was on full display when England hosted the Women’s Euro 2022. It not only showed the best of our nation to the world but inspired a generation of girls into the game, all whilst boosting the economy."
Should FIFA ultimately award the 2035 hosting duties to the UK, that tournament will mark the first World Cup hosted by the nation since the men's 1966 edition.
With Brazil set to host the 32-team 2027 World Cup and the US expected to lead a serious bid for the expanded 48-team 2031 edition, the FIFA Council officially recommended this week that either African or European nations serve as host for 2035.