Bay FC is shifting gears as the NWSL's 12th-place team's postseason hopes slip away, with the 2024 expansion side announcing a plan to part ways with inaugural head coach Albertin Montoya at the end of the 2025 season.
"I have so much love for these players, staff, and fans," Montoya said in Monday's club release. "We've built a culture and a style of play that I believe will compete for championships for years to come."
Brought on in 2023, Montoya led Bay FC to 11 victories in 2024, setting a league record for wins by an expansion team in its debut season.
Under Montoya, Bay FC also became just the second expansion club to qualify for the NWSL Playoffs in their inaugural campaign, but the team has fallen down the table this year amid accusations of fostering a toxic work environment.
The team also recently lost a high-profile player in Nigerian star Asisat Oshoala, who signed with Saudi Premier League side Al Hilal last week.
Bay Collective CEO Kay Cossington and club sporting director Matt Potter stated that they will work together to hire a replacement for Montoya prior to the 2026 NWSL season.
"Bay FC's startup phase is ending and we're moving to our next phase of growth," Bay FC chair Alan Waxman added in the team's statement.
The NWSL lit up the baseball diamond on Saturday, claiming a new attendance record as the No. 2 Washington Spirit defeated No. 12 Bay FC 3-2 in MLB's Oracle Park in San Francisco.
The 40,091-strong crowd not only shattered the prior NWSL record, when 35,038 fans watched Bay beat Chicago inside Wrigley Field in June 2024, Saturday also set a new attendance mark across all US professional women's sports leagues.
"The players deserve it. They've worked so hard and this league has come such a long way," Bay FC head coach Albertin Montoya said following the historic loss. "When you get football like that, I think every single person that watched that game can leave and say 'Hey, I'd do this again,' because it was entertaining. It was good quality football all around."
The victory marked the Spirit's sixth road win this season, as Washington climbs the table behind midfielder Croix Bethune's first goal of 2025 — and forward Trinity Rodman's first start since April.
"The atmosphere was fantastic," Spirit manager Adrián González said. "The setup, the fans, and having the opportunity to have an experience like this, I think, is just something unique."
Washington now sits 12 points behind league-leaders Kansas City, while just six points separate the Spirit from No. 7 Racing Louisville in an increasingly congested top of the NWSL standings.
The NWSL released the results of an independent investigation into Albertin Montoya on Tuesday, addressing accusations lodged earlier this year that the Bay FC head coach fostered a toxic work environment.
Launched in March, the NWSL investigation concluded that Montoya did not violate the league's anti-harassment, -discrimination, and -bullying policy, while also finding that "there were shortcomings in Coach Montoya's communication style."
"The investigators made a series of recommendations to both Bay FC and the NWSL to facilitate more effective communication and enhance support structures, which the NWSL, Bay FC, and Coach Montoya have taken, and are continuing to take, to address such concerns," read the press release.
"We are grateful the League has identified opportunities for additional communication improvements which we are, and have been, implementing," said Bay FC in a separate statement. "We strive to be a player-centric club and will continue to work hard to make sure we have a supportive environment for our players and staff."
This past offseason, the club added two full-time player care and development staff to both address concerns and institute better systems of communication and support between players and coaching staff.
Additional check-ins between athletes and staff members have increased as a result.
Montoya now has weekly executive coaching sessions, plus regular meetings with the team captains as well as consistent updates from the club's mental performance coach.
"Thank you to the league and everyone involved in this process," Montoya told reporters on Tuesday, saying that he "learned from it."
"The fact that certain individuals felt a certain way and I made them feel uncomfortable has been hard on me because that's the last thing I ever tried to do," Montoya added.
The NWSL hosted its expansion draft on Dec. 15 to fill the rosters of the two newest teams in the league — Bay FC and Utah Royals FC.
Bay FC selected five players in the draft, in contrast to the Royals’ two selections. Utah built out its roster earlier in the offseason through trades and free agency.
Bay FC’s five players selected in the expansion draft include NWSL veteran goaltender Katelyn Rowland. Rowland has collected some impressive hardware during her eight-year NWSL career, including four NWSL championships, three NWSL Shields and two Challenge Cups.
The San Francisco area club also selected defender Alyssa Malonson from OL Reign, forward Tess Boade from the North Carolina Courage and forward Rachel Hill and midfielder Sierra Enge from the San Diego Wave.
The Royals’ two picks in the expansion draft were forward Alyssa Bennett from OL Reign and forward Paige Monaghan from Racing Louisville.
Bay FC added a veteran goaltender to its already defense-heavy roster, and both expansion squads added scoring depth.
“I love playing football with the ball… we’re going to be a technical team who understands when to go forward and being a threat when we can,” Bay head coach Albertin Montoya said on Attacking Third after the draft.
OL Reign, the Courage and the Wave all lost two players from the expansion. Bennett in particular had a successful season for the Seattle club in 2023, with two goals and two assists, and she will help first-year head coach and former player Amy Rodriguez achieve her vision for her team.
“This is the team we’re forming and it’s one that’s going to rest upon humility, and hard work, and passion, and intensity, very similar to how I was as a player,” Rodriguez said on Attacking Third. “This is definitely the start of something great here in Utah and we can’t wait to bring the Royals back in a second iteration because I think we’re going to be bigger and better than before.”
NWSL expansion club Bay FC has hired Albertin Montoya as its inaugural head coach, the club announced Wednesday.
The league officially announced the franchise in April. Bay FC will begin play in 2024, joining the returning Utah Royals.
A longtime resident of the San Francisco Bay Area, Montoya, 48, served as interim head coach of the Washington Spirit in 2022. On Monday, he told The Athletic that his stint in 2022 gave him “the bug for the professional game again.”
“The Bay Area has been such a great area with professional sports, and how can we not have a women’s team here in Northern California?” Montoya said. “And now that the opportunity is there, I’m just honored, and it’s just a privilege, that the organization is trusting me (with this role).”
In a team statement, Montoya added that he is “honored to be a part of the foundation upon which our team’s history will be built.”
Bay FC general manager Lucy Rushton told ESPN that she had narrowed down to a list of about 40 candidates. But when traveling around the league to research best practices, Montoya’s name kept coming up in conversation.
“Every time I say I’d go to Kansas City or I’d go to Washington Spirit or wherever it was, I’d go and people would ask me about Albertin,” Rushton said. “‘Are you looking for a head coach? I mean, haven’t you got Albertin Montoya there?’ I swear everybody knows Albertin, and so it was ironic to continually find myself in these places where people were telling me to make this guy the head coach.”
Rushton added that playing style and identity will be key as the team moves into its first season, so she saw Montoya’s history of developing players as a definite plus. In addition to his time with the Spirit, Montoya coached the U.S. U-17 women’s national team from 2011-12. He also founded the Montoya Soccer Academy and Mountain View Los Altos Soccer Club.
He has lived in Northern California nearly his entire life, growing up in Mountain View and playing professionally in the area in the 1990s. He also served as co-head coach of the California Storm of the Women’s Premier Soccer League.
“I’ve been around for quite some time, so I know the players that are around the league that have the Bay Area ties,” Montoya said. “And if things come together the way we see it, we’d like to bring in some of the local talent that’s playing in other places around the league, and maybe do more of a Bay Area team. But we’ll see.”
Welcome, Albertin! 👏
— Bay Football Club (@wearebayfc) September 27, 2023
📰 Read the full announcement of the Club’s inaugural Head Coach at: https://t.co/3FspHQsW40#BayFC | @NWSL pic.twitter.com/RJu4jqK12h