Target is getting a WNBA makeover, with the retail giant announcing a new merch line of exclusive WNBA-licensed apparel in collaboration with fashion brand The Wild Collective this week.
With pieces "made for those who play by their own rules — on and off the court," the drop features both overall league-branded merch as well as designs highlighting six WNBA teams: the Minnesota Lynx, the Chicago Sky, the New York Liberty, the Indiana Fever, the Golden State Valkyries, and the reigning champion Las Vegas Aces.
The collection includes "statement jackets, reworked jerseys, and everyday streetwear-inspired pieces, all carrying The Wild Collective's signature mix of premium materials, tailored fits, and fashion-forward details," and all in women's or unisex cuts, according to this week's release.
Target is far from the latest retailer buying into the women's basketball game, as growing demand for the WNBA has numerous companies outside of the traditional sportswear realm linking up with the league and its stars.
In just the last two months, for instance, Danish toymaker LEGO snagged four-time WNBA MVP A'ja Wilson for the company's YouTube Shorts series, while Chicago Sky star Angel Reese teamed up with fashion brands Juicy Couture and Victoria's Secret.
How to purchase from the WNBA x Target collection
All pieces in The Wild Collective's WNBA merch line at Target are now available for purchase both online and in select stores.
New offseason league Project B is raising more than eyebrows, with the international upstart reportedly far exceeding WNBA salaries as it builds out its pro women's basketball roster ahead of a planned 2026 debut.
According to Front Office Sports (FOS), Project B is offering athletes like inaugural signee Nneka Ogwumike multimillion dollar salaries, with indications that multi-year deals could see paydays reach upwards of eight figures.
Project B also gave the Seattle Storm star equity in the venture, putting WNBA stakeholders on edge as CBA negotiations continue to simmer Stateside.
Sources also reportedly told FOS that the budding league has already signed additional WNBA players.
While the winter league's F1-style tournament structure doesn't directly compete with the WNBA calendar, history shows that players will sometimes de-prioritized domestic league play if offered enough money to compete overseas.
One of the most notable instances of this occurred when now-retired superstar Diana Taurasi sat out the entire 2015 WNBA season after top EuroLeague side UMMC Ekaterinburg paid her $1.5 million to forgo that summer's competition.
Other offseason leagues are also making financial inroads that supersede the WNBA's current salary offerings, with 54 WNBA players set to take the Unrivaled 3×3 court in the winter league's 2026 season in January — including equity-holder Paige Bueckers.
Even more, big names like four-time WNBA MVP A'ja Wilson, 2024 Rookie of the Year Caitlin Clark, 2024 champion Sabrina Ionescu, and two-time All-Star Angel Reese opted out of joining the 2026 Unrivaled season, leaving some speculating that seven-figure deals could see those stars instead eyeing a jump to Project B.
Ultimately, the reports of additional options for lucrative offseason contracts only increases the drama surrounding the US league's ongoing CBA negotiations, putting even more pressure on the WNBA to offer an attractive financial agreement to its athletes.
The season two roster for Unrivaled 3×3 Basketball is officially complete, with the offseason league announcing its final three players on Thursday — and revealing that some big names from the venture's inaugural campaign will not feature on the 2026 court.
New York Liberty guard Sabrina Ionescu and Chicago Sky forward Angel Reese will not return for Unrivaled's second season, though league EVP and GM Clare Duwelius told The Athletic this week that they had "lots of conversations" with the players.
DiJonai Carrington will miss the 2026 campaign as well, as a mid-foot sprain suffered during September's WNBA Playoffs forced the Minnesota Lynx guard to withdraw from next year's competition.
With Carrington leaving the eight-team league's final open roster spots at three, Unrivaled rounded out their 2026 numbers with Chicago Sky guard Rebecca Allen, Indiana Fever guard Aari McDonald, and Seattle Storm center and 2025 WNBA Draft overall No. 2 pick Dominique Malonga.
Malonga joins the 3×3 upstart after abruptly terminating her overseas contract with Turkish club Fenerbahçe following a post-WNBA season wrist surgery.
Unrivaled also dropped the list of their 2026 head coaches this week, with returning managers Nola Henry and Teresa Weatherspoon joined by fresh faces including ex-Storm boss Noelle Quinn.
How to watch Unrivaled in 2026
Unrivaled will tip off its expanded 2026 season on January 5th, with live coverage airing on TNT.
Reigning WNBA Rookie of the Year Paige Bueckers is branching out, with Deadline reporting Wednesday that the Dallas Wings guard has signed on to star in an upcoming Apple Original Film.
Dubbed Jess & Pearl, the sports drama is based on an original idea by Zahir McGhee, whose resume includes writing and producing on the hit TV series Scandal.
"Set in the world of women's basketball, the film follows two phenoms who forge an extraordinary bond as teammates until fame, competition, and the ruthless business of college athletics threaten to turn their friendship into an epic rivalry," stated Deadline.
Middle Child Pictures will produce the film with White Lotus executive producer David Bernad at the helm along with Wasserman's Lindsay Kagawa Colas and Tommy Alter.
Along with stepping in front of the camera, Bueckers will also serve as an executive producer on the project.
Bueckers isn't the first WNBA player to dive into the world of cinema this year, after enterprising Chicago Sky forward Angel Reese made her own feature film debut with a cameo in Netflix's A House of Dynamite earlier this month.
The UConn alum is facing a packed offseason, with Bueckers adding her new Hollywood venture to a schedule that includes the star guard making her Unrivaled 3×3 Basketball debut in January.
Unrivaled fans are bidding on pieces of basketball history, as the 3×3 league pushes its auction partnership with memorabilia retailer The Realest ahead of its second season tip-off on January 5th.
First launched in July, Unrivaled doubled down on the auction offerings this week, stocking game-worn jerseys, balls, and other inaugural season exclusives for collectors to bid on.
Even more, sales continue to mount, with a jersey worn by Lunar Owls star and Unrivaled co-founder Napheesa Collier topping all items with a $2,222 price tag last month.
Not far behind Collier's game-worn jersey was Rose BC's Angel Reese and Mist BC's Breanna Stewart — the league's other co-founder — whose jerseys sold for $1,605 and $950, respectively.
The auction and its ongoing series of memorabilia drops are a result of last February's breakthrough group licensing agreement between Unrivaled and the WNBPA, which allowed the upstart 3x3 league to use player branding on merchandise — benefitting both the offseason venture and its athletes as they monetized their names, images, and likenesses.
How to buy Unrivaled memorabilia on The Realest
Fans can now browse inventory and place bids to secure memorabilia from Unrivaled's debut season online at The Realest.
For those hoping for a guaranteed outcome, Unrivaled also added a game-worn mystery jersey to its offerings, with a limited 50 surprise jerseys currently available outside of the auction as a direct sale.
The WNBA blew past viewership records throughout its 2025 campaign, ESPN reported this week, with the league delivering the network's most-watched season in history.
ESPN averaged 1.3 million viewers through 25 regular-season games, accounting for a 6% year-over-year increase, with the full season's 49 broadcasts averaging 1.2 million viewers per game — up 5% over last year's lineup.
Postseason coverage was especially popular, with the Las Vegas Aces' championship-winning series sweep averaging 1.5 million viewers per game to become the second-most watched WNBA Finals behind the 2024 edition.
The gains also hit the ESPN studio, with the network's WNBA Countdown averaging 437,000 viewers through the 2025 Playoffs — up 30% over last season — while Hoop Streams and The Wrap-Up saw a 60% year-over-year viewership growth across eight postseason episodes.
Overall, the numbers punctuate the stability of the WNBA, with viewership continuing to rise despite superstars like Indiana Fever guard Caitlin Clark, Minnesota Lynx forward Napheesa Collier, and Chicago Sky forward Angel Reese all missing screen time due to injury this year.
The dividends, as well, are already paying off, as the WNBA embarks on a new $2.2 billion media deal promising at least $200 million per year in returns through the 11-year contract.
With the league currently wading through contentious CBA negotiations, this year's soaring ratings seemingly back the WNBA Players Association's arguments for increased investment and revenue sharing.
Chicago Sky forward Angel Reese is staying busy, announcing yet another high-profile partnership as she gears up to become the first-ever professional athlete to walk in the Victoria's Secret Fashion Show next week.
The WNBA star will take to the lingerie company's catwalk in New York on Tuesday, October 15th.
"Stepping into a dream: From Angel to a Victoria Secret ANGEL," Reese posted to Instagram on Thursday. "I'm finally getting my wings — I'll be walking the Victoria's Secret 2025 runway show for the first time, and it feels like destiny. Wings on, heels ready."
Hitting the runway is just the latest entry on Reese's growing resume, with the 23-year-old most recently stepping in as the new face of Juicy Couture and launching a signature shoe with Reebok while becoming the cover star of the WNBA edition of NBA 2K26.
Even more, she'll soon make her feature film debut, playing herself in a cameo in the upcoming political thriller A House of Dynamite, which drops on Netflix on October 24th.
But first, Reese will make Victoria's Secret Fashion Show history.
"Angel Reese, welcome to the runway," Victoria's Secret wrote in a promotional post on Thursday. "The first professional athlete angel... major is an understatement."
How to watch Angel Reese in the Victoria's Secret Fashion Show
The 2025 Victoria's Secret Fashion Show will air live on at 7 PM ET on Tuesday, October 15th on Prime.
Chicago Sky star Angel Reese is upping her partnership game once again, with US fashion brand Juicy Couture tapping the two-time WNBA All-Star as its global ambassador and creative collaborator earlier this week.
The deal sees the 23-year-old become the new face of the company's fragrance, Viva La Juicy, while also co-designing a limited-edition "Angel Couture" apparel line that includes the brand's signature velour track suits as well as T-shirts and other pieces.
"I grew up loving the brand, so representing Viva La Juicy and co-designing my own collection has been incredible," Reese said in Monday's statement. "Juicy Couture has always been about confidence and having fun with fashion. Now with Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable."
With her second WNBA season in the books, Reese has continued to be active off the court, launching her own signature sneaker with Reebok last month while also recently making her feature film debut, playing herself in a cameo in Netflix's upcoming political thriller A House of Dynamite.
How to buy the Angel Reese x Juicy Couture collection
The limited edition Angel Couture collection is currently available for purchase at juicycouture.com.
The basketball world didn't hold back on Tuesday, with many of the sport's biggest names voicing support for Napheesa Collier after the Lynx star publicly criticized WNBA leadership in a now-viral press conference.
"I'm grateful to have those type of people to be able to continue to speak up for us," four-time WNBA MVP A'ja Wilson told reporters after her Las Vegas Aces' Game 5 semifinal win. "I'm going to ride with Phee always…. Moving forward, we've gotta continue to stand on business as we talk about this CBA negotiation."
"I agree with everything," said Indiana Fever guard Lexie Hull prior to Tuesday's playoff decider. "We're at a really important time in the league and changes need to be made… really proud of [Collier] for making that statement today."
"It's the care for the human part for me. I'm still not sure if [WNBA commissioner] Cathy [Engelbert] knows I retired. Heard from everyone but her," two-time league MVP Elena Delle Donne wrote on Instagram.
"10/10. No notes!" tweeted Chicago Sky forward Angel Reese, while 2025 Rookie of the Year Paige Bueckers posted a photo of her and Collier to Instagram marked with the caption "Queen Phee."
The WNBA Players Association also spoke out, releasing a statement backing Collier as a longtime union leader.
"When Phee speaks, people listen," the WNBPA wrote. "The leaders of the league and its teams would benefit from listening to her powerful statement. The players know their value even if the league does not."
"They are fighting for their legacy and the future of basketball."
The 2025 WNBA season is over for Chicago Sky forward Angel Reese, but the 23-year-old star is still making headlines, with Reebok set to drop her signature Angel Reese 1 sneakers on Thursday.
The Angel Reese 1 is a cornerstone of Reebok's re-entry into the basketball market, with the sportswear giant engineering the signature shoe for on-court performance by including features like responsive cushioning and added upper support.
Inspired by the brand's classic Mobius line, the shoes will hit the shelves in three colorways — an iridescent white "Diamond Dust," a bold pink "Mebounds," and a black and white "Receipts Ready" — with Reese's personal logo incorporated into the design.
Reese first signed with Reebok as an NIL athlete at LSU in 2023, a little over six months after winning the NCAA championship with the Tigers.
This week's rollout follows the July sneak peek of the signature sneakers worn by Reese on the cover of NBA 2K26's WNBA Edition.
"This isn't just a shoe, it's my style, my story, and my stamp on the game," Reese said in Reebok's press release. "I wanted to design a basketball shoe that elevates performance, innovation, style, and creative expression, all at once."
"Reebok and I built something that's true to who I am, and I hope it pushes others to stand in their power too."
How to buy the Angel Reese 1 Reebok sneakers
All three colorways of the Angel Reese 1 sneakers will be available for a retail price of $120 beginning at 10 AM ET on Thursday at Reebok.com as well as in select stores.