Unrivaled 3×3 Basketball is doubling down on NIL, spotlighting the offseason league's deep roster of NCAA talent in its "Future Is Unrivaled" (FIU) collection drop on Tuesday.

The new merch line features FIU-branded sports apparel and accessories alongside one-offs like pleated skirts, button-ups, and jackets, all backed by a social media campaign starring college stars Lauren Betts (UCLA), Sienna Betts (UCLA), Madison Booker (Texas), Audi Crooks (Iowa State), Azzi Fudd (UConn), MiLaysia Fulwiley (LSU), Hannah Hidalgo (Notre Dame), Flau'Jae Johnson (LSU), Ta'Niya Latson (South Carolina), Olivia Miles (TCU), Kiki Rice (UCLA), Sarah Strong (UConn), Syla Swords (Michigan), and JuJu Watkins (USC).

After first signing NCAA stars Paige Bueckers and Flau'Jae Johnson in late 2024, Unrivaled added more than a dozen of college basketball's biggest names to its "Future is Unrivaled" Class of 2025 earlier this summer.

While they cannot play in the upstart league prior to turning pro, the NIL signees did participate in July's Unrivaled Summit, a multi-day event in Miami that focused on skill development, content creation, brand building, social media strategy, and community service.

Unrivaled basketball's investment in the next generation of superstars underlines the 3×3 venture's growing influence in the sport, as it becomes a wedge issue in the WNBA's ongoing CBA negotiations while prepping to tip off a second season in January.

How to purchase from the "Future Is Unrivaled" collection

The full merch collection is available now online at Unrivaled.