Ford Motor Company has been named the official vehicle of the LPGA Tour, kicking off a multi-year partnership at the 2026 Tournament of Champions in Orlando this week.
This marks the Tour's first official vehicle partner since 2018's Kia sponsorship. Ford has served as a tournament title sponsor since 2024, demonstrating the auto giant's commitment to women's golf.
The expanded partnership includes the Power Her Drive mentorship program, designed to support LPGA players in the early stages of their careers. The program will specifically target athletes in their first or second years, providing resources, career guidance, and development opportunities.
"At Ford, we believe in the power of human capability and potential," said Ford chief marking officer Lisa Materazzo.
"By teaming up with the LPGA Tour in a completely new way, we’re not just sponsoring tournaments, but we're investing in the careers and futures of the next generation of professional athletes."
Ford will also become presenting sponsor of Drive On, a longstanding storytelling campaign focused on highlighting pro golfers' journeys. The collaboration aims to empower girls and women both on and off the golf course.
LPGA commissioner Mollie Marcoux Samaan expressed gratitude for Ford's alignment with the tour, noting that the partnership demonstrates recognition of the transformative power of women's sports.
The Ford Championship presented by Wild Horse Pass is scheduled to return this spring. The tournament will tee off March 26th at Whirlwind Golf Club in Phoenix, Arizona.
Danielle Kang is kicking off the 2022 season with a win, clinching her sixth LPGA Tour victory at the Hilton Grand Vacations Tournament of Champions on Sunday.
The American golfer finished 16-under, three shots ahead of Brooke Henderson and four in front of Gaby Lopez.
Up-and-down for the win! 🏆@daniellekang claims her 6th Tour title at the 2022 #HGVLPGA! pic.twitter.com/gzwzRRIuZH
— LPGA (@LPGA) January 23, 2022
World No. 1 Nelly Korda led the competition going into the final day of play but fell down the leaderboard on Sunday as Kang surged ahead.
Firing a 68, Kang shot three consecutive birdies on the 13th, 14th and 15th hole to give herself the lead heading down the stretch. The 29-year-old parred the final two holes to close out the tournament, comfortably securing the first win of the year.
Kang’s title-sealing performance comes after a winless 2021, notching nine top-ten finishes without ever lifting a trophy. The last time Kang won on tour was the Marathon Classic in August 2020.