Athletes Unlimited lacrosse has a new sponsor.
With less than 50 days until the start of its inaugural lacrosse season, the professional sports league announced a multi-year partnership with Nike Lacrosse.
Nike Lacrosse will now be the official supplier of uniforms, footwear, sticks and protective equipment for Athletes Unlimited Lacrosse. Coaches, staff and volunteers will also receive apparel and footwear as part of the agreement.
Additionally, Nike Lacrosse will also support Athletes Unlimited Futures, a program for elite middle and high school athletes “aimed at cultivating and connecting today’s young female lacrosse players.”
The inaugural lacrosse season is set to take place at Maureen Hendricks Field in the Washington, D.C. metro area from July 23-August 22 featuring 56 of the sport’s top athletes.
As part of its inaugural lacrosse season, Athletes Unlimited announced today their main broadcast and streaming partners for the 30-game season.
Taking place at Maureen Hendricks Field in Boyds, Maryland, the season will run from July 23 through August 22.
Games will be broadcast and streamed across CBS Sports Network, FOX Sports, Facebook and YouTube.
CBS Sports Network will air seven games, including each week’s matchup of the top two teams by draft order as well as the final game of the season on Championship Sunday, August 22.
Of the games, 15 will be broadcast on FOX Sports, with 11 games being featured on FS1 and four games on FS2. Lastly, eight games will be live-streamed on AU’s Facebook and YouTube channels.
All games will be played on a Friday, Saturday and Sunday competition schedule.
As part of their commitment to the growth of the league, Athletes Unlimited has assembled a Media Advisory Board composed of industry leaders and former players to offer strategic guidance and best practices.
Additionally, Athletes Unlimited announced its first College Draft, during which 13 graduating college seniors will be invited to join the league. Draftees will be unveiled Tuesday, June 8 at 12 p.m. ET during a video presentation on Facebook and YouTube.
Joining AU athlete @tcummings_21 on our Media Advisory board is @SJCrennan (@YahooSports), @awhilary (@SC30inc), Libby Bush (Tandem Entertainment), @ekucharz (@DraftKings), Emily Leitner (@NFLFilms), Dan Levy (@Wasserman), @NickMiaritis (@VaynerMedia), & @nyerr (@sbnation)! 👏
— Athletes Unlimited (@AUProSports) June 1, 2021
Athletes Unlimited is heading to the nation’s capital.
Following the success of their softball and volleyball seasons, the league announced the location for its inaugural lacrosse season Wednesday in a video posted on Instagram:
The league will be heading to Maureen Hendricks Field in Boyds, Maryland where competition will take place from July 12 until August 22.
The league will also host more than 600 elite middle and high school players as part of a three-day National Summit. Held July 26-28th the Summit will offer “advanced training and competition by players and top coaches.”
“Athletes Unlimited is thrilled to host our inaugural lacrosse season and Athletes Unlimited Futures National Summit featuring the sports future stars near our nation’s capital this summer,” said Jon Patricof, Co-Founder and CEO of Athletes Unlimited, in a press release. “We look forward to showcasing the biggest names in lacrosse for our fans in the DC metro area and around the world.”
Currently, 13 U.S. National Team Players are confirmed to compete in the league, including Meg Douty, Taylor Cummings and Kayla Treanor. Teams will be formed similar to both the softball and volleyball seasons, with a draft being held each week to determine teams.
“We are excited to be competing in the mid-Atlantic region which has such a rich history in lacrosse,” said Cummings.
Broadcast networks and streaming partners are to be announced in coming weeks. Previous partners include CBS, ESPN and FOX Sports.