If change has been the driving force behind the 2024/25 women’s college basketball season, the Iowa Hawkeyes never took their foot off the gas pedal.
After four seasons spent watching 2024 graduate Caitlin Clark become one of the most impactful players of all time, Iowa has leaned hard into reinvention this year. It's a plan the No. 6 seed will hope pays off as they continue their NCAA tournament run on Monday after a dominant first-round 92-57 victory over Murray State.
Iowa’s rise to college basketball greatness is known. Clark, a home state hero, decides to build something unique with the Hawkeyes rather than heading to a blue-chip school. She then rewrites the very concept of a successful college career, breaking every scoring record that crosses her path while leading her team to two straight Final Four appearances.
With Clark, the team built a reputation for tough defense, logo threes, raucous crowds, and an elite competitive edge that electrified fans around the country. Clark may have been the headline, but Iowa created the platform.
“I think that for our team in particular, people do fall in love with the personalities of the women, and they want to support them, and they want to get behind them,” recently retired Hawkeyes head coach Lisa Bluder told Just Women’s Sports last month.
According to Bluder, Iowa’s winning roots run deep. Before Clark, the Hawkeyes rallied around another homegrown talent: 2019 National Player of the Year Megan Gustafson.
“We don't have any pro sports, so the Hawks are a big deal here. Our players are treated like professional players.” Bluder attested. “We've had women's basketball in the state for over 100 years. And not everybody can say that.”
Iowa basketball roots run deep
Basketball heritage is woven into Iowa’s culture as it carries through much of the Midwest. But what the Hawkeyes felt entering 2024/25 wasn’t a just tide shift. It was the kind of shakeup that could cause even the most beloved program to buckle under the pressure.
Last summer, Clark transitioned from Iowa superstar to the WNBA’s Rookie of the Year. And her teammate Kate Martin surprised the world by deploying her college strengths at the professional level.
And it wasn’t just the players that left — the Hawkeyes also lost their longtime leader.
Bluder now sits on the sidelines, after amassing more Iowa wins than any other head coach in university history. She guided the Hawkeyes to 18 NCAA tournament appearances, only tallying one losing season over her 24 years. Beyond the X’s and O’s, Bluder was known for investing deeply in her players, exemplified by recruiting Clark and guiding her through her transformative college career.
Bluder shifts focus to the sidelines
The legendary coach has taken a step back from the day-to-day elements of women’s basketball, but she remains engaged with the sport. She currently serves as an advocate for technologically informed advances in basketball scouting and performance with companies like GameChanger. And she's always available to speak to reporters and communities alike on the subject of college basketball.
Even with distance, Bluder’s take on this season’s squad are as sharp as they ever were. “This is a team that lost four starters and the world's best players,” she said. “Let's not forget that when we're trying to compare.”
Bouncing back from the loss of a luminary head coach is never easy. And the Hawkeyes subsequently hit some bumps in the road this season, their first under longtime assistant and now head coach Jan Jansen. The reconstructed group began the season 8-0 before a skid that saw them lose seven of their next 11 games. Suddenly, a team not accustomed to losing had to find their patience.
“People can be a little bit unforgiving, and they're naive,” added Bluder. “Because this is a young team.”
Finding their way in the post-Clark era
It shouldn’t come as a surprise that the Hawkeyes finally finding their spark coincided with a visit from their most celebrated alum. It was early February when Iowa retired Caitlin Clark’s jersey, at an event planned around the unranked side’s high-profile matchup with JuJu Watkins and the top-ranked USC Trojans.
Rather than looking like also-rans up against the new wave of basketball wunderkinds, Iowa came to play. The Hawkeyes downed USC 76-69, officially becoming a bracket buster in the making. At once, wading through all that mid-season turmoil began to feel like working towards something, not against it.
“I’m just trying to stay steady,” Jensen said after that February victory. “Obviously a top four win is huge. I’m incredibly proud of them and I intend to build on it.”
Bluder agreed.
“I told her after the game, ‘Jan, this is your first top five win,’” she said, surrounded by fellow spectators like David Letterman and other celebrity fans. They watched from the stands as Iowa chipped away at a new team identity, one centered on transfer senior Lucy Olsen’s explosive shooting and the stabilizing interior presence of former Clark and Martin compatriot Hannah Stuelke.
“It just clicked that game, like, ‘This is what we brought you here to do,’” Olsen told The Athletic late last week, reflecting back on her team’s game-changing win.
Iowa paves a path to March Madness
Going into this weekend’s NCAA tournament, Iowa’s results have been there. They’ve won 10 of their last 13 games, with all three of those losses decided by single-digit margins against ranked opponents. That includes a near-upset of No.1 overall seed UCLA in late February, with Olsen averaging over 21 points since the victory over USC. And while the Hawkeyes’ corner of the bracket might be tough, they’ve managed to make some noise.
And momentum appears to be on Iowa’s side as they gear up for this afternoon’s second-round clash with No. 3 seed Oklahoma. The team recorded a tournament program-record 28 assists against Murray State — no small feat considering the Clark era's free-flowing basketball. All 12 Iowa players to feature last game scored at least two points, with five players registering double-digits.
The Hawkeyes will be eager to keep the good vibes going. But perhaps more importantly, they’re having fun playing the patented style that made so many fans fall in love with Iowa basketball.
"It's fun to score obviously, but being able to make the extra pass... that just shows how special this team is,” said Iowa freshman Taylor Stremlow after Saturday’s win. “How much we love to share the ball, and support each other."
Now aligned, the future is bright for Iowa
Resisting the temptation to let their season tank in favor of a lengthy rebuild, Iowa is achieving something far more difficult and by many degrees more interesting. They’re holding their own in an increasingly difficult Big Ten, leveraging their talent and potentially rewriting their legacy should they make it to the Sweet 16 — or beyond.
Of course, Bluder is keeping her eye on Iowa’s future. She’s already excited about next year’s recruiting class, saying she’s looking forward to five-star prospect Addy Deal joining the team. And the Hawkeyes announced they’ll be holding onto senior floor general Kylie Feuerbach for one more season.
“If recruits feel how great the atmosphere is in Iowa, in Carver [Hawkeye Arena], they're going to want to come back,” Bluder noted. True to her word, fan engagement hasn’t waned in the post-Clark era. The team averaging at-capacity attendance throughout the 2024/25 season.
A Cinderella March Madness run hangs in the balance
Iowa women’s basketball has been nothing short of a dream for a state so deeply entrenched in the sport. But things change, and the Hawkeyes are shifting their focus to a new dream: creating a level of success that extends far beyond a single figure.
Regardless of whether they’re able to extend their Cinderella run or if their March Madness campaign comes to an end this afternoon, Iowa’s 2024/25 season was a hard-fought step in the right direction.
“Everybody asks me if I knew this was going to happen,” Bluder said of the legacy that lives on in this new team. “Of course, I didn't know it was going to happen. I hoped it was going to happen, but you never know for sure. We just had a belief.”
Picking up right where they left off, 2024 NCAA champions South Carolina claimed the No. 1 spot on yesterday's AP Top 25 women’s college basketball poll. This marks the fourth time in five years the Gamecocks have topped the preseason rankings.
"We knew we'’'d have a target on our backs this season as the reigning champions and this preseason ranking just confirms that," South Carolina head coach Dawn Staley, who swept the 2024 Coach of the Year awards, told the AP.
"We appreciate the recognition, but I know our coaching staff and our team are more focused on what we see in the gym every day," she continued. "And that's every player working extremely hard to get better individually and as a team."
The 2024/25 Gamecock roster is nearly identical to last season's undefeated squad. With all but one starter — Chicago Sky rookie Kamilla Cardoso — returning, fans can expect to see stars like MiLaysia Fulwiley, Ashlyn Watkins, and Te-Hina Paopao continuing to set the standard in Columbia.
The Gamecocks, who blasted Memphis 106-63 in an exhibition game Tuesday night, will officially tip off their hunt for a third national championship in four seasons when they take on Michigan on November 4th. Over the previous three seasons, South Carolina has lost only three games.
Bueckers, Watkins boost NCAA teams' preseason stock
The impact of big-name players is palpable on the AP's preseason Top 25 list.
Dynasty UConn is on South Carolina's heels at No. 2, thanks in large part to projected No. 1 pick in the 2025 WNBA Draft, Paige Bueckers. Though like many Huskies, Bueckers battled injuries over the last few seasons, hampering UConn's impact.
Her return last year fueled the Huskies all the way to the Final Four. This season — both Bueckers's final collegiate season and legendary head coach Geno Auriemma's 40th year at the helm — she'll take aim at bringing UConn's first NCAA trophy since 2016 back to Storrs.
On the other coast, USC clocks into the AP poll at No. 3 behind headliner JuJu Watkins, who put up arguably the most impactful freshman campaign in NCAA history last year.
Watkins aside, the Pac-12 implosion and resulting conference realignment has other aspects of USC looking decidedly different this season. Now representing the Big Ten alongside fellow former Pac-12 squad No. 5 UCLA, USC picked up top transfers Kiki Iriafen (Stanford) and Talia von Oelhoffen (Oregon State) in the offseason to build a title-contending 2024/25 roster.
Last season's Big 12 champion No. 4 Texas will now play in the SEC. With standout Rori Harmon back from ACL injury to duet with Madison Booker — who stepped up in a huge way last season in Harmon's stead — the Longhorns look a tough addition to the conference.
Former college basketball powerhouses omitted
With the departure of top players, a couple of last season's powerhouse teams failed to make the preseason Top-25 cut.
Without 2024 WNBA Rookie of the Year Caitlin Clark, plus the retirement of longtime head coach Lisa Bluder, 2024 NCAA runners-up Iowa fell from the rankings.
The biggest snub, however, belongs to new ACC addition Stanford, who went unranked for the first time since 1999. The Cardinal lost LA Sparks rookie Cameron Brink alongside transfer Kiki Iriafen after Tara VanDerveer — the winningest coach in NCAA basketball history — retired last April.
The preseason AP Top 25 women's college basketball poll
1. South Carolina (SEC)
2. UConn (Big East)
3. USC (Big Ten)
4. Texas (SEC)
5. UCLA (Big Ten)
6. Notre Dame (ACC)
7. LSU (SEC)
8. Iowa State (Big 12)
9. NC State (ACC)
10. Oklahoma (SEC)
11. Duke (ACC)
12. Baylor (Big 12)
13. Kansas State (Big 12)
14. Ohio State (Big Ten)
15. UNC (ACC)
16. West Virginia (Big 12)
17. Louisville (ACC)
18. Maryland (Big Ten)
19. Florida State (ACC)
20. Ole Miss (SEC)
21. Creighton (Big East)
22. Kentucky (SEC)
23. Nebraska (Big Ten)
24. Alabama (SEC)
25. Indiana (Big Ten)
Decorated Iowa basketball coach Lisa Bluder announced her retirement on Monday, with assistant coach Jan Jensen next in line to take over the head coaching position.
Bluder retires as the winningest women’s basketball coach in Big Ten history, amassing 528 wins and five Big Ten tournament titles over her 24 years. During her time at the helm, Iowa made 18 NCAA tournament appearances, including back-to-back trips to the National Championship with star guard Caitlin Clark.
"It has been the honor of my career to be a part of the Iowa Hawkeye family," Bluder wrote in a statement. "And to lead a women's basketball program filled with so many talented and remarkable young women, who have gone on to do great things in their careers and, more importantly, in their lives."
She spent the last few years coaching the remarkable Caitlin Clark. The eventual No. 1 overall pick in April’s WNBA Draft, Clark became the all-time leading scorer in D-I basketball, men’s or women’s, this past season, winning back-to-back Naismith Player of the Year awards under Bluder's leadership.
In a tweet posted Monday, Clark reacted to Bluder’s retirement by thanking her.
"Simply no one better at building a team," Clark wrote. "Thank you for believing in me more than anyone. Enjoy retirement, coach. Very much deserved."
Bluder said Monday that her decision to retire came as she began preparing for the offseason. The longtime coach has previously said she was taking it year-by-year.
"After the season ended, I spent time with our student-athletes and coaches reviewing the season and preparing those moving on for what comes next," Bluder said. "With that also came personal contemplation about what this journey has meant to me, how to best champion this program and what the future looks like for my family and me. After then taking some time away with my husband, David, it became clear to me that I am ready to step aside.
"There is never an ideal time to retire, and I am sure this fall that I will miss the games, the practices, the road trips, the atmosphere, the tremendous fans and, most importantly, the players. But my belief in the foundation of this program, knowing that success is now an unrelenting component of women's basketball at the University of Iowa gives me comfort as I transition to become the program's biggest champion."
Bluder's coaching tenure dates back to 1985, when she coached at St. Ambrose University for six seasons before accepting a head coaching job at Drake in 1991. During her nine years in Des Moines, Bluder led the Bulldogs to four Missouri Valley Conference Tournament championships (1995, 1997, 1998, 2000) alongside three regular season titles (1997, 1998, 2000).
Assistant head coach Jan Jensen has been tapped to take over the role at Iowa, having worked shoulder to shoulder with the outgoing Bluder for a major part of her career. After playing under Bluder at Drake, Jensen moved on to join her former coach off the court as an assistant coach for the Bulldogs.
"I love Jan to death," 2019 Naismith Player of the Year Megan Gustafson told The Gazette. "She deserves this, and she’s ready for it."
Gustafson's former Iowa teammate, post player Monika Czinano, echoed the sentiment.
"It’s the perfect succession line, in my opinion," Czinano said. "She’s one of the main reasons for my development. She’s ready for it."
Iowa basketball just missed out on its first No. 1 ranking in the AP Top 25 since 1988. But that “doesn’t matter,” head coach Lisa Bluder said.
The Hawkeyes moved up one spot to No. 2 following losses by the previous top two teams, LSU and UConn, in the opening week of the season. South Carolina jumped five spots to become the new No. 1.
UCLA, Utah and Colorado round out the top five in the new poll, released Monday, followed by No. 6 Stanford, No. 7 LSU and No. 8 UConn.
“We’ll see,” Iowa coach Lisa Bluder said about the No. 1 ranking after Sunday’s 94-53 win against Northern Iowa. “It really doesn’t matter if we are or not. It’s a long year. What are we this week? Three? That’s darn good too.”
Star senior Caitlin Clark agreed, saying: “I think it was a good (week), it gets you off on the right note. But our group is mature enough to know this is just the starting block.”
The Hawkeyes were buoyed, of course, by Clark. After putting up 44 points in an 80-76 win against No. 8 Virginia Tech on Thursday, she put up the 12th triple-double of her career against UNI.
Her 24 points, 11 assists and 10 rebounds made history: She is now Iowa’s all-time leading scorer. And she joins Oregon-turned-WNBA star Sabrina Ionescu as the only NCAA Division I players to record triple-doubles in four separate seasons. Ionescu finished her career with 26, and Clark is second on the all-time list.
Following Iowa’s win over UNI, Panthers head coach Tanya Warren called Clark “the best player in the country.”
“Caitlin Clark is the best player in the country,” Warren said. “No ifs, ands or buts about it. You’re not going to stop her, you’re not going to contain her. You just want to make things tough for her.”
Ahead of the game, Clark knew she was close to Iowa’s all-time scoring record, which was held by former national player of the year and current Phoenix Mercury center Megan Gustafson.
“Megan’s been our biggest fan on this whole journey,” Clark said. “Megan reached out to me last night and said, ‘You’re very, very deserving of this. Go out there and do it.’ It’s not the first time she’s reached out and texted me. She’s always there. And that’s not fake — Megan is one of the best people of all time.”
And Gustafson gave Clark praise following the record-breaking performance.
“Congrats on breaking my record,” she said. “As soon as I watched you play as a freshman I really did know that, my record [was] not gonna last very long. But that’s a huge tribute to the program that Iowa has built, that you have built. You’ve inspired so many kids, boys and girls, all over the world, all over the state of Iowa.”
Meant every word 🖤💛 https://t.co/GjxqdSNImm
— Megan Gustafson (@GustafsonMeg10) November 12, 2023
But Clark doesn’t want to hold onto the record.
“Records are meant to be broken,” she said. “So I hope Iowa has a really great player one day who can break mine, too.”