The NWSL transfer and hiring market is ramping up, with both the 14 existing clubs and two incoming expansion teams busy bolstering their 2026 ranks just weeks into the offseason.
Last week, Bay FC announced that England U-23 head coach Emma Coates will become the 2024 expansion club's second-ever manager, with fellow England youth national team and WSL staffer Gemma Davies joining Coates's NWSL crew as an assistant coach.
"I'm truly honored and super excited to build on the strong foundations that have already been established and to implement a clear identity both on and off the pitch," Coates said in Thursday's statement. "[Bay FC] shares my passion for people, performance, and culture, which I believe are fundamental to sustained success."
"Emma is not only an excellent coach, but she also has a proven track record of developing players to compete at the highest levels of both the domestic and international game," remarked Bay Collective CEO Kay Cossington. "Emma has consistently demonstrated an ability to bring players and teams to the next level with clarity, care and purpose. She understands what it takes to build environments where people thrive and perform at their best."
"Bay FC is gaining not only a great coach, but also someone that understands women's football and our athletes inside and out."
While Coates will wrap up her nearly three years at England's U-23 helm to join Bay FC in the coming days, three other NWSL teams are still searching for permanent sideline leaders this offseason, as the Kansas City Current, North Carolina Courage, and Portland Thorns continue to conduct coaching searches.
The Thorns joined the leaderless ranks in late November, parting ways with manager Rob Gale following the team's NWSL semifinals exit.
A feeling of quiet exuberance pervaded Gotham FC's postgame press conference on Sunday. It came on the heels of the No. 8 Bats bouncing No. 1 Kansas City, the winningest team in NWSL history, from the first round of the 2025 playoffs.
Despite competing for a top-four finish up until the regular season finale, the New York/New Jersey side slid into the postseason as the lowest-seeded contender — but that was before they pulled off the ultimate upset against the league's best.
"Underdog, my ass — we are not an underdog," Gotham forward Jaedyn Shaw said with a wry smile, taking the mic to discuss the team's belief in one another.
She answered the postgame questions with the same level of confidence as she played, registering both the opening goal and an assist on Katie Stengel's extra-time game-winner. She impacted the match on levels, showing unfettered commitment to the club that made a million-dollar gamble on her midseason.
But Shaw hasn't always been as self-assured as Sunday's performance would bely. Her current tenacity on the pitch is a result of a non-linear journey back to playing with joy. And that's a factor she's always considered her superpower.
Shaw enters her New York era as Gotham picks up speed
Shaw is taking to city life like a natural, she told Just Women's Sports in the lull between the regular season and the playoffs. She found herself adjusting to the change of scenery in September, following a league-record transfer from the North Carolina Courage. It was a move she pursued after seeing her on-field progress stall in her first year in Cary.
"I definitely am a bit more of a city girl," the Dallas-area native said. "It's fun for this part of my life — I'm turning 21 this month. I just feel like my early 20s is going to be a fun era."
After months of uncertainty, Shaw's latest era appears to be in a complete upswing. After landing in North Carolina by way of the San Diego Wave, her playing time and attacking efficiency dwindled. But the 20-year-old has looked like a brand new player since making the jump to New Jersey. She scored in her first match against the Wave, and in October she returned to the ranks of the senior USWNT for the first time since April.
Of course, her progress hasn't been lost on Gotham. The club recently signed Shaw to a contract extension through 2029.
"Everyone has been so welcoming to me and has made this place feel like home, and it's been a really easy transition for me," she said, days before her standout playoff performance.
Shaw's rising star takes flight in San Diego
One of the pioneers of the NWSL's U-18 entry mechanism, Shaw has always been comfortable following where the game takes her. But growth isn't always linear, and Shaw faced setbacks that all young footballers battle early in their careers. She burst onto the scene in 2022 at the age of 17, looking like the Wave's next cornerstone creator and immediately gelling with USWNT superstar Alex Morgan.
But things changed ahead of the 2025 season. San Diego made a swift coaching change, and Morgan rode off into the retirement sunset. That's when Shaw requested a move to the Courage. She wanted to play a higher-possession style that seemed to favor her instincts as a deep attacker or creative midfielder.
However, Shaw's style and the Courage's philosophy fairly quickly proved not to be a good fit. She struggled to marry her desire for fearless attacking with the club's more methodical approach, seeing less and less playing time. After winning Olympic gold with the USWNT in 2024, Shaw fell out of senior team consideration during the summer. She didn't wait long to request another change.
Gotham took a gamble on Shaw — and it's paying off
Gotham set a new intra-league transfer record bringing Shaw in midseason, betting big on her ability to change the tempo.
"The staff knew a little bit the way the first part of the season had gone for me as an individual," she said. "They really focused on the delivery of things towards me, making me feel really confident and comfortable in this environment."
The Gotham locker room presented very few question marks, packed with Shaw's USWNT teammates like Midge Purce, Rose Lavelle, and Emily Sonnett, as well as youth level compatriots like Lilly Reale, Sofia Cook, and Sarah Schupansky. But not only did she find connection off the field, she also took to the faster pace and heightened creativity on the pitch.
"I have freedom once I get to a certain part of the field, playing with risk-takers like Rose and Midge and Esthér," said Shaw. She was impressed by her teammates' bravery in one-on-one situations, not losing confidence even if combinations don't work right away. And the coaching staff supports them all the way.
"Trying [something] again without hesitation and not getting screamed at or pulled off the field, feeling like someone's ready to come in and replace you after you make a mistake, is something that I really feel in this environment," Shaw explained.
And the feeling is mutual. "Jaedyn, for me, is definitely one of the best players in the world," Gotham manager Juan Carlos Amoros said on Sunday. He credited her rejection of the team's underdog status as a feeling that permeated his entire squad.
"It's been so fun being a part of this club," Shaw told reporters. "We all knew that we were going to come into this game and give everything that we had."
Building a foundation as Shaw's USWNT ambitions rise
Shaw might have found immediate success, but she also stressed that her comfort at Gotham needs to be a foundation rather than a short burst of quality.
"I think this year has been a lot of mental growth," she said. "How do I weather storms? Recover from mistakes? Recover from losses? How do I recover from bad performances? That's the biggest thing for me, to continue growing as a player and a professional."
She wants to keep excelling with the USWNT, whether at the U23 or senior level, and Gotham has her back there. "I feel like [Gotham's] goals align with mine," she said. "They know how important the national team is to me."
Gotham also knows that much of the club's success hinges their young star's willingness to maintain the mental edge that propelled her initial rise.
"My style of play is very based on how I feel and how comfortable I am, how much I believe in myself, and confidence in the environment," she added.
Whether or not Shaw's resurgence can take Gotham all the way to their second NWSL championship is yet to be seen. But regardless, the dividends are already paying off for everyone involved.
"[Gotham's] brought me back to how I was when I was younger, the way that I trained and what got me to this place," Shaw said. "I feel like I'm playing with that joy, and that's really important to me."
NWSL teams are extending key player contracts, with the Current announcing the re-signing of captain Lo'eau LaBonta on a contract extension through the 2028 NWSL season this week.
"From baseball field to NWSL Shield, I've seen how far we've come and I'm hyped to see how far we can go," the 32-year-old said in the club's contract extension announcement on Thursday. "I've grown with this club and this city, and I've seen how belief turns into history. This new contract is about more than just soccer — it's about building a legacy, one celly at a time."
The top-seeded Current weren't the only team locking down their locker room ahead of this week's 2025 NWSL Playoffs kick off, with Kansas City's quarterfinals foe No. 8-seed Gotham FC also getting in on the deal-making action.
The Bats inked rising star midfielder Jaedyn Shaw to a new multi-year contract extension on Thursday, signing the 20-year-old phenom through the 2029 season less than two months after securing her from the North Carolina Courage in a record-breaking $1.25 million midseason transfer deal.
"Whether we're winning games or losing games, just being around the girls and stuff, I feel like everyone has been so welcoming to me and has made this place feel like home," Shaw told JWS after Thursday's news.
How to watch LaBonta, Shaw in the 2025 NWSL Playoffs
While Thursday saw their respective clubs go all in on their NWSL futures on Thursday, both LaBonta and Shaw will be battling against each other for their team's 2025 success this weekend, as the No. 1 Kansas City Current hosts No. 8 Gotham FC in a win-or-go-home clash on Sunday.
The pair's quarterfinal kicks off at 12:30 PM ET, with live coverage airing on ABC.
The 2025 NWSL regular-season attendance numbers are in, with a Tuesday Sports Business Journal (SBJ) report outlining a 5% decline from the record highs the league saw in 2024.
Despite setting a new single-game record in August, the NWSL averaged 10,669 fans per match this season, down from average crowds of 11,250 last year — though the 2025 numbers do mirror 2023's attendance averages.
"Our underlying business is incredibly strong," NWSL COO Sarah Jones Simmer told SBJ, citing multiple single-game team highs. "Across the league, we're seeing consistent attendance growth, franchise-best seasons, and record-breaking moments in markets big and small."
The 2025 season saw the Portland Thorns unseat Angel City as the NWSL's top-supported team, with the LA club seeing a 15.8% drop in overall attendance before missing the playoffs for the second straight year.
ACFC's SoCal neighbor, the San Diego Wave, experienced the steepest 2025 fall, with ticket sales down 26.4% from 2024 and 35.2% from the 2022 expansion club's Shield-winning 2023 campaign.
Some teams did see gains, however, with the North Carolina Courage improving attendance by 40.8% over the last two years while the Washington Spirit's numbers jumped 42.3%, Gotham FC's rose 41.1%, and the 2024 champion Orlando Pride saw a massive 51.5% growth over the same period.
Though this year's attendance declines are not cause for immediate alarm, with two new teams launching next year — and even more in the pipeline — sustainability concerns are increasingly entering the expansion conversation.
The 2025 NWSL Playoffs are set, with Sunday's Decision Day mayhem finalizing the postseason bracket prior to next weekend's quarterfinals.
The No. 3 Portland Thorns took all three points while the No. 4 Orlando Pride eked out a draw to claim the remaining home-field advantage positions available, joining the No. 1 Kansas City Current and No. 2 Washington Spirit in securing hosting rights.
Hitting the road in next weekend's quarterfinals are the No. 5 Seattle Reign, No. 6 San Diego Wave, and No. 7 Racing Louisville, with Gotham also slipping in despite a tumble down to No. 8 — just above the postseason cutoff line.
Gotham falters while Louisville claims club history
Gotham and No. 9 North Carolina took Sunday's simultaneous kickoff down to the wire, with the Courage ultimately prevailing 3-2 to send the Bats skidding down the standings — though North Carolina ultimately fell short of their own postseason push.
"Going into the playoffs, we can't afford those kinds of lapses," Gotham head coach Juan Carlos Amorós said postgame. "We need to deliver consistent, top performances, and I honestly believe this group is ready to do that."
Meanwhile in Kentucky, Racing Louisville made franchise history, securing a club-first playoff berth with a 1-0 Decision Day win over No. 13 Bay FC.
Louisville winger Ella Hase notched the game-winner early in the second half — the NWSL rookie's first-ever professional goal — propelling Racing up the table and avoiding a fifth consecutive ninth-place finish for the 2021 expansion team.
"I'm so proud of this group, they deserve it so much," said Louisville manager Bev Yanez. "As a club, as a whole, and all the staff, all the work that they've put in all season, all the work that the players have put in, they bought into it."
How to watch the 2025 NWSL Playoffs
The 2025 NWSL Playoffs will kick off its quarterfinal round on Friday, when No. 4 Orlando hosts No. 5 Seattle at 8 PM ET, airing on Prime.
No. 2 Washington will then take on No. 7 Louisville at 12 PM ET on Saturday, with live coverage on CBS.
The quarterfinals will conclude with a Sunday doubleheader on ABC, as No. 1 Kansas City hosts No. 8 Gotham at 12:30 PM ET before No. 3 Portland welcomes No. 6 San Diego at 3 PM ET.
NWSL Decision Day is just around the corner, as the final 2025 regular-season weekend puts the last playoff slot — and perhaps a bit of Racing Louisville history — on the line.
With seven of the eight spots in the 2025 NWSL Playoffs secured, No. 8 Louisville can punch a franchise-first postseason ticket with a win over No. 13 Bay FC on Sunday.
"I think it's an incredible position that we're in," Racing manager Bev Yanez said last week. "It's a privilege to be in this position, and I think the reality is we still control our destiny, and that needs to be the focus for us."
If Racing's match ends in a loss or a draw, however, the No. 9 North Carolina Courage can sneak in with a win — leaving Louisville out of contention.
Louisville's playoff hopes could very well rest on the blazing form of USWNT rising star Emma Sears, after the 24-year-old forward registered a hat trick against New Zealand in a full 90-minute performance on Wednesday.
"She's got an instinct inside the box and a desire to score goals that you can't teach," USWNT manager Emma Hayes said of Sears.
Racing Louisville has finished the regular season in ninth place every year since the 2021 expansion team's exception, with Sunday offering the chance to change their fate.
How to watch Racing Louisville vs. Bay FC on NWSL Decision Day
No. 8 Racing Louisville will host No. 9 Bay FC in the 2025 NWSL season's playoff-clinching finale at 5 PM ET on Sunday, with live coverage airing on NWSL+.
Most NWSL teams have something to play for this weekend, as Sunday's Decision Day finale will determine crucial seeding going into the 2025 Playoffs.
Bucking the trend are the No. 1 Kansas City Current and No. 2 Washington Spirit, who have already locked in home-field advantage — leaving every other team above the cutoff line battling for seeding this weekend.
The No. 3 Orlando Pride and No. 4 Seattle Reign will face each other with the third seed on the line, while the No. 5 San Diego Wave, No. 6 Portland Thorns, and No. 7 Gotham FC could all contend for a home playoff match depending on the day's full results.
Gotham will take on the No. 9 North Carolina in their 2025 regular-season closer, as the Courage push to leap above the playoff line while the Bats aim to avoid a difficult path forward.
Whichever team clinches the No. 8 seed — likely either Gotham, Racing Louisville, or North Carolina — will travel to Kansas City to take on the record-breaking Shield-winners in next week's quarterfinal.
Boosting the Courage on NWSL Decision Day will be a sell-out crowd — North Carolina's second sell-out match of the 2025 season.
How to watch NWSL Decision Day 2025
No. 1 Kansas City and No. 5 San Diego will kick off the 2025 NWSL season's Decision Day at 3 PM ET on Sunday, airing live on ESPN.
The six remaining matches on the weekend's slate will start simultaneously at 5 PM ET, with live coverage on either ESPN or NWSL+.
Just one ticket to the 2025 NWSL Playoffs remains unpunched after four different clubs clinched postseason berths over the weekend.
The No. 4 Seattle Reign clinched with a 2-1 win over the No. 12 Utah Royals on Friday before the No. 5 San Diego Wave emphatically slammed the door with a 6-1 Saturday drubbing of the No. 14 Chicago Stars, while the No. 6 Portland Thorns joined the postseason party with a 2-0 Sunday win over No. 11 Angel City.
As for No. 7 Gotham FC, a tense 2-2 draw with No. 8 Louisville propelled the Bats to their third consecutive postseason appearance on Sunday, leaving Racing still poised to earn a club-first playoff spot with a post-international break win.
The newly clinched quartet will join the previously postseason-bound No. 1 Kansas City Current, No. 2 Washington Spirit, and No. 3 Orlando Pride in the 2025 NWSL Playoffs.
Only one team — No. 9 North Carolina — can challenge Louisville for the eighth and final berth, as weekend results saw both the No. 10 Houston Dash and No. 11 Angel City eliminated while the Courage took down No. 13 Bay FC 4-1 on Friday to remain in contention.
In order to snag that eighth spot, however, North Carolina will need a 2025 Decision Day win over Gotham — plus a Louisville loss or draw against Bay FC.
"The reality is, we are still in control of our destiny with one game to go," Racing captain Janine Sonis said on Sunday. "[It's] not like us to not to keep things interesting."
With one postseason spot and the majority of the 2025 Playoffs seeding still up for grabs, the NWSL is gearing up for yet another game-changing Decision Day on November 2nd.
As NWSL teams race towards November 2nd's Decision Day with 2025 playoff positioning on the line, a single result on Friday could determine multiple postseason fates.
Sitting four points outside of contention, No. 9 North Carolina will visit No. 13 Bay FC on Friday night, with a Courage loss clinching playoff berths for No. 4 Gotham, No. 5 Seattle, No. 6 San Diego, and No. 7 Portland.
A North Carolina loss would also put No. 10 Angel City and the No. 11 Houston Dash in must-win scenarios in order to remain in contention for the final playoff spot with No. 8 Racing Louisville.
Following 2023's dramatic final matchday results, the NWSL reintroduced the league's simultaneous-kickoff Decision Day format this year, but the 2025 season's slim margins plus a few scheduling idiosyncrasies could see the postseason door swing shut prematurely.
North Carolina needs at least a draw plus a Gotham win to survive elimination, while the five teams currently above the postseason cutoff line — except Gotham and Louisville, who will play each other on Sunday — only need a win to secure their destiny regardless of Friday's outcome, while Houston and ACFC drop out of play.
While supporters of each club will hope for clarity before next week's international break, fans of NWSL chaos will be rooting for a high-stakes 2025 Decision Day finale on Sunday, November 2nd.
How to watch Bay FC vs. NC Courage on Friday
The potentially decisive match between the North Carolina Courage and Bay FC will kick off at 10 PM ET on Friday, with live coverage airing on Prime.
With just three matchdays left in the regular season, Racing Louisville FC is on the brink of franchise history, launching themselves into contention for a 2025 NWSL Playoffs berth at No. 7 on the table behind a 3-1 win over the No. 9 North Carolina Courage on Saturday.
Louisville forward and USWNT rising star Emma Sears notched a brace while midfielder Kayla Fischer — Sears's collegiate teammate — also found the back of the net in the victory, with the Ohio State alums helping lift Racing to sit four points above the postseason cutoff line.
"I'm so proud of this group," Louisville head coach Bev Yanez said post-game. "I think that's a very big win in a very crucial time."
Joining the league as a 2021 expansion team, Racing Louisville is still searching for a first-ever ticket to the NWSL Playoffs, with an October 19th clash against a surging No. 3 Gotham FC marking the club's toughest test still to come in the 2025 campaign.
Notably, No. 8 San Diego's ongoing skid helped Louisville climb the standings, with the Wave suffering their seventh consecutive winless match in a 2-1 loss to the postseason-bound No. 2 Washington Spirit on Sunday.
All in all, the battle for both spots and seeding in the 2025 NWSL Playoffs is tighter than ever, as only four points separate Nos. 3 and 8 on the table — meaning competition will only heat up as the league races toward Decision Day on November 2nd.