Unrivaled made a historic splash on Friday, setting a new pro women's basketball regular-season attendance record as 21,490 fans packed the Xfinity Mobile Arena in Philadelphia for the 3×3 league's first-ever tour stop.
"It was unbelievable. You could feel the love tonight," said Unrivaled co-founder Napheesa Collier about the record-breaking crowd. "It's just a testament to what we're building here, how much people believe in it."
Friday's Unrivaled tally — which also shattered a venue record for the highest attendance of any event — blew through women's basketball's prior record, set in the 2024 WNBA season when a 20,711-strong crowd watched the Indiana Fever top the Washington Mystics inside DC's Capital One Arena.
The reward for Friday's crowd was a larger-than-life performance, as Lunar Owls guard Marina Mabrey dropped a league-record 47 points — complete with 10 three-pointers — in Friday's 85-75 win over Rose BC.
"I think the city is ready for women's professional sports," Philadelphia product and Rose BC guard Kahleah Copper said following the doubleheader, with the City of Brotherly Love gearing up to launch a WNBA expansion team in 2030. "I'm excited that one, it's here, and two, that I'm a part of it."
Last week's success in Philly has Unrivaled already eyeing more tour stops for the offseason league's 2027 season, with this year's action finishing up on the venture's 3x3 home court in Miami.
"We're going to continue to make the sports world proud by the product we put out," Unrivaled CEO Alex Bazzell told reporters.
Unrivaled 3×3 is taking over Philadelphia on Friday, when the Miami-based league brings pro women's basketball back to the City of Brotherly Love the first time since 1998.
As the league's its first-ever tour stop, Friday's one-off doubleheader — dubbed "Philly is Unrivaled" — is already shaping up to be a success, with Unrivaled selling out the 21,000-seat Xfinity Mobile Arena with tickets averaging $165 each on the secondary market — nearly double the price to see the NBA's Sixers at the same venue.
"I'm just excited for the love from the city. People can really see this as a basketball city. One of the best cities in the world," said Philadelphia product and Rose BC star Kahleah Copper, as her hometown gears up to launch its own WNBA expansion team in 2030.
Friday's Unrivaled event promises a star-studded bill, with Paige Bueckers's Breeze BC first taking on Philly's own Natasha Cloud and the Phantom before Copper and the Rose square off against Marina Mabrey's Lunar Owls.
How to watch the "Philly is Unrivaled" doubleheader
Unrivaled tips off from Philadelphia on Friday when Breeze BC takes on Phantom BC at 7:30 PM ET, before Rose BC faces the Lunar Owls at 8:45 PM ET.
Both "Philly is Unrivaled" clashes will air live on TNT.
Unrivaled 3×3 Basketball is hitting the road, with the offseason league announcing on Thursday that it will make its first-ever tour stop during the upcoming expanded 2026 season when it takes over Xfinity Mobile Arena in Philadelphia on January 30th.
"The energy and dedication of everyone who helped bring this tour stop to life, combined with the passion of Philadelphia's sports fans, made the city the perfect stage for Unrivaled," league president Alex Bazzell said in Thursday's press release.
Featuring four as-yet-unannounced Unrivaled teams in a regular-season doubleheader, the Miami-based league will also pack additional activations and events supporting the competition into its inaugural tour stop.
"Philadelphia is the city of firsts, so it makes perfect sense that the Unrivaled League picked our historical city, with unmatched sports enthusiasts, as its first tour stop," said Philadelphia mayor Cherelle L. Parker.
The upstart league's first foray outside of Miami will also mark Philadelphia's first professional women's basketball games since 1998.
"Advancing women's pro sports in Philly has been a goal we've passionately pursued for years," said comedian Wanda Sykes, an Unrivaled investor and a founding member of the Philadelphia Sisters, a women's sports advocacy group. "Unrivaled, this groundbreaking league, is set to elevate the women's basketball ecosystem as a whole, and we are honored that Philly has been chosen as its first-ever tour stop."
How to purchase tickets to Unrivaled in Philadelphia
Unrivaled isn't revealing the four participating teams until sometime next month, but fans can secure their own spots at the Philadelphia tour stop today.
Tickets for the January 30th doubleheader are currently available for purchase online at Ticketmaster.