The Golden State Valkyries made a splash on Tuesday, as the 2025 expansion side debuted on Sportico's annual WNBA valuation list at the very top, leading all 13 league teams at $500 million.
With facility ownership and arena management playing major roles, that current estimate of the Valkyries' worth is 10 times the amount that the Golden State ownership group paid in expansion fees back in 2023.
Even more, the figure arguably puts Golden State atop all other women's sport teams worldwide, surpassing even the record-breaking $450 valuation set by the New York Liberty just last month. On Sportico's current list, the Liberty clock in with a $420 million value just behind the Valkyries.
The Sportico report also places the overall average value of a WNBA team at $269 million, a 180% increase over last season's average — and a figure that dwarfs even the $140 million valuation held by 2024 list-leaders Las Vegas.
Of all teams, the Fever saw the biggest leap, rising from sixth to third on the list with a valuation of $355 million — more than 270% higher than Indiana's $90 million mark in 2024.
Valkyries poised to win the 2025 WNBA revenue race
The Fever also led the league in revenue last year with $33.8 million, though the Valkyries are projected to run away with this season's revenue title, as Sportico estimates that Golden State will bring in more than $70 million in 2025.
The Bay Area side already set a single-game WNBA record for revenue generated, making $3 million in their 2025 home opener.
Current calculations put WNBA valuations at an average of 12 times their revenue — the highest revenue multiple among all major pro sports leagues, including the NBA (11.9), MLS (9.4), NFL (9.3), NHL (7.7), NWSL (6.8), and MLB (6.6).
Plus, new media deals with broadcasters like ESPN, NBC, and Amazon Prime — among others — are on track to generate an average of $260 million in annual revenue for the league starting next season.
With Golden State proving that expansion can be immediately profitable, business — and valuations — continues to boom in the WNBA, as the league eyes even more value with the 2026 additions of Toronto and Portland.
FIFA is setting a new goal for the Women's World Cup, with organization president Gianni Infantino stating this week that the governing body is aiming to generate $1 billion in revenue from the international championship tournament.
"Women's football and women in football are crucially important," Infantino said at the 2025 Saudi Arabia/US Investment Forum in Riyadh on Tuesday.
"It's growing as well, and exponentially, and we are targeting [growth] as well to have $1 billion revenue just with the Women's World Cup to reinvest in the women's game."
The public push to hit the billion-dollar mark comes after the 2023 World Cup in Australia and New Zealand became the first edition of the tournament to break even, generating a revenue total over $570 million.
The 2027 World Cup will take place in Brazil, becoming the first iteration ever held in South America, while the US — as the only bid on the table — has a near-guaranteed lock on hosting the 2031 edition.
As FIFA takes aim at its $1 billion target for the 2027 tournament, the 2031 World Cup could have a leg up in the revenue game, with FIFA expanding the competition's field from 32 to 48 teams just last week.
Consequently, that 16-team increase boosts the total matches from 64 in 2027 to 104 in the 2031, instantly creating 62.5% more inventory — a move that could help meet or potentially exceed FIFA's bold new revenue goal.