A report released by analytics company Nielsen Sports and beverage corporation PepsiCo this week indicates that women's soccer is on track to amass upward of 800 million fans by 2030 — eventually making it the fifth largest sport in the world.
Nielsen estimates that women's soccer currently has the world's 10th biggest fanbase, but the study's prediction of a 38% increase in reach over the next five years would have the sport eventually rivaling top spectator draws like pro tennis and Formula One.
Already a powerhouse in the US, the rise of the European women's game has been particularly significant.
For example, the UK-hosted 2022 Euro saw fan interest in the women's game double in England, with that growth beginning well before the Lionesses' historic title win.
The report also notes that women's soccer still lags behind in terms of corporate sponsorship, highlighting increased opportunities for brands as the fanbase expands.
"We see women's football as more than just a sport," said PepsiCo EVP and chief marketing and growth officer Jane Wakely. "It's a cultural force with the power to connect, inspire and grow our brands."
"From media rights to sponsorship and fan engagement, this is no longer a case of future promise but present value," said Nielsen Sports head of international Samantha Lamberti.
Ultimately, the current trajectory of women's soccer is seeing the sport carve out a more powerful place in the global market — so long as investors also see the vision.
"We have long believed in the potential of women's football," added Lamberti. "Today, we're no longer just tracking progress, we're witnessing a breakthrough."