Upstart 3×3 league Unrivaled Basketball stole some of the WNBA's thunder over the 2025 All-Star weekend, with the offseason venture announcing Saturday the signing of 13 NCAA stars to new NIL deals.
Headlining the group is USC guard and 2025 National Player of the Year JuJu Watkins, with the Trojan junior joined by Hannah Hidalgo (Notre Dame), MiLaysia Fulwiley (LSU), Ta'Niya Latson (South Carolina), Syla Swords (Michigan), Audi Crooks (Iowa State), Madison Booker (Texas), and Olivia Miles (TCU).
Rounding out the new signees are a pair of reigning national champions in UConn guard Azzi Fudd and forward Sarah Strong — the 2025 National Freshman of the Year — as well as a trio of UCLA Bruins: guard Kiki Rice, center Lauren Betts, and forward Sienna Betts.
The younger Betts sister, Sienna, is notably the only incoming freshman inked by Unrivaled.
Bringing the 3×3 league's current college class to a total of 14 players is LSU guard Flau'Jae Johnson.
Unlike the 13 other players, Johnson's NIL deal is a renewal, with Unrivaled extending their partnership with their second-ever college signee.
Last season, Unrivaled inked just two NIL deals with NCAA stars, partnering with Johnson after signing former UConn guard and current Dallas Wings rookie All-Star Paige Bueckers.
While Bueckers and Johnson both secured equity in the league last year, this year's deals — with Johnson as well as the 13 other NCAA players — do not include that benefit, though Watkins holds an additional unique position as one of Unrivaled's initial investors.
Despite the NIL partnerships, Unrivaled does not guarantee any future roster spots to the 14 athletes.
While the league is targeting a two-team expansion for the league's 2027 season, Unrivaled plans to keep their core roster number at 36 next year, though injury replacement players are again on the table.
Two of the biggest names in NCAA basketball revealed their transfer portal decisions on Tuesday, as student-athletes continue to weigh their options ahead of the April 23rd deadline.
Prospective top 2025 WNBA Draft pick Olivia Miles will instead play out her final year of collegiate eligibility at TCU, making the leap to the team that knocked her Notre Dame squad out of this season’s national tournament.
"I just want to be a pro without being a pro," Miles told TNT. "Every day on campus I want to be the way a pro would be, so I'm prepared when I do actually go to the league."
Similarly, Division I's 2024/25 leading scorer Ta'Niyah Latson announced her departure from Florida State to join 2025 NCAA runners-up South Carolina on Tuesday.
Latson already has connections in the Gamecock locker room, having played high school ball with South Carolina guard Raven Johnson — a draft-eligible junior who recently hinted she’ll be sticking around for one more NCAA season.
Strong teams prevail as NCAA transfer portal continues
As strong teams like South Carolina and TCU grew stronger this week, talent drain affected other top squads, including 2025 Final Four contender UCLA.
The Bruins saw three highly touted freshmen enter the transfer portal this week, with Elina Aarnisalo, Kendall Dudley, and Avary Cain seeking fresh starts to their sophomore years.
The talented young trio are likely seeking increased playing time, as the Bruins will return most of their 2024/25 starters next season, all while adding top recruit Sienna Betts — the younger sister of Naismith Defensive Player of the Year Lauren Betts — to the mix.
All in all, college basketball’s new era can be dizzying but, while the portal's carousel is far from done spinning, the 2025/26 field is starting to take shape as players make their transfer announcements.
UCLA-bound high school senior Sienna Betts led the West team to a decisive 104-82 victory over the East in the McDonald's All-American Girls Game held last night at New York's Barclays Center.
The 6'4" forward contributed 16 points, seven rebounds, and two assists, earning MVP honors for her performance.
Betts is currently the class of 2025's No. 2 overall recruit. Only Texas-based point guard Aaliyah Chavez, who recently committed to the Oklahoma Sooners, ranks above her.
Betts to join sister Lauren Betts at UCLA next year
Betts's performance is a good indicator of her potential impact at UCLA next year. There, she'll join forces with her sister Lauren Betts, the junior center currently leading the Bruins to this season's NCAA Final Four after transferring in from Stanford.
The Betts sisters' arrival is highly anticipated, with Lauren opting to forgo the 2025 WNBA Draft in order to play out her final year of college eligibility alongside her little sister.
“For me, it [committing to UCLA] was a lot about how the coaches care about you off the court, and the coaches at UCLA, they really care about your mental health,” Betts told The Flagler College Gargoyle after committing last year. “Every team that I’ve ever been on, we’ve been a family… So, they really cared about that part of basketball for me, and they showed me that on my visits and when I called to talk to them.”
Betts in good company as McDonald's All-American Game MVP
In Brooklyn, Betts showcased her ability among the sport's best high school talent. Recent McDonald's All-American MVPs have all gone onto fuel prominent NCAA programs, including top-ranked recruits UConn's Sarah Strong, South Carolina's Joyce Edwards, USC's JuJu Watkins, Notre Dame's Hannah Hidalgo, and UCLA's own Kiki Rice and Gabriela Jaquez.
The McDonald's All-American Game has a storied history of highlighting promising players, with past MVPs subsequently laying the foundation for future superstars.