UConn basketball star Azzi Fudd, Olympic gymnast Suni Lee, and more college talents struck a pose this week, teaming up with Kansas City Chiefs tight end — and newly minted fiancé — Travis Kelce to launch his new "Tru Kolors" American Eagle collection on Wednesday.
The Tru Kolors campaign highlights rising, current, and former NCAA athletes, with Fudd and Lee joined by UNC tennis commit Anna Frey as well as a trio of standouts in men's basketball and football.
"I'm inspired by where I come from and the people around me. That's why we chose six incredible athletes — Anna, Azzi, Drew, Kiyan, Suni, and Jeremiah — who stay true to themselves while changing the game," Kelce said in Wednesday's press release.
"Each athlete shares Travis's beliefs of staying true and living life beyond boundaries," the statement continues, describing reigning national champion Fudd as one of "college basketball's most resilient and dynamic players."
Lee is the only former collegiate icon featured in the campaign, with the Auburn alum departing NCAA competition to add three more medals to her six Olympic hardware total at the 2024 Paris Games.
College phenoms like Fudd and Lee have been able to funnel their athletic success into increasingly high-profile NIL deals.
Fudd has had a particularly lucrative year off the court, with this latest venture closely following a collab with Meta earlier this month.
How to buy the Travis Kelce American Eagle collection
Items from the initial Tru Kolors run hit shelves on Wednesday, with the rest of the 90-piece collection dropping on September 24th.
All pieces will be available to buy online at American Eagle.
Women won big at Wednesday's 2025 ESPY Awards, with star athletes from across women's sports earning top honors for outstanding performances over the past year.
Leading the charge was seven-time Olympic gold medal-winning gymnast Simone Biles with ESPYS for both Best Athlete, Women's Sports and Best Championship Performance for her trio of golds at last summer's Paris Games.
"Six-year-old me, who first started tumbling on my parents' sofa in the living room, is floored to be standing before you right now," Biles shared in one of her speeches.
Biles's Team USA teammate Suni Lee, who brought her doctor to the awards, won Best Comeback Athlete after battling kidney disease to return to top the Olympic podium.
The night's Best Breakthrough Athlete was USA Rugby star and 2024 Olympic bronze medalist Ilona Maher, who used part of her speech to encourage young women and girls, telling them to "Take up space. Pitch it faster. Run harder. Put another plate on the bar. And never tone it down."
Also snagging honors as the top athletes in their respective sports were Coco Gauff (Best Tennis Player), Caitlin Clark (Best WNBA Player), Katie Taylor (Best Boxer), and JuJu Watkins (Best College Athlete, Women's Sports).
Meanwhile, USWNT icon Alex Morgan and WNBA legend Diana Taurasi shared this year's Icon Award in recognition of the new retirees' impacts on their respective sports.
"Our mission has always been very similar," Morgan said in her acceptance speech alongside Taurasi. "We fought to leave our game in a better place than where we found it."
Off-court efforts earn 2025 ESPY Awards
Sports leaders whose impact surpassed the proverbial playing field also took home trophies on Wednesday night.
In recognition of her foundation's commitment to promoting diversity and providing tennis opportunities to underserved communities, US legend Sloane Stephens won this year's Muhammad Ali Sports Humanitarian Award.
Later, Penn State volleyball head coach Katie Schumacher-Cawley earned a standing ovation alongside her Jimmy V Award for Perseverance.
Schumacher-Cawley, who became the first woman to helm a national title-winning volleyball team by leading her Nittany Lions to the 2024 NCAA Championship last December, did so while battling breast cancer.
"Cancer changed my life, but it didn't take it," said an emotional Schumacher-Cawley. "It didn't take my belief, it didn't take my spirit, and it didn't take my team."