Unrivaled fans are bidding on pieces of basketball history, as the 3×3 league pushes its auction partnership with memorabilia retailer The Realest ahead of its second season tip-off on January 5th.

First launched in July, Unrivaled doubled down on the auction offerings this week, stocking game-worn jerseys, balls, and other inaugural season exclusives for collectors to bid on.

Even more, sales continue to mount, with a jersey worn by Lunar Owls star and Unrivaled co-founder Napheesa Collier topping all items with a $2,222 price tag last month.

Not far behind Collier's game-worn jersey was Rose BC's Angel Reese and Mist BC's Breanna Stewart — the league's other co-founder — whose jerseys sold for $1,605 and $950, respectively.

The auction and its ongoing series of memorabilia drops are a result of last February's breakthrough group licensing agreement between Unrivaled and the WNBPA, which allowed the upstart 3x3 league to use player branding on merchandise — benefitting both the offseason venture and its athletes as they monetized their names, images, and likenesses.

How to buy Unrivaled memorabilia on The Realest

Fans can now browse inventory and place bids to secure memorabilia from Unrivaled's debut season online at The Realest.

For those hoping for a guaranteed outcome, Unrivaled also added a game-worn mystery jersey to its offerings, with a limited 50 surprise jerseys currently available outside of the auction as a direct sale.

Unrivaled 3×3 Basketball is doubling down on NIL, spotlighting the offseason league's deep roster of NCAA talent in its "Future Is Unrivaled" (FIU) collection drop on Tuesday.

The new merch line features FIU-branded sports apparel and accessories alongside one-offs like pleated skirts, button-ups, and jackets, all backed by a social media campaign starring college stars Lauren Betts (UCLA), Sienna Betts (UCLA), Madison Booker (Texas), Audi Crooks (Iowa State), Azzi Fudd (UConn), MiLaysia Fulwiley (LSU), Hannah Hidalgo (Notre Dame), Flau'Jae Johnson (LSU), Ta'Niya Latson (South Carolina), Olivia Miles (TCU), Kiki Rice (UCLA), Sarah Strong (UConn), Syla Swords (Michigan), and JuJu Watkins (USC).

After first signing NCAA stars Paige Bueckers and Flau'Jae Johnson in late 2024, Unrivaled added more than a dozen of college basketball's biggest names to its "Future is Unrivaled" Class of 2025 earlier this summer.

While they cannot play in the upstart league prior to turning pro, the NIL signees did participate in July's Unrivaled Summit, a multi-day event in Miami that focused on skill development, content creation, brand building, social media strategy, and community service.

Unrivaled basketball's investment in the next generation of superstars underlines the 3×3 venture's growing influence in the sport, as it becomes a wedge issue in the WNBA's ongoing CBA negotiations while prepping to tip off a second season in January.

How to purchase from the "Future Is Unrivaled" collection

The full merch collection is available now online at Unrivaled.