MLB is going all in on elevating the women's diamond, with the men's pro baseball league reportedly making an eight-figure investment for an equity stake of over 20% in the brand-new Athletes Unlimited Softball League (AUSL) — just in time for the venture's debut season.
Though MLB has a long history partnering with USA Softball and sponsoring initiatives in and around the game of softball, this week's AUSL announcement marks the baseball organization's first-ever investment in a professional softball league.
"We thought rather than starting on our own and competing, that finding a place where we could invest and grow a business was a better opportunity," MLB commissioner Rob Manfred told the Associated Press on Thursday.
Along with the financial backing that will bolster AUSL's operations and growth plans, MLB is partnering with the new league to boost its visibility through marketing, sales, and content distribution across MLB platforms — including the airing of select AUSL games on MLB Network and MLB.com.
"This is a watershed moment for women's sports and especially for softball," AUSL Commissioner Kim Ng — who notably broke barriers in her previous career as an SVP and, later, GM in MLB — said in a league statement.
"MLB's investment will supercharge our efforts to build the sustainable professional league this sport has long deserved, and sends a powerful message about the value of female athletes and the importance of creating professional opportunities for them."
Softball legends pitch in to build Athletes United success
Athletes Unlimited has been active in the softball space with their unique, individual athlete-centered competition system since 2020, with AUSL marking their first stab at a more traditional league format.
Beginning with the league's first pitch on June 7th, four teams — the Bandits, Blaze, Talons, and Volts — will play a traveling 24-game season across 10 cities prior to a best-of-three championship series between the top two AUSL teams in late July.
With an advisory board of former college and Team USA stars — including Jennie Finch, Natasha Watley, Jessica Mendoza, and Cat Osterman — plus a roster of US softball legends-turned-NCAA coaches like Lisa Fernandez (UCLA) and Stacey Nuveman-Deniz (San Diego State) leading the four teams, AUSL is tapping the sport's best to build a strong foundation for future league success.
With plans to establish city-based squads next year, AUSL is capitalizing on one of the country's most popular college sports — all while creating a sustainable pipeline for current and future NCAA softball stars to turn pro.
The 2025 Women's College World Series begins today, with the sport's most prestigious organizations taking advantage of this week's NCAA softball spotlight to bestow awards on the season's top athletes.
Arkansas first baseman Bri Ellis earned USA Softball's 2025 Collegiate Player of the Year title on Tuesday, with the senior beating out a shortlist that included Nebraska pitcher Jordy Bahl and Texas Tech ace NiJaree Canady — who won the award in her 2024 sophomore season.
A menace at the plate, Ellis led the NCAA in on-base (.639) and slugging percentages (1.090). She finished the year with 26 home runs — the third-most in the nation — while racking up 72 RBIs, both setting single-season records for the Razorbacks.
Wednesday saw both Bahl and Canady take home hardware of their own, with the National Fastpitch Coaches Association naming the Nebraska redshirt junior their 2025 National Player of the Year while the Texas Tech transfer snagged Pitcher of the Year for the second straight season.
A two-time national champion with Oklahoma before transferring to the Cornhuskers, Bahl is the only player to rank in the Top 10 for both batting average and ERA, claiming multiple program records at the plate while tossing 26 wins from the circle. This season, she became just the fifth Division I athlete to ever record 20+ wins and 20+ home runs in a single campaign.
Another two-way titan, Canady leads the nation with a lights-out 0.89 ERA on the season, allowing a Division I-low of 3.65 hits per seven innings while leading the Red Raiders in long-ball production with 11 home runs.
How to watch the winners of the 2025 college softball awards
Despite their individual achievements, only Canady's Texas Tech survived last weekend's Super Regionals, meaning fans must wait until the 2026 NCAA season to catch rising Nebraska senior Bahl back in action.
It's a shorter wait to watch Ellis, however, as the Arkansas grad will begin her pro career with the Talons in the brand-new Athletes Unlimited Softball League, which starts its inaugural season on June 7th.
As for Canady, she'll look to take the Red Raiders on a deep run in Oklahoma City. No. 12-seed Texas Tech will face unseeded Ole Miss in both teams' first-ever WCWS game at 7 PM ET on Thursday, airing live on ESPN2.