Friday's Unrivaled 3×3 Basketball debut was an unequivocal success for TV partner TNT Sports, as the new offseason 3x3 league's opening lineup became the most-watched women's basketball games in the broadcast network's history.
The doubleheader logged viewership averages of 313,000 and 311,000, respectively, with the first game peaking at 364,000.
Notably, these numbers do not include viewers on Max, where every Unrivaled game is available to stream live under the league's six-year, $100 million media deal with Warner Bros. Discovery (WBD).
In 2022, WNBA games averaged 372,000 viewers across Disney networks, with the league later surpassing 500,000 across ABC, ESPN, and CBS in 2023 before reaching a 1.19 million average on ESPN in 2024.
Unlike the well-established WNBA, which is on the cusp of entering its 29th year, Unrivaled is a new-look product in its first-ever season. With that in mind, Unrivaled's initial numbers are promising, particularly for a league that's prioritizing long-term wins over instant gratification.
"I think we put ourselves in a great position to be successful right away, but it’s a marathon," league president Alex Bazzell told The Athletic before Unrivaled’s launch. "We’re not running out there from Day 1 trying to get millions of viewers out of the gate."
One piece of the Unrivaled fan engagement puzzle
Viewership is just one way the league is measuring fan engagement, with Unrivaled also turning an eye toward social media metrics.
"[Viewership is] not fully indicative of what is the overall fan interest because there’s so many ways to consume leagues and teams and highlights," noted Bazzell.
It's one reason that partnering with WBD was so appealing to the new league. The media giant's already robust sports social media channels are elevating Unrivaled content across platforms to an established, sports-hungry audience.
To that end, Unrivaled’s opening weekend content garnered 31 million views across WBD’s social channels and fueled a 59% viewership boost of the media giant's women's sports-specific TikTok account.
The Phoenix Mercury could be entering a new era, with unrestricted free agent Brittney Griner and 20-year WNBA veteran Diana Taurasi both feeding the rumor mill with departure buzz.
The legends have played their entire WNBA careers for Phoenix, sharing the court for more than a decade after joining the Mercury as overall No. 1 picks out of the WNBA Draft in 2004 (Taurasi) and 2013 (Griner).
Griner is actively exploring the free agency market, taking meetings with multiple teams this week while showing off her 3x3 skills with offseason league Unrivaled.
On the other hand, Taurasi is rumored to be retiring. However, neither the WNBA's all-time scoring leader nor the Mercury have confirmed any moves.
Last season, Phoenix anticipated the three-time league champ fulfilling a threat to quietly retire and avoid a farewell. Subsequently, the team honored Taurasi with an emotional "If This Is It" curtain call at the end of the 2024 season.
The 11-time All-Star's most recent statement about retirement came shortly after exiting in the first round of the 2024 WNBA Playoffs. That's when Taurasi voiced her indecision.
"I have not taken it lightly. I think about it every day," Taurasi told The Associated Press. "I’m still in deep thought about it. I want to make the right decision, you know, and I’m just taking my time a little bit."
WNBA free agency negotiation window opens
As for Griner and other WNBA free agents, potential teams are currently courting these top athletes, as the league’s negotiation period officially opened on Tuesday.
No deal can be signed before February 1st. Meantime, many top free agents are capitalizing on what Unrivaled co-founder Breanna Stewart calls the offseason league's "one-stop shop" recruiting ground.
"You're able to talk to other players directly," Satou Sabally said from Unrivaled's Miami campus. "You can figure out what do they have, what type of resources, how important is their team to the owners?"
Regardless of where they go, expect most free agents to ink one-year deals, as this year's CBA negotiations will likely increase 2026 salaries — making athletes hungry to level up again in next year's free agency market.
Unrivaled basketball hits the court for the first time on Friday and, according to ESPN, the debut league's style of play will look a little different from the 3×3 Olympic game's rules.
Unlike the half-court version currently played in major international 3x3 basketball competitions, Unrivaled's full-court edition uses slightly smaller court dimensions from a traditional 5×5 setup.
Similarly, the inaugural league's format follows a four-quarter setup, but opts for seven-minute periods rather than the WNBA's 10-minute quarters. The shot clock will also be a speedier 18 seconds versus the professional 5×5 game's 24 seconds.
Unrivaled victories, however, rest solely in fourth-quarter play. This "winning score" quarter denotes that the win goes to the first team to score 11 more points than the highest final third-quarter score. For example, if a game's third quarter ends with a 45-43 scoreline, the first team to post the target score of 56 points in the final period walks away with the victory.
This system essentially eliminates the possibility of overtime. League organizers also hope it deters the late-game fouls used strategically and prolifically in 5×5 contests.
Unrivaled 3×3 format revamps fouls
Speaking of fouls, Unrivaled is also condensing the free throw system to keep the game moving. Each player has six fouls to give, but each shooting foul will earn a single free throw at the line.
Those awarded free throws, however, will contain different point opportunities depending on the foul incurred. Fouled two-point shots grant a single free throw worth two points, while a free throw awarded from a three-point attempt will be worth three. All and-ones are worth one point.
With six players rostered on each of Unrivaled's six teams, the league also tweaked the traditional rule of fouling out to ensure games can be completed should they become especially chippy. If an athlete fouls out with only three available players left on their team, that player can continue competing. She will instead incur a technical foul — resulting in one opponent free throw — for each additional foul.
The new league's rules all point to Unrivaled's efforts to put an engaging, fast product on the court.
"This game is rooted in how you would play basketball as a kid on a black top," Unrivaled president of basketball operations Luke Cooper told ESPN's Kendra Andrews on Tuesday. "There's flow, there's pace. When you are watching, it feels like you are watching basketball... it's not a gimmick."
The WNBA free agency carousel started spinning this week, with teams evaluating rosters and coring athletes to either retain talent or trade players for a return.
Thus far, cored players include Las Vegas Aces guard Kelsey Plum, New York Liberty forward Breanna Stewart, Dallas Wings forward Satou Sabally, and Seattle Storm forward Gabby Williams.
Squads employ single-use coring on WNBA stars
Each of the WNBA's teams can core one unrestricted free agent on their roster, ensuring them exclusive rights to that cored athlete. Cored players receive an offer for a one-year, supermax salary contract, along with the option to negotiate different terms.
Cored athletes are unable to directly sign with another franchise, but they can be part of a trade offer by their coring team.
New York cored Stewart after she expressed interest in remaining with her 2024 WNBA Championship-winning squad. Sabally, on the other hand, will likely be part of a sign-and-trade deal after telling media late last week that she is looking to leave Dallas in 2025.
Plum's situation with the Aces is less clear-cut: The two-time WNBA champion could re-sign with her team, though Las Vegas could be exploring opportunities to cash in should she want to compete elsewhere.
Other offers spark WNBA free agent negotiations
In addition to coring, WNBA teams have also begun sending qualifying offers to certain restricted free agents, allowing them to initiate negotiations with those players.
Most notably, despite making Monday offers to three players — guard Dana Evans, forward Michaela Onyenwere, and forward Nikolina Milić — Chicago has yet to extend a qualifying offer to the Sky's 2024 points-leader Chennedy Carter.
Ultimately, while negotiations kick off next week, WNBA contracts cannot be finalized until free agency revs up in February, meaning more shuffling is on deck as teams gear up for the longest and most competitive roster-building season in recent memory.
The WNBA coaching carousel has come to a standstill, with the Dallas Wings and Washington Mystics both finalizing head coaching hires earlier this week.
Dallas GM Curt Miller brought on former Sun, Sparks, and USC assistant coach Chris Koclanes as head coach of the Wings.
"We are thrilled to welcome Chris Koclanes as the new head coach of the Dallas Wings," said Miller in a team statement. "Throughout our extensive search and interview process, Chris continued to rise to the top and check the boxes of our important pillars. He is a servant leader who places a high value on connection, collaboration, and a positive and consistent communication style with all those he coaches."
Mystics fill leadership vacancies
The Washington Mystics also made two key hires this week. The team appointed Jamila Wideman to GM and ex-Sky assistant Sydney Johnson to head coach.
"I have strong roots in the WNBA and have had the privilege of playing with, working alongside, and witnessing the incredible people who are the athletes at the center of the game," said Wideman afterwards. "The very best I have seen share some core qualities — curiosity, humility, and imagination. I look forward to building a Mystics team in partnership with the players, coaches, and staff that reflects this core."
WNBA teams enter 2025 with full staffs
Barring any unexpected twists, all 13 teams will now have head coaches in place going into the 2025 WNBA Draft and preseason.
Eight teams — including expansion side Golden State — enter 2025 armed with new bosses. Subsequently, seven of those candidates will be making their WNBA head coaching debuts.
Furthermore, Koclanes and Johnson are the third and fourth ex-assistants to get a shot at head coaching next season. The pair follows Natalie Nakase (Golden State) and Tyler Marsh (Chicago).
"Being named the head coach of the Golden State Valkyries is a lifelong dream come true," said Nakase. "We will strive to improve, compete, and ultimately bring home a championship for our fans and this organization."
Three-time WNBA MVP and Las Vegas Aces star A'ja Wilson has agreed to a historic six-year contract extension with Nike, ESPN first reported on Tuesday.
The two-time WNBA champion already announced a forthcoming apparel line and signature shoe with the sportswear giant this year.
The first edition of the "A'One" shoe is expected to be released this spring, shortly before the 2025 WNBA season tips off on May 16th.
Wilson joins top tier of Nike athletes
Wilson's new deal is reportedly one of the highest-paid shoe endorsement contracts in women's basketball. The contract now places the 28-year-old alongside 2024 WNBA champion and NY Liberty sharpshooter Sabrina Ionescu, 2024 Rookie of the Year Caitlin Clark, and USC sophomore phenom JuJu Watkins in Nike's lineup of basketball stars.
While the exact details of Wilson's contract are still to come, the $28 million eight-year deal that Clark inked was, as of its April signing, the richest sponsorship contract in the sport.
Though Wilson's May sneaker drop will mark the beginning of her signature shoe journey, there's hope she could see similar early success as that garnered by Ionescu. The Liberty guard debuted her second shoe in June, with both editions earning significant playing time on the feet of both WNBA and NBA stars.
A no-brainer signing for Nike
The fact that Nike is going all in on Wilson is no surprise, as the Las Vegas superstar dominated the league with an historic 2024 season. Wilson set the WNBA's single-season rebounding and scoring records this year, becoming the first and only player to ever break 1,000 points in a season.
She tore up the stat sheet en route to becoming just the fourth player to ever earn three MVP nods — and the first to snag it by unanimous vote since legend Cynthia Cooper in the WNBA's inaugural 1997 season.
Even more, Wilson led Team USA to an eighth-straight Olympic gold medal this summer, snagging MVP honors in Paris in the process.
On today's episode of The Late Sub, host Claire Watkins wades through a few big women’s sports headlines before sitting down with Golden State Valkyries head coach Natalie Nakase.
Watkins chats with Nakase about leading a brand-new WNBA franchise, including building a roster from scratch and the front office team's goals and tactics in navigating Golden State's expansion draft.
Finally, Nakase discusses how she’d like her team to play, plus the fundamentals that she thinks will create a lasting locker room culture of winning as the Valkyries embark on their inaugural 2025 season.
The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.
Subscribe to The Late Sub to never miss an episode.
Thanks to her impact on and off the court, Indiana Fever superstar Caitlin Clark was named Time Magazine's Athlete of the Year on Tuesday. Clark is the first WNBA player to receive the award and just the second individual woman athlete, joining 2021 honoree Simone Biles.
The 22-year-old's 2024 resume is extraordinary. Clark wrapped up her NCAA career as Division I's all-time leading scorer, helping Iowa reach a second-straight national championship game.
Since becoming the No. 1 overall pick in the 2024 WNBA Draft, Clark's pro debut included claiming the league's single-season assist record and fueling the Fever to their first playoff berth since 2016. Along the way, she picked up both All-Star honors and the WNBA's Rookie of the Year award.
All eyes on Clark
Clark's on-court skills built a massive following, drawing record viewership and attendance at both the college and professional level. Her ascent into the league helped the WNBA record its most-watched regular season in 24 years.
That surge in fandom has directly contributed to the sport's growth, something venerated South Carolina head coach Dawn Staley acknowledged on the 2024 NCAA Championship podium, saying, "I want to personally thank Caitlin Clark for lifting up our sport."
More eyes, however, have made the fan-favorite a lightning rod for online discourse, with even minor on-court moments sparking intense national debates.
"I tell people I feel like the most controversial person," Clark says in Time magazine's detailed interview. "But I am not. It's just because of all the storylines that surround me."
While Clark's talent certainly warrants attention, she also acknowledges the role her race plays in commanding the national spotlight.
"I want to say I’ve earned every single thing, but as a white person, there is privilege," she explains. "A lot of those players in the league that have been really good have been Black players. This league has kind of been built on them. The more we can appreciate that, highlight that, talk about that, and then continue to have brands and companies invest in those players that have made this league incredible, I think it’s very important.
"I have to continue to try to change that. The more we can elevate Black women, that’s going to be a beautiful thing."
Ultimately, Clark's 2024 will be remembered as a watershed moment for women's basketball — and women's sports at large. But, as she tells Time, it will also hopefully mark the start of a long and accomplished career.
On today's episode of The Late Sub, host Claire Watkins dives into basketball. She kicks things off with a look at the first WNBA expansion draft since 2008, when the Golden State Valkyries selected 11 players from around the league to build their inaugural 2025 roster.
Pivoting to the college court, Watson chats through No. 3 South Carolina's winning week, zeroing in on how the defending national champions dominated two Top-10 teams.
Finally, Watkins takes a trip around the sports world, discussing NWSL free agency, NCAA soccer's College Cup, NCAA volleyball, PWHL hockey, and more.
The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.
Subscribe to The Late Sub to never miss an episode.
The Golden State Valkyries began building their 2025 debut roster on Friday, when the first WNBA expansion draft since February 2008 saw the league's incoming 13th franchise select its first players.
Other than each team's six protected players, the Valkyries were allowed to choose a maximum of one player from each of the league's 12 current squads, including one total unrestricted free agent.
Golden State selected 11 notable 2024 contributors, leaving only the Seattle Storm's current roster intact.
Loaded with a barrage of both established and international talent, the Valkyries chose seven players who are at or over the WNBA's average age of 27, signaling the new franchise's interest in leveraging veteran talent to form a team who could immediately contend for a championship title.
Ultimately, Golden State GM Ohemaa Nyanin wants her new draftees "to be happy. I want them to understand the opportunity that they have to come and be historians. Once you get to put on that jersey and you get to sit in front of a packed Chase Center, your whole experience is going to change."
Bench stars highlight Valkyries expansion draft picks
Golden State snagged stellar talent on Friday, including some of the league's top bench contributors, like 2024 WNBA champion Kayla Thornton. The forward, who was likely only unprotected due to New York's incredibly deep roster, appeared in every 2024 Liberty contest, logging the franchise's second-most minutes off the bench.
Other new Valkyries include Phoenix forward Monique Billings, Golden State's lone permitted unrestricted free agent pick, and Connecticut guard Veronica Burton.
Perhaps the most surprising Golden State acquisition was Indiana center Temi Fagbenle, who proved a solid pairing with 2024 Rookie of the Year Caitlin Clark in the Fever's 2024 campaign. Her availability in Friday's draft was a shock, giving the Valkyries a solid veteran two-way performer in the paint.
Also on the move is Las Vegas' fan-favorite guard Kate Martin. The surprise second-round 2024 WNBA Draft pick saw her playing time decrease as the Aces' injured roster got healthy last season. This move to the Bay Area, where she'll rejoin former Las Vegas assistant and new Golden State head coach Natalie Nakase, will likely give the guard more opportunities to develop and contribute.
In her live post-draft interview, Martin told ESPN, "I'm really excited. This league is all about opportunity and you just need one shot, right? I'm very thankful for the Aces and everything that I got to learn there, but I am really excited for this new beginning and to build something from the ground up with the Valkyries."
Valkyries roster leans on international talent
Joining the five US-born new Valkyries are six international standouts, with three from last season's WNBA courts and three from various European leagues.
Making intra-league moves are Australian forward Stephanie Talbot and Italian forward Cecilia Zandalasini, selected from the LA Sparks and Minnesota Lynx, respectively. Similarly, guard Julie Vanloo, who's first WNBA season at 31 years old had her leading the Mystics in assists per game, will relocate to the West Coast after Golden State claimed the Belgian sharpshooter.
The Valkyries secured the rights to two athletes who've never played in the WNBA — French guard Carla Leite and Spanish forward María Conde from Dallas and Chicago, respectively. French center Iliana Rupert, who helped the Aces win their 2022 championship before joining Atlanta, also earned a Golden State nod despite opting to play in Turkey rather than the WNBA last season.
Golden State's next steps
While last week's expansion draft is an important first step in building new squads, expect even more pieces to fall into place early as free agency and the trade market heat up next year.
Though free agency remains frozen until February 1st, Valkyries will have a significant amount of salary cap wiggle room with which to negotiate, as few expansion draft selections are arriving already under contract for 2025.
Golden State will also add to their roster coffers in April's college draft. The Valkyries have been granted the No. 5 overall pick, plus the fifth pick in both the second and third rounds.
The Golden State Valkyries expansion draft selections
- Monique Billings, forward (Phoenix Mercury)
- Veronica Burton, guard (Connecticut Sun)
- María Conde, forward (Chicago Sky)
- Temi Fagbenle, center (Indiana Fever)
- Carla Leite, guard (Dallas Wings)
- Kate Martin, guard (Las Vegas Aces)
- Iliana Rupert, center (Atlanta Dream)
- Stephanie Talbot, forward (LA Sparks)
- Kayla Thornton, forward (NY Liberty)
- Julie Vanloo, guard (Washington Mystics)
- Cecilia Zandalasini, forward (Minnesota Lynx)