While SC Corinthians fell just short of the inaugural intercontinental title on Sunday, the 2026 FIFA W Champions Cup final did prove a massive success for the Brazil league's champions, scoring the highest viewership for a women's club match in the South American country's history.
Brazilian network CazéTV covered the competition's semifinals and final, with the broadcaster registering more than 1 million concurrent streams during Sunday's championship match — a viewership that rivals Brazil's 2023 World Cup group-stage games.
Perhaps even more impressive, Sunday's 3-2 extra-time loss to WSL side Arsenal also coincided with Corinthians' men's team's Brazil Super Cup battle, stressing the growing popularity of the club's women's squad.
"It doesn't matter if it's basketball or football, women's or men's, I'm a Corinthian supporter," a traveling Brazilian fan told The Athletic, with many news outlets reporting on the team's sizable fan support at the FIFA tournament in London last week.
Sunday's Champions Cup viewership also reflects the Brazil club's overall rising attendance, with the team featuring in every one of the Campeonato Brasileiro Série A1 league's five highest-attended matches — and winning the Top 4.
Claiming seven of the last eight league championships — including the last six straight trophies — Corinthians' 2024 title match against São Paulo saw 44,529 fans pack Neo Química Arena, netting the largest crowd at a women's club soccer match in South American history.
The fan clamor for Corinthians bodes well for another upcoming FIFA tournament, with Brazil preparing to host the first-ever World Cup in South America in 2027.
"Football is about love and Brazil loves football," said Brazilian soccer legend Marta in a video for a 2027 World Cup event just last month. "Our country is ready to embrace the women's game with pride, emotion and belief."
Unrivaled made a historic splash on Friday, setting a new pro women's basketball regular-season attendance record as 21,490 fans packed the Xfinity Mobile Arena in Philadelphia for the 3×3 league's first-ever tour stop.
"It was unbelievable. You could feel the love tonight," said Unrivaled co-founder Napheesa Collier about the record-breaking crowd. "It's just a testament to what we're building here, how much people believe in it."
Friday's Unrivaled tally — which also shattered a venue record for the highest attendance of any event — blew through women's basketball's prior record, set in the 2024 WNBA season when a 20,711-strong crowd watched the Indiana Fever top the Washington Mystics inside DC's Capital One Arena.
The reward for Friday's crowd was a larger-than-life performance, as Lunar Owls guard Marina Mabrey dropped a league-record 47 points — complete with 10 three-pointers — in Friday's 85-75 win over Rose BC.
"I think the city is ready for women's professional sports," Philadelphia product and Rose BC guard Kahleah Copper said following the doubleheader, with the City of Brotherly Love gearing up to launch a WNBA expansion team in 2030. "I'm excited that one, it's here, and two, that I'm a part of it."
Last week's success in Philly has Unrivaled already eyeing more tour stops for the offseason league's 2027 season, with this year's action finishing up on the venture's 3x3 home court in Miami.
"We're going to continue to make the sports world proud by the product we put out," Unrivaled CEO Alex Bazzell told reporters.
The Women's Basketball Final Four is getting an upgrade, with the NCAA announcing Tuesday that the 2028 edition of the annual competition will move from Indianapolis's Gainbridge Fieldhouse to Lucas Oil Stadium due to surging ticket interest.
"Moving the 2028 Women's Final Four to Lucas Oil Stadium will allow for more access for our fans, and it represents the continued growth of the sport," said Division I women's basketball committee chair Amanda Braun. "With the interest we have seen, holding the Women's Final Four in a larger venue in Indianapolis is a natural next step."
Home to the NFL's Indianapolis Colts, the football stadium will open up approximately 13,000 additional seats for college basketball fans, bringing the total capacity for the 2028 Final Four to 31,000 — nearly double the original WNBA arena's 18,000 seats.
The committee also voted on Monday to continue the tournament's current preliminary-round format through the 2031 Championship, with seeded teams hosting the first two rounds at home followed by super-regional rounds in predetermined host cities — all leading up to the Final Four finale.
"The Women's Final Four continues to sell out, and the public demand for tickets has steadily increased," the NCAA said in a statement.
With sellout crowds across every NCAA Final Four dating back to 2017 — save the COVID-19 restricted 2021 edition — the 2028 move won't just allow more fans to attend, it will also give the governing body a more accurate measure of the true demand for the growing sport at the collegiate level.
Wisconsin volleyball is off to the attendance races, with the No. 7 college squad averaging 8,620 fans per match this season to become this NCAA's best-attended program — narrowly beating Big Ten rival No. 1 Nebraska's 8,602 current average.
Other than the Badgers and Cornhuskers, no other college volleyball team has surpassed 6,000 fans per match this year, but Wisconsin is well on track to surpass even their own dominant attendance history in the sport.
If they finish the season in the top attendance spot, the Badgers will snap a six season streak logging the second-best average crowds per year.
Even more, Wisconsin is on their way to blasting through their program-best mark, set when 7,761 fans per match filled the bleachers in 2022.
The growing demand for Badger volleyball is also translating into significant revenue boosts for school.
"We're really, really excited; we're going to exceed $2 million in volleyball ticket sales for the first time ever," Wisconsin deputy athletic director Mitchell Pinta told the Milwaukee Journal Sentinel earlier this week. "And we're largely sold out for the rest of our matches at the Field House for the remainder of the season."
Should the Badgers reach that $2 million mark, they will see a massive 25% increase over the $1.6 million the team garnered just two seasons ago, and a near 18-fold growth from the $111,809 in volleyball ticket sales that Wisconsin logged in 2013.
Ultimately, the sky's the limit for both Wisconsin volleyball — and the sport at-large.
"If there's a saturation point on the demand for Wisconsin volleyball, we certainly have not seen it yet," said Pinta.
How to watch Wisconsin volleyball in action
With conference play kicking off this weekend, No. 7 Wisconsin will host unranked Big Ten foe Rutgers at 8 PM ET on Friday, before paying a visit to also-unranked Iowa at 3 PM ET on Sunday.
Both Big Ten battles will stream live on B1G+.
The 2025 Women's Rugby World Cup culminates on Saturday, when host nation England battles for their first tournament title in more than a decade in a top-tier final against Canada, who are hunting their first-ever world championship trophy.
The Red Roses' long dominance on the Rugby World Cup pitch has led them to eight finals in the competition's nine editions, with England emerging victorious twice — in 1994 and 2014.
On the other hand, Canada will make just their second-ever appearance in the World Cup final this Saturday, as the Maple Leafs aim for a decidedly different outcome from their 21-9 loss to England in the 2014 championship game.
The top-ranked Red Roses will also be looking to avenge their narrow 34-31 loss to New Zealand in the tournament's most recent 2022 edition when they square off against No. 2 Canada in front of an sold-out crowd inside London's Twickenham Stadium — with another women's rugby attendance record on the line.
"You feed off of that energy, especially knowing what this game is going to be," England defense coach Sarah Hunter said. "It's a cliché, but [the crowd] almost becomes the 16th person in those moments where you need them."
How to watch the 2025 Women's Rugby World Cup final
England and Canada will battle in the 2025 Women's Rugby World Cup final at 11 AM ET on Saturday, with live coverage airing on Paramount+.
The 2025 Women's Rugby World Cup is off to the races, setting a new tournament attendance record as 42,723 fans watched top-ranked host nation England claim an opening-day victory over the USA on Friday.
Set inside Sunderland's Stadium of Light, England's Red Roses downed the No. 9 Women's Eagles 69-7 to open the recently expanded 16-team tournament.
"The fans definitely made a statement. You made that one really special," said England full back and Player of the Match Ellie Kildunne after Friday's historic game. "Thank you to everybody that came, having rugby in the North is pretty special as well."
This year's US squad features superstar Ilona Maher as well as several of her fellow rugby sevens Olympic bronze medalists.
"We talk a lot about playing as we can, there were moments out there when we moved the ball really well and we gelled," said Maher following the loss. "I think the hope is that we unlock that and we do that because we have so much potential."
How to watch Team USA at the 2025 Women's Rugby World Cup
On the heels of an opening slate dominated by lopsided scorelines, group-stage play in the 2025 Women's Rugby World Cup will continue through September 7th before the quarterfinals hit the pitch on September 13th.
The USA will be back in action this Saturday, kicking off against No. 7 Australia at 2:30 PM ET.
Live coverage of all tournament games will stream on Paramount+.
The NWSL lit up the baseball diamond on Saturday, claiming a new attendance record as the No. 2 Washington Spirit defeated No. 12 Bay FC 3-2 in MLB's Oracle Park in San Francisco.
The 40,091-strong crowd not only shattered the prior NWSL record, when 35,038 fans watched Bay beat Chicago inside Wrigley Field in June 2024, Saturday also set a new attendance mark across all US professional women's sports leagues.
"The players deserve it. They've worked so hard and this league has come such a long way," Bay FC head coach Albertin Montoya said following the historic loss. "When you get football like that, I think every single person that watched that game can leave and say 'Hey, I'd do this again,' because it was entertaining. It was good quality football all around."
The victory marked the Spirit's sixth road win this season, as Washington climbs the table behind midfielder Croix Bethune's first goal of 2025 — and forward Trinity Rodman's first start since April.
"The atmosphere was fantastic," Spirit manager Adrián González said. "The setup, the fans, and having the opportunity to have an experience like this, I think, is just something unique."
Washington now sits 12 points behind league-leaders Kansas City, while just six points separate the Spirit from No. 7 Racing Louisville in an increasingly congested top of the NWSL standings.
The 2025 Women's Rugby World Cup has arrived, as top-ranked host nation England takes on world No. 10 USA to kick off pool play in the 10th edition of the international competition on Friday afternoon.
Featuring rugby superstar Ilona Maher alongside several of her fellow 2024 Olympic bronze medalists, the Women's Eagles will battle in the group stage through September 6th, looking to first secure a spot in the mid-September quarterfinals before aiming for their first World Cup title since winning the inaugural 1991 tournament.
After expanding from 12 to 16 teams this year, the 2025 Women's Rugby World Cup is gearing up to be the biggest edition of the international 15s tournament on record, with over 40,000 tickets already sold for Friday's blockbuster opening matchup.
However, Maher and the US have a steep hill climb in Pool A, with the US set to first tackle two-time champion England before facing No. 6 Australia and No. 15 Samoa over the next two weeks.
"Our focus for the first match of the [World Cup] is very much on ourselves and executing our game plan to put pressure on England," said USA head coach Sione Fukofuka. "We know they have big external expectations on them… so we are quietly going about our work, building confidence, and looking forward to performing."
Meanwhile, reigning champions No. 3 New Zealand will start hunting their seventh overall and third straight World Cup title in Pool C against the likes of No. 5 Ireland, No. 11 Japan, and No. 13 Spain.
Taking on Pool B leaders No. 2 Canada will be No. 8 Scotland, No. 9 Wales, and No. 14 Fiji, while tournament underdogs No. 25 Brazil will face an uphill climb in Pool D against No. 4 France, No. 7 Italy, and No. 12 South Africa.
How to watch Team USA in the 2025 Women's Rugby World Cup
The No. 10 USA Women's Eagles will open their 2025 Rugby World Cup campaign against world No. 1 England at 2:30 PM ET on Friday.
Live coverage of all tournament games will stream on Paramount+.
Following the NWSL attendance record set by Chicago at the historic Wrigley Field in June 2024, Bay FC will gear up to best the Stars' title during this weekend's clash inside another MLB stadium — the San Francisco Giants' Oracle Park.
With over 35,000 tickets already sold, Bay will officially claim the league's single-game attendance record when the No. 11 NWSL club hosts the No. 4 Washington Spirit on Saturday, topping the 35,038 fans who showed up in Chicago last summer.
With a capacity of 40,260 seats, Saturday's match could significantly surpass that June 2024 mark.
The game will also set the attendance record for all US professional women's sports leagues.
"This is a landmark moment not just for Bay FC or the NWSL, but for the future of women's professional sports in the United States," said NWSL commissioner Jessica Berman in a statement. "Breaking the league's single-match attendance record at a venue as iconic as Oracle Park is a testament to the growing demand, passion, and momentum behind our league."
Reflecting the continued growth of the NWSL, the six most-attended matches in league history have occurred in the last four seasons, with markets like San Diego, Seattle, and Chicago all reaching new heights.
"This is about more than just a match, it is about pushing boundaries and creating something bigger than ourselves," noted Bay FC CEO Brady Stewart. "Everyone who is at Oracle Park [on] Saturday has the chance to be part of history and together show the world what's possible in women's sports."
With one last match remaining, the 2025 UEFA Women's Euro has already become the most-attended edition in tournament history, bursting through the 600,000-fan attendance mark during the first match of this week's semifinal round.
That Tuesday mark officially surpassed the previous tournament record attendance of 574,875 fans, set during the 2022 edition in England.
Exceeding event organizers' predictions, Switzerland's iteration is currently on track to become the first Women's Euro to see average crowds of over 20,000 fans per match — a mark made even more impressive by the fact that half of the eight 2025 venues have capacities well under 17,000 seats.
Along with the competition's record-smashing attendance, global TV viewership of the 2025 Euro has also boomed, with live coverage reaching new highs both in Europe and abroad.
A peak of 10.2 million UK viewers tuned in to see the defending champion Lionesses defeat Italy in their semifinal on Tuesday, delivering broadcaster ITV their largest audience of 2025 so far.
US broadcaster Fox Sports is also seeing historic numbers from the company's history-making media deal, with US viewership continuing to climb.
With an average of 925,000 US viewers tuning in to see Germany advance past France in last week's quarterfinal, Fox is already gearing up for an even better turnout for Sunday's grand finale.
How to watch the 2025 Euro final
World No. 2 Spain will take on No. 5 England in the 2025 Euro final at 12 PM ET on Sunday, airing live on Fox.