“Start fast.”

The U.S. women’s national team entered its opening match of the SheBelieves Cup guided by that directive, Mallory Pugh Swanson revealed at halftime.

Swanson delivered, striking first in the seventh minute and then adding another in the 34th to lead the USWNT to a 2-0 win against rival Canada at Exploria Stadium in Orlando. Florida. The 24-year-old forward has six goals in her last four games for the national team.

Her first goal came off an assist from Alex Morgan, who made her 200th appearance for the USWNT in the victory.

.@MalPugh strikes first 😤 pic.twitter.com/7sewcxBhas

— Just Women’s Sports (@justwsports) February 17, 2023

For her second goal, Swanson darted into the box to intercept an ill-placed pass from Canada, then slammed the ball into the back of the net.

2nd goal of the night for @MalPugh pic.twitter.com/nWStLGwPrU

— Just Women’s Sports (@justwsports) February 17, 2023

The USWNT showed high energy from the opening whistle, a welcome sign as the team continues to prepare for the World Cup.

For the Canada women’s national team, though, the match capped a draining week. The squad is embroiled in a labor dispute with its national federation and is playing the round-robin tournament under protest.

The best chance for Canada came from Janine Beckie at the very end of the first half. The shot required a diving stop from USWNT goalkeeper Alyssa Naeher, who made the save and recorded her second shutout of 2023.

🚫 NAEHER KEEPS IT AT ZERO 🚫 pic.twitter.com/T6pWsUYfvu

— U.S. Women's National Soccer Team (@USWNT) February 17, 2023

Claire Watkins’ top takeaways

Our staff writer Claire Watkins provides her breakdown of the USWNT’s victory. Follow her on Twitter @ScoutRipley and subscribe to the JWS newsletter for more.

The USWNT started off the SheBelieves Cup with a bang, defeating rival Canada 2-0 with two first-half goals from Mallory Swanson.

• Swanson continued her scintillating form, scoring off of the U.S.’s high press for her fourth and fifth goals of 2023 in just three games.
• The first goal came after a sequence started by Trinity Rodman and assisted by Alex Morgan, and the second off a slow back-pass by Canada defender Vanessa Gilles.

Center back Naomi Girma joined Rose Lavelle on the bench with a knock to her right leg, and Ashley Sanchez got the start in the attacking midfield.

• Emily Fox and Crystal Dunn started at outside back, with Fox switching to the right side of the pitch.
• Trinity Rodman got an extended look at the right wing, creating chances and switching the point of attack in the second half.

Canada looked somewhat mentally depleted after spending the week in conflict with their federation.

• The reigning Olympic gold medalists only registered three shots on goal, forcing Alyssa Naeher into one good save in first-half stoppage time.

Bottom line: Canada can be forgiven for a certain amount of mental fatigue, but the U.S. came into the SheBelieves Cup with an intensity that matches their ambition to win the whole thing.

For the first time in the NWSL's 12-year history, fans can now buy their own goalkeeper jerseys. And while replica goalkeeper jerseys representing all 14 NWSL teams hit the market on Wednesday, some didn't stick around for long. 

Fans across women's soccer have long vocalized their discontent over the position's lack of availability on social media, often comparing the shortcoming to the widespread availability of men’s goalkeeper jerseys. And as the NWSL has grown, so has demand — and not just from those in the stands. 

"To have goalkeeper kits available for fans in the women’s game as they have been for so long in the men’s game is not only a long-awaited move in the right direction, it’s just good business," said Washington Spirit goalie Aubrey Kingsbury in an team press release. "I can’t wait to see fans representing me, Barnie [Barnhart], and Lyza in the stands at Audi!"

just went looking at #nwsl goalkeeper kit stock out of curiosity — Alyssa Naeher's $145 kit already sold out S-XL (league announced GK jerseys on sale 3 hours ago)https://t.co/8bYA7tlwcx

— Meg Linehan (@itsmeglinehan) April 17, 2024

Business does, in fact, appear to be booming. Alyssa Naeher’s Chicago Red Stars kit sold out less than three hours after the league's announcement. Jerseys for other keepers like DiDi Haračić, Abby Smith, Michelle Betos, Katelyn Rowland, and Bella Bixby aren’t currently available via the Official NWSL Shop, though blank goalkeeper jerseys can be customized through some individual team sites. Jerseys start at $110 each.

"This should be the benchmark," said Spirit Chief Operations Officer Theresa McDonnell. "The expectation is that all players’ jerseys are available to fans. Keepers are inspiring leaders and mentors with their own unique fan base who want to represent them... I can’t wait to see them all over the city."

Decorated gymnast Simone Biles took to the popular Call Her Daddy podcast this week to open up about her experience at the 2020 Tokyo Olympics, revealing she thought she was going to be "banned from America" for her performance.

After Biles botched her vault routine due to a bout of the "twisties," she withdrew from the team final as well as the all-around final in order to focus on her mental health. She later reentered the competition to win bronze in the individual balance beam final.

In her interview with podcast host Alex Cooper, Biles admitted to feeling like she let the entire country down by failing her vault attempt.

"As soon as I landed I was like 'Oh, America hates me. The world is going to hate me. I can only see what they’re saying on Twitter right now,'" she recalled thinking. "I was like, ‘Holy s---, what are they gonna say about me?'"

"I thought I was going to be banned from America," she continued. "That’s what they tell you: Don’t come back if not gold. Gold or bust. Don’t come back."

Widely regarded as the greatest gymnast of all time, Biles has hinted at a desire to join her third Olympic team in Paris, though her participation won't be confirmed until after the gymnastics trials in late June. She holds over 30 medals from the Olympic Games and World Artistic Gymnastics Championships combined, and if qualified, would be a sure favorite heading into this summer’s games.

Caitlin Clark is reportedly close to cementing a hefty endorsement deal with Nike.

The Athletic was the first to break the news Wednesday evening, commenting that the deal would be worth "eight figures" and include her own signature shoe. On Thursday afternoon, the publication tweeted that the deal would top $20 million, according to lead NBA Insider Shams Charania. Both Under Armour and Adidas are said to have also made sizable offers to the college phenom and expected future WNBA star.

The new agreement comes after Clark's previous Nike partnership ended with the conclusion of the college basketball season. She was one of five NCAA athletes to sign an NIL deal with the brand back in October, 2022. 

Considering Clark's overwhelming popularity and Nike's deep pockets, the signing's purported value doesn't exactly come as a shock. New York Liberty guard Sabrina Ionescu’s deal with the brand is reportedly worth $24 million, while NBA rookie and No. 1 overall pick Victor Wembanyama’s deal is rumored to weigh in at $100 million. And in 2003, LeBron James famously earned $90 million off his own Nike deal. 

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Clark’s star power continues to skyrocket, with the NCAA championship averaging 18.9 million viewers and the 2024 WNBA Draft more than doubling its previous viewership record. Following the draft, Fanatics stated that Clark's Indiana Fever jersey — which sold out within an hour — was the top seller for any draft night pick in the company’s history, with droves of unlucky fans now being forced to wait until August to get their hands on some official No. 22 gear.

In Wednesday's Indiana Fever introductory press conference, the unfailingly cool, calm, and collected Clark said that turning pro hasn’t made a huge impact on how she’s conducting her deals.

"If I’m being completely honest, I feel like it doesn’t change a ton from how I lived my life over the course of the last year," she said. "Sponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I don’t know if I would be in this moment if it wasn’t for a lot of them."

Former Oklahoma slugger Jocelyn Alo has signed on with Athletes Unlimited and will compete in the AU Pro Softball AUX this June.

The NCAA record holder in career home runs (122), total bases (761), and slugging percentage (.987), Alo was originally drafted by the league in 2022 but opted instead to join the newly debuted Women’s Professional Fastpitch. 

Alo currently plays for independent pro softball team Oklahoma City Spark, with team owner Tina Floyd reportedly on board with her recent AUX signing. AUX games are scheduled for June 10-25, while the Spark's season will kick off June 19th. Alo will play for both. 

Among those joining Alo on the AUX roster are former James Madison ace pitcher Odicci Alexander and former Wichita State standout middle infielder Sydney McKinney.

According to Alo, the decision to play in the Athletes Unlimited league was fueled by her desire to propel women's sports forward as well as provide more exposure to a sport that's given her "so many opportunities."

"Not only to challenge myself more, but just for the growth of the game," Alo said, explaining her reasoning to The Oklahoman. "I genuinely believe that professional softball can be a career for girls."

Joining AUX is also one more step in her plan toward representing Team USA at the 2028 Los Angeles Olympics.

"I’m constantly thinking about how can I do these little things right in these four years to prepare me for the biggest stage of softball," she told The Oklahoman. "I definitely want to play in the Olympics, for sure."

Alo further expressed enthusiasm in the hope that the rise of other women’s sports, like women’s basketball and the NWSL, will push softball’s professional viability even higher.

"We’re seeing the NWSL (National Women’s Soccer League) get their stuff going, I see the WNBA starting to get hot," she continued. "I feel like the softball community is like, 'All right, it’s our turn and it’s our turn to just demand more.'"