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Naomi Osaka tops 2022 list as women athletes’ earnings surge

Naomi Osaka
(TPN/Getty Images)

Naomi Osaka once again tops the list of the highest-paid female athletes in the world, bringing in $51.1 million in 2022, according to Forbes.

She’s followed by Serena Williams, who earned $41.3 million. Eileen Gu, who gained popularity following her performance at the 2022 Beijing Olympics, brought in $20.1 million, which included $20 million in endorsements.

In total, the 25 highest-paid female athletes in the world made roughly $285 million this year before taxes and agents’ fees. The top 10 of those athletes made up for $194 million of that total, a 17 percent increase from 2021.

Eight of the 10 made at least $10 million in 2022 for the first time since Forbes introduced the rankings in 2008. That number also doubled from a year ago.

“I think everybody’s seeing a tremendous amount of momentum with women’s sports and women’s sports sponsorships,” Cameron Wagner, Chief Client Officer of Elevate Sports Ventures, told Forbes. “We’ve made a ton of progress. We have a ton of progress left to be made, but brands are starting to see the value in women’s sports here and today as a driver of their business.”

The year brought increases across women’s sports, including for England’s players following their Euros win. The Athletic recently detailed how their endorsement deals have skyrocketed in the months following the title.

Women’s soccer sponsorships have also increased. FIFA recently released a report detailing how 77 percent of women’s soccer leagues had a title sponsor in 2022, an increase from 66 percent in 2021.

While tennis players still make up the majority of the top 10, golfers have also increased their earnings after the LPGA introduced record tournament purses. That should only increase in the coming year as the tour stands to break records once again with its offerings.

The top 10

  1. Naomi Osaka, Tennis – $51.1 mil
  2. Serena Williams, Tennis – $41.3 mil
  3. Eileen Gu, Freestyle Skiing – $20.1 mil
  4. Emma Raducanu, Tennis – $18.7 mil
  5. Iga Swiatek, Tennis – $14.9 mil
  6. Venus Williams, Tennis – $12.1 mil
  7. Coco Gauff, Tennis – $11.1 mil
  8. Simone Biles, Gymnastics – $10 mil
  9. Jessica Pegula, Tennis – $7.6 mil
  10. Minjee Lee, Golf – $7.3 mil

2025 Season Breaks 23-Year WNBA Attendance Record

Golden State Valkyrie fans cheer during a 2025 WNBA game.
2025 WNBA expansion side Golden State has played in front of multiple sold-out crowds this season. (Matthew Huang/Icon Sportswire via Getty Images)

One full month before then end of the 2025 regular season, the WNBA shattered its overall attendance record, with Front Office Sports reporting that the league topped the 2.43 million fan mark last Friday.

The WNBA has sailed past the previous season-high attendance of 2.36 million set in 2002. Even more, it surpassed the record in 41 fewer games than the entire 2002 season, claiming the new mark in a total of 215 games.

Leading the attendance charge are the No. 7 Golden State Valkyries, the No. 6 Indiana Fever, and the No. 2 New York Liberty. Both the Valks and the Fever passed the 300,000 total this week, with the reigning champion Liberty guaranteed to hit that mark on Thursday night.

Though the clamor to see the Fever is not a surprise, 2025 expansion team Golden State is somewhat unexpectedly topping the WNBA demand this season, continuing to break records by selling out every one of the Valkyries' 17 home games so far — fully packing San Francisco's Chase Center to its 18,064-seat capacity.

While this year's additional franchise plus the expanded 44-game schedule would be enough added inventory to significantly boost the league's attendance totals, overall demand is also driving the new record, with the WNBA logging a record-setting 11,000 additional fans per game throughout the 2025 campaign so far.

With 59 games still left on the 2025 regular-season docket, expect a banner year for the still-expanding league, as the WNBA is currently on track to blast through the 3 million attendance mark.

Paige Bueckers Ties WNBA Record in Rookie of the Year Dallas Wings Performance

LA Sparks guard Rae Burrell gives chase as Dallas Wings rookie Paige Bueckers drives to the basket during a 2025 WNBA game.
Dallas Wings rookie Paige Bueckers scored a career-high 44 points against the LA Sparks on Wednesday. (Juan Ocampo/NBAE via Getty Images)

Dallas star Paige Bueckers all but slammed the door on the 2025 WNBA Rookie of the Year race on Wednesday, tying basketball legend Cynthia Cooper's 1997 single-game rookie scoring record by dropping a career-high 44 points in the No. 11 Wings' narrow 81-80 loss to the No. 9 LA Sparks.

Despite the Sparks officially eliminating the Wings from playoff contention, Bueckers's efficiency was on full display, tallying the highest single-game performance by any player in the league this season while shooting over 80% from the field.

"People have [seen] the struggles — the injuries, the ups and downs," Bueckers said afterwards. "For people to continue to follow me and still believe in me, it really means a lot."

The 2025 No. 1 overall draftee leads a rookie class thriving in the pros, with the No. 10 Washington Mystics' Sonia Citron and Kiki Iriafen and the No. 13 Connecticut Sun's Saniya Rivers hot on Bueckers's heels.

On the WNBA stat sheet, Bueckers currently sits fifth overall in points per game and ninth in assists per game, while Iriafen is fourth in rebounds per game and Citron — who recently set a new Mystics rookie scoring record with 537 career points — is fifth overall in clutch points.

Despite the Sun's struggles, Rivers has excelled defensively, becoming the fastest-ever WNBA player to record 30 career blocks by doing so in just 31 games.

Ultimately, while Sparks guard Kelsey Plum's game-winning buzzer-beater ended Bueckers's postseason dreams on Wednesday night, the rookie's heroics continue to shine with the WNBA's end-of-season awards fast approaching.

New York Shoots for Consistency as Liberty Host Chicago Sky

Natasha Cloud and Kennedy Burke celebrate a game-clinching three-point shot from their New York Liberty teammate Sabrina Ionescu.
The New York Liberty can hold fast to the No. 2 spot with a win over the No. 12 Chicago Sky on Thursday night. (Sarah Stier/Getty Images)

Coming off Tuesday's 85-75 momentum-grabbing win over the No. 1 Minnesota Lynx, the No. 2 New York Liberty will shoot to maintain late-season consistency against the now-eliminated No. 12 Chicago Sky in Thursday's WNBA slate.

Tied with the No. 3 Atlanta Dream at 22-13 on the year, the Liberty could benefit from the lopsided Thursday matchup, potentially adding space above Atlanta in the WNBA standings considering the Dream face an uphill battle against a motivated Lynx side.

"We're focused on the next nine games," New York head coach Sandy Brondello said following Tuesday's victory. "It's all about focusing on us and getting as high a position as we can in the standings."

The reigning champs still have work to do, however, with recent weeks seeing the Liberty post the second-worst 10-game record for any team above the playoff line — complete with three losses to their 2024 WNBA Finals rival Minnesota.

As for Chicago, the Sky are now focused on the future, bolstered by star forward Angel Reese's return from injury as they continue to build under first-year coach Tyler Marsh's system.

"I want to hoop," Reese said earlier this week. "I'm just happy to be out here to play the game I love."

How to watch Chicago Sky vs. New York Liberty in Thursday's WNBA slate

The No. 2 Liberty will host the No. 12 Sky at 7 PM ET on Thursday, tipping off live on Prime.

WNBA Drops Schedule for 2025 Playoffs, Expands Finals to Best-of-Seven Series

The 2024 WNBA Championship Trophy sits bathed in the New York Liberty's signature seafoam green light.
The 2025 WNBA Playoffs will begin on September 14th. (Evan Yu/NBAE via Getty Images)

As the regular season winds down, the WNBA announced this year's postseason schedule on Wednesday, with the 2025 Playoffs officially tipping off on September 14th.

The latest possible finish for the 2025 WNBA Finals is October 17th, with three rounds of play standing between the eight-team postseason field and this year's championship trophy.

Notably, the WNBA is instituting two main changes to its previous Playoffs format in the 2025 schedule.

The postseason's first round — a best-of-three series — will shift from the WNBA's home-home-away format, in which the higher seeds could sweep at home, to a one-one-one structure.

With this change, the league is guaranteeing that every playoff team will host at least one home game.

Additionally, while the best-of-five semifinals will remain the same with its two-two-one hosting structure, the 2025 WNBA Finals will be the first to expand to a best-of-seven series, feeding fans' growing appetite for additional postseason clashes and offering upwards of four title-deciding matchups.

This new Finals format will see the higher seed host Games 1, 2, 5, and 7, giving each team a possible two opportunities to clinch the 2025 championship in front of a home crowd.

All games in the 2025 WNBA Playoffs will air on ESPN platforms, with matchups across ESPN2, ESPN, and ABC.

Currently, the No. 1 Minnesota Lynx are the only team to clinch their 2025 postseason berth.

On the other hand, the No. 11 Dallas Wings, No. 12 Chicago Sky, and No. 13 Connecticut Sun were all recently eliminated from playoff contention.

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