FIFA’s handling of the fan experience for the 2023 World Cup came under fire this week, as fans struggled with a complicated ticketing rollout following the final draw on Oct. 22. In a statement to Australian news outlet ABC on Tuesday, FIFA said there has been an “unprecedented” demand for tickets.

As the tournament expands in size and scope, there is warranted concern that world football’s governing body isn’t taking the task at hand seriously enough.

“I would say that the ticketing — absolutely something that we’re looking into. There’s been a huge amount of requests, specifically after the draw,” Arijana Demirovic, FIFA Director of Women’s Football Development, told Just Women’s Sports in a small media roundtable on Friday.

A FIFA media officer also said that the organization is optimistic about the targeted sale of 1.5 million tickets for the tournament. The 2019 World Cup surpassed one million tickets sold four days in, selling out 14 of 52 matches. With an expanded field of 32 teams playing 62 matches in 2023, a projection of 1.5 million tickets sold sounds almost conservative despite whatever challenges a tournament in the expansive region of Australia and New Zealand might present for traveling fans.

With demand, however, comes complications. Tickets for a number of the Matildas’ high-profile group-stage games disappeared before fans could even sign up for a presale. A FIFA spokesperson stands by the work the organization has done behind the scenes to be ready for ticketing demand.

The general sales stage began on Nov. 1 and will run all the way to March 2023, but tiered ticketing is complicated, especially when sponsors are involved. Visa has been a FIFA partner since 2007, and their cardholders received access to pre-draw tickets as early as Oct 6. The rest of the population followed on Oct. 12.

After the Oct. 22 draw, which showed fans the participating nations’ paths through the tournament, Visa users again got early access. From Oct. 25-31, Visa cardholders could buy tickets before general sales began in November. Both the Visa pre-sale and the general sale ticket releases were done by time zone, meaning the middle of the night for some fans.

“Some of the communications that have been going in certain time zones were maybe not correct for some of the fans, or some of the fans felt that they missed out because maybe it was in the middle of the night for specific matches that they were targeting,” Demirovic said. “There are still tickets available, and there will be different sales stages for the tickets. And I’m hopeful that many more fans will be able to get those tickets.”

Those fans will now have to wait until the “final sales phase,” which begins in April 2023.

“It is my understanding that there will be other opportunities to purchase tickets specifically for those matches that have been extremely popular among the domestic fans in Australia,” Demirovic said. “Because they’re having some big matches in their group stage, and there’s quite a hype around those matches.”

While the international demand for World Cup tickets grows with every iteration of the event, failure in domestic ticketing opportunities undermines FIFA’s stated desire to grow the game in Australia and New Zealand.

“One of the appealing reasons why Australia and New Zealand was selected was obviously because of that development based around [Oceania Football Confederation] and in Asia generally,“ a FIFA spokesperson said.

Demirovic specifically noted the fan interest for tournament debutantes like Morocco and Zambia, as well as promotional events like a trophy tour to drum up excitement for the event.

“I have to say that we will be able to see more and more information in the coming weeks, but already from the initial ticket sales, we’re seeing quite a lot of nationalities registering for tickets as well,” she said. “A big Australian and Kiwi contingent, so to say, but quite a lot of different nationalities.”

Ultimately, Demirovic sees the overwhelming demand as a positive: If some fans miss out, then the Women’s World Cup has cultivated a valuable ticket.

“The reality is there is a capacity at the stadium that we will reach at one point,” she said, “and hopefully those fans are then just glued on their screens and are finding different opportunities to also follow the game rather than to get discouraged, in case they cannot join some of the matches.”

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Though international retirement did not stick for Brazil legend Marta, with the 39-year-old currently captaining her world No. 4 national team at the 2025 Copa América tournament, her World Cup future remains in question.

Brazil will be hosting the 2027 event — the first ever held in South America — with the record-breaking attacker turning 41 years old a few months before the World Cup's June 24th kickoff.

"I don't know whether I'll still be playing in 2027 or whether I'll be fit," she told Brazilian outlet Globo on Sunday.

"I still have a very strong desire to be a mother. So, I might wake up one day and decide to call my doctor to see if it's still possible. If it is, then bye, I have to go."

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Should she decide to compete, Marta will join fellow Brazilian icon Formiga in logging seven total World Cups — the most of any athlete, man or woman, in soccer history.

In the meantime, the country's all-time leading goalscorer is currently working to help claim Brazil's ninth overall Copa América trophy.

Though early in the 2025 tournament, the Seleção is already on their way to a fifth straight title, opening their campaign with a 2-0 defeat of No. 48 Venezuela on Sunday.

"Brazil is the favorite, and we know it," said Marta. "We know our responsibility to bring home the title." 

How to watch Marta in the 2025 Copa América tournament

In their second of four group-stage matches, No. 4 Brazil will play No. 105 Bolivia at 5 PM ET on Wednesday.

The match will air live on FS1.

Portland's original WNBA team name is back, with the 2026 expansion side announcing the return of the the Portland Fire moniker on Tuesday — the name held by the city's first WNBA squad from 2000 to 2002.

With details including a "Rose on Fire" emblem— a nod to Portland's "Rose City" nickname — the city-specific nods in the new logo seek to capture Portland's identity.

"[It's] an important heritage," team interim president Clare Hamill told The Athletic this week. "The opportunity to bring the Portland Fire back, reborn, was 100 percent — creatively and for the brand and for fans — the way to go."

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While the team is still searching for its head coach and general manager, excitement is growing, with fans anteing up to the tune of over 10,000 season-ticket deposits since the WNBA awarded the franchise last fall.

"Portland has long stood at the forefront of women's sports, and with nearly 11,000 season ticket deposits to-date, this community has made it clear they're ready to embrace the return of women's professional basketball," said Lisa Bhathal Merage, a co-founder of RAJ Sports — the ownership group of both the WNBA team and the NWSL's Thorns. "We're proud to reignite the Portland Fire."

In addition to the Portland Fire, the Toronto Tempo will hit WNBA courts next season, with three more expansion teams in Cleveland, Detroit, and Philadelphia set to tip off in 2028, 2029, and 2030, respectively.

The 2025 Euro quarterfinals kick off on Wednesday, with the eight remaining contenders sitting just three wins away from becoming champions of Europe.

While every win-or-go-home game promises excitement, a few of this week's matchups hold extra intrigue:

• No. 16 Norway vs. No. 13 Italy, Wednesday at 3 PM ET (FOX): After winning Group A last week, a wobbly yet talented Norway side will kick off the 2025 Euro quarterfinals against second-place Group B team Italy — a squad with a proven ability to hit a counterpunch should they go down early.

• No. 6 Sweden vs. No. 5 England, Thursday at 3 PM ET (FOX): Sweden looked utterly dominant in their 4-1 dismantling of Germany to win Group C on Saturday, and their reward is a date with the reigning champions, who bounced back from an early loss to France.

• No. 2 Spain vs. No. 23 Switzerland, Friday at 3 PM ET (FOX): The 2023 World Cup champs have looked like the favorites to win it all by cruising through Group B, while a stoppage-time goal last Thursday sent the tournament hosts to their first-ever Euro quarterfinal.

• No. 10 France vs. No. 3 Germany, Saturday at 3 PM ET (FOX): France emerged unscathed from the notorious "Group of Death," earning the Group D winners an advantage of momentum over a German side reeling from their 4-1 group-stage loss to Sweden.

The WNBA announced superstar lineups for the 2025 All-Star 3-Point Contest and Skills Challenge on Tuesday, though the league will have to hope their best laid plans survive to see the weekend.

Along with the previously self-confirmed Sabrina Ionescu (New York) and Sonia Citron (Washington), Friday's 3-Point Contest roster will include Caitlin Clark (Indiana), Kelsey Plum (LA), and reigning event champion Allisha Gray (Atlanta).

Gray will also be defending her 2024 Skills Challenge title, with Natasha Cloud (New York), Skylar Diggins (Seattle), Erica Wheeler (Seattle), and Courtney Williams (Minnesota) looking to usurp the Dream guard on Friday.

Despite the WNBA's confirmation of Clark's long-awaited 3-Point Contest debut, her availability is now in question after the Fever guard appeared to re-aggravate a lingering groin injury, forcing her early exit from Indiana's 85-77 win over Connecticut on Tuesday night.

Fever head coach Stephanie White said afterwards that Clark "felt a little something in her groin," with further evaluation expected as Indiana travels to face New York on Wednesday.

This year's All-Star contingent already suffered one loss, with Atlanta guard Rhyne Howard sidelined with a left knee injury through the end of the month. In her stead, Minnesota guard Kayla McBride will step in, making her fifth career All-Star appearance.

Set to captain one of this weekend's All-Star squads, the WNBA is hoping that Clark is fully available for what's shaping up to be a huge celebration of basketball in Indianapolis.

How to watch the All-Star 3-Point Contest and Skills Challenge

The 2025 WNBA All-Star Skills Challenge and 3-Point Contest will take the Indianapolis court at 8 PM ET on Friday, with both competitions airing live on ESPN.