Gotham FC’s 2021 rebrand is more than a name change.

The club, formerly known as Sky Blue FC, has come a long way since its days with toilet-less locker rooms and potholed fields.

With Gotham days away from appearing in the NWSL Challenge Cup final against the Portland Thorns, it’s hard to believe that only three years ago, the club appeared to be on the brink of implosion.

LFG. pic.twitter.com/22r6sPoVtu

— NJ/NY Gotham FC (@GothamFC) May 2, 2021

Timeline: A team in peril to a championship squad

2018: Sam Kerr puts Sky Blue on blast

A summer 2018 matchup between Sky Blue and the Chicago Red Stars changed the trajectory of the New Jersey-based club.

Sam Kerr, a former Sky Blue player, scored a hat trick for the Red Stars but took no joy in clobbering her former teammates.

In a postgame press conference, the Australian forward told reporters:

“I’m just going to say the girls deserve better and leave it at that. These girls are great girls. They give everything for this club and this league, and they just deserve better. I scored a hat trick, but I wasn’t myself today. I feel sick playing against these girls.”

Kerr’s suggestions spurred a flurry of reports about life inside Sky Blue, citing horrific working conditions and forcing a response from the club.

Your voice matters, and we want you to know that we hear you. Let's work together to make this better for us all.#PushForward pic.twitter.com/kXnrOGnTgt

— NJ/NY Gotham FC (@GothamFC) July 9, 2018

Accounts of housing insecurity, inadequate travel accommodations and decaying training facilities continued to plague the organization.

A report that Sky Blue players were using a trailer with running water as a bathroom was enough to send most fans over the edge.

According to a source close to Sky Blue, a “trailer” with running water, a bathroom, and a shower has been put at the team’s training facility in accordance what the GM told us. It seems to actually be an RV, but it’s an improvement over what they previously had. #SBFC #NWSL

— Allison (Lee) Brown (@allibecc) July 18, 2018

Winter 2019: Draftees refuse to sign with Sky Blue

Sky Blue FC hit a new low in 2019 when top draft picks Julia Ashley and Hailie Mace chose not to play for the team.

Reports exposing the club’s dire conditions had now impacted their ability to recruit talent.

Ashley and Mace both opted to start their professional careers in Sweden rather than join the embattled club.

2019: Tammy Murphy steps in and Tony Novo steps down

When Tammy Murphy, co-owner of Sky Blue and wife of New Jersey Governor Phil Murphy, caught wind of the club’s untenable conditions, she decided it was time to get involved.

Shortly thereafter, Tony Novo, whom many blamed for Sky Blue’s lack of resources, stepped down as general manager.

Alyse LaHue was named interim general manager in his place. She immediately began turning the club around behind the scenes, tackling everything from the front office staff to the squad’s playing environment.

New Leadership for Sky Blue FC pic.twitter.com/gpsFC5KwTk

— NJ/NY Gotham FC (@GothamFC) April 9, 2019

June 2019:  Sky Blue fires Denise Reddy

The substandard conditions off the field at Sky Blue were compounded by the team’s poor performances on the field.

Head coach Denise Reddy was let go after an abysmal two seasons with the team, posting a 1-24-8 record in her tenure.

Shortly after the shake-up, Freya Coombe was named interim head coach and later permanent head coach in December 2019.

Fall 2019: Sky Blue signs with Red Bull Arena

In late 2019, Tammy Murphy announced that Sky Blue had inked a deal with Red Bull Arena for the 2020 season.

The venue upgrade signaled the team’s commitment to improving player conditions and a greater investment in the league writ large.

NEWS | New York Red Bulls and Sky Blue FC Announce New Partnership

📰 | https://t.co/99qNeILtzf#SBFC #NWSL pic.twitter.com/cwiH9epuP7

— NJ/NY Gotham FC (@GothamFC) November 18, 2019

Spring 2021: A new era

After making a run to the semifinals during the 2020 Challenge Cup, Sky Blue appeared to be on the upswing.

In April, that came in the form of a rebrand and name change. As NJ/NY Gotham FC, the team expanded into the New York market just in time for the 2021 Challenge Cup.

📍HOME. pic.twitter.com/pHq4MDn5mY

— NJ/NY Gotham FC (@GothamFC) April 6, 2021

Challenge Cup 2021: Birth of a contender

Gotham got off to a hot start in in their first competitive games under the new name, defeating Orlando and North Carolina.

Then mid-tournament, Gotham added a big name to their roster. Long Island native Allie Long returned to her hometown team in May in a trade from the OL Reign.

Despite going scoreless in their last two games, Gotham quieted any remaining detractors by securing a trip to the NWSL Challenge Cup championship game without dropping a match all tournament.

Flying into the final 🦇

See you next week, @GothamFC 🏆#CC21 pic.twitter.com/ncvunoVYv9

— National Women's Soccer League (@NWSL) May 2, 2021

On May 8, Gotham FC will play for the Challenge Cup title, a feat unimaginable only a few short years ago.

The club’s tale of undervalued underdog turned East Division champs is one of horror and hope.

Gotham’s meteoric rise underlines the vital role investment plays in the NWSL and the game more broadly — a lesson that will loom large as the league addresses critical issues, like impending salary negotiations.

Gotham FC star Midge Purce put it best with her recent remarks at a White House event.

“You would never expect a flower to bloom without water,” she said. “But women in sport who have been denied water, sunlight, and soil are somehow expected to blossom.”

The Chicago Sky showed up in a big way on Tuesday night, taking down 2023 WNBA Finals runners-up New York Liberty by an impressively wide margin. 

The Sky walked away with a 101-53 win, boasting a 48 point swing that still looms large despite the fact that it's only preseason. Perhaps the team felt extra pressure to perform — not only did WNBA League Pass follow through on their promise to stream the game for free, but Chicago Bears rookies Caleb Williams and Rome Odunze also happened to be watching on from the stands.

“I’m gonna just say — it’s about time," said Sky guard Dana Evans in response to the star-studded turnout at Wintrust Arena. "Everybody wants to watch women’s basketball. I feel like we’ve been doing a really good job of doing stuff on the court and off the court. So just having them support us is great — but keep bringing them out."

Chicago's Marina Mabrey was lights out with four threes and 20 points on the night, while training camp addition Chennedy Carter racked up 11 points and two steals. 

Sky rookie Angel Reese proved that she can do it all, putting up 13 points, five rebounds, and two steals in 19 minutes — all less than 24 hours after she walked the Met Gala red carpet in New York. The 6-foot-3 top draft pick out of LSU even knocked down a layup over 2023 WNBA MVP Breanna Stewart in one of the night's many highlights.

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"So now yall can delete them drafts & tweets saying i shouldn’t have gone to the met gala & i can’t do both," she later wrote on social media. 

While some may chalk it up to preseason coaching choices and the fact that it was the Liberty’s first real game outside of training camp scrimmages, New York head coach Sandy Brondello still voiced disappointed in her team’s result.

"We just got our butts kicked, everywhere. I mean everything. It’s an embarrassing effort, I don’t care that it’s preseason," she said in a postgame press conference. "Our starters didn't get us off to a good start. We missed a lot of layups early, but they just took us out of everything."

On a lighter note, the third-year Liberty coach had some kind words for undrafted rookie Jaylyn Sherrod, who showed real effort on defense.

"She has speed," remarked Brondello. "She could guard Dana Evans. No one else could."

As the WNBA plans to implement league-wide charter flights, the NWSL is struggling with some travel issues of its own. 

Missed flights, inclement weather, and a stretch of midweek games have spurred workload and logistical concerns for a number of NWSL teams. Last week, three games were played Wednesday night, while another three games are set to be played tonight. 

"You can't play your best XI right now because of the amount of games you have," said Red Stars head coach Lorne Donaldson after last Wednesday's 4-2 loss to Washington. Donaldson emphasized the importance of rotating through the team’s depth so as to avoid injury.

"You have to get to about 16 deep where you can," he continued. "Or else your best XI is going to be injured or walk off the field and they can’t finish the season."

Kansas City has faced some of the league's most extreme turnaround times this season. On Sunday, the Current missed an evening flight to Seattle due to a multi-hour rain delay in Houston, throwing off their training schedule ahead of their midweek match against the Reign. The NWSL eventually gave them the green light to charter a plane, but not before frustration spread throughout the team.

"We lost the whole day of the opportunity to recover," said Current head coach Vlatko Andonovski after the Current's weekend draw against the Dash. "So the schedule, it's already challenging to begin with. We have by far the worst schedule in the league, and this just made it even worse.

"We don't have a hotel, we got to figure out a hotel. We don't have flights for tomorrow, we got to figure out flights. We had trainings for some players that we believe needed training time to be able to perform on Wednesday.”

While the team was given permission to charter a plane, navigating such approvals has proven difficult in the past. This past July, the NWSL fined Kansas City $55,000 over the unauthorized use of a charter flight.

Recently retired WNBA superstar Candace Parker has her next gig lined up: president of women’s basketball at Adidas.

Parker announced her retirement at the end of April, bringing a close to a 16-year professional career spanning three WNBA championship titles with three different teams. And now, she’s stepping into a slightly different role — this time off the court — with longtime sponsor Adidas.

"The brand and I have grown together, and we’ve done some amazing things," she told Fast Company in an exclusive interview published Wednesday morning. "I’m excited about what the future holds on this side of things, because I’m so passionate about growing the game of basketball."

Parker initially signed with Adidas at the end of her first professional season in 2008, going on to spend the vast majority of her illustrious WNBA career linked to the German athletic brand. In 2010, she became the first woman to receive a signature Adidas shoe: the ACE Commander.

Her most recent Adidas collaborations include basketball sneakers Exhibit B (2022) and Exhibit Select (2023) in a variety of different colorways, as well as limited edition off-court apparel.

In 2022, Parker led a mentorship program for the brand’s first class of NIL-sponsored college athletes, a stacked roster that involved the likes of rising star Hailey Van Lith, among others. In her new position, she’ll be "overseeing pretty much everything" when it comes to the brand’s women’s basketball operations.

That "everything" includes weighing in on shoe and clothing design, navigating new and existing athlete partnerships, and taking control of Adidas' grassroots growth strategies. She’ll also help with "how we actually speak to the women’s basketball consumer," Eric Wise, who leads the brand’s global basketball business, told Fast Company.

According to Parker, the decision to accept the offer hinged on her desire to be more than just "the face" of Adidas women’s basketball.

"I said to [Adidas], 'I don’t want to be a mascot,'" Parker said. "'I really want to be in the meetings, and I want to be a part of making decisions.'"

Charter flights are on the horizon for the WNBA, with commissioner Cathy Engelbert saying on Tuesday that the league will provide teams with full-time private travel services beginning as soon as this season. 

The move is set to address years of player safety concerns, among other issues. Engelbert told AP Sports Editors that the league aims to launch the program "as soon as we can logistically get planes in place."

The initiative is projected to cost around $25 million per year over the next two seasons.

The WNBA has previously provided charter flights on a limited basis, including during the postseason and when teams were scheduled to play back-to-back regular season games. Individual owners seeking to independently provide their teams with private travel — such as the New York Liberty’s Joe and Clara Wu Tsai back in 2022 — faced significant fines for using unauthorized charters.

While players and team staff have been calling for league-wide charters even before Caitlin Clark and other high profile rookies joined the league, Engelbert has routinely cited steep year-to-year costs as the reasoning behind sticking to commercial flights. 

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However, the WNBA's surging popularity means increased visibility, and a subsequent uptick in security concerns — especially when it comes to big name newcomers like Clark — has Englebert reconsidering her previous decision. 

WNBA Players Association president Nneka Ogwumike called the move "transformational," and credited the WNBPA as well as the league for its implementation. 

"Our league is growing, the demand for women's basketball is growing," Ogwumike told ESPN. "That means more eyes on us, which is what we want, but that means more protection from the organization that we play for, the whole W that we play for.

"Chartering flights not only is a safety measure, the biggest thing, and then obviously what it means to be able to play a game and go home and rest and recover and be the elite athletes that we try to be every single night when we step out onto this court."

Aces coach Becky Hammon called the immediate response to the charter announcement "great" but noted that there are still kinks to be worked out. 

"What it all looks like, we’re still gathering information, we don’t know," she said Tuesday.

Several players emphasized the importance of safety, highlighting how last season the Phoenix Mercury’s Brittney Griner was harassed in an airport while traveling commercial.

"All these players and these faces are becoming so popular that it really is about that as much as it as about recovery," Minnesota Lynx forward Napheesa Collier said.

"Above everything else, I think it's the safety of our players," Mercury player Natasha Cloud added. "We have a prime example with BG on our team that needs to be safe. At airports, it's like a madhouse. You see Caitlin Clark walking through airports, people following her, people trying to touch her, get pictures with her. It's just a safety measure, through and through. You would never have an NBA team walk through an airport."

Prior to Tuesday's announcement, the league had said it would charter flights for the playoffs and back-to-back games via a program introduced last year. The latest news, however, promises that teams will also be provided charters to and from all regular season games.

"Our safety is being taken seriously now, finally. In no world should our security not be a priority," Griner told ESPN. "If we want to be the league that we want to be and have the respect that we have, it comes with some risks. Sometimes people want to get close to you and it's not people you want, so I'm just glad that we don't have to deal with that anymore."