Wisconsin volleyball is off to the attendance races, with the No. 7 college squad averaging 8,620 fans per match this season to become this NCAA's best-attended program — narrowly beating Big Ten rival No. 1 Nebraska's 8,602 current average.
Other than the Badgers and Cornhuskers, no other college volleyball team has surpassed 6,000 fans per match this year, but Wisconsin is well on track to surpass even their own dominant attendance history in the sport.
If they finish the season in the top attendance spot, the Badgers will snap a six season streak logging the second-best average crowds per year.
Even more, Wisconsin is on their way to blasting through their program-best mark, set when 7,761 fans per match filled the bleachers in 2022.
The growing demand for Badger volleyball is also translating into significant revenue boosts for school.
"We're really, really excited; we're going to exceed $2 million in volleyball ticket sales for the first time ever," Wisconsin deputy athletic director Mitchell Pinta told the Milwaukee Journal Sentinel earlier this week. "And we're largely sold out for the rest of our matches at the Field House for the remainder of the season."
Should the Badgers reach that $2 million mark, they will see a massive 25% increase over the $1.6 million the team garnered just two seasons ago, and a near 18-fold growth from the $111,809 in volleyball ticket sales that Wisconsin logged in 2013.
Ultimately, the sky's the limit for both Wisconsin volleyball — and the sport at-large.
"If there's a saturation point on the demand for Wisconsin volleyball, we certainly have not seen it yet," said Pinta.
How to watch Wisconsin volleyball in action
With conference play kicking off this weekend, No. 7 Wisconsin will host unranked Big Ten foe Rutgers at 8 PM ET on Friday, before paying a visit to also-unranked Iowa at 3 PM ET on Sunday.
Both Big Ten battles will stream live on B1G+.