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Amid women’s sports reckoning, are media outlets looking in the mirror?

Texas v South Carolina

For 24 hours a few weeks ago, possibly for the first time in history, the eyes of the entire world were on the NCAA Women’s Basketball Tournament. You know why. 

It wasn’t because of Aliyah Boston or Paige Bueckers, Baylor’s title defense or Stanford’s dominant run through the Pac-12 tournament. 

It was because of the “training facilities” the NCAA had set up for its female athletes, which paled in comparison to those it supplied the men. The outrage was swift, fierce, and absolutely justified. 

But now here we are, a week and a half later. The Women’s Final Four is shaping up to be must-see TV. Yet how many outlets are talking about the contrast of style in play between South Carolina and Stanford? Why aren’t Aari McDonald or Evina Westbrook household names all across the country? 

After Oregon forward Sedona Prince posted that now-infamous video of the women’s weight room and the backlash began, every single media outlet jumped on the bandwagon. They shared photos and videos taken by players, critical statements from coaches and analytics, all while soaking in the likes, shares and retweets for as long as the topic was trending. For 24 hours, everyone agreed that the women deserved to be treated as equals, rather than second-class citizens. 

But since then, have any of those same media outlets increased their coverage of the women’s tournament? Did anyone assign additional reporters to cover the games? Are highlights being shared more widely? How many podcasts and debate shows are talking about the women’s tournament at all, let alone with any regularity? 

The answer is not much. According to data from sports analytics firm, Zoomph, between March 15-30, the biggest sports media outlets sent out more than 5,000 organic posts across their social media channels, yet only 98 of them revolved around the Women’s NCAA Tournament (less than 2%!). And nearly half of those posts surrounded the weight room situation. By comparison, the men’s tournament has seen more than double the number of posts from those same outlets, with the focus overwhelmingly on the games. 

The NCAA deserves all the criticism it got this past month. But piling on the NCAA is easy. 

How many of us in the media industry have looked in the mirror since then and asked ourselves what we’ve done — and continue to do — to help enable and perpetuate this disparity? The NCAA clearly undervalues its female basketball players. But how many media outlets have implicitly told them this is OK, given that they, too, underinvest in covering the women’s game? 

It was precisely this disparity in media coverage that led me to create Just Women’s Sports. Just 4% of sports media coverage is devoted to women’s sports, and so long as men’s sports remain the bread and butter of mainstream platforms, these outlets will continue to sideline women, or only give them coverage when a story of inequity breaks into the mainstream. 

It’s long past time for women’s sports to have its own spotlight. By building a platform that exclusively invests in women’s sports and gives them the space and attention they deserve, we can build a superior experience for current fans while also creating the content necessary to attract a new audience. It’s our genuine belief that every sports fan is a potential women’s sports fan — but they need to see more stories than just those highlighting inequity. They need to understand that this is a dynamic space full of dynamic individuals with incredible stories. 

It’s fair to say that there has been slightly more coverage of the women’s tournament this year than in years past, but it still pales in comparison to the level of attention given to the men’s tournament. Interestingly, that data from Zoomph also showed that social media posts about the women’s tournament have garnered more engagements, impressions, and a higher engagement rate from fewer posts. If anything, seeing Paige Bueckers and UConn trending on Twitter multiple times in recent days is further proof that the audience for women’s sports exists. It just isn’t being fully served on a regular basis. 

A world in which women’s sports are only given token verticals on websites and irregular media coverage is the same world in which these women are given dumbbells and a yoga mat while their male counterparts receive a fully-equipped weight room. So long as women continue to receive inferior coverage, they will continue to receive inferior treatment.

Since launching last year, we’ve already proven that an audience for this content exists, and that it’s passionate and hungry for more. We’re not the only ones trying to change the game, but I can promise you the game is being changed. 

Haley Rosen founded Just Women’s Sports in 2020. A former professional soccer player, Rosen was named to the All-Pac-12 team while playing at Stanford. 

Christen Press back training with Angel City FC

LOS ANGELES, CALIFORNIA - OCTOBER 15: Christen Press #23 of Angel City FC waves to fans following a game between the Portland Thorns and Angel City FC at BMO Stadium on October 15, 2023 in Los Angeles, California. (Photo by Katharine Lotze/Getty Images)

Christen Press continues to inch her way back to a return, having returned to training with the team. 

Angel City coach Becki Tweed said on Wednesday that Press is back with the team full-time as she continues to make her way back from an ACL injury. While she’s still working on rehab, her being back with the team gives staff a better picture of her progress. 

"Christen [Press] is back with us full time which is amazing,” she said. “Having her in and around the team every day, continuing to work hard on rehab ... she's in a space where being in with the team is really important to her and her progression as well.”

The status update comes days after Press posted videos to social media that featured her doing lateral movement in cleats on grass. 

“Look out world she’s on the move !” Press captioned it. 

Press has been sidelined with an ACL injury since 2022, which caused her to miss the 2023 World Cup. She’s since had four separate surgeries to help repair her ACL. Press told The Athletic a month ago that she’s been “relentless” in her optimism with her recovery despite it being a “slow process.”

“I have a bit of relentless optimism,” she told The Athletic. “I never, ever doubted that I would make it back on any of the timelines I’ve been on. Every single time I’ve heard, ‘You have to have surgery,’ I’m completely shocked,” she said. “When somebody asks me how it’s going, I’m like, ‘It’s going great. And it was going great every time. So I don’t know what to tell you anymore!’”

Sophia Smith re-signs with Portland on record deal

(Troy Wayrynen-USA TODAY Sports)

Sophia Smith is now the NWSL’s highest-paid player. 

The Portland Thorns announced on Wednesday that they have signed Smith to a new contract through the 2025 season, with an option for 2026. While the terms of the deal were not disclosed, the team did reveal that Smith is now the highest-paid player in the league on an annual basis.

It’s the latest in what has been a series of record-breaking contracts in the NWSL offseason. 

Chicago Red Stars forward Mallory Swanson, Bay FC forward Racheal Kundananji, and Orlando Pride forward Barbra Banda all signed multi-year deals worth between $2 million and $2.5 million in total. While Smith’s contract is shorter and not worth as much over the long-term, the annual worth is higher. 

“We are over the moon to have Soph commit again to the Thorns. She is a proven, world-class talent and one that we are excited to have contribute to the team’s continued success,” said head coach Mike Norris in a statement. “We look forward to working with her in a Thorns jersey as she continues to shine as one of the top strikers in the world.”

In just four seasons in the NWSL, Smith has led the Thorns to five trophies – including the 2022 NWSL championship – while winning league and championship MVP in 2022. In 61 appearances with Portland, she has 34 goals – including a brace to start this season against Kansas City. 

She’s also a member of the USWNT, having scored 16 goals in 44 international appearances.  Set to become a free agent at the end of this season, she told ESPN she “thought of all the options” but ultimately Portland felt like the right decision.

"There is no place like Portland," Smith said in a small roundtable interview that included ESPN. "I don't believe there's an environment like Portland to play in and it's a city that's so special to me and a city that I feel like I've grown up in almost and become who I am."

She also told ESPN that the team’s new ownership “changes everything.” The club is now led by the Bhathal family, who bought the club after Merritt Paulson was forced to sell it following his part in the NWSL’s abuse scandal. 

"Since I've been here there has been a lot of things going on with this club -- a lot of not-great things going on with this club -- and I have just been waiting for some stability and some reassurance that this club is headed in the right direction, and the Bhathal family coming in is doing exactly that, if not more,” Smith said. 

"Their vision for this club is so exciting, and you can just tell how passionate they are about making this what it should be and continuing to push the standard in women's soccer globally.”

Caitlin Clark offered $5 million to compete in Ice Cube’s league

IOWA CITY, IOWA- MARCH 25: Guard Caitlin Clark #22 of the Iowa Hawkeyes celebrates as time runs out in the second half against the West Virginia Mountaineers during their second round match-up in the 2024 NCAA Division 1 Women's Basketball Championship at Carver-Hawkeye Arena on March 25, 2024 in Iowa City, Iowa. (Photo by Matthew Holst/Getty Images)

Caitlin Clark has been offered $5 million to play in Ice Cube's Big3 league, he confirmed on social media Wednesday after the offer leaked.

"We intended the offer to remain private while Caitlin Clark plays for the championship," Ice Cube wrote on social media. "But I won't deny what's now already out there: BIG3 made a historic offer to Caitlin Clark. Why wouldn't we? Caitlin is a generational athlete who can achieve tremendous success in the BIG3."

While there has yet to be a women's player in the league, both Nancy Lieberman and Lisa Leslie have been part of the league as coaches and won championships.

"The skeptics laughed when we made Nancy Lieberman the first female coach of a men's pro team, and she won the championship in her first year," Ice Cube continued. "Then Lisa Leslie won it all in year two. With our offer, Caitlin Clark can make history and break down even more barriers for women athletes."

Ice Cube, whose name is O’Shea Jackson, says that the offer was made with the intention that Clark be able to compete in the WNBA “offseason.” Clark is largely expected to be the No. 1 overall pick in the WNBA draft in April. But it’s unclear how the scheduling of the two leagues would work. 

The 2024 Big3 season is set to tip off on June 15, with 10 games spanning through mid-August. The WNBA regular season, meanwhile, begins on May 14 and ends on Sept. 19.

On “The Pat McAfee Show” on Wednesday, Jackson said that the league has yet to hear back from Clark. 

“We just need an answer, as soon as they are ready to give it to us,” he said. “It’s always 50-50 till we get a no. At the end of the day, it’s a generous offer.”

The offer – as well as the confusion on Jackson’s part about the timing of the WNBA season – caused some current WNBA players to react. 

"It's funny cause I be seeing his son at W games.. they don't talk?" wrote former No. 1 pick Rhyne Howard

"So no other women's basketball player has came to mind in the last 7 years?" wrote Lexie Brown, adding that she'd support if Ice Cube wanted to build a women's iteration of the league. She later discussed it on the Gils Arena Show, noting that his reasoning of wanting to “uplift and support WNBA players and women athletes” is a “cop out.”

Kalani Brown, meanwhile, told Clark to "take that money" and start a women's Big3.

WNBA salaries has been a talking point in recent months as more collegiate stars declare for the league. WNBA stars have often made more money playing abroad than they have in the WNBA. Clark is expected to be the No. 1 pick in the WNBA draft on April 15, with a rookie salary of $76,535 for lottery draft picks (Nos. 1-4) that rises to $97,582 by her fourth season. But she also has an NIL valuation of almost $3.5 million.

Diana Taurasi famously skipped the 2015 WNBA season at the request of her Russian club, who paid her more to sit out than she would have made in the W. Her contract with the club was reportedly near $1.5 million per year.

Jackson also seemed to suggest that his league could be an alternative to going abroad

“America’s women athletes should not be forced to spend their off seasons playing in often dismal and dubious foreign countries just to make ends meet,” he wrote. Although it’s unclear whether or not the rapper intends to make offers to additional WNBA players. 

While the league does hold prioritization rules in its CBA, those typically apply only to players playing in overseas leagues. It’s unclear whether or not that would prevent Clark’s participation in the Big3 league. WNBA players that don’t want to go overseas currently have the option of playing in Athletes Unlimited, which competes in the WNBA offseason.

USC’s Aaliyah Gayles Opens Up About Her Journey Back to Basketball

USC Basketball - Aaliyah Gayles

As part of our 1-v-1 video series, USC’s India Otto sat down to interview her teammate Aaliyah Gayles. Here are five things to know from our conversation with the redshirt freshman guard from Las Vegas.

#1 Aaliyah suffered from a near-death act of violence in 2022.

The incident taught her a lot about herself and the support around her. “[USC] Coach Lindsay [Gottlieb] was one of the first people to fly out there and come see me. That means a lot to me off the court.” 

#2 Her favorite USC memory is when she surprised her teammates after getting out of the hospital.

She left her walker at the door to show she was on the road to returning to the court. “That was my favorite memory because it was family. It was my first time being able to walk to you guys and see you practice.”

#3 There's a reason she wears #3.

#3 was her grandpa’s favorite number and a golden number in her life. Plus, AG3 has a nice ring to it. 

#4 She has a list of basketball GOAT’s:

Candace Parker, Magic Johnson, Allen Iverson, Kobe Bryant, and Cason Wallace.

#5 There have been many celebrity appearances at USC’s games over the years, especially this season.

Aaliyah’s favorites include Will Ferrell, Kehlani, and Saweetie. And she hopes Lil Durk will come to watch a game soon.

Watch the full conversation on the Just Women’s Sports YouTube channel.

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