All Scores

Amid women’s sports reckoning, are media outlets looking in the mirror?

Texas v South Carolina

For 24 hours a few weeks ago, possibly for the first time in history, the eyes of the entire world were on the NCAA Women’s Basketball Tournament. You know why. 

It wasn’t because of Aliyah Boston or Paige Bueckers, Baylor’s title defense or Stanford’s dominant run through the Pac-12 tournament. 

It was because of the “training facilities” the NCAA had set up for its female athletes, which paled in comparison to those it supplied the men. The outrage was swift, fierce, and absolutely justified. 

But now here we are, a week and a half later. The Women’s Final Four is shaping up to be must-see TV. Yet how many outlets are talking about the contrast of style in play between South Carolina and Stanford? Why aren’t Aari McDonald or Evina Westbrook household names all across the country? 

After Oregon forward Sedona Prince posted that now-infamous video of the women’s weight room and the backlash began, every single media outlet jumped on the bandwagon. They shared photos and videos taken by players, critical statements from coaches and analytics, all while soaking in the likes, shares and retweets for as long as the topic was trending. For 24 hours, everyone agreed that the women deserved to be treated as equals, rather than second-class citizens. 

But since then, have any of those same media outlets increased their coverage of the women’s tournament? Did anyone assign additional reporters to cover the games? Are highlights being shared more widely? How many podcasts and debate shows are talking about the women’s tournament at all, let alone with any regularity? 

The answer is not much. According to data from sports analytics firm, Zoomph, between March 15-30, the biggest sports media outlets sent out more than 5,000 organic posts across their social media channels, yet only 98 of them revolved around the Women’s NCAA Tournament (less than 2%!). And nearly half of those posts surrounded the weight room situation. By comparison, the men’s tournament has seen more than double the number of posts from those same outlets, with the focus overwhelmingly on the games. 

The NCAA deserves all the criticism it got this past month. But piling on the NCAA is easy. 

How many of us in the media industry have looked in the mirror since then and asked ourselves what we’ve done — and continue to do — to help enable and perpetuate this disparity? The NCAA clearly undervalues its female basketball players. But how many media outlets have implicitly told them this is OK, given that they, too, underinvest in covering the women’s game? 

It was precisely this disparity in media coverage that led me to create Just Women’s Sports. Just 4% of sports media coverage is devoted to women’s sports, and so long as men’s sports remain the bread and butter of mainstream platforms, these outlets will continue to sideline women, or only give them coverage when a story of inequity breaks into the mainstream. 

It’s long past time for women’s sports to have its own spotlight. By building a platform that exclusively invests in women’s sports and gives them the space and attention they deserve, we can build a superior experience for current fans while also creating the content necessary to attract a new audience. It’s our genuine belief that every sports fan is a potential women’s sports fan — but they need to see more stories than just those highlighting inequity. They need to understand that this is a dynamic space full of dynamic individuals with incredible stories. 

It’s fair to say that there has been slightly more coverage of the women’s tournament this year than in years past, but it still pales in comparison to the level of attention given to the men’s tournament. Interestingly, that data from Zoomph also showed that social media posts about the women’s tournament have garnered more engagements, impressions, and a higher engagement rate from fewer posts. If anything, seeing Paige Bueckers and UConn trending on Twitter multiple times in recent days is further proof that the audience for women’s sports exists. It just isn’t being fully served on a regular basis. 

A world in which women’s sports are only given token verticals on websites and irregular media coverage is the same world in which these women are given dumbbells and a yoga mat while their male counterparts receive a fully-equipped weight room. So long as women continue to receive inferior coverage, they will continue to receive inferior treatment.

Since launching last year, we’ve already proven that an audience for this content exists, and that it’s passionate and hungry for more. We’re not the only ones trying to change the game, but I can promise you the game is being changed. 

Haley Rosen founded Just Women’s Sports in 2020. A former professional soccer player, Rosen was named to the All-Pac-12 team while playing at Stanford. 

US Tennis Stars Advance as Wimbledon Field Narrows

Italy's Jasmine Paolini celebrates her first-round win over Latvia's Anastasija Sevastova at the 2025 Wimbledon Championships
World No. 4 Jasmine Paolini fell in the second round of the 2025 Wimbledon Championships on Wednesday. (Daniel Kopatsch/Getty Images)

The 2025 Wimbledon Championships wrapped its second round on Thursday, with the grass court Grand Slam seeing just 15 of the tournament's 32 seeded players advance to the Friday and Saturday's third round.

A full half of the WTA's Top 10 players did not survive the week, with 2024 Wimbledon finalist and world No. 5 Jasmine Paolini joining four first-round star exits by falling to unseeded Kamilla Rakhimova in a three-set, second-round battle on Wednesday.

At the same time, unseeded fan favorites like Japan's No. 53 Naomi Osaka and England's own No. 40 Emma Raducanu secured third-round spots at the London Slam, joining top surviving contenders like No. 4 Iga Świątek and defending Wimbledon champion No. 16 Barbora Krejčíková.

Notably, a full five US players managed to move ahead, tied for the largest national contingent still standing at the tournament.

Led by 2025 Australian Open champion No. 8 Madison Keys, the US group also includes No. 10 Emma Navarro and No. 12 Amanda Anisimova, as well as unseeded players No. 54 Danielle Collins and No. 55 Hailey Baptiste.

With matches against Świątek and No. 7 Mirra Andreeva, respectively, Collins and Baptiste have a tough third round ahead — though Navarro's battle against the 2024 champ Krejčíková arguably headlines Saturday's slate.

US tennis star Emma Navarro eyes a return during a 2025 Wimbledon match.
US star Emma Navarro will face 2024 champ Barbora Krejčíková in Wimbledon's Round of 32. (Rob Newell/CameraSport via Getty Images)

How to watch Wimbledon this weekend

While world No. 1 Aryna Sabalenka is still holding strong in the dwindling field, this year's Wimbledon play is proving that the London Slam is anyone's to take, as the grass court humbles even the sport's top stars.

Expect the twists and turns to continue as tennis's best battle for spots in Sunday's Round of 16.

Round-of-32 Wimbledon play kicks off at 6 AM ET on Friday, with live continuous coverage of the tournament airing on ESPN.

Finland Opens Women’s Euro 2025 with Upset Upset Win Over Iceland

Finland's Katariina Kosola and Emma Koivisto celebrate a goal during their opening 2025 Euro match.
Finland earned a surprise 1-0 win over Iceland in their 2025 Euro opener on Wednesday. (Alexander Hassenstein/Getty Images)

The 2025 European Championship is officially underway, as Euro action kicked off with a group-stage upset on Wednesday.

Though the 2025 UEFA tournament's opener was a sweltering affair amid a European heat wave, world No. 26 Finland prevailed, earning a 1-0 upset win over No. 14 Iceland in Group A.

Finnish winger Katariina Kosola played hero, curling in the winning goal in the match's 70th minute — just 12 minutes after Iceland midfielder Hildur Antonsdóttir picked up the competition's first red card.

"The result is important for our confidence," Kosola said after Finland's first major tournament win since the 2009 Euro. "It was the kind of goal I have been practicing a lot."

"It's terrible to lose and we feel frustrated," said Iceland head coach Thorsteinn Halldórsson. "It is an even group and we knew Finland were good, but our first half wasn't good enough."

Elsewhere, No. 16 Norway closed out Wednesday's slate on top of Group A, taking three points by defeating host No. 23 Switzerland in day's second match.

Led by captain and 2018 Ballon d'Or winner Ada Hegerberg — who pulled the match even with a second-half strike — Norway battled to a 2-1 comeback win, despite the Swiss side outshooting and out-possessing the Norwegians.

Spain jersey hang in lockers ahead of the team's 2025 Euro opening match against Portugal.
Reigning World Cup champions Spain will open their 2025 Euro account against Portugal. (Aitor Alcalde - UEFA/UEFA via Getty Images)

How to watch this week's 2025 Euro action

Group B steals the 2025 Euro spotlight on Thursday.

While No. 13 Italy snagged a 1-0 opening win over No. 20 Belgium to kick off the day, 2023 World Cup champions and tournament favorite No. 2 Spain will face No. 22 Portugal at 3 PM ET.

Friday's Group C slate will pit No. 12 Denmark against No. 6 Sweden at 12 PM ET, before No. 3 Germany contends with No. 27 Poland at 3 PM ET.

Closing out the first group-stage matches will be arguably the toughest draw of the 2025 Euro pool.

Saturday's Group D slate features major tournament debutants No. 30 Wales against the No. 11 Netherlands at 12 PM ET, with No. 10 France taking on defending champions No. 5 England to cap the day at 3 PM ET.

Live coverage of 2025 Euro matches will air across Fox Sports platforms.

USWNT Caps Summer Friendlies with 3-0 Canada Shutout

Yazmeen Ryan, Michelle Cooper, Claire Hutton, Mandy McGlynn, and Izzy Rodriguez and the rest of the USWNT huddle after their July 2025 friendly win over Canada.
The USWNT finished the summer international window with 11 goals, conceding none, across three matches. (Brad Smith/ISI Photos/USSF/Getty Images)

The world No. 1 USWNT ruled the pitch on Wednesday night, shutting out North American rivals No. 8 Canada 3-0 to finish the international window on a high note.

Catching the Canada backline sleeping, US midfielder Sam Coffey opened the scoring at the 17-minute mark before 19-year-old Claire Hutton claimed her first-ever USWNT goal by heading in a Rose Lavelle corner kick in the game's 36th minute.

Houston Dash forward Yazmeen Ryan then padded the US tally in the waning minutes of the match, finding the back of the net just eight minutes after subbing onto the field.

Despite fielding a young roster, the US overpowered a veteran-heavy Canada side in almost every category, topping their Northern neighbors in shots, shots on target, possession, and — most notably — set pieces.

Canada ultimately couldn't match the game's mental pace or physical battle, as the USWNT scored all three goals off dead ball situations — a free kick, a corner kick, and a throw-in.

"It's not about the opponent," US head coach Emma Hayes said after the match. "It's about what we do, and I felt that was extremely dominant."

With Wednesday's contributions, the USWNT finishes the summer window with 11 goals scored across the three friendlies — and zero goals conceded.

The US now enters an extended break before reconvening for another as-yet-unannounced friendly series in October — but players will be expected to perform in the meantime.

"I said to the players in the end in the huddle, if you want to compete to win the biggest things, it's not what you do here that matters," said Hayes. "It's what you do when you go back to your club."

Seattle Storm Looks to Climb the WNBA Standings in Weekend Gauntlet

Seattle Storm star Nneka Ogwumike high-fives teammates as she's introduced before a 2025 WNBA game.
The No. 5 Seattle Storm will face No. 4 Atlanta and No. 3 New York this weekend. (Soobum Im/NBAE via Getty Images)

The 2025 WNBA regular season returns on Thursday night, with teams at the top of the league standings looking to prove their mettle against close competition across the long holiday weekend.

The No. 5 Seattle Storm have arguably the toughest weekend assignments, taking on the No. 4 Atlanta Dream on Friday before tackling the No. 3 New York Liberty on Sunday.

Four middle-of-the-pack teams will look to close in on a double-digit season win tally while the league's frontrunners strive to maintain their advantage in this weekend's slate:

  • No. 7 Las Vegas Aces vs. No. 8 Indiana Fever, Thursday at 7 PM ET (Prime): Though still without star Caitlin Clark, the Fever hope to harness their 2025 WNBA Commissioner's Cup victory momentum against an Aces side tied with Indiana with an 8-8 season record.
  • No. 5 Seattle Storm vs. No. 4 Atlanta Dream, Thursday at 7:30 PM ET (WNBA League Pass): Seattle will look to make strides against a strong Atlanta side while putting last Sunday's stinging 84-57 loss to up-and-comer Golden State in their rearview.
  • No. 6 Golden State Valkyries vs. No. 1 Minnesota Lynx, Saturday at 8 PM ET (WNBA League Pass): The rising Valkyries must face a Lynx side hunting redemption, as the league-leaders look to bounce back from their stifling Tuesday Commissioner's Cup upset loss.
  • No. 5 Seattle Storm vs. No. 3 New York Liberty, Sunday at 1 PM ET (CBS): With injured Liberty center Jonquel Jones still sidelined, the Seattle Storm will have a chance to steal a weekend game against the reigning champs, as New York struggles to re-find their footing.

With the 2025 WNBA All-Star break looming, early top performers must keep standards high if they want to hold the line when the season crosses the midway point.

Start your morning off right with Just Women’s Sports’ free, 5x-a-week newsletter.