Fever rookie Caitlin Clark rocketed to the upper tiers of Sportico's annual highest-paid women's sports athletes report on Wednesday, landing in 10th place with an estimated $11 million in yearly earnings.
With tournaments like the US Open guaranteeing equal purses across men's and women's events, tennis players dominated the findings, accounting for nine of the 15 entries. This includes first-place Coco Gauff, who, with $9.4 million in prizes plus $21 million in endorsements, tops the list for the second year in a row.
Skier Eileen Gu came in second, complementing her individual earnings with the list's highest-estimated endorsement profits at $22 million. Gymnast Simone Biles came in at No. 9 with an estimated $11.1 million in total income.
Golfers Nelly Korda and Lydia Ko also made the cut, mirroring the LPGA Tour's expanded purses.
Report highlights endorsements in women's sports
The report underlines the continued importance of endorsements in the women's game — particularly within team sports, where many athletes rely on supplemental income to boost relatively small pro salaries.
However, 2024's estimated $221 million in total earnings is up 27% over last year, with 11 athletes making at least $10 million compared to six in 2023.
Sportico's 15 highest-paid women's sports athletes
1. Coco Gauff: $30.4 million
Prize money: $9.4 million | Endorsements: $21 million
2. Eileen Gu: $22.1 million
Prize money: $62,000 | Endorsements: $22 million
3. Iga Świątek: $21.4 million
Prize money: $8.4 million | Endorsements: $13 million
4. Zheng Qinwen: $20.6 million
Prize money: $5.6 million | Endorsements: $15 million
5. Aryna Sabalenka: $17.7 million
Prize money: $9.7 million | Endorsements: $8 million
6. Naomi Osaka: $15.9 million
Prize money: $870,000 | Endorsements: $15 million
7. Emma Raducanu: $14.7 million
Prize money: $671,000 | Endorsements: $14 million
8. Nelly Korda: $14.4 million
Prize money: $4.4 million | Endorsements: $10 million
9. Simone Biles: $11.1 million
Prize money: $135,000 | Endorsements: $11 million
10. Caitlin Clark: $11.1 million
Salary/bonus: $100,000 | Endorsements: $11 million
11. Jasmine Paolini: $10 million
Prize money: $6.5 million | Endorsements: $3.5 million
12. Jeeno Thitikul: $9.1 million
Prize money: $7.1 million | Endorsements: $2 million
13. Jessica Pegula: $8.2 million
Prize money: $4.2 million | Endorsements: $4 million
14. Elena Rybakina: $7.9 million
Prize money: $3.9 million | Endorsements: $4 million
15. Lydia Ko: $6.7 million
Prize money: $3.2 million | Endorsements: $3.5 million
Marta — the Brazilian footballing legend and eight-year Orlando Pride veteran — has played in big games before. An icon of the sport for decades, she's taken the field in front of massive crowds, appeared in multiple World Cups, stood on Olympic podiums, and won numerous individual and team awards for both club and country.
But Saturday's NWSL Championship game against the Washington Spirit feels different, she told reporters ahead of the event. And at 38, it's one of the most significant moments in her career.
"Number one," she replied immediately when asked where winning an NWSL title would rank in her mind should Orlando pull off the difficult task of winning both the Shield and the Championship in the same year.
"It's like the answer that I'm trying to have," she said, shooting a finger into the air to emphasize her point. "Many, many, many years here — [that's] why I'm still here."
Marta has been on superteams before, dominating Sweden's top league for years with Tyreso and FC Rosengard after winning WPS Championships in 2010 and 2011 with FC Gold Pride and the Western New York Flash. She's also seen incredible success at the international level with Brazil, putting the USWNT and the entire world on notice during the 2007 World Cup before a second-place finish.
Having announced her retirement from international play last spring, the three-time Olympic silver medalist's days of putting on the Brazil jersey for a major tournament are likely over. But picking up a trophy with Orlando would serve as the ultimate reward after a long journey with a club that for many years did not look even close to competing at a championship level.
"To look back and then see how many [things] we need to work for, to build this team, be strong," she continued. "And then how many things we go through [to] have a season without losing any games at home, break their many records. It's special."
Starting from the bottom
Marta joined the NWSL in 2017, signing with the Pride and going on to lead Orlando to its last NWSL Playoffs appearance that same year. In the years that followed, the Pride became synonymous with competitive futility, evolving into a place of transition for superstars like Alex Morgan, Ashlyn Harris, and Ali Krieger who left after failing to lift the team out of the bottom of the league standings.
And yet Marta remained. And with the permanent addition of head coach Seb Hines in 2022 alongside astute signings by general manager Haley Carter, the Pride's perception of themselves and their ability to climb the table began to shift.
In 2023, Orlando had one singular goal: Make the playoffs. It was a milestone they didn't achieve after a chaotic regular-season decision day saw the Pride fall just short of the postseason contention.
Then in 2024, Hines took a new approach. And Orlando has seen the dividends of keeping things simple pay off in droves.
"We started this season with a really different mentality," said Marta. "We need to have goals, not only one, but step by step, and we're looking for something big. Of course, our first goal was being in the playoffs. Then after that, win the Shield, and then being in this Final, and then win the Championship."
The Pride rattled off 23 consecutive games to start the 2024 regular season without a loss, culminating in their first-ever NWSL Shield earned in a 2-0 win over eventual Championship opponent Washington.
"It's unbelievable," Marta said after that pivotal match. "Something that I, wow, I dreamed about, but to be honest, never believed that it was going to happen the way that it did."
A cherished presence on the field and off
Orlando has one more game left in 2024, and Marta is keenly aware that the team has to maintain their step-by-step mentality and keep the emotions at bay for just 90 more minutes. She also hasn't shied away from this possibly being her last opportunity to win the league's greatest honor.
Playing alongside powerhouse attackers like Zambian striker Barbra Banda and elite midfielders like fellow Brazil national Adriana has rejuvenated Marta's style, with the seasoned veteran looking like her vintage self week in and week out this season. But the legend is much closer to the end of her career than the beginning, and she carries the hard-earned perspective of a player that has lived many lives in pursuit of her dreams.
"It's something that I appreciate and I cherish," Banda — an MVP candidate in her own right — said on Thursday. "Because it's someone I've been looking up to far away, but now she's closer to me. I'm able to get encouragement from her, I'm able to get the ideas that I want. So, yeah, it is an achievement."
The Pride's easy-going locker room culture has translated into joy on the pitch — both a product of captain Marta, who held court with the media on Thursday in Kansas City. Surrounded by a near-constant scrum of reporters, the football icon regaled reporters with stories about everything from post-game dust-ups to her bold lipstick choices.
When asked what advice she'd give teammates facing the biggest game of their careers, Marta focused on the bigger picture. "Enjoy the opportunity, you know, enjoy the moment," she said. "Because we don't know what is gonna happen next step, next year. We don't know if every single player who we have in the roster here will be in the next year."
"The moment don't come back," she added. "So you need to just enjoy, and then do your best to go as far we can."
For Marta, the moment has arrived
This evening's moment is expected to culminate in an incredible clashing of styles, as a young counter-attacking Washington Spirit side looks to upset the dominant, methodical Pride, therein denying one of the game's all-time greats her full-circle moment. Marta's teammates have been open about their desire to finish strong on her behalf, a sentiment she waves off in favor of fighting for her whole team. And it will take every single one of her teammates to unlock the happy ending so many didn't expect they'd reach so soon.
After years of showing up for the Pride, the team has answered Marta's efforts back in full. And whether or not they return to Orlando with a trophy in hand, the NWSL Championship will serve as a punctuation to an iconic career. The memory of Marta dancing through defenders before slotting the ball in the back of the net in this year's semifinal match has no expiration date — an image she intends to hold onto far beyond this weekend.
"When I celebrate a goal with Brazil, and celebrate the last goal that I did with the Pride, it was the same," Marta said. "I saw the picture and say, 'Yeah, nothing changed.' I have passion for this game, and that's why I still play."
The NWSL is continuing to roll out end-of-year awards this week, with the league's top performers taking home honors in the lead-up to the 2024 Championship.
Joining Rookie of the Year (ROTY) Croix Bethune and Golden Boot winner Temwa Chawinga in earning 2024 hardware is Gotham's Ann-Katrin Berger. The German international subsequently became the first European player to win Goalkeeper of the Year on Wednesday, snagging the award in her first NWSL season.
In her 22 matches, Berger logged eight clean sheets. She conceded a league-low 16 goals and posted a save percentage above 80%.
Hines wins Coach of the Year
Also earning a trophy is Orlando Pride boss Seb Hines, who became the 2024 Coach of the Year this week.
A former assistant, Hines was elevated to interim coach in June 2022 after Orlando placed former head coach Amanda Cromwell on administrative leave. Now in his second full year as manager, Hines is already Orlando's winningest coach with a career record of 31-30-12.
After steering his team to a record 24-match unbeaten streak and first-ever NWSL Shield win, Hines ended the regular season with an overall record of 18-2-6 en route to the club's first playoff berth since 2017. Adding onto that 2024 campaign, Hines led the Pride to their first-ever postseason wins.
Orlando also set NWSL records with the most single-season points (60), victories (18), and the longest win streak (eight matches) under Hines.
The 36-year-old beat out Kansas City's Vlatko Andonovski and Gotham's 2023 winner Juan Carlos Amorós to take this year's honor.
Three more NWSL end-of-season awards await
Lastly, the final trio of 2024 NWSL awards will drop in the upcoming days, including Defender of the Year, Midfielder of the Year, and MVP. As fans await those announcements, more than a few finalists are gearing up to play in Saturday's Championship.
Pride defenders Emily Sams, Kylie Strom, and Spirit center back Tara McKeown are up for Defender of the Year. Meanwhile, Washington's Rookie of the Year Bethune could double-down as Midfielder of the Year.
On top of that, three of the NWSL's MVP candidates — Spirit winger Trinity Rodman and Orlando attackers Marta and Barbra Banda — will feature on the championship pitch.
Liberty guard Sabrina Ionescu became New York's hero on Wednesday, sinking a 28-foot buzzer-beating logo three to notch the WNBA Finals Game 3 win.
The bucket silenced Minnesota's 19,521 record-breaking home crowd and securing a 2-1 series advantage over the Lynx.
“Definitely the biggest shot of my career,” Ionescu said post-game. “And, hopefully, not the last.”
The most-watched Finals game in 23 years was defined by dramatic momentum swings. The Liberty flipped the script on their Game 1 loss, with Ionescu overcoming a tough shooting night to avoid another overtime finish.
The first half saw Minnesota lead by as many as 15 points. But New York superstar Breanna Stewart's monster 30-point, 11-rebound double-double boosted the Libs to the tight 80-77 victory.
In total, the Liberty only led for 2 minutes and 19 seconds on Wednesday, the second-shortest amount of lead time for a winning team in an WNBA Finals game.
"Obviously, Stewie got us back in there," Liberty coach Sandy Brondello remarked after the game. "But I thought, '[at] the right time, this is Sabrina.' She's a great shooter. What I love about her is that she backs herself. Not everyone can take those big shots and make them. She can."
Can New York go all the way tonight?
In their sixth WNBA Finals trip, the Liberty are on the brink of clinching their first-ever championship this evening — assuming they avoid a winner-take-all Game 5 in Brooklyn on Sunday.
"Just knowing that we're one win away, that's what's the most motivating," Stewart said on Thursday. "The fact that we have an opportunity to finish this thing tomorrow night."
On the flip side, this is Minnesota's last chance to turn things around. Tonight's Game 4 is now a must-win for the Lynx, who are in danger of falling short of what would be a WNBA record-setting fifth league title. Battling back from a 2-1 series deficit isn't an impossible feat, having been done four previous times in WNBA Finals history, including by Minnesota in 2017.
"It's win or go home at this point," Lynx star Napheesa Collier told reporters. "So we have to come in with the mindset that we’re going to be just as aggressive and then just have faith in that we're going to execute better down the stretch."
How to watch Liberty vs. Lynx in Game 4 of the 2024 WNBA Finals
New York and Minnesota will tip off Game 4 of the 2024 WNBA Finals at 8 PM ET Friday. Live coverage will air on ESPN.
After trailing by as many as 18 points in the first half, the Minnesota Lynx stormed back to a 95-93 overtime win in Brooklyn on Thursday to steal Game 1 of the WNBA finals on the road. Minnesota's return from 18 points down ties the greatest comeback in WNBA history, ironically first set by the Liberty in Game 2 of the 1999 finals.
The Liberty came out swinging early in front of a raucous Barclays Center crowd, scoring 32 points in the first quarter as the Lynx suddenly found themselves in danger of becoming overwhelmed. But Minnesota kept chipping away at the lead, reducing New York's advantage to single digits at halftime.
As the teams traded runs in the second half, it appeared as if New York would to be able to hold off a late charge by the Lynx, leading by 15 points with 5:20 remaining in the game. But once again, Minnesota remained calm and went on a run of their own.
"I think it defines our team in terms of being able to get through difficult times," Lynx head coach Cheryl Reeve said after the game. "That's what we are talking about: You have to be mentally tough and resilient."
Guard Courtney Williams made the four-point play to give Minnesota an unlikely one-point lead with seconds remaining, and Breanna Stewart split two free throws to send the game into overtime.
After a slow start to the overtime period, Lynx star Napheesa Collier's final midrange jumper proved to be the difference, sending Minnesota into Game 2 with a 1-0 advantage. The Lynx are the first team in WNBA postseason history to win a game after trailing by 15+ points in the final five minutes of regulation in 184 games.
New York center Jonquel Jones led all scorers with 24 points, but Minnesota got the most out of the trio of Collier (21 points), Williams (23 points), and Kayla McBride (22 points).
New York's chance to bounce back
The Liberty are now 0-6 in Game 1 of the WNBA finals, and will try to bounce back in Game 2 on Sunday at 3pm ET (ABC). "This is a series, and we wanted to really win for home court [advantage]. But the beauty is we have another game on Sunday and we'll be ready," Stewart said after the game.
For the Liberty, the pressure will be on. No WNBA team has ever come back from a 2-0 deficit in a best-of-five playoff series, something New York knows well. The Liberty sent two-time defending champion Las Vegas home in the semifinals after building a similar insurmountable advantage.
"We're disappointed," Liberty head coach Sandy Brondello said. "We have to be better. We're a better team than what we showed today."
After missing the free throw that would have sealed the game for New York, and missing a key layup in overtime, Stewart is also prepping for a personal bounce back. "I feel like knowing my teammates, and that everyone has confidence in me is important," she said. "It's kind of like, on to the next, and still making sure I'm aggressive any time on the court. Obviously as a player, it's very frustrating."
Following Sunday's matchup, the series will head to Minnesota for Game 3 and a possible Game 4. New York will be very motivated to stretch the series as long as possible.
"We can't play to not lose, and I think we started to play [like that] a little bit," said Sabrina Ionescu.
WNBA announces draft, postseason infrastructure for 2025
Prior to Game 1, league commissioner Cathy Engelbert announced plans for the 2025 college draft, as well as a new structure for the postseason. The 2025 draft lottery will take place on Nov. 17, as the LA Sparks, Dallas Wings, Washington Mystics and Chicago Sky find out who will hold the No. 1 pick in the 2025 draft.
Expansion side the Golden State Valkyries will officially pick fifth in all three rounds of the 2025 draft, Engelbert also announced on Thursday. The Valkyries made their own bit of splashy news earlier in the day, announcing Aces assistant Natalie Nakase as the team's inaugural head coach.
The WNBA will also be making changes to the postseason starting in 2025, in reaction to the growing appetite for more games in more home markets.
The league will be expanding the finals to a best-of-seven series instead of a best-of-five starting in 2025. The first round will also go from a home-home-away cadence for the higher seed to a 1-1-1 structure, meaning all playoff teams will be guaranteed a postseason home game next year.
In today’s episode, Claire ponders another Sun postseason exit, and the risks and rewards of blowing things up in the pursuit of playoff glory.
She then previews the finals between the Lynx and the Liberty, with one key element she believes will earn one of the teams a title. She closes with some of the NWSL news of the midweek, which feels destined to shape the postseason and beyond.
The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.
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With the 2024 NWSL Shield firmly in Orlando's hands, attention turns to the final three available playoff spots up for grabs as the regular season turns into the home stretch. The Chicago Red Stars, currently in sixth, could become the next team to clinch a postseason berth with a win against the surging Gotham on Saturday at 4pm ET (Paramount+).
Only Houston has been eliminated from postseason contention thus far, but Portland (7th) and Bay FC (8th) will try to hold off those below the playoff line to better their odds at a quarterfinal appearance. Racing Louisville appears poised to challenge for their own spot, sitting only three points below eighth place.
Both Portland and Bay FC will have their work cut out for them, as the Thorns take on first-place Orlando on Friday at 10pm ET (Prime), and Bay FC battles fourth-place Kansas City on Saturday at 10pm ET (ION). Amidst a losing skid, Portland is already looking toward the future after announcing this week that general manager Karina Leblanc will be transitioning out of her role at the end of the 2024 season.
Standings stragglers look to ward off elimination
With only three regular season matches left, Seattle, Angel City, San Diego, and Utah will all face elimination scenarios this weekend.
LA's playoff hopes hang by a thread after a three-point deduction due to a salary cap violation, but forward Alyssa Thompson is keeping the dream of the postseason alive. Thompson has scored five goals and registered two assists in her last seven NWSL games, including a crucial assist in a win against the Seattle Reign last weekend.
Six points off the playoff pace with three games to go in the regular season, Angel City will need Thompson at the height of her powers in their matchup against North Carolina on Saturday at 7:30pm ET (ION).
Andi Sullivan suffers season-ending ACL tear
The Washington Spirit announced on Wednesday that captain Andi Sullivan suffered an ACL tear in the team's loss to the Orlando Pride on Sunday, and will miss the rest of the 2024 season. A Spirit stalwart, Sullivan started all 21 regular season matches she appeared in for the club in 2024, tallying two goals.
Sulivan joins a growing number of injured Spirit contributors, including Croix Bethune (out for the season), Trinity Rodman, Casey Krueger, and Ouleye Sarr. The Spirit will take on Racing Louisville on Sunday at 5pm ET.
The MVP race heats up
With KC Current forward Temwa Chawinga running away with the 2024 NWSL golden boot, is there still intrigue to be found in this year's MVP race? Chawinga won NWSL Player of the Month for September, while forward Barbra Banda continued to excel with the unbeaten, Shield-winning Orlando Pride.
Banda's goal contributions are slightly off Chawinga's pace, with 13 goals and six assists to Chawinga's 18 goals and six assists. Chawinga leads the league in goals per 90 minutes, but Banda holds the title in goals and assists per 90 minutes, while both players comfortably lead the league in xG and npxG per 90.
It's been a year for blazing offense in the NWSL, personified by Chawinga and Banda's excellence. But voters will have to decide if individual contributions, playmaking, and total team success are a bigger part of the picture when deciding who will walk away with 2024 NWSL MVP.
Back-to-back defending champs Las Vegas will attempt to stave off a sweep in tonight's 2024 WNBA semifinals, as twin losses in New York have the Aces scrambling for a vital Game 3 win at home.
The No. 4-seed Aces, who've failed to register a win against top-seeded New York in 2024, will face a Liberty team who are 16-4 on the road this season. Las Vegas, on the other hand, have lost seven games at home and six away.
Las Vegas will be further shorthanded in Game 3 after center Kiah Stokes was ruled out with a concussion late Thursday evening.
Acknowledging that her team faces "an uphill battle," Aces head coach Becky Hammon told reporters after their Game 2 loss that they "fully intend on pushing to five games."
Should the Aces bounce back to take the best-of-five series, Las Vegas will become the first team to ever reach the WNBA Finals after falling to 0-2 in the semis.
Connecticut brings it home
Sitting at an even 1-1 split, the No. 2-seed Lynx and No. 3-seed Sun will take their highly competitive WNBA semifinal series to Connecticut tonight, where the pressure's on for Minnesota to grab a game on the road.
The Lynx must win at least one game on the Sun's home court to extend the series to five — or possibly secure a four-game victory.
The Sun are just as good at home as they are on the road this year, going 14-6 in both scenarios this season. The Lynx are also 14-6 on the road, but failed to protect home court in last Sunday's semifinals Game 1.
How to watch Game 3 of the WNBA semifinals tonight
Game 3 between the Sun and the Lynx tips off at 7:30 PM ET, with live coverage on ESPN2. The Aces and the Liberty follow at 9:30 PM ET, also airing on ESPN2.
Two games into the best-of-five 2024 WNBA semifinals, and the back-to-back defending champion Aces are staring down elimination while the Lynx evened the score last night.
With Friday's Game 3 offering a venue change, Las Vegas will need every ounce of their home-court advantage to continue their playoff run, while Minnesota's aim will be to silence the Connecticut crowd.
Aces on the brink of elimination after Game 2 loss
Tuesday's second-straight loss, an 88-84 defeat by the No. 1 seed Liberty in Brooklyn, has No. 4 seed Las Vegas on the brink of playoff elimination. The Aces are now the first reigning champions to ever fall to a 0-2 deficit in a WNBA playoff series.
Las Vegas has yet to conquer the Liberty this season, falling a franchise record-tying five straight times to same opponent, all after defeating New York in the 2023 WNBA Finals.
New York's Sabrina Ionescu and Las Vegas's A'ja Wilson led their teams in scoring with 24 points each, while Liberty guard Courtney Vandersloot provided a crucial spark off the bench.
Should Las Vegas turn things around when the series moves back to Nevada on Friday, they'd become the first team to ever bounce back from 0-2 to reach the WNBA Finals.
Aces guard Chelsea Gray put a positive spin on the challenge, saying "I love being in the history books, so might as well try to start there. That's going to be our mentality."
Lynx level up with Game 2 semifinal win in Minnesota
No. 2 seed Minnesota evened their semifinal score with No. 3 seed Connecticut on Tuesday, earning a 77-70 win in Minneapolis to send the series back East at one victory apiece.
Courtney Williams led the Lynx in scoring with 17 points, while a physical Minnesota defense held the Sun to less than 40% shooting from the field.
In the loss, Sun forward DeWanna Bonner became the third all-time leading scorer in WNBA postseason history. She also inked her name into the league record books as the player with the most appearances in playoff history at 83 games and counting.
Friday kicks off a guaranteed two-game run in Connecticut, with the home side on a mission to reach the Finals for the first time since 2022.
How to watch Game 3 of the WNBA semifinals
Las Vegas and Minnesota will look to pick up critical wins in Friday's Game 3, with the Aces facing a must-win scenario in front of what promises to be a rocking home crowd.
The Lynx will travel to Connecticut for a 7:30 PM ET tip off on Friday, October 4th, followed by a Liberty vs. Aces showdown in Las Vegas at 9:30 PM ET. Both games are scheduled to air on ESPN2.
KC Current forward Temwa Chawinga notched her 17th regular-season goal in Saturday's 1-1 draw with Gotham, closing in on former Chicago Red Star Sam Kerr's single-season NWSL scoring record.
After scoring off a corner kick via a dynamic run and a touch around the keeper on Saturday, Chawinga needs just one more goal to tie Kerr's 2019 record.
Chawinga is already running away with the NWSL Golden Boot race. With four matches left in the 2024 regular season, the Malawi National Team captain has a four-goal lead over Orlando forward Barbra Banda.
Notably, Kansas City had a little help from the stands on Saturday, when a fan headed Current forward Michelle Cooper's overshot ball back inbounds with impeccable form.
Portland extends regular-season NWSL winless streak
The Thorns's struggles continued this weekend. Portland hasn't won a regular-season game since July 5th, and they extended that streak with Saturday's tepid 2-0 loss to the 10th-place San Diego Wave. The loss marked their second to San Diego in under two weeks, as the Thorns fell to the Wave in Concacaf W Champions Cup play earlier this month.
The 2022 NWSL champs, who've struggled to create and capitalize on offense, have been without USWNT star Sophia Smith for the last two matches as the forward deals with an ankle injury.
Following the permanent hiring of manager Rob Gale, Portland sits seventh in the NWSL standings and are currently tied for points with eighth-place Bay FC. With just four regular-season games left, the continuation of the Thorns's winless streak could mean a 2024 postseason without the usually dominant club.
With 13th-place Utah next on their NWSL schedule, Portland will take aim at their first three-point finish in three months on Saturday.