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Caitlin Clark, Iowa set viewership record vs Maryland

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(G Fiume/Getty Images)

Iowa and Caitlin Clark continue to draw record viewership.

The Hawkeyes’ 93-85 win over Maryland on Saturday drew 1.6 million viewers on FOX, making it the most-watched women’s basketball game in the network’s history. It’s also the second-most watched women’s regular season college basketball game on any network since 2010, according to Sports Media Watch.

Additionally, the “Caitlin Clark Cam,” which was an alternative viewing experience on TikTok, garnered over 800,000 views.

Only seven other matchups across men’s and women’s college basketball this season have drawn more viewers. Three of the five most-watched women’s college basketball games this season have included Iowa.

It’s the latest in what has been an impressive season for women’s college basketball. In January, Iowa’s matchup with Ohio State drew 1.93 million viewers on NBA and Peacock, peaking at 3.9 million. A game between LSU and South Carolina averaged 1.6 million viewers on ESPN.