FIFA’s handling of the fan experience for the 2023 World Cup came under fire this week, as fans struggled with a complicated ticketing rollout following the final draw on Oct. 22. In a statement to Australian news outlet ABC on Tuesday, FIFA said there has been an “unprecedented” demand for tickets.

As the tournament expands in size and scope, there is warranted concern that world football’s governing body isn’t taking the task at hand seriously enough.

“I would say that the ticketing — absolutely something that we’re looking into. There’s been a huge amount of requests, specifically after the draw,” Arijana Demirovic, FIFA Director of Women’s Football Development, told Just Women’s Sports in a small media roundtable on Friday.

A FIFA media officer also said that the organization is optimistic about the targeted sale of 1.5 million tickets for the tournament. The 2019 World Cup surpassed one million tickets sold four days in, selling out 14 of 52 matches. With an expanded field of 32 teams playing 62 matches in 2023, a projection of 1.5 million tickets sold sounds almost conservative despite whatever challenges a tournament in the expansive region of Australia and New Zealand might present for traveling fans.

With demand, however, comes complications. Tickets for a number of the Matildas’ high-profile group-stage games disappeared before fans could even sign up for a presale. A FIFA spokesperson stands by the work the organization has done behind the scenes to be ready for ticketing demand.

The general sales stage began on Nov. 1 and will run all the way to March 2023, but tiered ticketing is complicated, especially when sponsors are involved. Visa has been a FIFA partner since 2007, and their cardholders received access to pre-draw tickets as early as Oct 6. The rest of the population followed on Oct. 12.

After the Oct. 22 draw, which showed fans the participating nations’ paths through the tournament, Visa users again got early access. From Oct. 25-31, Visa cardholders could buy tickets before general sales began in November. Both the Visa pre-sale and the general sale ticket releases were done by time zone, meaning the middle of the night for some fans.

“Some of the communications that have been going in certain time zones were maybe not correct for some of the fans, or some of the fans felt that they missed out because maybe it was in the middle of the night for specific matches that they were targeting,” Demirovic said. “There are still tickets available, and there will be different sales stages for the tickets. And I’m hopeful that many more fans will be able to get those tickets.”

Those fans will now have to wait until the “final sales phase,” which begins in April 2023.

“It is my understanding that there will be other opportunities to purchase tickets specifically for those matches that have been extremely popular among the domestic fans in Australia,” Demirovic said. “Because they’re having some big matches in their group stage, and there’s quite a hype around those matches.”

While the international demand for World Cup tickets grows with every iteration of the event, failure in domestic ticketing opportunities undermines FIFA’s stated desire to grow the game in Australia and New Zealand.

“One of the appealing reasons why Australia and New Zealand was selected was obviously because of that development based around [Oceania Football Confederation] and in Asia generally,“ a FIFA spokesperson said.

Demirovic specifically noted the fan interest for tournament debutantes like Morocco and Zambia, as well as promotional events like a trophy tour to drum up excitement for the event.

“I have to say that we will be able to see more and more information in the coming weeks, but already from the initial ticket sales, we’re seeing quite a lot of nationalities registering for tickets as well,” she said. “A big Australian and Kiwi contingent, so to say, but quite a lot of different nationalities.”

Ultimately, Demirovic sees the overwhelming demand as a positive: If some fans miss out, then the Women’s World Cup has cultivated a valuable ticket.

“The reality is there is a capacity at the stadium that we will reach at one point,” she said, “and hopefully those fans are then just glued on their screens and are finding different opportunities to also follow the game rather than to get discouraged, in case they cannot join some of the matches.”

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

The NFL is putting women on the gridiron, with commissioner Roger Goodell announcing plans to launch both a men's and women's professional flag football league at Thursday's Leaders in Sport conference in London.

Looking to have both new ventures up and running in "the next couple of years," the NFL's goal is to introduce the leagues prior to the 2028 Summer Games in LA, where flag football will make its Olympic debut.

"The demand is there. We're seeing colleges in the States and universities internationally also that want to make it a part of their program," Goodell said. "If you set that structure up where there's youth leagues, going into high school, into college, and then professional, I think you can develop a system of scale. That's an important infrastructure that we need to create."

Building that infrastructure also feeds the ongoing NFL goal of growing flag football in order to construct a young fanbase for the gridiron sport at-large, with the league investing in a fan pipeline to support the NFL's future.

In part due to past NFL investments, women's flag football has seen significant growth across the US over the last 25 years, with over 30 states now offering competitive opportunities for high school girls — and at least half of those states fielding it as a full-fledged varsity championship sport.

Even the NCAA is getting in on the action, taking initial steps earlier this year to introduce flag football across all three of the governing body's divisions in the near future.

Though the LA Olympics are three years away, flag football is already charging ahead on the international stage, featuring in the 2022 and 2025 World Games — where the same US talent that the NFL is eyeing for its new league snagged a pair of silver medals.

The 2025/26 NCAA basketball season is just around the corner, and the Big Ten is celebrating by shouting out the conference's top predicted performers in both the coaches and media preseason polls on Thursday.

The UCLA Bruins — the Big Ten's singular 2025 Final Four participant — took the top team spot in both surveys, with the Maryland Terrapins trailing just behind as the conference's No. 2 ranked squad.

Rounding out the Top 5 in both polls were the USC Trojans, Michigan Wolverines, and Ohio State Buckeyes.

As for individual athletes, UCLA senior and the reigning Naismith Defensive Player of the Year Lauren Betts clocked in as the polls' unanimous favorite for Big Ten Player of the Year, with the standout center unsurprisingly capturing the top spot in the absence of injured USC star and 2025 Naismith Player of the Year JuJu Watkins.

Also picking up preseason All-Big Ten Team honors in both surveys were fellow UCLA standout Kiki Rice plus four other seniors: Iowa's Hannah Stuelke, Maryland's Yarden Garzon and Kaylene Smikle, and Michigan State's Grace VanSlooten.

A trio of underclassmen also made the cut in both 2025/26 preseason polls, with Ohio State's Jaloni Cambridge — last year's Big Ten Freshman of the Year — joined by a pair of fellow sophomores from archrival Michigan, Olivia Olson and Syla Swords.

The final spot on the All-Big Ten Team lists went to one of the Washington Huskies, with the 18 conference head coaches tapping junior Sayvia Sellers while the media honored senior Elle Ladine.

The 2025/26 NCAA basketball season tips off on November 3rd.

Unrivaled 3×3 Basketball is hitting the road, with the offseason league announcing on Thursday that it will make its first-ever tour stop during the upcoming expanded 2026 season when it takes over Xfinity Mobile Arena in Philadelphia on January 30th.

"The energy and dedication of everyone who helped bring this tour stop to life, combined with the passion of Philadelphia's sports fans, made the city the perfect stage for Unrivaled," league president Alex Bazzell said in Thursday's press release.

Featuring four as-yet-unannounced Unrivaled teams in a regular-season doubleheader, the Miami-based league will also pack additional activations and events supporting the competition into its inaugural tour stop.

"Philadelphia is the city of firsts, so it makes perfect sense that the Unrivaled League picked our historical city, with unmatched sports enthusiasts, as its first tour stop," said Philadelphia mayor Cherelle L. Parker.

The upstart league's first foray outside of Miami will also mark Philadelphia's first professional women's basketball games since 1998.

"Advancing women's pro sports in Philly has been a goal we've passionately pursued for years," said comedian Wanda Sykes, an Unrivaled investor and a founding member of the Philadelphia Sisters, a women's sports advocacy group. "Unrivaled, this groundbreaking league, is set to elevate the women's basketball ecosystem as a whole, and we are honored that Philly has been chosen as its first-ever tour stop."

How to purchase tickets to Unrivaled in Philadelphia

Unrivaled isn't revealing the four participating teams until sometime next month, but fans can secure their own spots at the Philadelphia tour stop today.

Tickets for the January 30th doubleheader are currently available for purchase online at Ticketmaster.

With just four regular-season matchdays remaining in the 2025 NWSL season, the clock is quickly ticking down for teams making a late push to rise above the postseason cutoff line on the league table — including the No. 10 Houston Dash.

Currently sitting three points outside of playoff contention, a motivated Houston side will look to make a leap against No. 5 Orlando on Friday night, as the defending champion Pride continues reeling from their recently snapped nine-game NWSL winless streak.

"For us, the next couple of matches are finals," Dash head coach Fabrice Gautrat said after last weekend's 4-0 loss to the No. 2 Washington Spirit. "We have to keep approaching it one game at a time like we've been doing, but we definitely have to have a response against the Orlando Pride."

Notably, Houston enters Friday's matchup with new firepower in the midfield, as teen phenom Chloe Ricketts joins the Dash as a short-term signing from the Spirit before she moves to incoming expansion side Boston Legacy FC in 2026.

"[Ricketts] is very lively, has great energy, great attitude, is eager and ambitious," said Gautrat of Houston's Wednesday signee. "She could play anywhere on our front line, to be honest."

How to watch the Houston Dash vs. Orlando Pride

The No. 10 Houston Dash will host the No. 5 Orlando Pride at 8 PM ET on Friday, with live coverage airing on Prime.