FIFA’s handling of the fan experience for the 2023 World Cup came under fire this week, as fans struggled with a complicated ticketing rollout following the final draw on Oct. 22. In a statement to Australian news outlet ABC on Tuesday, FIFA said there has been an “unprecedented” demand for tickets.

As the tournament expands in size and scope, there is warranted concern that world football’s governing body isn’t taking the task at hand seriously enough.

“I would say that the ticketing — absolutely something that we’re looking into. There’s been a huge amount of requests, specifically after the draw,” Arijana Demirovic, FIFA Director of Women’s Football Development, told Just Women’s Sports in a small media roundtable on Friday.

A FIFA media officer also said that the organization is optimistic about the targeted sale of 1.5 million tickets for the tournament. The 2019 World Cup surpassed one million tickets sold four days in, selling out 14 of 52 matches. With an expanded field of 32 teams playing 62 matches in 2023, a projection of 1.5 million tickets sold sounds almost conservative despite whatever challenges a tournament in the expansive region of Australia and New Zealand might present for traveling fans.

With demand, however, comes complications. Tickets for a number of the Matildas’ high-profile group-stage games disappeared before fans could even sign up for a presale. A FIFA spokesperson stands by the work the organization has done behind the scenes to be ready for ticketing demand.

The general sales stage began on Nov. 1 and will run all the way to March 2023, but tiered ticketing is complicated, especially when sponsors are involved. Visa has been a FIFA partner since 2007, and their cardholders received access to pre-draw tickets as early as Oct 6. The rest of the population followed on Oct. 12.

After the Oct. 22 draw, which showed fans the participating nations’ paths through the tournament, Visa users again got early access. From Oct. 25-31, Visa cardholders could buy tickets before general sales began in November. Both the Visa pre-sale and the general sale ticket releases were done by time zone, meaning the middle of the night for some fans.

“Some of the communications that have been going in certain time zones were maybe not correct for some of the fans, or some of the fans felt that they missed out because maybe it was in the middle of the night for specific matches that they were targeting,” Demirovic said. “There are still tickets available, and there will be different sales stages for the tickets. And I’m hopeful that many more fans will be able to get those tickets.”

Those fans will now have to wait until the “final sales phase,” which begins in April 2023.

“It is my understanding that there will be other opportunities to purchase tickets specifically for those matches that have been extremely popular among the domestic fans in Australia,” Demirovic said. “Because they’re having some big matches in their group stage, and there’s quite a hype around those matches.”

While the international demand for World Cup tickets grows with every iteration of the event, failure in domestic ticketing opportunities undermines FIFA’s stated desire to grow the game in Australia and New Zealand.

“One of the appealing reasons why Australia and New Zealand was selected was obviously because of that development based around [Oceania Football Confederation] and in Asia generally,“ a FIFA spokesperson said.

Demirovic specifically noted the fan interest for tournament debutantes like Morocco and Zambia, as well as promotional events like a trophy tour to drum up excitement for the event.

“I have to say that we will be able to see more and more information in the coming weeks, but already from the initial ticket sales, we’re seeing quite a lot of nationalities registering for tickets as well,” she said. “A big Australian and Kiwi contingent, so to say, but quite a lot of different nationalities.”

Ultimately, Demirovic sees the overwhelming demand as a positive: If some fans miss out, then the Women’s World Cup has cultivated a valuable ticket.

“The reality is there is a capacity at the stadium that we will reach at one point,” she said, “and hopefully those fans are then just glued on their screens and are finding different opportunities to also follow the game rather than to get discouraged, in case they cannot join some of the matches.”

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Ticket prices are skyrocketing across the WNBA, with commissioner Cathy Engelbert addressing the surge after several New York Liberty fans wore T-shirts in protest of the increase.

Donning orange shirts emblazoned with the phrase "We've been priced out," New York fans came together to express their frustrations at a recent game.

The WNBA fans' custom shirts referred to season ticket price jumps of more than 250%, saying the Liberty is asking upwards of $30,000 for 2026 renewals.

Some New York season ticket holders noted that their 2026 renewal more than triples the cost they paid for the team's 2024 championship-winning campaign.

The exponential increase isn't just occurring in the New York market, however — it points to an overall rise in ticket prices across the WNBA.

The WNBA's recent ticket surge has seen seats across the league jumping by an average cost increase of 43% in the last year alone.

"In order to fund all these investments that owners are making, and obviously paying the players more which we will do in this next CBA cycle…that's the reality," Engelbert said on Thursday's episode of In Case You Missed It with Khristina Williams. "That's our responsibility as a league and team owners."

Calling the price hikes a result of "simple economics" and "high demand," Engelbert acknowledged the effect on fans, though did not address potential solutions.

"I realize there's some concern out there, certainly that we don't price out our kind of core fan base," she noted.

Chelsea FC is playing it close to the chest, with big-name new signing Alyssa Thompson and previously injured superstar Sam Kerr waiting in the wings as manager Sonia Bompastor teases a 2025/26 WSL season debut for the pair.

Kerr joined the 18-player game-day roster for Chelsea FC's opening-day victory over Manchester City last Friday, but saw her season debut delayed as the Australian remained an unused sub while Thompson greeted fans from the stands.

This Sunday's matchup against Aston Villa provides another chance for the standouts to take the pitch, as the six-time reigning WSL champs hunt another result.

"With Alyssa, we are looking for her to be able to play. We don't have the confirmation yet, but we are hoping for her to be able to play in this game," Chelsea boss Sonia Bompastor said earlier today. "I think she has already shown some good things this week in training, and we can see what she can bring to the team."

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Bompastor went on to call last week's decision to keep Kerr on the bench "my choice," saying "She's doing everything she can to be available for the squad and available to start…. The next step for her is to be involved in a short game in the league, and maybe we'll see that on Sunday."

USWNT fans will not get a glimpse of defender Naomi Girma, however, as the January 2025 Chelsea addition sat out last Friday's clash with a calf injury and remains unavailable.

How to watch Aston Villa vs. Chelsea FC this weekend

With the possibility of Thompson and Kerr taking the WSL pitch, Chelsea will visit Aston Villa at 7 AM ET on Sunday, with live coverage of the match streaming on ESPN+.

Splashy new Gotham FC addition Jaedyn Shaw is returning West, as the No. 6 NY/NJ club preps for a Friday night clash against the No. 3 San Diego Wave — Shaw's original NWSL team — days after signing the USWNT prospect from the No. 11 North Carolina Courage.

"I'm so excited to be a part of this incredible club and community," the 20-year-old said after her NWSL-record $1.25 million transfer to Gotham. "I'm looking forward to playing alongside world class players and giving my all to help the team win another championship."

After finding immediate success with the Wave in 2023, Shaw requested a trade to the Courage in January 2025, initiating what turned out to be a short stint in Cary, NC.

"I've grown so much just over the past few months, being at the Courage," Shaw told ESPN on Thursday. "I feel like I've matured a lot. I've had to experience things that I haven't necessarily experienced in my career and having to deal with those things."

Gotham and Shaw are currently "working toward an updated and extended contract," per a team release on Thursday, with the young attacker looking to boost Gotham's offense while adding to her 16-goal and five-assist NWSL career tally.

How to watch the San Diego Wave vs. Gotham on Friday

Shaw could take the pitch for No. 6 Gotham in her new club's Friday night visit to the No. 3 San Diego Wave.

The match kicks off at 10 PM ET, with live coverage airing on Prime.

The No. 1 Kansas City Current are closing in on the 2025 NWSL Shield, gearing up for a Saturday night showdown against the No. 2 Washington Spirit that could inject insurmountable distance between the Current and the rest of the league.

With a 14-point lead at the top of the NWSL standings, Kansas City has already clinched a postseason berth, and the Current only need only a few more results to secure a franchise-first league trophy.

Even more, KC enters Saturday's match on an 11-game unbeaten streak, with the Current hosting the Spirit at their home CPKC Stadium — a pitch where Kansas City has yet to drop a match this year.

Despite that dominance, it may not be smooth sailing for the Current, as Washington's future is beginning to take shape behind recently returned star Trinity Rodman, whose brace lifted the Spirit over the No. 7 Seattle Reign last Sunday.

"She's not back, because she's a different player," Washington head coach Adrián González told reporters about Rodman's level of play. "After her injury, she's more prepared mentally. She's having enough time to get the minutes, the training, and the exposures that she needs with no pressure."

How to watch the Kansas City Current vs. Washington Spirit

The No. 1 Kansas City Current will host the No. 2 Washington Spirit on Saturday, with the top-tier match kicking off live at 7:30 PM ET on ION.