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FIFA rejects World Cup TV bids in favor of pay ‘women’s game deserves’

The 2023 FIFA Women’s World Cup trophy is displayed during a trophy tour in Sydney in August. (Matt King/Getty Images for FIFA)

FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low.

Romy Gai, FIFA’s chief partnerships and media officer, said the body has already turned down offers to broadcast the World Cup in Italy, Germany, France and the United Kingdom (and expects Spain to follow) on account of their value. He declined to name the TV providers.

“This is not a case of being priced out, but rather testament to a lack of willingness of broadcasters to pay what the women’s game deserves,” Gai told Bloomberg in an interview published Thursday.

Women’s soccer attendance and viewership records have surged since the 2019 World Cup, which drew a combined 1.12 billion viewers across all platforms. The UEFA Women’s Champions League final in May enjoyed a 56 percent increase in viewership over last year’s final, with 3.6 million fans tuning in to watch Lyon defeat Barcelona. England’s win over Germany in the final of the 2022 UEFA Women’s European Championship set the mark for the most-watched women’s soccer match ever in the UK at 17.4 million viewers.

“Audience figures show that the Women’s World Cup 2019 in France was a catalyst for change in terms of TV audience,” Gai said. “We know the opportunity for women’s football is there. Now, together, we need to capture it.”

The draw for the World Cup, taking place in Australia and New Zealand next summer, will be held this Friday at 7:30 p.m. local time in Auckland.

The United States women’s national team, winners of the 2019 World Cup, qualified for the 2023 tournament during the Concacaf W Championship in July.

For the first time, they will compete in a World Cup under their new collective bargaining agreement, which achieved equal pay between the men’s and women’s teams when it was ratified in May. That includes closing the gap between FIFA prize bonuses, which are substantially different for men’s and women’s tournaments and had been the biggest hold-up in negotiations with U.S. Soccer.

In the U.S., Fox and Telemundo own the broadcast rights to the 2023 Women’s World Cup.

ESPN Expands NWSL Media Deal to 33 Matches Next Season

A view of the Bay FC home pitch from the corner flag before a 2025 NWSL match.
The NWSL will expand its footprint across ESPN networks for the 2026 season. (Al Chang/ISI Photos/ISI Photos via Getty Images)

The NWSL is expanding its footprint across ESPN, with the broadcaster signing on to carry 16 additional regular-season games in both the 2026 and 2027 seasons, upping the platform's total to 33 matches per year.

ESPN will also introduce a season-long "Match of the Week" centerpiece series, as well as live coverage of NWSL Decision Day, when eight concurrent matches will close out the season on the same day. 

"The NWSL showcases some of the best athletes in the world," ESPN EVP of programming and acquisitions Rosalyn Durant said in a press release. "We are proud to increase our commitment on ABC and ESPN, and to further elevate women's sports and the athlete stories."

This media rights extension builds on the league's ongoing blockbuster four-year, $240 million TV deal with ESPN, adding inventory for the final two seasons of the November 2023 agreement.

The deal expansion comes in light of the league's significant growth this season, with the NWSL seeing gains across both attendance and viewership, including a 72% year-over-year ratings rise on ESPN.

"This supplemental agreement underscores the growing demand for women's soccer and ensures our players and clubs receive the visibility they deserve on some of the most prominent sports platforms," said NWSL commissioner Jessica Berman in a statement.

Reebok Drops Angel Reese 1 Signature Sneaker in 3 Colorways

WNBA star Angel Reese poses holding her signature Reebok shoe in the colorway "Mebounds."
Reebok will drop the first signature shoe of WNBA star Angel Reese on Thursday. (Reebok)

The 2025 WNBA season is over for Chicago Sky forward Angel Reese, but the 23-year-old star is still making headlines, with Reebok set to drop her signature Angel Reese 1 sneakers on Thursday.

The Angel Reese 1 is a cornerstone of Reebok's re-entry into the basketball market, with the sportswear giant engineering the signature shoe for on-court performance by including features like responsive cushioning and added upper support.

Inspired by the brand's classic Mobius line, the shoes will hit the shelves in three colorways — an iridescent white "Diamond Dust," a bold pink "Mebounds," and a black and white "Receipts Ready" — with Reese's personal logo incorporated into the design.

Reese first signed with Reebok as an NIL athlete at LSU in 2023, a little over six months after winning the NCAA championship with the Tigers.

This week's rollout follows the July sneak peek of the signature sneakers worn by Reese on the cover of NBA 2K26's WNBA Edition.

"This isn't just a shoe, it's my style, my story, and my stamp on the game," Reese said in Reebok's press release. "I wanted to design a basketball shoe that elevates performance, innovation, style, and creative expression, all at once."

"Reebok and I built something that's true to who I am, and I hope it pushes others to stand in their power too."

How to buy the Angel Reese 1 Reebok sneakers

All three colorways of the Angel Reese 1 sneakers will be available for a retail price of $120 beginning at 10 AM ET on Thursday at Reebok.com as well as in select stores.

Liberty Star Breanna Stewart Questionable as New York Aims for 1st-Round Playoff Sweep

An emotional Breanna Stewart sits on the bench after the New York Liberty star was injured in Game 1 of the 2025 WNBA Playoffs.
New York Liberty forward Breanna Stewart exited Sunday's Game 1 of the 2025 WNBA Playoffs with a left knee injury. (Aryanna Frank/Getty Images)

No. 5 New York Liberty star Breanna Stewart isn't letting Sunday's left knee knock take her off the 2025 WNBA Playoffs court, with the forward planning to compete in Game 2 against the No. 4 Phoenix Mercury on Wednesday night.

An emotional Stewart finished Game 1 on the bench, going down with a knee injury in overtime of the Liberty's 76-69 upset win over the Mercury on Sunday.

"What I felt in that moment scared me more than anything," Stewart told reporters on Wednesday morning.

A Monday MRI revealed a sprained MCL, and though the two-time WNBA MVP did not practice on Tuesday, she participated in the team's Wednesday shootaround and said her pain had diminished to a three out of 10.

"[As long as] I don't wake up from my nap and feel like s—t," said Stewart, "I'm willing to take that [chance of re-injury] because I want to be out with my team, and they told me that structurally everything looks OK."

Even when the game-day status for Stewart was still unknown, New York Liberty head coach Sandy Brondello promised that the defending champions would give their star "as much time as we can."

"We know what's at stake," Brondello told reporters on Tuesday. "We don't want to go back to Phoenix [for Game 3], but they're going to come in hungry."

Stewart echoed that sentiment on Wednesday morning, saying "We want to finish it here. Not having to go back to Phoenix is our main priority."

How to watch the Phoenix Mercury vs. New York Liberty in Game 2

No. 5 New York will look to oust No. 4 Phoenix from the 2025 WNBA Playoffs with a first-round sweep on Wednesday night, when the Liberty host the Mercury for Game 2 at 8 PM ET.

The matchup will air live on ESPN.

Track Star Sydney McLaughlin-Levrone Breaks US 40-Meter Semis Record

US star Sydney McLaughlin-Levrone runs in the 400-meter semifinals at the 2025 World Athletics Championships.
Olympic gold medalist Sydney McLaughlin-Levrone set a new US record in her 400-meter semifinal at the 2025 World Athletics Championships. (Christian Petersen/Getty Image)

Star sprinter Sydney McLaughlin-Levrone is reaching new heights, setting a new US record for the 400-meter race in the event's Tuesday semifinals at the 2025 World Athletics Championships in Tokyo.

The four-time Olympic gold medalist finished the flat event in 48.29 seconds, shaving more than 0.40 seconds off the previous US record of 48.70 seconds set by track legend Sanya Richards-Ross in 2006.

Both her personal best and the fastest time in the world for that event this year, McLaughlin-Levrone's performance also makes her the seventh-fastest woman of all time in the 400-meter dash — elevating expectations that she could challenge the long-standing world record of 47.60 seconds, set by then-East German sprinter Marita Koch in 1985.

Known for her dominance in the 400-meter hurdles, the 26-year-old made the decision to focus on the flat 400-meter event ahead of this year's competition. 

"I definitely wasn't expecting that time," she said afterwards. "It just shows the fitness is there. I'm excited for the finals and grateful to have taken down a record by an amazing woman."

How to watch McLaughlin-Levrone in the 400-meter final

McLaughlin-Levrone will take aim at the 2025 World Athletics Championships' 400-meter podium — and, perhaps, another record time — during the event's final on Thursday.

The US star will race against 2024 Olympic champion Marileidy Paulino and silver medalist Salwa Eid Naser when the final begins at 9:24 AM ET.

Live coverage will air on USA Network.

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