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Juju Watkins’ star grows brighter with Sierra Canyon basketball

Juju Watkins averaged 24.5 points and 10.3 rebounds per game as a junior last season, her first season with Sierra Canyon. (Garrett W. Ellwood/USA Basketball)

Editor’s note: This is the fourth in a five-part series previewing the top five girls basketball players in the Class of 2023. The series counts down to No. 1 and aligns with the start of the 2022-23 high school season. Click here to see the latest rankings from the Class of 2023. Counting down: No. 5 Hannah Hidalgo | No. 4 Aalyah Del Rosario | No. 3 Jadyn Donovan | No. 2 Juju Watkins | No. 1 Mikaylah Williams.

Juju Watkins has earned every second of her time in the spotlight. The 17-year-old’s skill set is still unfolding, but what she’s already revealed has been impressive enough to attract attention from the nation’s top college basketball programs and beyond.

As a junior, in her first season with California juggernaut Sierra Canyon, Watkins averaged 24.5 points, 10.3 rebounds, 3.2 assists, 2.8 steals and 2.0 blocks per game.

Most transfers would need more time to get acclimated to a new culture, but Watkins credits Sierra Canyon coach Alicia Komaki and the rest of her teammates for easing that transition process.

“Coach Komaki and the team made it easy for me,” Watkins said. “I think that type of environment made it easier for me to adapt. They made me feel very welcome and supported, and that’s the type of environment I strive in the most.”

The 6-foot-2 guard has started each of the 13 games she’s played in a Team USA jersey while averaging double figures in scoring across two gold-medal summers. And in the early days of NIL rights at the NCAA level, Watkins has managed to stand out in a sea of high school and college athletes looking to curate their brands.

Juju Watkins has already been recognized as the 2022 Los Angeles Times Player of the Year, Gatorade California Girls Basketball Player of the Year and California Ms. Basketball, but she’s only getting started.

Coach’s analysis

Each year, Komaki chooses a team motto. This year, it’s “good to great” — reflective of the Sierra Canyon mentality.

Last year, Sierra Canyon finished as not only the top program in the state of California but also a top-five program in the country, and yet the team has accepted that they were simply good, not great.

Watkins has spent only one season on the court for Sierra Canyon, but she wasted no time embedding herself in the team culture. According to Komaki, many of those traits were already inherent to Watkins.

“We’re a very big cultural program,” Komaki said. “One of the reasons we forget [she’s not been here all four years] is she came in and quickly adapted to everything that we do. We get kids as freshmen, and it usually takes three to four years; a lot of our leadership usually comes from the seniors and the juniors.

“It’s an attribution to her and who she is that she’s been able to be a leader on our team despite only being here for a year. It’s actually very impressive that she can grasp a lot of our values and concepts we teach. That’s what we breed here. This is a character-driven culture. We breed great teammates. All the things we preach on a daily basis, she just kind of fit right in.”

It’s Watkins’ unique brand of competitiveness that most impresses Komaki.

“I don’t think there’s anybody like her,” Komaki said. “I’ve been coaching for a long time, and I’ve been fortunate to coach some of the best players, but also coach against some of the best players throughout the nation. She is as high as it gets. She brings her competitiveness to everything. She ups that factor of competing on a daily basis, which again, is a big staple of our program.

“But I think she accelerated the type of competitiveness that you really need to compete at a high level.”

The Sierra Canyon coaching staff — and any coaching staff that’s had to plan for Watkins — is never sure what to expect from Watkins.

“There’s a lot of really talented, skilled athletes out there who just play the same way all the time, and they’re great. But with Juju, you don’t know what you’re getting that day,” Komaki said. “She might make seven 3s that day. She might score 40 points in the paint that day. She might get to the free-throw line 20 times that day.

“You just don’t know because she reads defenses and she does whatever she needs to do to score.”

Catching up

Watkins is one of 11 returners for Sierra Canyon. She believes in the team’s ability to win another state title but understands the difficulty in doing so.

“We want to be a great team this year,” Watkins said. “We want to focus on all the small details that are going to be crucial for us to win another championship. I do feel like it’s going to be harder to win a championship this year.”

On an individual level, Watkins is proud of the work she’s done to improve her game.

“I feel like I’ve gotten better with my passing,” Watkins said. “That’s something I’m definitely looking forward to this season, to take some of the attention off me offensively and get my teammates more involved.”

In July, Watkins was named the MVP at the FIBA U17 World Cup after averaging 13.1 points, 6.4 rebounds, 2.4 assists and 2.3 steals per game for Team USA in Debrecen, Hungary.

“USA always helps me to be more independent,” Watkins said. “That’s an opportunity for me to lock in on basketball. You’re responsible for yourself in a lot of ways, and that’s something I’ve gotten used to the second time around. It’s taught me how to play with 10 other All-Americans — just guarding them every day and getting better on defense and them guarding me every day and getting better on offense.

“I’ve learned a lot from coach Sue [Phillips] and from my peers. They’ve pushed me to get better. I do the same for them. It’s a summer where you can completely get better, learn new things and raise your IQ.”

Watkins is expected to make her college choice during the early signing period, which begins Wednesday and lasts one week, according to the L.A. Times. She’s narrowed her choice down to three schools but has declined to specify which programs.

Off the court, Watkins has made national headlines for recent brand deals with Nike and Lids, and she’s signed with Klutch Sports Group for NIL representation.

“NIL is a big blessing,” Watkins said. “It’s something I’ll never take for granted. I’m just happy I’m here in this moment in time; if I was a couple of years older, I wouldn’t be able to experience generating income off my name and how I perform on the court. I’m blessed to be in this position.”

Caroline Makauskas is a contributing writer for Just Women’s Sports. She also covers a variety of sports on her TikTok @cmakauskas. Follow her on Twitter @cmakauskas.

JWS to Host 2025 WNBA All-Star Weekend Event Featuring Captain Napheesa Collier

Graphic for Just Women's Sports event with Lisa Leslie at 2025 WNBA All-Star Weekend.
The JWS WNBA All-Star Weekend activation tips off on July 19th. (JWS)

Just Women’s Sports is heading to WNBA All-Star Weekend with its most ambitious event presence yet.

JWS will tip off a multi-faceted WNBA All-Star activation in partnership with Famous Footwear on Saturday July 19th from 2 PM to 6 PM, located at 110 South Pennsylvania Street, Indianapolis.

JWS’ partnership with Famous Footwear includes a multi-part activation designed to merge back-to-school excitement with All-Star energy.

Graphic for JWS podcast Between the Lines with Lisa Leslie.
JWS is bringing a live taping of "Between the Lines with Lisa Leslie" to WNBA All-Star Weekend. (JWS)

"Between the Lines" live taping headlines WNBA All-Star event

The activation will also feature a live recording of Between the Lines with Lisa Leslie.

The exclusive taping brings WNBA stars Napheesa Collier, Rhyne Howard, Kelsey Mitchell, and Lexie Hull to the stage. Subsequently, these basketball icons will highlight the WNBA’s evolution and cultural resonance, while JWS captures the best moments across its social platforms.

“WNBA All-Star has become the crown jewel of the women’s sports calendar. We’re thrilled to be showing up in a major way across the entire weekend,” said Just Women’s Sports CEO Haley Rosen.

“This is a chance to celebrate and accelerate the strides the W has made in recent years as it’s cemented itself in the cultural landscape.”

Graphic image of the JWS x Famous Footwear WNBA All-Star Weekend tunnel walk.

Famous Footwear Shoe Tunnel lands in Indianapolis

The star-studded activation features player interviews, exclusive giveaways, fan contests, and more. It is also free and open to all WNBA fans. Visitors will be greeted by a Famous Footwear Shoe Tunnel — and the first 50 fans will be given a gift-card to Famous Footwear for their back-to-school needs.

WNBA legend Lisa Leslie and her son recently visited a Famous Footwear store to shop sneakers and talk all things style, school, and sport. The behind-the-scenes content will roll out as part of a broader back-to-school campaign later this month.

“As big fans of women’s sports ourselves, and knowing how much it means to our customers, we are thrilled to partner with JWS for All-Star Weekend,” said Holly Campbell, senior vice president of marketing at Famous Footwear.

“This activation provides a unique opportunity for us to engage with other sports fans directly fostering connections and creating fun memories during such an exciting time for the league.”

Marta Weighs 2027 World Cup as Brazil Hunts 2025 Copa América Title

Legendary Brazil captain Marta runs across the pitch during a 2025 match.
Marta unretired to join Brazil at the 2025 Copa América tournament. (Paulo Dias/Eurasia Sport Images/Getty Images)

Though international retirement did not stick for Brazil legend Marta, with the 39-year-old currently captaining her world No. 4 national team at the 2025 Copa América tournament, her World Cup future remains in question.

Brazil will be hosting the 2027 event — the first ever held in South America — with the record-breaking attacker turning 41 years old a few months before the World Cup's June 24th kickoff.

"I don't know whether I'll still be playing in 2027 or whether I'll be fit," she told Brazilian outlet Globo on Sunday.

"I still have a very strong desire to be a mother. So, I might wake up one day and decide to call my doctor to see if it's still possible. If it is, then bye, I have to go."

Should she decide to compete, Marta will join fellow Brazilian icon Formiga in logging seven total World Cups — the most of any athlete, man or woman, in soccer history.

In the meantime, the country's all-time leading goalscorer is currently working to help claim Brazil's ninth overall Copa América trophy.

Though early in the 2025 tournament, the Seleção is already on their way to a fifth straight title, opening their campaign with a 2-0 defeat of No. 48 Venezuela on Sunday.

"Brazil is the favorite, and we know it," said Marta. "We know our responsibility to bring home the title." 

How to watch Marta in the 2025 Copa América tournament

In their second of four group-stage matches, No. 4 Brazil will play No. 105 Bolivia at 5 PM ET on Wednesday.

The match will air live on FS1.

WNBA Expansion Team Portland Reignites Original “Fire” Name

A graphic of the revived Portland Fire team name.
The 2026 WNBA expansion team is leaning into its roots by reviving the original team name, the Portland Fire. (Portland Fire)

Portland's original WNBA team name is back, with the 2026 expansion side announcing the return of the the Portland Fire moniker on Tuesday — the name held by the city's first WNBA squad from 2000 to 2002.

With details including a "Rose on Fire" emblem— a nod to Portland's "Rose City" nickname — the city-specific nods in the new logo seek to capture Portland's identity.

"[It's] an important heritage," team interim president Clare Hamill told The Athletic this week. "The opportunity to bring the Portland Fire back, reborn, was 100 percent — creatively and for the brand and for fans — the way to go."

While the team is still searching for its head coach and general manager, excitement is growing, with fans anteing up to the tune of over 10,000 season-ticket deposits since the WNBA awarded the franchise last fall.

"Portland has long stood at the forefront of women's sports, and with nearly 11,000 season ticket deposits to-date, this community has made it clear they're ready to embrace the return of women's professional basketball," said Lisa Bhathal Merage, a co-founder of RAJ Sports — the ownership group of both the WNBA team and the NWSL's Thorns. "We're proud to reignite the Portland Fire."

In addition to the Portland Fire, the Toronto Tempo will hit WNBA courts next season, with three more expansion teams in Cleveland, Detroit, and Philadelphia set to tip off in 2028, 2029, and 2030, respectively.

2025 Euro Quarterfinals Take the Pitch

Italy's Elisabetta Oliviero celebrates a goal with her teammates during a 2025 Euro match.
The 2025 Euro quarterfinals kick off with Italy facing Norway on Wednesday. (Aitor Alcalde - UEFA/UEFA via Getty Images)

The 2025 Euro quarterfinals kick off on Wednesday, with the eight remaining contenders sitting just three wins away from becoming champions of Europe.

While every win-or-go-home game promises excitement, a few of this week's matchups hold extra intrigue:

  • No. 16 Norway vs. No. 13 Italy, Wednesday at 3 PM ET (FOX): After winning Group A last week, a wobbly yet talented Norway side will kick off the 2025 Euro quarterfinals against second-place Group B team Italy — a squad with a proven ability to hit a counterpunch should they go down early.
  • No. 6 Sweden vs. No. 5 England, Thursday at 3 PM ET (FOX): Sweden looked utterly dominant in their 4-1 dismantling of Germany to win Group C on Saturday, and their reward is a date with the reigning champions, who bounced back from an early loss to France.
  • No. 2 Spain vs. No. 23 Switzerland, Friday at 3 PM ET (FOX): The 2023 World Cup champs have looked like the favorites to win it all by cruising through Group B, while a stoppage-time goal last Thursday sent the tournament hosts to their first-ever Euro quarterfinal.
  • No. 10 France vs. No. 3 Germany, Saturday at 3 PM ET (FOX): France emerged unscathed from the notorious "Group of Death," earning the Group D winners an advantage of momentum over a German side reeling from their 4-1 group-stage loss to Sweden.

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